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PODCAST

REWORK

A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.

business management

All Episodes

30:09

Traditional marketing doesn't work for us

REWORK ·

2025/10/15

For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don’t give them results. They talk about how meaningful marketing comes from genuine support and real connection. Key Takeaways 00:12 – Why marketing ROI looks different for every business10:35 – Spend your marketing budget on companies and people you ...

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27:59

Built on Trust

REWORK ·

2025/10/08

Trust is the foundation of any strong company. In this episode of The REWORK Podcast, 37signals co-founder and CTO David Heinemeier Hansson joins host Kimberly Rhodes to explore what it really means to build a high-trust organization. David shares how trust shapes the culture and success of a team, even when working remotely. Key Takeaways 00:23 – Trust starts as the default at 37signals05:19 – Empowering employees with reasonable spending freedom11:46 – Why one person’s mistake shouldn’t lea...

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24:43

Refining before release

REWORK ·

2025/10/01

As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product. Key Takeaways 00:11 – What the “11th hour” looks like before a product launch03:50 – How to weigh deadlines against final release decisions05:44 – The importance of customer onboarding11:18 – ...

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21:39

Escaping Workaholism

REWORK ·

2025/09/24

In their book REWORK, 37signals' co-founders Jason Fried and David Heinemeier caution against glorifying nonstop work. In this week's podcast, they tackle a listener's questions related to the chapter Workaholism and dig into employee management including how to measure productivity and how to track progress. They explain why simple conversations often matter more than complex systems. Key Takeaways 00:15 – Judge productivity by paying attention and staying engaged07:50 – Tracking progress do...

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24:12

Finding focus

REWORK ·

2025/09/17

Curious how Jason Fried and David Heinemeier Hansson keep their attention where it counts? In this episode of The REWORK Podcast, the 37signals co-founders join host Kimberly Rhodes to talk about the different ways they approach focus. From procrastination that sometimes pays off to meditation and visualization, Jason and David share their tips for finding and maintaining focus. Key Takeaways 00:44 – What procrastination really tells you05:30 – Traditional and alternative meditation pra...

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17:59

Total transparency

REWORK ·

2025/09/03

37signals' co-founders Jason Fried and David Heinemeier Hansson share more about their business than many founders. In this episode of The REWORK Podcast, they chat with host Kimberly Rhodes about why transparency is important to them. They talk about how sharing openly can double as marketing, the upside of showing work that's still in progress, and why timing matters when deciding what to put out to the public. Key Takeaways 00:13 – Why transparency matters at 37signals03:07 – Everything is...

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24:52

It Started with a Blog

REWORK ·

2025/08/27

37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important. Key Takeaways: 00:12 – How 37signals' marketing started organically with a blog02:53 – Authenticity is a must when writing07:02 – Patience is key to growing an audience08:18 – Don’t let algorithms dictate your conte...

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25:54

Building with LLMs, Finding a Co-founder & Other...

REWORK ·

2025/08/20

Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to field a fresh round of listener questions. They share perspectives on when coding assistance makes sense, finding a co-founder to compliment your skills, business succession planning, and more. Key Takeaways: 00:00 – Episode highlights00:17 – When AI coding tools help vs. when they get in the way05:44 – Does start-up success require a co-founder?10:02 – Small business succession planning15:46 – Honing the skill of ...

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25:51

Titles, tenure, and paths don't matter

REWORK ·

2025/08/13

In this episode, 37signals co-founders Jason Fried and David Heinemeier Hansson talk about why résumés, job titles, and career timelines take a back seat to what really matters when hiring — your actual work. They share how real-world examples cut through the noise, and open doors for people who may not have a traditional path. Key Takeaways: 00:00 – Episode highlights00:10 – Why final hiring decisions come down to a candidate’s actual work03:50 – The 37Better redesign project07:27 – How real...

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35:07

BONUS EPISODE: 37signals is moving to Omarchy

REWORK ·

2025/08/08

In this bonus episode of REWORK, 37signals' co-founder and CTO David Heinemeier Hansson shares his exploration into Linux, development of Omarchy, and the company's decision to go all-in. Key Takeaways: 00:43 – David's exploration into Linux and development of Omarchy04:27 – How Omarchy is different, Hyprland, and tiling windows managers11:05 – The joy and excitement in exploring something new13:14 – The recent announcement David shared with the 37signals' team regarding Linux and Omarchy21:2...

