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PODCAST

The Viral Genius Podcast

Fernando Labastida

The Viral Genius Podcast helps founders, marketers, and creators unlock the power of founder-led content. Hosted by the creator of the Viral Genius Framework, each episode dives into bold strategies for turning raw ideas into influence—through solo episodes and deep-dive interviews with visionaries like Dennis Yu, Bryan Eisenberg, and more. If you"re ready to turn your voice into viral leverage, this is your show. strikemarketing.news

business marketing

All Episodes

35:58

How to Market Without Marketing: Scott Martin’s...

The Viral Genius Podcast ·

2025/12/03

Most brands are still screaming for attention. Scott Martin believes the future belongs to the ones who earn trust.In this episode of The Viral Genius Podcast, Fernando Labastida sits down with Scott Martin — CEO of Groundswell Origins, author of Groundswell: The Unseen Wave of Business Growth, TEDx speaker, and creator of the upcoming book Title Shift. Together, they unpack one of the most important shifts happening in marketing today: the move from an attention economy to a trust economy.Scott

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13:26

Speaker Preview: Audra Carpenter. From Workflows to...

The Viral Genius Podcast ·

2025/11/28

Register here → https://summit.strikemarketingsummit.com/talks/the-future-of-content-operations/If you’ve ever been seduced by the endless parade of shiny AI tools—and then wondered why your content still doesn’t work—this conversation with Audra Carpenter is your wake-up call.Audra has been doing content marketing since Obama’s first term. She’s logged her “10,000 hours” inside the chaos of AI implementation, and she’s emerged with something founders desperately need: a practical, battle-tested

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16:56

Speaker Preview: Quick Wins in AI Implementation -...

The Viral Genius Podcast ·

2025/11/21

Navigating Data Challenges for AI SuccessIn this episode, Fernando Labastida talks with Eduardo Ortiz Ramírez about one of the most overlooked barriers to AI success: the quality of a company’s data and processes. Eduardo explains why data problems can derail even the most ambitious AI initiatives—and why the solution isn’t always a massive, expensive digital transformation.Instead, he shares a more practical path: intelligent reinvention. This approach centers on identifying strategic pain points,

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19:29

Speaker preview: Why AI Recalls Some Brands… and...

The Viral Genius Podcast ·

2025/11/20

Bryan Eisenberg has shaped modern digital marketing more than almost anyone alive. He and his brother Jeffrey pioneered ideas like conversion rate optimization (CRO), persuasion architecture, and scent, and authored 11 bestselling books that defined the field.In this Strike Marketing Summit preview, Bryan joins Fernando Labastida to unpack a critical shift:In a world where AI curates our choices, stories — not facts — determine which brands survive.What You’ll LearnWhy AI leads convert 23× better

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9:19

Speaker Preview: “How One Summit Can Fill Your Funnel...

The Viral Genius Podcast ·

2025/11/19

In a world where timelines are noisy and attention is scarce, summits have become one of the most reliable — and overlooked — ways to break through the clutter.In this Strike Marketing Summit preview, Fernando Labastida sits down with Darrell Vesterfelt, VP of Growth at Mighty Networks and co-founder of multiple large-scale online events (including one with 180,000 registrants). Darrell explains why summits are his favorite top-of-funnel strategy across industries — SaaS, creator businesses,

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14:19

The New Rules of Marketing Warfare - Kevin McGrew on...

The Viral Genius Podcast ·

2025/11/18

Entrepreneurship is chaos. Writing a book while running a company? Even more chaotic.But Navy-SEAL calm, tight communication, and a simple battlefield framework can turn that chaos into a strategic advantage.In this Strike Marketing Summit preview, Fernando Labastida sits down with Kevin McGrew, CEO of EverSocial and author of Smack Marketing: The New Rules of Marketing Warfare. Kevin breaks down the real story behind becoming a founder-author — the mistakes, the wins, the wasted $10K, the

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15:24

Speaker Preview: Forget Funnels - Rachel Starr Says...

The Viral Genius Podcast ·

2025/11/15

What if you stopped treating a summit like a product—and started treating it like a gateway to connection?In this special Strike Marketing Summit preview episode, Fernando sits down with Rachel Starr, the powerhouse founder of CoCreator Society and a community architect with a deeply human approach to growth. Rachel doesn’t host events the way most people do—and after hearing her philosophy, you may never look at summits, launches, or audience-building the same way again.Rachel believes summits

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12:32

Speaker Preview: Why Events Beat Algorithms: Lessons...

The Viral Genius Podcast ·

2025/11/13

In this episode, Sheriff Subair, Head of Marketing at HeySummit, shares how running workshops and virtual events can completely transform your marketing results. Sheriff explains how active, participatory experiences like summits generate deeper audience engagement, build stronger customer relationships, and create brands people actually remember.He also previews his talk at the Strike Marketing Summit, “Summit as System: Turning Events into Authority, Community, and Revenue Machines,” and breaks

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11:06

Strike Summit Preview: Chris Stanley on How a 50-Page...

The Viral Genius Podcast ·

2025/11/12

What if your next book didn’t need to be 300 pages of fluff — but under 100 pages of clarity that builds your brand, authority, and revenue?In this special Viral Genius Podcast episode, host Fernando Labastida talks with Chris Stanley, the “Mini Book Guy” and 20-time Amazon bestselling author, about how short, powerful books can transform your business.Chris reveals how writing less can actually help you think deeper — and how a mini book can serve as the cornerstone of your business, helping you

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11:09

Exclusive Summit Preview: How Russ Henneberry Turns...

