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PODCAST

BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy Kings

Lance Trippett CEO of Academy Kings

Welcome to the BJJ business owners and martial art marketing podcast! This show is for Brazilian Jiu Jitsu school owners & other Martial art school owners. Who want learn how to get leads, sales, & grow their business. Learn from Lance Trippett Cofounder of Conquest Brazilian Jiu Jitsu & Academy Kings one of the largest marketing / consulting company’s for martial arts business owners. Each episode Lance will share his biggest secrets, & breakthroughs. All his lessons learned growing

business marketing

All Episodes

00:15:35

The Gap Between Knowing and Doing Is Where Most...

BJJ Business and Martial Arts Marketing with Lance... ·

2025/11/19

In this episode, we're diving deep into one of the most overlooked killers of progress in martial arts, entrepreneurship, and personal development: inaction.Everyone thinks they need more knowledge — another book, another podcast, another YouTube tutorial. But the truth is, you probably already know what to do. The problem? You’re not doing it.And that gap — the space between what you know and what you do — is exactly where dreams die.💥 Whether you’re a Brazilian Jiu-Jitsu white belt, a

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00:10:44

The Priority Paradox & The 30-Minute Rule

BJJ Business and Martial Arts Marketing with Lance... ·

2025/11/13

In today’s episode, Lance breaks down one of the harshest… and most freeing truths for school owners:You don’t rise to the level of your goals…You fall to the level of your priorities.This is the Priority Paradox — the illusion that something is “important”… even though your actions prove it isn’t.Lance shares a behind-the-scenes story of a school owner who desperately wants to hit $7K/month, change his life, and grow his academy… yet couldn’t carve out 30 minutes a day to work on his business

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00:14:04

Why Your Facebook Ads Keep Failing… Even When the...

BJJ Business and Martial Arts Marketing with Lance... ·

2025/11/10

Most martial arts school owners aren’t stuck because they lack passion, skill, or effort.They’re stuck because the business model on the front end is upside down.In this episode, we break down the LPL System (Leads Pay for Leads)… and why it’s the key to finally scaling without stress.Dan Kennedy says:“The business that can spend the most to acquire a customer… wins.”But here’s the problem…Most school owners can’t afford to spend to acquire new students.The ads turn on for a week… then off for a

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00:10:39

Apple Just Exposed the #1 Mistake School Owners Make

BJJ Business and Martial Arts Marketing with Lance... ·

2025/11/06

Apple — the biggest, richest company in the world — just admitted they were stuck.Siri was falling behind. Their AI wasn’t good enough. And instead of spending years trying to figure it out internally, Apple did something almost no martial arts school owner ever does…They borrowed the brain.They partnered with the people who already solved the problem.This is the shift that separates schools that scale… from schools that stay exhausted, overwhelmed, and constantly “grinding.”In this episode, we’re

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00:20:36

7 Golden Rules For Organic Growth

BJJ Business and Martial Arts Marketing with Lance... ·

2025/10/29

Most school owners want organic growth... but few actually understand the rules behind it.In this episode, I break down the 7 Golden Rules for Organic Growth... the same principles that help schools grow without relying on massive ad budgets.You’ll learn how to:✅ Build trust and authority that converts✅ Turn your members into your best marketers✅ Create content that compounds over time✅ And why organic growth is a multiplier, not a replacement for adsWhether you’re running ads or not, these 7 rules

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00:13:07

EXACT Reason Your Business Is STUCK

BJJ Business and Martial Arts Marketing with Lance... ·

2025/10/24

The Tree Line: Why Your Martial Arts School Is StuckDescription:Every business has a Tree Line — the invisible point where growth stops, not because you’re lazy or unmotivated, but because the conditions no longer support growth.In this episode, Lance breaks down the Tree Line Framework — a powerful analogy that explains why so many martial arts schools stall out even when the owners are working harder than ever.You’ll discover:🌲 The exact formula to find your Tree Line💨 Why losing as many members

