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PODCAST

The Footballco Business Podcast

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

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All Episodes

34:45

Adebayo Akinfenwa - The strongest man in football on...

The Footballco Business Podcast ·

2026/03/26

Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa.As a player, Bayo didn’t make it to the Premier League, but he built a player brand through iconic interviews, becoming a legend in the FIFA video game with KSI, and now hosts the Footballco-produced Beast Mode On Podcast. Bayo joined us to discuss…. Being the strongest man in football How his size created misconceptions about his ability How KSI and FIFA brought him new

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43:29

How Brands Can Win The World Cup with Rio Ferdinand,...

The Footballco Business Podcast ·

2026/03/12

With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the biggest World Cup ever.With Iconic's James Kirkham moderating, we were joined by England legend and media pioneer Rio Ferdinand, Homeground CEO Rachid Ahoyek, and strategic partner manager for YouTube, Joshua Wayoe. Between them, they covered... What it's like playing at a World Cup and handling the

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21:04

What the Millwall brand means in 2026 with Chief...

The Footballco Business Podcast ·

2026/03/03

As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson. Luke joins us to discuss the club's brand and what it means to be Millwall today, compared with the club’s reputation in the 70s and 80s. From working in the community across two of London's most deprived boroughs and a successful LGBTQ+ team to how Alex Neil has harnessed the club's 'nobody likes' and 'underdog' spirit to get the club pushing for promotion to the Premier League,

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28:02

The most valuable football stadium naming rights in...

The Footballco Business Podcast ·

2026/02/17

On this show, we're speaking to Sean Connel, the Editor of The Sponsor and author of their most recent report on the fair market value of stadium sponsorship in Europe.With Spurs' still looking for a naming partner for their stadium and Manchester United planning a replacement for Old Trafford what is the true fair market value for stadium naming rights? Sean joins us to discuss this and much more, including why Barcelona's Nou Camp and Real Madrid's Bernabeu are the most valuable in Europe, the

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45:00

Identifying, localising, and monetising the next...

The Footballco Business Podcast ·

2026/02/02

This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans, featuring a panel including:Mohammed Basrawi - GM and MARCOM Content for the Saudi Pro League Olek Loewenstein - President of Sports Content at Televisa Univision Shahrukh Sohail - Senior Sports and Entertainment Business Manager at Explere Marc Veelenturf - CEO Middle East & Türkiye and Chief Growth Officer – International

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28:39

Football and fashion trends and World Cup...

The Footballco Business Podcast ·

2026/01/15

The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in football and fashion and look ahead to the 2026 World Cup. Listen to hear about...The best fits and kits from AFCON What Nike and adidas have planned for the 2026 World Cup Why clubs are digging into their archives more Why Mario Balotelli was everywhere last year Are Arsenal doing

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21:13

Juventus - We Are Youth Since 1897: Juventus’...

The Footballco Business Podcast ·

2025/11/27

Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to differentiate the club from its rivals, both domestic and international.On the latest episode of the Footballco Business Podcast, we’re joined by Juventus’ Marketing Director, Marco Castellaneta, to find out what the club's done so far and what it takes to be a youthful club, including... 👶 What

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23:05

Vodafone: Behind Vodafone’s new UEFA partnership and...

The Footballco Business Podcast ·

2025/11/13

We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades!Also… The strategy behind Vodafone’s new UEFA partnership Similarities with men’s football and women’s rugby How football and marketing have changed since Vodafone’s last UEFA partnership Could we see Vodafone on a Premier League shirt again? Stadium

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34:46

Who are the most marketable footballers in the world?...

The Footballco Business Podcast ·

2025/10/27

We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM.We find out who the most marketable footballers are and what makes a player marketable in 2025. Find out more and see the full list at: https://50mm.sportspro.com/

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35:31

Manchester City Women: Growing fandom, new...

The Footballco Business Podcast ·

2025/10/10

On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, including:Commercial partnerships with the likes of Snuggs and Joie What it’s like playing games at two stadiums next door to each other Growing the club’s fanbase and its new social media plans What the club can learn from Hey Duggee Live and Disney on Ice The impact of new broadcast deals

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37:08

Matt McKie - Stockport County and building community...

