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PODCAST

REWORK

A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.

business management

All Episodes

11:50

Picking Priorities

REWORK ·

2025/04/16

How do you decide what to work on next, without relying on a long, stale to-do list? In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson talk about why they don’t rely on lengthy roadmaps to set priorities. Instead, they focus on what makes sense now, not what seemed like a good idea months ago. They explain how working in real time leads to better decisions and thinking that fits the moment. Key Takeaways: 00:44 – Priorities aren’t permanent—...

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19:57

Building On the Side

REWORK ·

2025/04/09

Have a day job but dreaming of launching the next big thing? In this episode of The REWORK Podcast, a listener question sparks a conversation with 37signals co-founders Jason Fried and David Heinemeier Hansson about juggling consulting work while building products on the side. They share real talk about timing, expectations, motivation — and why your side project should serve you, even if it doesn’t turn into a smash hit. Key Takeaways: 00:12 – Host Kimberly Rhodes reads a listener question a...

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21:10

Why we choose profit

REWORK ·

2025/04/02

In a world where constant reinvestment is celebrated, 37signals chooses profit. In this episode of The REWORK Podcast, co-founders Jason Fried and David Heinemeier Hansson talk about how profit gives them freedom, clarity, and staying power—not just for the company, but for their customers too. They make the case for building a business that’s solid, simple, and self-funded. Key Takeaways: 00:27 – How being profitable is actually a choice08:34 – Why it’s important to take money off the table1...

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29:05

Build a business that runs without you

REWORK ·

2025/03/26

Can you build a company that thrives even when you’re not in the room? In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson talk about the jobs they've created for themselves and how they're able to step away without progress coming to a halt. They discuss the fine line between being involved and letting the team run things without them. Key Takeaways: 00:14 – The importance of creating a job for yourself that you enjoy02:45 – The tragedy of ow...

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26:46

Increasing Capacity

REWORK ·

2025/03/19

How do you do more without growing your team substantially? In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson share how they’re expanding their product lineup while keeping their team lean. They reflect on how their approach to building software has evolved, and how pushing into the unknown makes the work more exciting. Key Takeaways 00:28 – How 37signals’ product lineup has evolved over time08:00 – Why the company is adding a product ...

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33:11

Roles at the company, staying involved as a founder &...

REWORK ·

2025/03/12

Jason Fried and David Heinemeier Hansson answer listener questions in this episode of The REWORK Podcast. They discuss the roles 37signals hires for (and the ones they don’t), the importance of staying accessible as a founder, and the thought process behind choosing a business structure. Key Takeaways 00:16 – Employee roles at 37signals 04:33 – How non-programmers contribute to programming16:44 – Techniques for writing job descriptions18:47 – Tips for being an accessible founder25:...

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21:28

Bringing Back Free

REWORK ·

2025/03/05

37signals' co-founders Jason Fried and David Heinemeier Hansson are back to talk about the ins and outs of offering a product for free. In this episode of The REWORK Podcast, they break down why they decided to reintroduce a free Basecamp plan, how offering free access can actually drive sales, and balancing analytics with instincts. Key Takeaways: 00:45 – The original philosophy behind Basecamp’s free plan03:14 – Going beyond the free trial07:36 – Tracking analytics without getting lost in t...

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24:30

Managing vs. Mentoring

REWORK ·

2025/02/12

There are no full-time managers at 37signals, but that doesn't mean the company is void of mentorship. In this episode of The REWORK Podcast, host Kimberly Rhodes chats with Principal Programmer Jeffrey Hardy as he breaks down the company’s focus on peer-to-peer mentorship. They discuss hiring practices that allow for less management and what mentorship looks like amongst the team. Key Takeaways: 00:42 – Meet Jeffrey Hardy, Principal Programmer02:09 – The evolution of 37signals' management st...

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14:55

Blogging Isn't Dead

REWORK ·

2025/02/05

Does blogging still matter in tech? In this episode of The REWORK Podcast, host Kimberly Rhodes chats with 37signals' Principal Programmer Jorge Manrubia about why blogging is very much alive. They dig into the history of the 37signals developers blog, the company's process for contributions, and the added benefits this communication tool provides. Key Takeaways: 00:50 – Meet Jorge01:03 – The history of the 37signals developers blog02:25 – The process — who contributes and how topics ar...

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18:58

Building a Community

REWORK ·

2025/01/29

There is a way to bring your customers together in a meaningful way. In this episode of The REWORK Podcast, host Kimberly Rhodes welcomes 37signals' Support Team members Merissa Dawson and Ashley Bowe to discuss how the Basecamp Community came to life. They describe how they've connected with Basecamp customers and how they've connected customers with each other. They also offer a few tips for anyone looking to start their own community of customers and company enthusiasts.Key Takeaways:00:40...