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00:10:34

The Haircut That Exposed a Marketing Blind Spot

BJJ Business and Martial Arts Marketing with Lance... ·

2025/10/22

In this episode, Lance Trippett breaks down two costly marketing mistakes he spotted during a simple trip to a barbershop — mistakes that happen in almost every small business.From missed cross-promotions to poorly timed automation, Lance unpacks how good businesses lose repeat customers without realizing it... and how a few small tweaks in your customer journey can dramatically increase retention and referrals.You’ll learn:✅ Why timing and messaging matter more than automation itself✅ How to spot

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00:13:17

Stop Chasing Results — The Real Reason You’re Stuck...

BJJ Business and Martial Arts Marketing with Lance... ·

2025/10/14

In this episode, Lance Trippett breaks down the hard truth behind why so many martial arts school owners feel stuck — even when they’re “doing all the right things.”You’re posting. You’re running ads. You’re grinding every day.But the results still don’t match the effort.The problem isn’t your work ethic — it’s your focus.You’ve been chasing the outcome instead of mastering the process.Lance shares what he learned after going back into the lab to rebuild the systems and mindset behind the Academy

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00:14:28

School Owners.. Are you winning on the Mats, but ok...

BJJ Business and Martial Arts Marketing with Lance... ·

2025/10/08

You say you’re trying to be the best in everything you do — so why settle for losing in business?If you can win on the mat, you already have what it takes to win in your academy.So here’s your challenge:💥 Ask yourself tonight — Am I really ok getting my ass kicked in business?If you are, that’s fine.If not, ask yourself — am I training my business like I train my body?Learning, studying, training, doing the reps.If not… it’s time to start.And if you’re ready to find the shortest route to success —

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00:09:58

1 New Member a Day: The Rainmaker Method

BJJ Business and Martial Arts Marketing with Lance... ·

2025/10/03

👉 Kings Pathfinder is open — book your custom growth plan: https://academykings.com/book-a-call-1aAre you “busy”… but the pipeline’s still dry? In this video I break down the Rainmaker Mindset—the simple, repeatable way to create demand on command when your numbers slip.You’ll learn:The trigger metric that tells you when to act (ex: 1 new member/day → if it’s the 10th and you’re at 5, it’s go time)Offers that pull: free vs paid trials vs challenges (+ seasonal wrappers & smart

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00:13:42

Could five words run your whole academy better than...

BJJ Business and Martial Arts Marketing with Lance... ·

2025/09/26

Could five words run your academy better than a 50-page plan? Yes. Core values drive decisions, and decisions drive growth. In this video, I break down what core values really are (no fluff), how they work when things get messy, and why they matter more than your next “tactic.” Then I share The Academy Kings Charter (K.I.N.G.S.)—Krush, Intense Focus, No Excuses, Growth Mindset, Sink or Swim—so you can adapt it to your school.You’ll learn:What core values are in plain languageHow to use values to

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00:13:41

How To Raise Prices & Grow: Ditching Scarcity in Your...

BJJ Business and Martial Arts Marketing with Lance... ·

2025/09/24

If you’ve been surviving instead of building, this is for you.Today I break down how a scarcity mindset keeps BJJ & martial arts schools stuck—and how shifting to abundance lets you raise prices with confidence, keep your ad engine on, and build a calmer, more profitable academy.What you’ll learn:The real signs of scarcity in life, family, and business (and why it becomes a self-fulfilling loop)What abundance actually is (discipline + value creation, not blind optimism)3 practical swaps:Control

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00:13:08

I Screwed Up With My Jiu jitsu School & Heres How

BJJ Business and Martial Arts Marketing with Lance... ·

2025/09/24

hit pause and went back to the vault. I revisited my first 10 years running Conquest—all the stalls, the hard lessons, and the exact order that actually moves a school forward. I realized I’d forgotten the path…and that’s why the old, one-size-fits-all program missed the mark.In this video I share three short scenes that changed everything:1) “Say It Clean” — The mom at the front deskShe asked two simple questions: “What do we get, and how much is it?” I talked in circles about fighters and

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00:26:27

Why I had to Quit

BJJ Business and Martial Arts Marketing with Lance... ·

2025/09/23

Busy vs. Effective (for BJJ & Martial Arts School Owners)From the outside, everything looked “successful”—classes full, constant content, nonstop hustle. Inside? Burnout. In today’s video I break down why I hit pause and what I rebuilt in me before rebuilding anything else. You’ll hear the gap between busy and effective, the 3 patterns I broke on purpose, and the simple daily standards that actually move the needle.