The Footballco Business Podcast ·

2025/09/25

On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester United, the IOC, Nike and EA Sports.Matt joins us to discuss his work at Stockport County, the importance of community, challenging Wrexham, and why he can't have the next generation of kids growing up in Stockport and following Manchester City. There are also lessons from his time at United, EA Sports

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23:29

Colm Dillane AKA KidSuper: Football, fashion and...

The Footballco Business Podcast ·

2025/09/10

On this show, we're bringing you Colm Dillane's interview from Stands, recorded in August this year and covering Colm's passion for fashion and creativity and the role football plays in his work.Colm is interviewed by Ryan McLaughlin, Events & Collaborations @ MCL Digital, Co-Host and Co-Organiser of STANDS STANDS is an event created FC St. Pauli to give room to the intersection between the different communities/cultures of streetfashion, art, music and football at the Millerntor

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17:34

EA Sports: FC26, the impact of women's football, new...

The Footballco Business Podcast ·

2025/09/04

This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director for EA Sports FC, James Salmon.James joined us to discuss the impact of women's football in the FC series, the impact of new partnerships, the role of the FC Futures project and why everyone loves Chloe Kelly.

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30:02

World Cup '26, MLS 3.0 and the best soccer cities in...

The Footballco Business Podcast ·

2025/08/13

On this episode, we're joined by Sports Business Journal's Soccer Staff Writer, Alex Silverman, for a show dedicated to US Soccer.Alex takes us through SBJ's recently published list of the best US cities for soccer business, looks back at the Club World Cup and forward to the World Cup, and what's next for MLS.

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31:37

How to bring creativity into women's football...

The Footballco Business Podcast ·

2025/07/30

On this show, we're finding out how to and why we need to bring creativity into women's football marketing, how to get the best from players, and the importance of understanding the culture.Also...the worst women's football marketing cliches, the importance of football adjacent culture and what it's like managing Toone and Russo. This episode was recorded live at Rewriting the Rules - an event held at INDIVISA HQ during the second week of the 2025 Women's Euro, focused on how brands and media are

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30:51

How Mercury 13 are creating the LVMH of football with...

The Footballco Business Podcast ·

2025/07/14

On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC Como Women, the club's rebrand, its role in the multi-club ownership group's plans and the importance of fashion and lifestyle.Victoire also discusses her admiration for Angel City FC, how they pitch to commercial partners and welcoming Juan Mata and Sergio Oliveira onto the board.

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33:39

Women's football fandom in Saudi Arabia -...

The Footballco Business Podcast ·

2025/06/25

The growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in women's sport in the region. However, navigating and understanding this fandom isn't straightforward.To help brands better understand women's football fandom in Saudi Arabia, our women's football brand, INDIVISA, hosted a panel featuring: Tonia Eid - L'Oréal Beauty Division Lead at the global media network Wavemaker Farah Badran - Sport

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48:06

Women's Euros special: Media, marketing and more -...

The Footballco Business Podcast ·

2025/06/11

On this episode, we're joined by the hosts of the Expected Goals podcast, Maggie Murphy and Matt Cutler to discuss what's changed in women's football in England since the Lionesses lifted the trophy on home turf in 2022.Maggie and Matt cover the impact of the Lionesses on both international and domestic attendance, the ever-changing broadcast set-up, how brands have changed their approach, and even try to predict the winner of the forthcoming Women's Euro. If you like this, check out the

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43:49

MLS at 30 ft SportsPro - The biggest changes,...

The Footballco Business Podcast ·

2025/05/28

With Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the league since its first season in 1996 and what the future holds post-World Cup.For more, read Sam Carp's feature: The Health Check: Why MLS sponsorship growth is about more than just Messi - https://www.sportspro.com/insights/features/mls-sponsorship-portfolio-growth-messi-effect-adidas-apple/

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29:53

EA SPORTS’ New App: Why EA SPORTS is going beyond...

The Footballco Business Podcast ·

2025/05/14

On this show, we’re joined by EA SPORTS’ VP of Ventures, David Jackson. David joins us to discuss EA SPORTS’ new app, which takes EA beyond gaming and into the world of real sports media curation and distribution.Download the EA SPORTS APP: Google Play: https://play.google.com/store/apps/details?id=com.ea.gp.brooklyn APPLE: https://apps.apple.com/app/id6670217137

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99 results

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