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PODCAST

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

business entrepreneurship

All Episodes

13:26

This AI Stack Will Actually Make You Rich: Full...

Leveling Up with Eric Siu ·

2025/07/16

AI isn’t just hype—it’s your unfair advantage if you know how to use it.In this episode, I break down how I’m using AI to drive real business growth, from research assistants and real-time insights to content creation that doesn’t suck. I also share how we’re using AI to streamline recruitment and automate processes so you can scale without burning out. TIMESTAMPS (00:00) Unlocking AI for Business Growth (02:59) Perplexity Labs: Your Research Assistant (05:51) OpenAI's MCP Connectors: Real-Time

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12:26

Give Me 12 Minutes, and I'll Make You a Marketing Expert

Leveling Up with Eric Siu ·

2025/07/02

You don’t need 4 years—just this.In this breakdown, I walk you through the essentials every marketer must master today. We dive into the core of marketing, how to truly get into your customer’s head, build offers they can’t resist, and why storytelling and positioning still reign supreme. Plus, I’ll show you how AI is changing the game and what to test to actually move the needle. TIMESTAMPS 00:00 The Essence of Marketing 02:50 Understanding Customer Psychology 05:54 Crafting Irresistible

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32:04

Practical, Real World AI Business Hacks To Deploy Now...

Leveling Up with Eric Siu ·

2025/06/18

AI is rewriting the rules of business—faster than most people realize.In this talk I had at the YPO Global Marketing Summit, I break down how AI is enabling leaner teams to drive real revenue, shift business models, and operate at scale. I share frameworks for implementation, how SEO is evolving into search everywhere, and how we’re using AI for recruiting, content creation, and cost efficiency. From building community to deploying autonomous workflows, this is about staying relevant—and

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11:26

LLM TIER LIST BASED ON MONEY MAKING POTENTIAL

Leveling Up with Eric Siu ·

2025/06/11

In this episode, I break down the AI tools that are actually moving the needle for businesses right now. I cover everything from the strategy power of ChatGPT 4.0 to lesser-known tools like Lllama that offer serious cost advantages. Whether you’re looking for better insights, coding leverage, or operational efficiency, this is your shortcut to what’s working.Here are the LLMs covered: • ChatGPT-4o • Grok • Gemini • DeepSeek • ChatGPT Operator • Manus AI • Llama • Notebook LM • ChatGPT-o3 •

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11:55

Building a Marketing Strategy in the AI Era | The...

Leveling Up with Eric Siu ·

2025/06/09

A winning marketing strategy starts with the right foundation.In this video, I break down how to build a solid marketing strategy by diving deep into research, knowing your audience, and sizing up your competition. We cover picking the right marketing channels, then focus on smart content creation and distribution. Throughout, I stress the need to keep experimenting for real, lasting results. TIMESTAMPS (00:00) The Evolution of SEO: A New Era (02:45) Long Tail Keywords: The Key to

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9:15

A Complete Guide to SEO in 2025 | Get Ahead in the AI...

Leveling Up with Eric Siu ·

2025/06/04

SEO is evolving fast—and if you're still only thinking Google, you're already behind. In this episode, I break down why long tail keywords matter more than ever, how AI is changing the SEO game, and why adapting across platforms is the only way to stay ahead. The future belongs to those who move fast and stay flexible.TIMESTAMPS (00:00) The Evolution of SEO: A New Era (02:45) Long Tail Keywords: The Key to Success (06:06) Harnessing AI Tools for SEO Efficiency (08:51) The Future of SEO: Adapting

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10:52

AI Has Killed Website Traffic: The NEW Way To Drive...

Leveling Up with Eric Siu ·

2025/06/02

SEO's changing fast—with AI reshaping search and users looking beyond Google, it's time to evolve. I break down why topical authority beats chasing big keywords, how programmatic SEO is a game-changer, and why your content needs to work everywhere. Plus, I share how to build assets people actually want to link to. Timestamps: (00:00) Navigating the Changing Landscape of SEO (03:04) Keyword Research and Topical Authority (06:06) Programmatic SEO and AI Integration (08:46) Search Everywhere

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8:12

How To Build AI Agents: The Ultimate Guide

Leveling Up with Eric Siu ·

2025/05/28

AI agents are already saving businesses serious time and money—and this is just the beginning. I break down how to build your own, which tools are worth exploring, and why this shift is going to change the way we work forever. If you're not adapting now, you're going to get left behind.Timestamps: (00:00) Introduction to AI Agents (02:23) Building Your Own AI Agents (06:11) The Future of AI Agents and Their Impact How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of

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6:52

10 AI Marketing Trends You Need to Pay Attention to

Leveling Up with Eric Siu ·

2025/05/26

AI is reshaping marketing at lightning speed, and those who don’t adapt will fall behind.In this video, I break down the rise of generative AI and how it’s transforming marketing strategies. From super agents automating tasks to the shift towards search everywhere optimization, AI is revolutionizing the game. Timestamps: (00:00) The Rise of Generative AI in Marketing (03:12) Transforming Marketing with Super Agents (06:07) The Evolution of Search and Marketing Funnels How to Connect: IG:

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6:33

How I Use AI to Become a Top 1% Marketer

Leveling Up with Eric Siu ·

2025/05/21

AI isn't coming for your job—it's coming for your inefficiencies.Most marketers are still stuck doing things the slow way. I walk through how we’re using AI to pump out high-quality content at scale, speed up design, and take over channels—without adding headcount. If you’re not automating parts of your marketing with AI, you’re already behind. Timestamps: (00:00) Harnessing AI for Marketing Efficiency (03:11) Creating Content at Scale (05:51) Designing with AI (06:18) Channel