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01:05:59

Unlock the Secrets to Growing Your Martial Arts...

BJJ Business and Martial Arts Marketing with Lance... ·

2024/10/26

In this episode of BJJ Business & Martial Arts Marketing, we’re excited to sit down with Brian Debes, a 10th Planet BJJ Black Belt, Academy Kings Member, and owner of Red Belt Software, the ultimate CRM for martial arts schools. 🥋 Based in Beaumont, Texas, Brian shares his journey, insights on running a successful school, and how his software is helping other school owners streamline their business and grow faster. 💻 Learn more about Red Belt Software at Redbeltsoftware.com. If you're a

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00:07:15

Overcoming Fear in Business:

BJJ Business and Martial Arts Marketing with Lance... ·

2024/10/25

Are you a business owner feeling stuck or hesitant to take the next step in your business? 🚀 In this video, I share a personal story about my daughter getting braces and the powerful lesson it taught me about fear and how it applies to running a business.Many of us build up fear around new ventures, tough decisions, or challenges we’ve never faced before. But here's the truth: Things are rarely as bad as we imagine! 🙌 In this episode, you'll learn how to: Overcome fear in business and stop

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00:35:18

Firefighter & Full-Time BJJ School Owner: Chad...

BJJ Business and Martial Arts Marketing with Lance... ·

2024/10/24

In this episode of BJJ Business & Martial Arts Marketing, we sit down with Chad Cleland, owner of Snowflake BJJ in Arizona and a full-time firefighter. Chad shares his incredible journey of balancing a demanding career as a firefighter while running a successful Brazilian Jiu-Jitsu school. From the challenges of starting out to the rewarding moments of growing his student base, Chad gives us a raw, inside look into what it takes to manage a BJJ school while serving his community. Whether you're

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00:07:10

Is Your Focus Slipping? The Hidden Distractions...

BJJ Business and Martial Arts Marketing with Lance... ·

2024/10/16

Distractions can pull us away from our goals without us even realizing it. In this video, I share a simple story about my backyard project and how a single phone call led me to leave an entire section unfinished. It's a powerful reminder of how easily distractions can take our focus off the important tasks at hand. For martial arts school owners, this can be the difference between staying stagnant and making significant progress. What distractions are you facing in your business or personal life

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00:08:35

Level Up Your Life & Business: The Power of...

BJJ Business and Martial Arts Marketing with Lance... ·

2024/10/15

In this episode, we dive into the importance of leveling up your life and business by surrounding yourself with like-minded, successful business owners. It's all about pushing your limits, setting higher standards, and holding yourself accountable. Whether it’s in business, fitness, family, or personal growth—there are levels to everything. To reach new heights, you need to be around winners who challenge and inspire you to up your game. Ready to elevate every area of your life? Tune in and learn

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00:49:41

Discover the Secrets to Running a Successful Martial...

BJJ Business and Martial Arts Marketing with Lance... ·

2024/10/02

Join us for an exciting episode of BJJ Business & Martial Arts Marketing as we sit down with Dylan Dearborn, Head Instructor at Infinity Brazilian Jiu Jitsu in Santee, CA. 🥋 Dylan shares his journey of balancing family life, running a successful martial arts school, and the challenges he’s faced along the way. If you're looking to gain insights on growing your own school or want inspiration from a fellow martial artist, this is a must-listen! 🎧Don’t miss this deep dive into the world of

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