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PODCAST

Ideal Practice

Wendy Pitts Reeves

How do I find clients I actually enjoy? How do I make more money without feeling guilty? Can I run a private practice and still have a life? These are just some of the questions long time psychotherapist, group practice founder, and serial entrepreneur Wendy Pitts Reeves tackles each week on The Ideal Practice Podcast.Here, you’ll learn how to create your version of an Ideal Practice that serves you as well as you serve your clients. Learn how to think like a marketer, attract clients you love, get

business entrepreneurship

All Episodes

63:10

Building a Creative, Alive, Embodied Private Practice...

Ideal Practice ·

2026/05/12

As healers, we understand clinical work. We know how to help what hurts in our clients. But very few of us are taught how to build a business at all - much less one that genuinely fits who we are.Today, I’m joined by somatic coach & educator Chelsea Horton for a rich conversation about creativity, embodiment, and building a private practice around an unconventional modality — dance and movement therapy — without losing what makes it unique in the first place.Chelsea is the founder of Healing

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31:54

The 7 Keys to a Sustainable Private Practice (Most...

Ideal Practice ·

2026/05/05

There may be more than one reason your practice feels harder than it should.And no — it’s probably not because you need better marketing, a new niche, or another certification.In this conversation (from my appearance as a guest on The Practice of Therapy with Gordon Brewer), we stepped back and looked at the whole picture — what it actually takes to build a practice that works.Not just one piece of it. All of it.Because the truth is, there’s no single fix.There are seven key areas that every

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40:29

How to Find Your Voice when Marketing Your Practice:...

Ideal Practice ·

2026/04/30

Four years ago, I hit “publish” on the very first episode of this podcast — not entirely sure what would come of it. Since then? I’ve learned a lot. In this episode, I’m taking you behind the scenes — not just of podcasting, but of what it really takes to grow a private practice in today’s world. Because here’s the truth that no one talks about: Most clinicians aren’t struggling because they’re not good at what they do. They’re struggling because the way they’re trying to reach people… ...

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73:17

When Your Practice Hits Capacity: Hiring Remote Help...

Ideal Practice ·

2026/04/07

Eventually, most successful practices hit a certain kind of ceiling.Caseloads are full. Marketing falls off. Systems strain.And growth? It stalls… or starts to feel like it would break everything.So today, Chris McShanag shares a new way of thinking about remote support — not as a way to offload tasks, but as a way to expand capacity.So interesting - because he even challenged my thinking a bit! 🤔When we think about hiring, we focus on tasks like… BillingScheduling Phone callsFiling paperwork…You

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23:02

What If You’re Not Stuck? What If You’re Standing at...

Ideal Practice ·

2026/03/31

In the last couple of episodes, I spoke with two very different guests — Rachel Robertson and Emma Lagerlow – two very different women doing very different things on completely opposite sides of the world.And yet, as I thought about those conversations - I couldn’t help but notice something they had in common. In fact, I noticed a pattern that I think I’ve seen among many of the outstanding guests I’ve had here on the show.Both of these entrepreneurs are continuously evolving their work to match

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73:23

The Hidden Cost of Growth: When “Success” Can Quietly...

Ideal Practice ·

2026/03/24

It’s easy to think that once your practice is “working”… everything else will fall into place. But what if success is actually where things fall apart - but in a quiet way you may miss? Today, wealth coach and author Emma Lagerlow talks with us about the 5 Pillars of True Wealth — and why so many practice owners lose themselves right when things start going well. In this episode, you’ll hear… Why even “doing well” in your practice can still leave you feeling tired & depleted.The 5 pillars...

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79:32

When Your Practice Takes Off: Managing Fast Growth...

Ideal Practice ·

2026/03/17

At some point in the life of any kind of service-based business, something shifts.The work is meaningful.Clients are coming in.Your calendar may even be full.And inevitably, the day comes when you start asking yourself… Hang on a minute. This is good but it’s a LOT… Is this sustainable? Can I keep this up?Not just financially — but energetically.This week on the podcast, I’m joined by Rachel Robertson, a kinesiologist, Pilates instructor, and studio owner on Vancouver Island who has navigated that

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26:45

Your Voicemail Greeting: How Something So Simple...

Ideal Practice ·

2026/03/10

Okay guys - so we’re digging into a really tiny detail of your practice this week, one many small business owners may never even think about…Your voicemail greeting.I know! Seems sooooo minor! Like - who cares about that anyway?Your potential clients do. That’s who.I had an experience recently that reminded me of how important this is, so I want to share that with you. Because when it takes someone weeks or months to get up the nerve to call you in the first place, the last thing you want to do is

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75:47

Programs, Not Packages: A Better Way to Structure...

Ideal Practice ·

2026/02/24

Here’s the thing.If you’re like most healing arts professionals, you sell your time.Five sessions. Ten sessions. Maybe a package here or there.But what if you focused on your expertise, and the transformation your clients get when they work with you? What if you designed your practice around that instead?In this conversation, Joanna Sapir and I explore what it means to create structured client programs — intentional journeys that guide someone from where they are to where they want to be — while

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74:24

How to Use a Profit & Loss Statement to Run a Healthy...

