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PODCAST

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

business entrepreneurship

All Episodes

14:13

8 Boring Marketing Strategies That Always Make Money

Leveling Up with Eric Siu ·

2025/10/08

In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you’re a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering

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10:54

I Built 5 Agents in 30 Minutes to Save Me 20+ Hours...

Leveling Up with Eric Siu ·

2025/10/06

In this episode, Eric shares how AI agents are already reshaping his workflow by automating tasks and unlocking more time for strategic, high-impact work. From recruitment and lead generation to outreach and meeting prep, he breaks down practical examples of how agent-based systems enhance team productivity and redefine the future of work.TIMESTAMPS (00:00) Building a Foundation of AI Agents (02:49) Enhancing Team Performance with AI Workflows (05:40) Leveraging AI for Recruitment and Lead

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11:10

$0.25 AI SEO: Crush Your Competitors

Leveling Up with Eric Siu ·

2025/09/25

AI is changing the SEO game, and the smartest marketers are already taking advantage. In this video, I walk through AI SEO as a cost-effective way to boost performance, how AI is reshaping optimization, and why YouTube content ideas and A/B testing matter more than ever. I also dive into the future of SEO where AI sits at the center of digital marketing.TIMESTAMPS (00:00) Introduction to $0.25 SEO Strategies (02:59) Leveraging AI for SEO Optimization (06:07) YouTube and Content Ideation (08:52)

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11:27

Snapchat Ads Complete Beginner’s Guide

Leveling Up with Eric Siu ·

2025/09/22

If you’re not running Snapchat Ads right now, you’re leaving money on the table.In this episode, I break down why Snapchat is still one of the most affordable and effective platforms for reaching Gen Z and millennials—and how you can start driving real ROI today. From setting up your ad account and Snap Pixel to building high-converting creatives and scaling campaigns, I’ll show you exactly how to leverage Snap’s platform without blowing your budget. Plus, I’ll share how to claim bonus ad credits

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12:06

6 INSANE ChatGPT-5 Use Cases to Grow Your Business

Leveling Up with Eric Siu ·

2025/09/17

If you’re not exploring ChatGPT-5 use cases right now, you’re already falling behind.In this episode, I break down six insane ways ChatGPT-5 is transforming business—from autonomous multi-step agents to deep research, workflow automation, and custom AI teammates. You’ll see how these tools can plan travel, absorb massive knowledge bases, integrate with your live business data, and even create specialized sub-agents for SEO, finance, and more. Whether you’re running marketing campaigns,

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27:08

I Built 6 AI Employees in 10 Minutes (They Don't Sleep)

Leveling Up with Eric Siu ·

2025/09/10

If you’re not building AI employees right now, you’re already falling behind.In this episode, I break down how I built six AI employees in less than an hour—and why this is going to change the way we work. I’ll show you how these agents can handle content repurposing, SEO, and even parts of your workflow so you can stay focused on the highest-leverage tasks. Using tools like Cursor and Claude Code, I’ll walk you through how to actually set this up and where the real opportunities

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17:51

Proven Marketing Strategies To Create Explosive...

Leveling Up with Eric Siu ·

2025/09/01

The fastest-growing companies aren’t just using AI—they’re reinventing marketing with it.In this video, I break down how AI is transforming marketing by enhancing proven strategies and making campaigns more efficient. From leveraging AI in email and SMS, precision targeting in account-based marketing, and applying the “Three Rs” in content creation, to building automated systems, recruiting top talent, and even shaping product development—AI is becoming the backbone of modern growth. I also share

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14:50

Cursor + Claude Code + MCPs Will Actually Make You...

Leveling Up with Eric Siu ·

2025/08/27

Claude Code might be the secret weapon marketers didn’t know they needed.In this video, I break down how Claude Code can supercharge marketing by boosting efficiency and sharpening execution. From running smarter AB tests to leveling up SEO and creating sub agents that handle the heavy lifting, I share practical ways to apply it now and where it’s headed in the future. TIMESTAMPS (00:00) Introduction to Claude Code and Its Importance (02:48) Understanding AB Testing and Its Applications (06:03)

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11:12

8 AI Marketing Workflows That Will Drive INSANE Growth

Leveling Up with Eric Siu ·

2025/08/25

If you’re not automating your marketing yet, you’re already behind.In this video, I break down how AI-powered workflows can take over repetitive marketing tasks, qualify leads faster, and keep your follow-ups sharp. I share how I repurpose and scale content efficiently, manage marketing teams with less friction, and what the future of marketing automation means for staying ahead in business. TIMESTAMPS (00:00) Automating Marketing Workflows (02:56) Lead Qualification and Follow-Up

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12:35

THE Ultimate Guide to AI for Business | Best...

Leveling Up with Eric Siu ·

2025/07/23

AI is the edge your business needs right now.I break down how I’m using tools like ChatGPT and other LLMs to level up productivity and decision-making while staying ahead in the fast-moving AI landscape. From mastering prompts and deploying AI agents to building autonomous workflows, I show how to make AI a practical part of your daily operations. Get the Free PDF Guide here: https://drive.google.com/file/d/1eJKfQd-lDrCNKjANtlhxklu8Ha_WdARI/view TIMESTAMPS (00:00) Introduction to AI in

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13:09

How to Use ChatGPT for Marketers for 100x ROI

Leveling Up with Eric Siu ·

2025/07/21

I break down how I’m using ChatGPT and other AI tools to level up marketing and business strategy by focusing on quality inputs for quality outputs. From sharpening copywriting and campaign reporting to streamlining competitor research and hiring, I show how AI can boost productivity and creativity while making better strategic decisions.TIMESTAMPS (00:00) Unlocking the Power of ChatGPT in Marketing (02:43) Mastering Copywriting with AI (06:02) Streamlining Campaign Reporting and

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13:26

This AI Stack Will Actually Make You Rich: Full...

