x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Viral Genius Podcast

Fernando Labastida

The Viral Genius Podcast helps founders, marketers, and creators unlock the power of founder-led content. Hosted by the creator of the Viral Genius Framework, each episode dives into bold strategies for turning raw ideas into influence—through solo episodes and deep-dive interviews with visionaries like Dennis Yu, Bryan Eisenberg, and more. If you"re ready to turn your voice into viral leverage, this is your show. strikemarketing.news

business marketing

All Episodes

40:28

The Future of Employee-Led Marketing with Gen Furukawa

The Viral Genius Podcast ·

2025/04/21

Guest: Gen Furukawa, Founder of SuperMarketers.ai and BrandMarketers.aiIn this episode, Fernando Labastida interviews Gen Furukawa, founder of SuperMarketers.ai (an inbound demand gen agency for B2B SaaS companies) and the upcoming BrandMarketers.ai (an employee advocacy platform). Gen shares his journey from co-founding Prehook (a quiz builder for e-commerce) to his current ventures leveraging AI for marketing.Key Points:How Gen uses AI to help early-stage B2B SaaS companies create content despite

en

43:10

AI-Powered PR: How NewsRamp Creates Platform-Native...

The Viral Genius Podcast ·

2025/04/08

AI Marketing Case Studies Podcast with David McInnis, Founder of Newsworthy.ai and NewsRampIn this episode, Fernando Labastida interviews David McInnis, Founder of Newsworthy.ai and NewsRamp. David is a pioneering entrepreneur in the PR tech space, best known for founding PRWeb, one of the first direct-to-consumer press release platforms.David shares how his companies are transforming the press release landscape using AI, creating platform-native content for today's "zero-click" world

en

53:40

How AI Has Completely Changed My Approach to Book...

The Viral Genius Podcast ·

2025/04/01

I recorded this episode a year ago, when I was finishing up my new book, The Startup Book: How to Write a Book That Designs a New Market Category & Positions You as The Leader. A lot has changed in a year, but this episode is still relevant. I share about my participation in Zacharia Stratford's "One Book Millionaire Challenge" and I explain the various AI techniques I used to write my book.Key Points:How I used AI to develop my writing tone, create detailed chapter outlines, and produce content

en

54:34

Beyond the Pitch Slap: John Lyons on Research-Driven...

The Viral Genius Podcast ·

2025/03/26

AI Marketing Case Studies with John Lyons, Founder of Human Hat StandIn this episode, Fernando Labastida interviews John Lyons, the founder of Human Hat Stand, a fractional CMO service helping B2B professional service businesses achieve effective marketing results. John shares his practical approach to implementing AI tools like Perplexity AI and My Telescope in his marketing research process, delivering data-driven insights for clients.Key points discussed:How John uses AI tools to streamline

en

70:13

Building Your Weekly Content Engine: The Organic AI...

The Viral Genius Podcast ·

2025/03/18

Fernando Labastida, Founder of AI Marketing Case StudiesIn this episode, Fernando Labastida tackles one of the biggest challenges facing entrepreneurs and marketers today: creating consistent, high-quality content. Fernando shares his proven framework for building a sustainable weekly content engine through podcasts, webinars, or speaking engagements.Key points covered:How to overcome content production challenges like the "blank page syndrome"Why speaking is the most natural and effective

en

28:01

The Rock Star Method: The AI-Driven Method for B2B...

The Viral Genius Podcast ·

2025/03/12

In this solo episode, Fernando Labastida, owner of AI Marketing Case Studies, shares the fascinating story of Rodriguez, a talented musician who created amazing work but remained unknown in the US while unknowingly becoming a legend in South Africa. Fernando draws powerful parallels between Rodriguez's story and B2B founders who create great products that remain "the best kept secrets" in their industries.Key points discussed:How great products don't sell themselves - marketing is

en

50:53

Mastering AI Marketing: Lessons from Dan Sanchez's...

The Viral Genius Podcast ·

2025/02/26

In this episode of the AI Marketing Case Studies podcast, Fernando Labastida interviews Dan Sanchez, an AI marketing consultant and creator who works with Social Media Examiner and hosts the AI-Driven Marketer podcast.Dan shares his journey from aspiring to be the "ultimate marketer" to becoming an AI marketing pioneer. He explains his 30-30-30 approach to mastering new skills, how he's automating podcast production with AI, and why he's writing a book on the five types of AI

en

64:27

The AI Content Engine: Transforming Expert Knowledge...

The Viral Genius Podcast ·

2025/02/18

AI Marketing Case Studies Podcast: Russ Henneberry, Founder & CEO of theCLICK.In this episode, Fernando Labastida interviews Russ Henneberry, an OG content marketer who was part of the original crew at digitalmarketer.com and is now the founder and CEO of theCLICK, an AI marketing education company.Russ shares his journey from SEO specialist to content marketer to AI marketing expert, explaining his innovative "AI Content Engine" concept that helps marketers transform their original content

en

58:35

AI in Action: Inside Look at How Businesses Are...

The Viral Genius Podcast ·

2025/02/04

Episode: Friends of Einstein - January 2025 Host: Mark Brennan, Founder of Kynoch Labs. Guests: Fernando Labastida, AI Marketing Expert and Author Hanin El Refai, Data ScientistIn this insightful episode, we explore the transformative impact of AI on marketing and enterprise operations. From creative applications of AI in content creation to the technical challenges of implementing AI systems, our guests share their hands-on experiences and practical insights.Key Topics: How AI is reshaping

en

39:51

Why Your Next Marketing Team Member Might Be an AI Agent

The Viral Genius Podcast ·

2025/01/29

Eduardo Velasco - CEO & Founder, WaveMax CorporationIn this episode, Fernando Labastida talks with Eduardo Velasco, an accomplished entrepreneur who turned his WiFi-sharing startup into a success story. Eduardo shares how his company WaveMax uses AI agents to run marketing campaigns more efficiently than traditional methods.Key points from the episode: How WaveMax's innovative business model lets users monetize their WiFi hotspots through ad revenue sharing Using AI agents to orchestrate

en

48:37

Stop Hiding Your AI Use: Tim Stoddart's Approach to...

