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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

02:05:46

Google Wasn't Lying: What the Google API Leak Really...

The Edward Show ·

2025/12/27

E906: I sit down with Shaun Anderson (Hobo Web), one of the most respected SEOs in the industry - someone who has been working in search since the early 2000s and has firsthand experience with every major Google shift, from early link-based ranking to AI-driven systems. We look at what the Google API Leak actually showed, what Google has been consistent about for years, and where SEO narratives have gone wrong. This is a technical, honest conversation focused on how Google really evaluates websites

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07:34

$24K In → $2.8M Out: The Local SEO Strategy That...

The Edward Show ·

2025/12/26

E905: An auto repair shop paid $24,000 for SEO. In 11 months, they generated $2.8 million in revenue. This is exactly how that happened and why most local SEO campaigns never come close to results like this. The strategy comes from a real-world case study shared by Sarvesh Shrivastava, and it lines up perfectly with what actually works for local service businesses today. This is not theory. This is not generic "best practices." This is practical local SEO execution that leads to phone calls and

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11:17

Google Just Cut News Traffic in Half (51% → 27%) -...

The Edward Show ·

2025/12/25

E904: New data shows a massive decline in Google Search traffic to news publishers. Here's what this means for anyone relying on organic traffic to survive. According to recent analysis, Google Search traffic to news sites has dropped from 51% to 27% over the past two years. At the same time, publishers have become increasingly dependent on Google Discover, a traffic source that is volatile, unpredictable, and difficult to control. I walk through the data, reactions from the SEO and publishing

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02:03:46

SEO Isn't Dead: The AI Search Holiday Special

The Edward Show ·

2025/12/24

E903: Is SEO actually dying, or is the industry just rebranding the same fundamentals under new names like GEO, AEO, and AI SEO? In this long-form holiday roundtable, we break down what really changed in search over the past year, what didn't, and why so much confusion is spreading across marketing teams, LinkedIn, Reddit, and conference stages. This episode covers real-world observations from 2025, not theory or tool demos. We talk candidly about AI search, Google's direction, backlinks, topical

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16:09

The 5-Minute SEO Hack: Turn 'People Also Ask' Into...

The Edward Show ·

2025/12/23

E902: A simple 5-minute SEO hack that can completely change how you build topical authority. David Quaid returns to the show to reveal how to use Google's "People Also Ask" feature to create high-relevance FAQ content - without paid tools, complex keyword research, or unnecessary schema. We also dig into: - How Google actually decides topical authority - Why search demand matters more than schema - When FAQ pages should be standalone vs accordions - How knowledge panels are triggered (and why most

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01:12:35

He Updated a Blog Post to the Future - Google Ranked It

The Edward Show ·

2025/12/22

E901: A blog post that ranked for zero keywords was lightly updated to make it look like it had been updated in the future. No new sections. No URL changes. No internal linking push. No major rewrites. A short time later, the page began ranking for: - 14 keywords - 5 page-one positions - Multiple SERP features Even more interesting: the Google search result itself displayed a future update date. Shaun Chojnacki joins the show to share one of the strangest real-world SEO experiments I've

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02:39:51

Most SEO Agencies Are Selling You Stuff That Doesn't...

The Edward Show ·

2025/12/21

E900: Most SEO agencies aren't just outdated - many knowingly sell tactics that no longer move rankings, traffic, or revenue. I'm joined by Jake Hundley, who has spent years testing SEO tactics in real-world environments and publishing findings that directly contradict common agency practices - including a large-scale study showing that geo-tagging photos does not meaningfully impact rankings. We break down why these myths persist, how agencies justify billing for low-impact work, and what actually

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43:49

Earned Media 101: How to Get Press, Podcasts, and...

The Edward Show ·

2025/12/20

E899: Breaking down how earned media actually works - and how brands, founders, and creators can get press, podcast interviews, and brand mentions without paying influencers or agencies thousands of dollars. I'm joined by Bridget Sicsko and Lydia Bagarozza from Visibility on Purpose. We go deep into what journalists, podcast hosts, and writers are really looking for, why most pitches fail, and how to position yourself so third parties want to talk about your brand. This is a practical conversation

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01:17:28

How NapLab Built an SEO Moat (103,000 Keywords, No...

The Edward Show ·

2025/12/19

E898: I sit down with Derek, founder of NapLab, to break down how he built one of the strongest authority sites in a hyper-competitive affiliate niche - without gray-hat tactics, automation spam, or short-term SEO plays. NapLab ranks for over 103,000 keywords, earns hundreds of thousands of organic clicks per month, and consistently wins Google core updates in a space where most sites get wiped out. This is a deep, tactical conversation about long-term SEO, brand trust, content systems, information

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01:02:46

SEO in 2026: AI Mode, Reddit, and What Still Works

The Edward Show ·

2025/12/18

E897: Barry Schwartz (Search Engine Roundtable, Search Engine Land) and David Quaid join the show! We break down what SEO is turning into as we head toward 2026. We zero in on how Google search is changing with AI Mode and AI Overviews, why Reddit became such a dominant surface in the SERPs, what's happening with links and updates, and which fundamentals still hold up when attribution and visibility are getting harder to measure. This is a practical discussion about what's actually shifting, what's

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13:46

5 Practical Moves That Will Make You a Better Marketer

The Edward Show ·

2025/12/17

E896: I break down five practical moves that will make you a better marketer. These are things I personally do and use across my own sites, emails, and social channels. No theory. No motivation talk. Just tactics that actually move the needle. This is especially useful if you work in SEO, digital marketing, ecommerce, or content, but everything here applies broadly to anyone trying to grow traffic, trust, and conversions. What you'll learn: 🔥 The informational regex:

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06:37

How to Do Blog SEO the Right Way (Using ChatGPT...