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23:50

Software as art

REWORK ·

2025/08/06

This week on The REWORK Podcast, 37signals' co-founders Jason Fried and David Heinemeier Hansson explore a listener question about approaching software as art. They discuss the importance of having a point of view as you're building products. Key Takeaways: 00:15 – Great software helps customers see things from the creator’s perspective07:31 – A company’s worldview comes through in the product14:09 – Your product’s point of view evolves as it takes shape18:35 – The creation process is meant t...

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29:55

Balancing it all

REWORK ·

2025/07/30

37signals' co-founders Jason Fried and David Heinemeier Hansson are back behind the mic with host Kimberly Rhodes. This week, they’re discussing balancing personal interests, health, and hobbies with business success. They discuss building a healthy company without it taking over your life. Key Takeaways: 01:12 – Why business health is all about balance05:48 – The hidden cost of overcomplicating your business08:36 – Taking a closer look at how you're spending your time15:10 – Leaders should b...

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22:58

Managing chaos, feature bloat, and other listener...

REWORK ·

2025/06/18

In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer a fresh round of listener questions. They share how they stay focused when new ideas pop up, how structured work periods lead to steady progress, and why they’re careful about adding too much to their products. Key Takeaways: 00:18 – Staying grounded by tackling one thing at a time06:08 – How scheduled work cycles keep the team on track11:58 – Trimming complexity to keep products lean2...

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20:24

Building in Public

REWORK ·

2025/06/11

This week on The REWORK Podcast, host Kimberly Rhodes chats with 37signals' CEO and co-founder Jason Fried about the practice of openly sharing what the company is working on, inspired by his recent teaser videos for an upcoming product, Fizzy. Jason explains why building in public fosters connection, clarity, and curiosity. Key Takeaways: 00:12 – The company's history of sharing teasers and early product previews05:40 – The biggest risk in sharing previews13:30 – Design review videos with pr...

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21:35

The case for cover lettters

REWORK ·

2025/06/04

This week on The REWORK Podcast, host Kimberly Rhodes is joined by Jason Fried to talk about cover letters — what they say about a candidate, how they’re reviewed at 37signals, and why they still matter. Jason shares his take on the value of genuine effort, how AI can either help or hurt your chances, and why hiring should stay a human process. Key Takeaways: 00:13 – A cover letter says more about you than your résumé ever could03:35 – How using AI the right (or wrong) way shows up in applica...

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24:24

Ignoring the competition, the next wave of CEOs &...

REWORK ·

2025/05/28

In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer listener questions. They explain why keeping tabs on competitors isn’t part of their strategy, reflect on the changing face of leadership as younger CEOs step in, and talk about the energy that comes with fresh perspectives. Key Takeaways: 00:22 – Why focusing on your customers matters more than watching competitors05:55 – A new wave of CEOs is bringing a fresh approach to leadership10...

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22:45

By the Numbers

REWORK ·

2025/05/21

How much data do you really need to make good decisions? In this episode of The REWORK Podcast, Jason Fried and David Heinemeier Hansson talk about 37signals’ evolving relationship with analytics—from working with a full-time analyst to now focusing only on the numbers that truly matter. They share why gut feeling, curiosity, and margin often outweigh dashboards and reports—and how trimming the data obsession can lead to better, bolder decisions. Key Takeaways: 00:09 – The shift from having a...

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21:18

Rapid Fire Questions with Jason and David

REWORK ·

2025/05/14

In this episode of The REWORK Podcast, host Kimberly Rhodes puts 37signals co-founders Jason Fried and David Heinemeier Hansson in the hot seat with a round of rapid-fire questions — from favorite apps and founder skills to customer requests and what's coming next. Key Takeaways: 00:11 – Favorite software that Jason and David use (that they haven't built)03:42 – Underrated skills every founder should develop06:26 – Times they’ve completely changed their minds on a decision14:05 – Customer fea...

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21:14

Eat your own dog food

REWORK ·

2025/04/23

Before anything ships at 37signals, the team puts it to the test—by using it themselves. In this episode of The REWORK Podcast, co-founders Jason Fried and David Heinemeier Hansson talk about the importance of dogfooding, or using your own product before handing it off to customers. They share how this practice keeps them close to the real problems, and sometimes even kills off ideas that just don’t hold up. Key Takeaways: 00:27 – Why every 37signals product is used internally before it ships...

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11:50

Picking Priorities

REWORK ·

2025/04/16

How do you decide what to work on next, without relying on a long, stale to-do list? In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson talk about why they don’t rely on lengthy roadmaps to set priorities. Instead, they focus on what makes sense now, not what seemed like a good idea months ago. They explain how working in real time leads to better decisions and thinking that fits the moment. Key Takeaways: 00:44 – Priorities aren’t permanent—...

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71 results

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