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PODCAST

Ideal Practice

Wendy Pitts Reeves

How do I find clients I actually enjoy? How do I make more money without feeling guilty? Can I run a private practice and still have a life? These are just some of the questions long time psychotherapist, group practice founder, and serial entrepreneur Wendy Pitts Reeves tackles each week on The Ideal Practice Podcast.Here, you’ll learn how to create your version of an Ideal Practice that serves you as well as you serve your clients. Learn how to think like a marketer, attract clients you love, get

business entrepreneurship

All Episodes

32:34

Selling as Service: 6 Steps to a (Much) Better Sales...

Ideal Practice ·

2026/10/06

If the thought of "selling" in any way makes you a bit squirmy, you are SO not alone.Most therapists and helping professionals were never taught how to have a sales conversation of any kind. And in fact, if you're anything like many of my clients, you associate selling with pressure, persuasion, or the whole "used-car sales" kind of energy.But y'all - if you own a private practice, sales conversations are part of the job. The good news is: it doesn't have to be

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75:35

So Whose Private Practice Is This Anyway? Reclaiming...

Ideal Practice ·

2026/09/29

Who gets to call the shots in your private practice? Because whether you realize it or not, there are plenty of outside forces that would be happy to answer that question for you. 🤨 In this week's wide-ranging conversation, I sat down with Kelly Higdon of ZynnyMe to talk about what’s changing in our profession – from insurance companies and venture-backed platforms to AI, certification culture, and more. But underneath all of that was a much bigger question: How do you hold on to your

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80:02

How a Psychology Professor Turned His Expertise Into...

Ideal Practice ·

2026/09/22

What if the skills and knowledge you already have could become the foundation for an entirely different kind of business? 💡That’s exactly what happened for my guest today, Dr. Jason Troyer. Jason is a counseling psychologist who spent nearly 15 years as a college professor before an unexpected opportunity introduced him to the death care industry – and eventually led him to leave a tenured position and become a full-time entrepreneur.What I love about Jason’s story is that none of this started with

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29:13

What Experience Has Taught Me About Being a Better...

Ideal Practice ·

2026/09/16

When I began my career as a young therapist, I thought there was a right way to do therapy. Assess. Make a plan. Follow the plan. Know what you’re doing. Almost four decades later? I no longer think that way. In this deeply personal solo episode, I’m sharing some of what all those years (and more than a few mistakes) have taught me about doing healing work well. Experience hasn’t taught me that I’m to always know the answer. It’s taught me how to trust myself, how to pay attentio...

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67:48

The Power of Inner Silence: Why Your Presence Matters...

Ideal Practice ·

2026/09/09

What does it really mean to be fully present with your clients? As healers, we spend a LOT of time mastering techniques and promising new methods, pursuing certifications and figuring out new ways to help people feel better. And all of that matters. But there’s something even more foundational underneath all of that, something we can easily lose sight of: our ability to slow down, quiet our own minds and really see the human being sitting in front of us. My guest today is psychoth...

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63:54

Stop Waiting for Permission: How to Turn Courage Into...

Ideal Practice ·

2026/09/02

What could happen if you stopped waiting for permission? Permission to want something more… Permission to try something brave… Permission to go after that crazy idea that's been calling you forward for so long — even though you have no freaking idea how to make it happen. 😬 That's where we're going this week. Last spring, I was invited by Emma Lagerlow, host of the Australian podcast It's a Mindset, to be a guest on her show — and our conversation went somewhere I don't often go, here o...

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50:21

How to Turn a Great Hire Into an Even Better Team...

Ideal Practice ·

2026/08/25

You did it.You figured out what kind of help you needed. You found the right person. You interviewed them, tested the fit, made your choice — and finally got to say those two beautiful words:You’re hired.But then Monday morning rolls around. Your shiny new team member is sitting there in your office or in your inbox – ready to go and waiting for instructions… And that’s when it hits you. Ohhhhhhh. Now I have to TEACH them how to do all of this. 😳Ruh-roh, Scooby Doo. That’s where the final stage of

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40:45

How to Interview Candidates So You Actually Hire the...

Ideal Practice ·

2026/08/19

Ok - so let's pause for a moment, here in week 3 of this series...You've done the work.You figured out where you needed help and why. You got clear about the role you're ready to fill. You wrote a spectacular job post designed to attract the right people.And now?The applications are coming in. 😳Now what?!Well - if you're already overwhelmed and desperate for help, you might be tempted to hire fast... But hiring the first person who seems smart, capable and likable can cost you a

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37:57

How to Write the Best Ad So You’ll Hire the Best...

Ideal Practice ·

2026/08/11

When you’re hiring, your job post announcement should be more than a bullet list of duties, hours and pay rates. Done well, it should help you decide exactly WHO the job is for. In Part 2 of my four-part hiring series, we shift from Clarity into Attraction, the second stage of my CAST Method™ for hiring the right people for the job. Today, I’m walking you through the process I use to create a detailed position profile that attracts the right people — and filters out the wron...

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32:59

Ready to Hire Help for Your Private Practice? Start...