The Edward Show ·

2025/12/16

E895: Most people do blog SEO wrong. I walk you through the exact process I use doing traditional blog SEO with ChatGPT - step by step - and why you have to be careful if you don't want to damage your brand, your voice, or your credibility. I also explain why I personally focus on bottom-of-funnel SEO instead, and when blog SEO actually makes sense. What I cover in this: - How to reverse-engineer the top 3 ranking posts - A real example keyword for blog SEO - How to build a better outline using H2s

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07:21

How Much Click-Through Rate Really Impacts Google...

The Edward Show ·

2025/12/15

E894: Click-through rate is now widely understood to be a ranking factor, but most people still underestimate how much it influences search results and how it actually works in practice. I break down real CTR experiments from Rand Fishkin, explain what they revealed about Google's ranking systems, and share why titles, branding, and user behavior matter far more than most SEOs are willing to admit. This is not theory. These are documented experiments, real outcomes, and practical takeaways you can

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01:21:26

Inside the Search Engine Black Box: Query Fan-Outs,...

The Edward Show ·

2025/12/14

E893: How do search engines actually work - and what role do LLMs really play? David Quaid joins the show to break open the search engine black box, explaining how Google, Bing, and AI-powered tools retrieve and rank content, why pages fail to get indexed, and which SEO "rules" are myths versus reality. We explore the Query Fan-Out, PageRank, CTR testing, indexing behavior, and why most advice about freshness, dwell time, and AI search is misleading. If you've been confused by LLM search results,

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10:13

December 2025 Google Core Update: YouTube Wins, AI...

The Edward Show ·

2025/12/13

E892: Google just dropped the December 2025 Core Update, and the early signs point to major SERP changes - not just rankings, but how traffic is distributed. I break down what we're seeing so far: - Massive volatility across top-of-funnel sites - Click-through rates collapsing even when rankings stay the same - Video thumbnails disappearing from organic results - YouTube carousels taking over key queries - AI-generated sites feeling renewed pressure - Why some sites dropped hard - and then rebounded

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01:02:43

From Google Wiping Out My Entire Business to Scaling...

The Edward Show ·

2025/12/12

E891: One of the wildest SEO journeys you'll ever hear. Tryggvi Rafn went from running a portfolio of sites that were absolutely crushing it… to waking up one morning and seeing every single one wiped out by Google. From there, he rebuilt, reinvented, and eventually scaled 1,000+ profitable sites across multiple industries. We break down the real truths about SEO that no one talks about - what actually moves revenue, why most AI SEO is doomed, how link building really works going into 2026, and the

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46:21

SEO Listicles Are Taking Over AI - But Will Google...

The Edward Show ·

2025/12/11

E890: One of the most debated SEO tactics today: companies publishing "Best X in Y" listicles and ranking themselves #1. For years, this has been a common SEO strategy, but in 2025-2026 it has become far more powerful. These listicles are now being ingested by AI systems like ChatGPT, Gemini, Perplexity, Claude, and Grok, and are influencing the rankings these models generate. A single self-promotional page can now push a brand to the top across multiple AI platforms. This raises a major question

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29:42

Scaling Image SEO with AI: Alt Text, Visual Search &...

The Edward Show ·

2025/12/10

889: We break down image SEO, visual search, AI-generated alt text at scale using Gemini, and Easter Eggs in alt text! The timeless SEO sage, Gagan Ghotra returns to the podcast for this once-in-a-lifetime episode. If your website has product images, blog images, ecommerce listings, or ANY visual content, this episode will show you how Google actually understands those images - and how to use AI to massively improve your rankings. Don't. Miss. This. One. We cover: - Why visual search is exploding

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07:49

Stop Making Service Area Pages You'll Never Rank For...

The Edward Show ·

2025/12/09

E888: Stop making service area pages you'll never rank for. We break down one of the most common local SEO mistakes new businesses make - trying to rank in cities they don't have topical authority for. From Darren Shaw (founder of Whitespark and one of the top local SEO experts in the world) said it best, "If you want to rank 50 miles away, you need a new location." Not more pages. Not more blog posts. A verified Google Business Profile in that city with a real, verified location. You'll learn: -

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12:32

Parasite Properties: The SEO Tactic That Will Explode...

The Edward Show ·

2025/12/08

E887: Parasite Properties - the long-term SEO assets brands build to influence Google, AI models, and customer decision-making. These properties rank because they sit on top of platforms Google already trusts, letting brands bypass traditional SEO. They also feed directly into AI assistants, which increasingly pull their answers from high-authority UGC posts, reviews, and niche sites. Understanding how these assets shape both search results and AI outputs is now essential for anyone competing in a

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926 results

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