The Viral Genius Podcast ·

2025/11/11

What if ChatGPT wasn’t just a tool — but your business operating system?In this episode, Russ Henneberry — author of Digital Marketing for Dummies and founder of theCLICK — reveals how to structure your ChatGPT account to actually grow your business.Russ calls it Growth OS — a practical system for transforming ChatGPT-5 into an intelligent workspace that boosts creativity, productivity, and results.We go deep on:The fourth great platform shift after Google, Amazon, and Facebook — and why ChatGPT is

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52:21

Eddie Yoon: “If you want to win, stop trying to be...

The Viral Genius Podcast ·

2025/11/10

What if the smartest business move isn’t to compete — but to create?In this episode of The Viral Genius Podcast, host Fernando Labastida sits down with Eddie Yoon, co-founder of Category Pirates and bestselling author of Superconsumers and Play Bigger, to unpack why category design is the ultimate growth strategy for founders and creators alike.Eddie explains how the world’s most successful companies don’t play by existing rules — they write new ones. He reveals why founders must “choose their

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51:08

From Podcast Booths to Category Kings: How Pablo...

The Viral Genius Podcast ·

2025/10/31

What if your podcast was more than just content — what if it was your trade show booth, your community magnet, and your category launchpad?In this episode of The Viral Genius Podcast, Fernando sits down with Pablo Gonzalez, founder of Be The Stage and Chief Evangelist of Vendoroo, to unpack how he’s rewriting the playbook for modern marketing.Pablo reveals how he transformed word of mouth into a scalable system he calls Digital Word of Mouth — turning conversations into communities, and communities

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47:10

The Stories We Sell, The Success We Build

The Viral Genius Podcast ·

2025/10/29

In this episode of the Viral Genius Podcast, Fernando Labastida interviews digital marketing expert Bryan Eisenberg about his new book, 'I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build.' They discuss the concept of 'Viral Genius,' the importance of storytelling in marketing, and how AI can amplify founder voices. Bryan shares insights on personal transformation, the significance of curiosity and empathy in marketing, and the evolution of marketing terms. The conversation

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48:12

Building the Content Hub OS: How Audra Carpenter Is...

The Viral Genius Podcast ·

2025/10/29

In this episode of The Viral Genius Podcast, host Fernando Labastida sits down with Audra Carpenter, founder of Content Hub OS, to explore how AI and automation are reshaping the future of marketing.Audra shares her journey from running a title company in the early 2000s to becoming one of the leading voices in systemized content creation. Together, they unpack how her new platform - Content Hub OS - uses advanced AI workflows to help founders, marketers, and small businesses build repeatable,

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71:29

How I Used a Virtual Summit to Generate 900+ Leads...

The Viral Genius Podcast ·

2025/09/17

Most businesses face the same problem: they depend too heavily on a few clients and lack a scalable way to grow. That was exactly the case with one of my software development clients in Mexico. Their revenue came almost entirely from two or three big corporate accounts. If even one left, half their business would vanish.They had no database, no email list, and no consistent marketing. Just a few Instagram posts.I needed to help them diversify, and quickly. The strategy I chose? A virtual

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45:52

CEX: The Movement for Content Entrepreneurs – with...

The Viral Genius Podcast ·

2025/07/31

Joe Pulizzi is back on the show – the godfather of content marketing and founder of The Tilt, Content Marketing Institute, and the visionary behind CEX (Content Entrepreneur Expo).In this high-energy conversation, Joe and Fernando Labastida break down:🎯 Why the creator economy needs entrepreneurs, not just content creators📉 The risky business of relying on social algorithms—and what to do instead💥 How CEX evolved from a conference into a mission to help creators achieve financial freedom💼 Why

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46:55

Why 90% of Startups Fail at Go-to-Market (And How to...

The Viral Genius Podcast ·

2025/06/25

Guest: Isaac Carter, CEO & Founder of Contollo, Software Development Expert & Author of "Before You Build"A candid discussion between two founders who discovered that the best software development strategies are actually marketing strategies in disguise—and why that changes everything for startups.Key Highlights:Why 40% of startups fail from lack of product-market fit (and how to avoid it)The 5-person discovery method that eliminates guesswork before you buildHow Isaac went viral

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45:18

From Single Mom to AI Visionary: Sarina Nguyen on...

The Viral Genius Podcast ·

2025/06/14

What happens when a Fortune 100 IT leader walks away from corporate life to become a founder with no plan—but a powerful purpose?In this episode of the Viral Genius Podcast, host Fernando Labastida sits down with Sarina Nguyen, CEO and cofounder of TrueHumans.AI, a Dallas-based startup on a mission to make high-impact AI tools accessible to small and medium-sized business owners.Sarina shares her deeply personal journey: from raising a son, to building an AI-driven content creation agency that helps

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28:48

How to Build a $30M Company with 3 People — Amos...

The Viral Genius Podcast ·

2025/06/04

What if your entire go-to-market team lived inside Slack—and it actually worked?In this episode of The Viral Genius Podcast (formerly AI Marketing Case Studies), host Fernando Labastida sits down with Amos Bar-Joseph, CEO and Co-Founder of Swan, a Slack-native AI go-to-market platform that's rewriting the rules of startup growth.Amos isn’t just building software—he’s building a movement.Together, they unpack:Why Swan is aiming for $30M ARR with just 3 employeesThe difference between automation

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51:16

How Chris Stanley Turned Mini Books into a $750K ARR...

The Viral Genius Podcast ·

2025/05/02

Chris Stanley is a 30-time author, founder of IA Path, and the mind behind the Mini Book Model. In this episode, Chris reveals how he built a three-quarter-million-dollar ARR coaching business—serving a micro-niche market—by publishing short, ultra-targeted books.We talk about:Why 10,000-word books are often more effective than 50,000-word onesThe “1-3-1” writing cadence that removes the fear of the blank pageHow to use AI to create derivative content that stays true to your voiceWhy authors should

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40 results

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