Ideal Practice ·

2026/02/17

Okay - I’ll admit it. My bookkeeper used to send me a Profit and Loss (P&L) statement for my practice every time we met - and I barely looked at it.Not proud of that.But I blew it off because I didn’t really understand HOW to use it, what the various segments meant, or how to pull information from those long columns of numbers that I could actually use.Well - not any more. Today, I go over those suckers with a highlighter and a pen, and I keep the latest one on my desk so I can refer back to it

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29:13

183. 3 Ways You May Be Diluting Your Marketing...

Ideal Practice ·

2026/02/10

Marketing doesn’t usually fail because you’re not good at what you do. Not at all!No - often it fails because you’re being too careful.In this episode, I’ll walk you through 3 marketing patterns I’ve seen repeatedly in recent coaching calls — patterns that dilute your message, confuse potential clients, and make growth harder than it has to be.The fixes are simpler than you might think. In this episode, you’ll hear:Why “leaving the door open” can actually keep your best people from walking in.The

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42:15

The Key to Connecting with Your Dream Clients: My...

Ideal Practice ·

2026/02/03

Hey there everyone! Have you ever wondered why some clients light you up, while others leave you absolutely drained? That happens because we, as healers, often feel like we can help anybody. But that doesn’t mean we should help everybody. Here’s the thing ... I guarantee you will be better at helping some clients rather than others. And once you see that - and lean into it - amazing things will happen. The key to a joyful, thriving, truly Ideal PracticeTM, is working with clients who are ideal to

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44:36

How to Hire the Best Virtual Assistant for Your...

Ideal Practice ·

2026/01/27

One of the most common things I hear from private practice owners is this: “I know I need help, but I have no idea where to start...” If that sounds familiar, you’re totally in the right place. 😉 Because today, I’m bringing back a super practical, ever-so-encouraging conversation I had with my own right hand, my assistant, Queenie Verhoeven. Together, we’ll break down how to hire the right VA — walking you through exactly what to think about as you prepare, how to find the r...

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38:48

Why Money Gets Messy in Private Practice (And How to...

Ideal Practice ·

2026/01/20

This week, I’m sharing something I’ve never done on the podcast before: a replay of an interview I did as a guest on Joe Sanok’s show, The Practice of the Practice. In this conversation, Joe and I first did a quick walk through of my 7 Pillars framework - the foundation I use to help practice owners build a business that’s clear, solid, and sustainable. And then (because Joe is Joe 😄) we did a deep dive into the money side of it all: pricing, rates, and the mindset stuff that gets in the way. If

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21:24

Reflection: Why a Strategic Reset Beats Pushing...

Ideal Practice ·

2026/01/13

As we step into a brand new year, I wanted to start 2026 with a different kind of conversation.In this episode, I’m sharing why I chose to hit the reset button on the podcast over the last few weeks — not by stopping, but by shifting the rhythm. After a demanding fall, caregiving responsibilities, and a deep need for creative breathing room, I realized I didn’t need to quit or push harder. I needed a strategic reset.So this reflection is an invitation to rethink how we approach consistency,

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18:30

Moving Through “The Great In-Between”: An Inspiring...

Ideal Practice ·

2025/12/30

Well, Happy New Year everyone! 🥳As we say goodbye to the year that’s been and step forward to who we’re becoming, I wanted to share something meaningful with you.Someone special once shared this with me during a season of real transition, and I’ve been passing it along ever since.Here’s the thing.If you’re in the middle of change — if things feel uncomfortable, uncertain, or unfinished — it may be because something new is taking shape within you. And that might actually be a good thing.But goodness

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32:17

What I Learned From My Clients This Year: Powerful...

Ideal Practice ·

2025/12/23

Hello everyone -It’s the week of Christmas, the world is slowing down, and, like many of you, I’ve been settling down into my own year-end pause. (You ARE doing that, right? Or will be soon?)In honor of that pause, I wanted to do something a little different on the podcast. So I’m reflecting in this episode not on what I did this year, but what I learned — especially from the courageous, thoughtful clients I’ve had the deep honor of serving this year.Their stories shape me in ways big and small, and

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48:41

How to Get a Healthy Private Practice Up and Running,...

Ideal Practice ·

2025/12/16

Managing a private practice, like any business, means managing growth. And growth always happens in phases. That means, we all start as beginners somehow - right?I know.But the start up phase of a private practice can be completely overwhelming. No one taught us how to do this in grad school, and we have a LOT of questions.What do I charge?Should I offer a sliding scale?How will I get paid?Who should I work with?Where will I see them?Do I have to offer evening appointments?How do I get

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27:35

Advice I'd Give My Younger Self About Starting a...

Ideal Practice ·

2025/12/09

In this episode, I’m taking time to look back at what I wish I’d known when I started my private practice as a young therapist in the early 90s. (SO many things, y’all.😑)Back then, I was juggling a toddler, a full-time job as a department head, managing 2 adoptions, and starting a brand-new business. And back then, we didn’t have the kind of resources that are available today, so I was figuring it all out alone.In this personal reflection, I’ll share the lessons, missteps, and wisdom I sooo wish

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25:26

Having Clear Money Conversations with Your Clients...

Ideal Practice ·

2025/12/02

Listen. I get it. Money can be one of the hardest things to talk about — especially for therapists, healers, and wellness professionals who pour their hearts 💟 into their work.That’s why I’m bringing back one of the best episodes from the Ideal Practice archives — all about the messy, emotional relationship healers have with money.This is a conversation about boundaries, integrity, and abundance — and how talking about money with your clients is not just practical, but deeply therapeutic.In this

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