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PODCAST

The Footballco Business Podcast

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

sports soccer

All Episodes

31:05

Beyond Benzema and Ronaldo - marketing the Saudi Pro...

The Footballco Business Podcast ·

2025/03/18

Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi Pro League is growing its audience outside of leveraging the popularity of marquee players.From the biggest derbies and club history to innovative media deals and eye-catching celebrations, this show looks at what’s driving fandom both inside the Kingdom and in growing markets.

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40:15

Creating Brand Beckham and building footballer brands...

The Footballco Business Podcast ·

2025/02/26

Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon has worked also closely with Lewis Hamilton, Neymar Jnr and Andy Murray and joins us to talk about building the Beckham brand and how you create a modern footballer brand today. Up for discussion are:Turning Beckham into 'soft British power' Beckham and the Olympics Taking David the LA Galaxy The tabloids of the 00s versus the social media of today The role of Victoria on building David's brand The best league for growing a

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41:40

Growing women's football fandom with Brighton and...

The Footballco Business Podcast ·

2025/02/13

In this episode, we bring you the More Women in Football panel from the Social Football Summit, which took place in Rome in November last year. The panel features Budreya Faisal, President of Banaat FC, Morgan Brennan, Head of Footballco's women's football brand, INDIVISA, and Zoe Johnson, Managing Director of Women and Girls at Brighton and Hove Albion.The panel includes: How Brighton have become a leading club in the WSL both on and off the pitch - from plans for a purpose-built stadium to

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25:01

Football and Fashion - Predictions for 2025, and the...

The Footballco Business Podcast ·

2025/01/29

Fashion and sport culture journalist Daniel-Yaw Miller joins us to discuss the biggest collabs and stories of 2024, his predictions for this year and builds his dream team of fashion ambassadors.Also on the show... Why Arsenal are dominating football fashion CP Company and the rise of terrace culture-inspired clothing Why the Arnault family bought Paris FC and did they buy the wrong Parisian club? AC Milan and Off-White Cole Palmer You can get more insight from Daniel here: SportsVerse Newsletter

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24:58

Selling Calcio to Americans - How Serie A is growing...

The Footballco Business Podcast ·

2025/01/15

We're joined by the CEO and MD of Serie A USA, Andy Mitchell, to discuss how he's helping Americans fall in love with Italian football. From the power of Pulisic to US owners and the importance of having a pizzeria on every street corner, Andy discusses how Serie A cultivates this fandom.Andy also discusses the prevalence of US ownership, the importance of watching games live and why he'd love to see games played in the US. If you enjoy this show, be sure to check out other episodes featuring

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47:48

FIFA, PES, Sensible Soccer and More: The retro...

The Footballco Business Podcast ·

2024/12/04

We're looking back at how video games have changed how fans engage with football and the titles that influenced the industry and our relationship with the sport. Our guest is Richard Moss, the author of the recently released 'A Tale of Two Halves—the History of Football Video Games 1982-2010'.Richard goes back to discuss the creation of these iconic games, what made them so groundbreaking and their influence on football itself. Getting discussed on the show are... FIFA Pro Evolution

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35:20

Saudi Arabia FIFA World Cup 2034 - The role of the...

The Footballco Business Podcast ·

2024/11/21

On this show, we’re discussing Saudi Arabia’s bid to host the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit.With the Kingdom expected to soon be named as the host country for the 2034 FIFA World Cup, we talk to Hammad about his love of football, the role it plays in Saudi Arabia and the importance of the World Cup in how Saudi Arabia markets itself to the world. We also discuss the upcoming Netflix documentary, “Saudi Pro

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27:36

AC Milan: The New York Yankees and more - Inside AC...

The Footballco Business Podcast ·

2024/11/06

From the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and what made Business of Fashion call AC Milan 'The football team that finally got fashion right'.Including: How the club chooses its fashion partners The role of fashion in growing the club in the US Who is really buying AC Milan clothing

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52:11

Sports Pro: Vini Jr, Messi and more. Who are the most...

The Footballco Business Podcast ·

2024/10/23

On this show, we're joined by SportsPro's Ed Dixon and Sam Carp to examine SportsPro's latest 50 Most Marketable Athletes list, which ranks athletes from across the world and across sports. With a focus on football, we find out who the most marketable players in the world are and what makes them so valuable.We also look at competition from outside of football, how the rise of women's sports has affected the list, and how the list might change next year. This year’s ranking from SportsPro has been

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44:36

Creating winning club-owned podcasts with Sport...