The Viral Genius Podcast ·

2025/01/20

Guest: Tim Stoddart, CEO of Copyblogger and Founder of TimStodz.comIn this enlightening episode, Tim Stoddart shares his remarkable journey from addiction recovery to becoming a successful digital entrepreneur. As the CEO of Copyblogger and founder of multiple businesses including TheShop.AI, Tim reveals how he discovered the power of content marketing through Copyblogger in 2010 and transformed his life by applying those lessons to build Sober Nation, his first successful venture.Key Points: How

en

54:07

From Pizza Flyers to AI Tools: Kevin McGrew's SMAC...

The Viral Genius Podcast ·

2025/01/10

Interviewee: Kevin McGrew, CEO of Everzocial, Digital Marketing Strategist & Author of "The New Rules of Marketing Warfare: The SMAC Framework" (soon to be published)In this episode, Kevin McGrew shares his innovative SMAC (Shoot, Move, Adapt, Communicate) framework that helps small and mid-market businesses compete against larger competitors. Drawing from military tactics and his extensive experience in digital marketing, Kevin reveals how businesses can operate with agility and

en

43:07

Streamlining Sales: How AI Creates Better Sales...

The Viral Genius Podcast ·

2024/12/20

Guest: Kathryn AragonTitle: Revenue Optimization Strategist & Founder of KA MediaSummary:In this episode, we dive deep into Kathryn Aragon's innovative RACE Growth Framework, which helps B2B SaaS companies and large equipment firms boost their revenue through optimized customer experiences. Kathryn shares how she uses AI tools like Perplexity and ChatGPT to speed up research, create powerful sales enablement content, and develop comprehensive company narratives that align cross-functional

en

41:56

Engineering Your Personal Brand: AI Strategies for...

The Viral Genius Podcast ·

2024/12/10

Guest: Lourdes BaezaDigital Personal Brand Advisor & Pioneer in Digital Image ConsultingIn this episode, Lourdes Baeza shares her journey as Mexico's pioneer in digital image consulting for women in STEM/STEAM. With 20 years of tech industry experience at companies like Logitech, Polycom, and Kaspersky, Lourdes now helps women in technology build powerful personal brands.Key Topics: Breaking through the gender gap in Latin America's tech industry Using AI tools to analyze and enhance LinkedIn

en

40:13

How One Consultant Used Perplexity to Gather 87 Pages...

The Viral Genius Podcast ·

2024/12/03

In this fascinating episode I spoke to Julien Nowak-Bourgoin, EOS Implementation Expert & HR Consultant for E-commerce Companies.Julien reveals how he leveraged AI tools to revolutionize his market research and content creation process. As the founder of a consultancy helping e-commerce companies implement the Entrepreneurial Operating System (EOS), Julien shares his innovative approach using Perplexity AI, ChatGPT, and Otter.ai to deeply understand his target audience and create highly resonant

en

51:44

Breaking: AI Beats Human Agents in Real Estate Lead...

The Viral Genius Podcast ·

2024/11/25

Former Microsoft software engineer turned real estate entrepreneur Gustavo Muñoz Castro shares how his company is using AI-powered voice technology to revolutionize lead conversion in the real estate industry. Based in Uruapan, Mexico, Gustavo's company Power ISA provides cutting-edge telemarketing services to real estate agents across the US and Canada.Key Points: Power ISA's groundbreaking experiments with AI voice technology for inbound lead conversion, showing AI slightly outperforming human

en

48:51

Building Your AI Marketing Dream Team with Custom...

The Viral Genius Podcast ·

2024/11/08

What happens when adults get handed a whole new Lego set, or a new box of Tinker Toys? We go to town!Russ Somers, a rock’n’roll guitar playing, AI Lego building startup marketing executive, is my 2nd interview guest for the AI Marketing Case Studies Podcast.Russ shares his groundbreaking approach to using custom GPTs as virtual marketing team members. As VP of Marketing at Quantified.AI, Russ breaks down his three-level system for creating AI assistants that handle everything from routine tasks to

en

50:09

Building a 7-Figure Brand with AI-Powered Content...

The Viral Genius Podcast ·

2024/11/08

I'm excited to introduce the first official episode of the AI Marketing Case Studies podcast, where I, Fernando Labastida, get to interview Andrew Lane, a brand building expert who helps entrepreneurs turn their expertise into profitable online businesses. Andrew shares his journey from building a seven-figure software company in his 20s to serving as Copy.ai's top affiliate marketing manager, helping grow the company to over 10 million users in two years.Key Points We Discussed:• How to leverage AI

en

1:22

Intro for AI Marketing Case Studies Podcast

The Viral Genius Podcast ·

2024/09/19

Check out the intro and jingle for the podcast! Get full access to Startup Strike at startupstrikes.substack.com/subscribe

en

1:24

Welcome to the AI Marketing Case Studies Podcast

The Viral Genius Podcast ·

2024/09/17

I decided to create the AI Marketing Case Studies podcast to highlight the heroic marketers out there, in the trenches, duplicating, triplicating, multiplying by 10 their marketing efforts with the help of AI tools.These are the fractional CMOs, the marketing managers, the one-person enterprises leveraging their creativity via easily available tools available in the marketplace. Get full access to Startup Strike at startupstrikes.substack.com/subscribe

en

40 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...