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6:11

6 AI Agents You Need NOW (Implement TODAY!)

Leveling Up with Eric Siu ·

2025/05/19

AI agents are changing the marketing game. In this one, I break down 6 tools that help with content, scheduling, outreach—even hiring. Plus, how to manage them so they actually save you time.Timestamps: 00:00 Revolutionizing Marketing with AI Agents 03:03 The Power of AI in Content Creation 05:58 Streamlining Scheduling and Outreach How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single

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9:18

6 AI Use Cases That Will ACTUALLY 10x Your Income

Leveling Up with Eric Siu ·

2025/05/12

AI is revolutionizing every aspect of business and life. In this video, I show you how to leverage AI for personal and business finance, optimize your health for better productivity, enhance content creation, and streamline operations and software development. These practical strategies will help you unlock massive growth and efficiency. Timecodes⏰ (00:00) Leveraging AI for Personal and Business Finance (02:57) Optimizing Health for Business Success (05:52) Enhancing Content Creation with

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11:15

Manus AI Just COMPLETELY Changed the SEO Game

Leveling Up with Eric Siu ·

2025/04/30

Manus AI is revolutionizing SEO by completing tasks in minutes that once took days. It streamlines content strategy, creation, and competitor analysis, proving that the future of SEO is in AI-human collaboration.Timecodes⏰ (00:00) The Future of SEO with AI (03:01) Exploring Manus AI's Capabilities (05:52) Streamlining Content Strategy and Creation (08:51) The Human-AI Collaboration in SEO How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top

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9:44

The Truth About The Marketing Job Market in 2025...

Leveling Up with Eric Siu ·

2025/04/28

AI is changing the job market, and roles with clear answers are the first to go. To stay ahead, you need to embrace lifelong learning and use AI tools to level up your skills. Watch the video to learn how to future-proof your career!Timecodes⏰ (00:00) The Rise of AI and Job Security (03:10) Understanding Legibility in Jobs (05:57) The Importance of Lifelong Learning and Curiosity (09:00) Leveraging AI for Career Advancement How to Connect: IG: / ericosiu X: /

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5:42

I Just Created and Launched 500 Ads in 5 Minutes,...

Leveling Up with Eric Siu ·

2025/04/21

Most companies take weeks to launch personalized B2B ads. I did it in five minutes—without AI.One campaign re-engaged a ghosted lead, got their CMO’s attention, and closed the deal fast. Some companies using this are slashing CPCs by 50% and doubling engagement. The arbitrage is now—before everyone catches on. TIME-STAMPED SHOW NOTES (00:00) The Evolution of Advertising (02:48) Personalization at Scale (05:06) The Future of Marketing with Technology To suggest a topic, comment your idea on the

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39:05

The $100M Marketing Agency Strategy In An AI World

Leveling Up with Eric Siu ·

2025/01/24

What does it take to turn a struggling business into a multi-million-dollar empire? Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools that eliminate grunt work, Eric breaks down how he's reshaping the future of marketing and business. Watch the full interview here: https://youtu.be/AESIlKI4SbA TIME-STAMPED SHOW NOTES: (00:00) The Journey of Acquisitions (03:07) The Agency

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33:36

What Marketers Must Do to Win in 2025

Leveling Up with Eric Siu ·

2025/01/16

Is SEO really dead? 🤔Think again. In this power-packed episode, Eric Siu teams up with Neil Patel and Kip Bodner from HubSpot's Marketing Against the Grain podcast to discuss the future of marketing.Watch the full interview here: https://youtu.be/VhjMD1A-i0g TIME-STAMPED SHOW NOTES: (00:00) The Future of Marketing: An Overview (03:09) SEO in the Age of AI (05:56) Adapting to Changing Search Behaviors (09:02) Leveraging AI for SEO Success (11:48) The Role of AI in Content

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21:52

Founder Story: Building a $100M Software Company

Leveling Up with Eric Siu ·

2025/01/14

Eric Siu shares the highs, lessons, and hustle of building Karrot, a game-changing LinkedIn ABM tool. From major enterprise leads to planning for explosive 2025 growth, this vlog is a masterclass in entrepreneurship. Watch the full interview here: https://youtu.be/ptwPlz03nBU TIME-STAMPED SHOW NOTES: (00:00) Introduction and Updates on Carrot's Progress (03:02) Insights on Account-Based Marketing and Client Engagement (06:08) The Role of AI in Product Development (08:55) Team Dynamics and

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71:37

Inside the Mind of a $500M Entrepreneur | Jess Mah

Leveling Up with Eric Siu ·

2025/01/09

Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the mindset, strategies, and wild experiments that got her there. And wait until you hear her take on why most people never get rich. Let’s dive in!Watch the full interview here: https://youtu.be/ROn69hILItk TIME-STAMPED SHOW NOTES: (00:00) Understanding Wealth and Mindset (02:45) The Role of Networking in Success (06:03) Navigating Business and

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21:14

Founder Story: Building the Most Innovative Agency

Leveling Up with Eric Siu ·

2025/01/07

In this episode, Eric Siu is stepping in front of the camera for his first-ever vlog! From unexpected lessons on stress to the real story behind remote work and scaling a $1B company, this vlog is just the beginning as we take viewers behind the scenes.Watch the full interview here: https://youtu.be/16ndfDznnZw TIME-STAMPED SHOW NOTES: (00:00) Navigating Stress and Productivity in Remote Work (03:02) The Return to Office Debate (05:56) Building Company Culture and Community (09:14) Growth

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72 results

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