Leveling Up with Eric Siu ·

2025/07/16

AI isn’t just hype—it’s your unfair advantage if you know how to use it.In this episode, I break down how I’m using AI to drive real business growth, from research assistants and real-time insights to content creation that doesn’t suck. I also share how we’re using AI to streamline recruitment and automate processes so you can scale without burning out. TIMESTAMPS (00:00) Unlocking AI for Business Growth (02:59) Perplexity Labs: Your Research Assistant (05:51) OpenAI's MCP Connectors: Real-Time

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12:26

Give Me 12 Minutes, and I'll Make You a Marketing Expert

Leveling Up with Eric Siu ·

2025/07/02

You don’t need 4 years—just this.In this breakdown, I walk you through the essentials every marketer must master today. We dive into the core of marketing, how to truly get into your customer’s head, build offers they can’t resist, and why storytelling and positioning still reign supreme. Plus, I’ll show you how AI is changing the game and what to test to actually move the needle. TIMESTAMPS 00:00 The Essence of Marketing 02:50 Understanding Customer Psychology 05:54 Crafting Irresistible

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32:04

Practical, Real World AI Business Hacks To Deploy Now...

Leveling Up with Eric Siu ·

2025/06/18

AI is rewriting the rules of business—faster than most people realize.In this talk I had at the YPO Global Marketing Summit, I break down how AI is enabling leaner teams to drive real revenue, shift business models, and operate at scale. I share frameworks for implementation, how SEO is evolving into search everywhere, and how we’re using AI for recruiting, content creation, and cost efficiency. From building community to deploying autonomous workflows, this is about staying relevant—and

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11:26

LLM TIER LIST BASED ON MONEY MAKING POTENTIAL

Leveling Up with Eric Siu ·

2025/06/11

In this episode, I break down the AI tools that are actually moving the needle for businesses right now. I cover everything from the strategy power of ChatGPT 4.0 to lesser-known tools like Lllama that offer serious cost advantages. Whether you’re looking for better insights, coding leverage, or operational efficiency, this is your shortcut to what’s working.Here are the LLMs covered: • ChatGPT-4o • Grok • Gemini • DeepSeek • ChatGPT Operator • Manus AI • Llama • Notebook LM • ChatGPT-o3 •

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11:55

Building a Marketing Strategy in the AI Era | The...

Leveling Up with Eric Siu ·

2025/06/09

A winning marketing strategy starts with the right foundation.In this video, I break down how to build a solid marketing strategy by diving deep into research, knowing your audience, and sizing up your competition. We cover picking the right marketing channels, then focus on smart content creation and distribution. Throughout, I stress the need to keep experimenting for real, lasting results. TIMESTAMPS (00:00) The Evolution of SEO: A New Era (02:45) Long Tail Keywords: The Key to

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9:15

A Complete Guide to SEO in 2025 | Get Ahead in the AI...

Leveling Up with Eric Siu ·

2025/06/04

SEO is evolving fast—and if you're still only thinking Google, you're already behind. In this episode, I break down why long tail keywords matter more than ever, how AI is changing the SEO game, and why adapting across platforms is the only way to stay ahead. The future belongs to those who move fast and stay flexible.TIMESTAMPS (00:00) The Evolution of SEO: A New Era (02:45) Long Tail Keywords: The Key to Success (06:06) Harnessing AI Tools for SEO Efficiency (08:51) The Future of SEO: Adapting

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10:52

AI Has Killed Website Traffic: The NEW Way To Drive...

Leveling Up with Eric Siu ·

2025/06/02

SEO's changing fast—with AI reshaping search and users looking beyond Google, it's time to evolve. I break down why topical authority beats chasing big keywords, how programmatic SEO is a game-changer, and why your content needs to work everywhere. Plus, I share how to build assets people actually want to link to. Timestamps: (00:00) Navigating the Changing Landscape of SEO (03:04) Keyword Research and Topical Authority (06:06) Programmatic SEO and AI Integration (08:46) Search Everywhere

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8:12

How To Build AI Agents: The Ultimate Guide

Leveling Up with Eric Siu ·

2025/05/28

AI agents are already saving businesses serious time and money—and this is just the beginning. I break down how to build your own, which tools are worth exploring, and why this shift is going to change the way we work forever. If you're not adapting now, you're going to get left behind.Timestamps: (00:00) Introduction to AI Agents (02:23) Building Your Own AI Agents (06:11) The Future of AI Agents and Their Impact How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of

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6:52

10 AI Marketing Trends You Need to Pay Attention to

Leveling Up with Eric Siu ·

2025/05/26

AI is reshaping marketing at lightning speed, and those who don’t adapt will fall behind.In this video, I break down the rise of generative AI and how it’s transforming marketing strategies. From super agents automating tasks to the shift towards search everywhere optimization, AI is revolutionizing the game. Timestamps: (00:00) The Rise of Generative AI in Marketing (03:12) Transforming Marketing with Super Agents (06:07) The Evolution of Search and Marketing Funnels How to Connect: IG:

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83 results

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