The Footballco Business Podcast ·

2024/10/09

On this episode of the Footballco Business Podcast, we’re talking about club-run podcasts. Alex is joined by Jim Salveson, director of sport at Sport Social, Europe’s largest dedicated sports podcast network, working with the likes of Manchester City, Aston Villa and Wolverhampton Wanderers. Jim is joined by Matt Tasker, executive producer for Sport Social and also the man behind getting Manchester United into podcasts back in 2019.

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30:40

Unilever and Rexona's Women's Football Strategy -...

The Footballco Business Podcast ·

2024/09/26

Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, from their Breaking Limits program and barriers faced by girls trying to progress in sports to the brand’s UEFA and FIFA partnerships and their focus on young female players.

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33:04

Google's Kate Johnson on Google's women's football...

The Footballco Business Podcast ·

2024/09/18

As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's football strategy, partnerships with Arsenal, Liverpool, the NWSL, and the Frauen-Bundesliga, and her own experience as an Olympic medalist and a woman in sport.

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31:55

FC Juarez - Managing and marketing a club in one of...

The Footballco Business Podcast ·

2024/08/29

Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of FC Juarez, Luis Rodriguez, about the reality of managing and marketing a club in a city as unique as Juarez.Luis talks to us about attracting players, how and why they're looking to grow in the US and what makes FC Juarez one of the most interesting clubs in soccer.

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39:52

Acid FC's Ed Cowburn - Trends in kit design | the...

The Footballco Business Podcast ·

2024/08/19

Acid FC have been responsible for some of the most creative kit and apparel designs in football over recent years, having worked with clubs including Leeds United, St Pauli, Oakland Roots and Red Star FC.On this show, we're talking to Acid FC's founder, Ed Cowburn, about trends in kit design, the role of creatives in football, why smaller clubs are setting the creative benchmark, and what it's like designing the kit for your hometown club. For more on Acid FC, head to https://www.acidfc.com/ or

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30:02

Roc Nation Sports International - Michael Yormark on...

The Footballco Business Podcast ·

2024/07/31

We're talking to Michael Yormark, the president of Roc Nation Sports International, about being part of Jay-Z's Roc Nation empire, how the agency differentiates itself and the importance of the Ballon d'Or for Vini Jr. 's career. Michael also talks to us about what got the agency into the football business, their goals for World Cup 2026 and his dream client.

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36:31

Euro 2024 Special with SportsPro - The most...

The Footballco Business Podcast ·

2024/07/15

This episode is a Euro 2024 special. We're joined by Tom Bassam, host of the SportsPro Podcast, to discuss the biggest marketing and media moments from this year's tournament.Tom and Alex try their best to decide which players were the most marketable, which were the standout media trends whether hosting the tournament was a win for Germany. This episode was recorded on July 11th, before the final between Spain and England.

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25:13

Admiral Sports: England to Bob Marley - How Admiral...

The Footballco Business Podcast ·

2024/07/03

In the 1970s, Admiral invented the replica shirt industry, creating the first-ever replica kits for the likes of the England National Team and Leeds United. Today, they're known for their pioneering collab-kits with the likes of Bob Marley and the Rolling Stones and award-winning designs for Walthamstow FC. We speak to Admiral Sports' Theo Hamburger about the birth of an industry now worth billions and how new generations are falling in love with their designs.This episode of the Footballco

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41:17

Juventus - The Juventus Creator Lab and a new...

The Footballco Business Podcast ·

2024/06/19

This show was recorded live at Soccerex Europe and features Mike Armstrong, Juventus's Chief Marketing and Communications Officer, and Marco Castellaneta, the club’s Head of Digital Media.Mike and Marco were on stage with Footballco's PR Manager, Paul Rayment, to discuss the Juventus Creator Lab - the club’s new approach to creation, where creatives with different talents - designers, video makers, writers, influencers, streamers, social media creators - join forces in a single production centre in

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29:57

Las Vegas Lights - Jose Bautista on running a soccer...

The Footballco Business Podcast ·

2024/06/06

Las Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is now home to the Las Vegas Knights (NHL), the Raiders (NFL) and will soon welcome the Oakland Athletics (MLB). And that's without mentioning F1, boxing or college sports out of UNLV.Before any of these major franchises, the Las Vegas Lights was one of only a few sports teams in the city, but it was known more for its outlandish stunts than for being a

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23:51

Real Sociedad: The importance of the club’s Basque...

The Footballco Business Podcast ·

2024/05/22

On this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in the UEFA Champions League had on its brand.Located in the Basque Country, Real Sociedad’s identity is rooted in the region. While the team now comprises of players from other regions and countries, the club still looks to bring local players through and foster a Basque identity in the team. With that in

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95 results

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