Ideal Practice ·

2026/08/04

Hiring your first team member (or heck, your 5th!) can feel both really exciting... and really scary.(Am I right? 🤷🏼‍♀️)Because most business owners hire when they're overwhelmed, and frankly, feeling a bit desperate… So they hope against hope that the new hire works out. And they’re terrified that it won’t actually help at all.Well - in my experience, that's all backwards.The best hiring decisions don't begin with a job posting. They begin with clarity.In this first episode of a

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76:02

"How'd You Know That?": When Good Marketing Feels a...

Ideal Practice ·

2026/07/28

Ok - so let's get real - ok?If there's one word that can make therapists and healers roll their eyes and groan, it's marketing.(See? I heard you. Just then! I did!)For so many of us, it brings up old images of pushy salesmen, unbelievable promises, and the yucky energy of trying to convince someone to buy something they don't really need.But that’s not who we are, is it? No. It’s not.So it’s not how we market - either. K?In this conversation from our Summer Replay Series, couples

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74:06

How One Therapist Built an 8-Figure Practice Without...

Ideal Practice ·

2026/07/21

THIS was the most fascinating conversation!!!When you hear what I’ve got for you today, I think you’re in for a surprise - a completely new way of thinking about private practice.I don’t know about you, but it seems to me that - in general - we all assume that growth means seeing more clients, working longer hours, or opening another office. Because - what else could you do, right?Well — what if there were another way?I’m bringing back this favorite for our Summer Replay Series, when I spoke with

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69:26

Why the Best Private Practices Are Built from the...

Ideal Practice ·

2026/07/14

What if the problem isn't that you're not working hard enough at all…What if the problem is that you've built a business that no longer feels like you?As part of our Summer Replay Series, I'm bringing back one of my favorite conversations — and it is just as powerful today as it was when we first recorded it.Maira Holzmann is a somatic therapist, group practice owner, and business coach whose approach to business is refreshingly different.Rather than chasing someone else's

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76:32

What If It Actually Works? The Hidden Power of...

Ideal Practice ·

2026/07/07

Two hundred episodes. Hundreds of conversations. Countless listeners around the world. I'm so grateful you've been part of this journey, and it felt fitting to celebrate this milestone by revisiting some of the episodes that have stayed with me -- and apparently with many of you! -- as well. So over the next few weeks, I'll be revisiting some of the conversations that have resonated most deeply with listeners over the years. Some surprised me. Some changed the way I think. And this one?...

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39:29

Confessions of a Therapist Looking for a Therapist: 5...

Ideal Practice ·

2026/06/30

Have you ever looked at your own practice through the eyes of someone who's trying to become your client? Recently, I found myself on the other side of the consulting room, searching for a therapist of my own. It’s been a lonnnnng time, y’all. And - turns out - It’s been a much harder process than I expected! As I worked my way through Psychology Today profiles, made initial phone calls, filled out forms and even tried out a few places - I was searching for someone who’d be a good fit in the ...

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34:52

The Best Clinical Advice I Ever Received - And How It...

Ideal Practice ·

2026/06/25

If you've ever lain awake at night worrying about a client, found yourself replaying sessions in your head, or wondered where healthy compassion ends and unhealthy responsibility begins, this episode is for you. Today I've shared the single most important lesson a mentor ever taught me about surviving this work with both your heart and your humanity intact. It's a lesson that carried me through some of the hardest moments of my career—and one I now find myself passing along to therapist...

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75:19

Want to Sell Your Practice Someday? Start Thinking...

Ideal Practice ·

2026/06/16

What happens to your practice when you're ready to walk away? Most private practice owners have no idea. Lord knows I sure didn’t when that day came for me.And this week's guest, Dr. Ruth Mannschreck, believes that's a problem - and she wants you to KNOW what to do. A dentist, practice strategist, and founder of Shoreline Strategies, Ruth helps practice owners create businesses that run more efficiently today while also becoming far more valuable tomorrow.So in this episode, we’ll

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76:25

The Real Reason Social Media Marketing Feels So Hard...

Ideal Practice ·

2026/06/02

What if your marketing problem has almost nothing to do with algorithms, social media, or even consistency - at all?In this surprisingly deep and insightful conversation, I asked content strategist and Content Queen founder Mariah MacInnes to unpack why so many practice owners struggle with marketing — especially healing arts professionals who care so much about helping people, but get super squirmy when it comes to being seen themselves! 🫣 We talked about the difference between a true marketing

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18:15

How to Choose the Best Business Coach for Your...

Ideal Practice ·

2026/05/26

Thinking about hiring a coach to help you grow your private practice? Before you invest time, money, energy, and trust into someone else’s guidance, it’s important to know what you’re actually looking for. In this episode, I’ll share 5 key questions to help you evaluate potential coaches wisely — from experience and accountability to intuition, alignment, and integrity. Because finding the right support can absolutely change your business... but choosing poorly can cost you, too. So in this episode,

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22:37

Why Hiring a Business Coach May Not Be the Best Move...

Ideal Practice ·

2026/05/19

Hiring a coach can absolutely change your business. Lord knows it has mine! It can also challenge your identity, your habits, your leadership, your willingness to change, and the stories you’ve been telling yourself about what’s possible.Yeah. ALL of that.So in this episode, I want to slow that conversation down a bit.Because before you start searching for the right coach, the more important question to ask yourself is: are you actually ready for coaching - at all?In this conversation, I’ll walk you

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