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20:43

Support is a Feature

REWORK ·

2025/01/22

Customer support is more than just a department — it’s a core feature of any great product. In this episode of The REWORK Podcast, Kimberly Rhodes chats with Chase Clemons, Head of Customer Support at 37signals, about the company's view of support as a product feature. They discuss 37signals' approach to helping customers, the value of ongoing training, and how AI can fit into support strategy without sacrificing the personal connection.Key Takeaways:00:37 – Chase Clemons, Head of Support at ...

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19:51

Hire When It Hurts

REWORK ·

2025/01/15

Wondering when it’s the right time to grow your team? In this episode of The REWORK Podcast, 37signals' co-founders Jason Fried and David Heinemeier Hansson chat about their “hire when it hurts” approach as described in their book REWORK. They cover why you shouldn’t rush into bringing someone on board, how to know when there's a critical business need, and how to seize the moment when the right people show up.Key Takeaways:00:38 – Try tackling projects with the team you already have before h...

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22:54

Seven Shipping Principles

REWORK ·

2025/01/08

How does 37signals decide when software is ready to ship? In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson discuss the company's Seven Shipping Principles. They dive into when a product update is good enough to ship and the importance of making updates to solve actual problems.Key Takeaways:00:11 – We only ship good work.03:36 – The problem with MVPs04:41 – We ship when we're confident.10:08 – We own the issues after we ship.13:41 – We don...

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19:12

Building to Flip is Building to Flop (replay)

REWORK ·

2024/12/24

In this episode (originally aired February 1, 2022), 37signals’ co-founders Jason Fried and David Heinemeier Hansson sit down with Shaun Hildner to discuss the consequences of building a business solely with the intention to sell. They share their perspective on building a business for the long haul versus for an exit.Key Takeaways:00:46 – Building a company to sell can encourage mediocre output07:14 – Taking shortcuts is a reflection of one's character09:41 – Why it's better to have a commit...

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22:57

The Biggest Customer Conundrum

REWORK ·

2024/12/18

Bigger isn't always better. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share the drawbacks of chasing high-profile, enterprise deals. The two founders explain why they prefer their business model that's built around serving smaller clients. Key Takeaways:00:35 – The biggest clients can quickly become the biggest burden and the biggest risk07:10 – The hidden costs of “whale-sized” clients12:35 – Things to consider when defining y...

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18:40

The End of Year Junk Drawer

REWORK ·

2024/12/11

As the year winds down, 37signals’ co-founders Jason Fried and David Heinemeier Hansson join host Kimberly Rhodes to talk about the company's end-of-year routine. They explain their process for the last few weeks of the year that aren't part of a formal six-week cycle, and they share what they gain from this transitional period of "wandering."Key Takeaways:00:43 – The informal end of year process05:24 – Self-directed work, bug fixes, and tying up loose ends08:22 – Using the downtime for forwa...

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22:24

A Product Pivot

REWORK ·

2024/12/04

Before introducing a new product feature, it’s essential to first understand the problem you're trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design.Key Takeaways:00:44 – The original product design plan and what changed along the way02:31 – The difference between specifying the outco...

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29:39

Your Competition is Your Costs

REWORK ·

2024/11/27

Remaining profitable in business is a simple equation — sales revenue exceeding operating costs. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson explain why controlling costs should be a bigger focus than what your competition is doing. They share some simple strategies for analyzing costs and share why operating without a formal office space might be worth considering.Key Takeaways:00:37 – Why you should stop worrying about what everyone...

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25:38

AI, Employee Equity, and Other Listener Questions

REWORK ·

2024/11/20

Every week, we invite listeners to send in their questions for 37signals’ co-founders, Jason Fried and David Heinemeier Hansson. In this episode, they tackle a fresh set of asks, covering topics from managing multiple product lines, the company’s bonus structure, and their thoughts on incorporating AI into their tools.Key Takeaways:00:37 – How 37signals' looks at AI and using AI while exiting the cloud03:47 – How to prioritize work when managing multiple product lines11:33 – Deciding what pro...

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28:43

What are You Replacing?

REWORK ·

2024/11/13

When it comes to business, it’s important to consider not only what customers would gain by using your product or service, but also what they're giving up. In this episode of The REWORK Podcast, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, chat about understanding your customer's needs and motivations. They highlight that your competition isn't always who you think it is, and they discuss ways to position your product to address the customer's actual challenges.Key Take...

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