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PODCAST

Brilliant Branding

Phil Davis and Liz Hiemstra

Brilliant Branding shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the pivot point of an organization, the why behind each business to help

business management & marketing

All Episodes

56:09

Brilliant Branding 03/29/18

Brilliant Branding ·

2018/03/29

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56:09

Brilliant Branding 03/29/18

Brilliant Branding ·

2018/03/29

en-us

54:22

Brilliant Branding 03/22/18

Brilliant Branding ·

2018/03/22

en-us

54:22

Brilliant Branding 03/22/18

Brilliant Branding ·

2018/03/22

en-us

54:43

Your Brand Is Your Promise, What Are You Promising?

Brilliant Branding ·

2018/03/15

Discover how to identify, clarify and promote your company brand promise so that both staff and customers will what you stand for. Is is quality? Service? Innovation? Efficiency? What is the tip of your spear? In this episode, we will share the secrets that powerhouse brands use to own a sizable share of the market by owning powerful promises. You'll also learn the most common pitfalls companies make when creating their brand promise -- ones that actually set them back. Knowing your promise,

en-us

54:43

Your Brand Is Your Promise, What Are You Promising?

Brilliant Branding ·

2018/03/15

Discover how to identify, clarify and promote your company brand promise so that both staff and customers will what you stand for. Is is quality? Service? Innovation? Efficiency? What is the tip of your spear? In this episode, we will share the secrets that powerhouse brands use to own a sizable share of the market by owning powerful promises. You'll also learn the most common pitfalls companies make when creating their brand promise -- ones that actually set them back. Knowing your promise,

en-us

54:52

5 Key Steps for a Successful Company Branding Process

Brilliant Branding ·

2018/03/08

In this information packed episode, we share how to structure the company branding process to keep it on point, on track and on target. Specifically we address the common pitfalls and the best practices to getting the results you want from your company naming or company rebanding process. These include... Determining your primary pain points Assembling your decision making team Identifying your company branding criteria Deciding on the need for outside branding expertise Determining the

en-us

54:52

5 Key Steps for a Successful Company Branding Process

Brilliant Branding ·

2018/03/08

In this information packed episode, we share how to structure the company branding process to keep it on point, on track and on target. Specifically we address the common pitfalls and the best practices to getting the results you want from your company naming or company rebanding process. These include... Determining your primary pain points Assembling your decision making team Identifying your company branding criteria Deciding on the need for outside branding expertise Determining the

en-us

54:14

How much does it cost to brand a startup company?

Brilliant Branding ·

2018/02/22

Branding a startup company can take a bite out of the entrepreneurial budget. So knowing how much to spend, and how to spend it, can make all the difference. In today's show, we'll share inside secrets for branding on the cheap, branding in a short time frame, and customized branding that fits the bill to a tee. No matter your budget, we'll run you through all the options to have you and your new startup shining bright. From the initial company name, tagline and logo, through the brand

en-us

54:14

How much does it cost to brand a startup company?

Brilliant Branding ·

2018/02/22

Branding a startup company can take a bite out of the entrepreneurial budget. So knowing how much to spend, and how to spend it, can make all the difference. In today's show, we'll share inside secrets for branding on the cheap, branding in a short time frame, and customized branding that fits the bill to a tee. No matter your budget, we'll run you through all the options to have you and your new startup shining bright. From the initial company name, tagline and logo, through the brand

en-us

54:02

What do I need to brand my business?

Brilliant Branding ·

2018/02/15

What's the difference between a business and a brand? How do you brand a business and just what does that mean? You'll find out on today's information packed show. Discover the difference between branding and fame. Identify your pivot point, what truly empowers your brand See if your company name, mission, tag and identity all line up, or if they are fuzzy and disconnected Find out how to create an aligned brand that stands for something more than the products and services you serve,

en-us

54:02

What do I need to brand my business?

Brilliant Branding ·

2018/02/15

What's the difference between a business and a brand? How do you brand a business and just what does that mean? You'll find out on today's information packed show. Discover the difference between branding and fame. Identify your pivot point, what truly empowers your brand See if your company name, mission, tag and identity all line up, or if they are fuzzy and disconnected Find out how to create an aligned brand that stands for something more than the products and services you serve,

en-us

55:13

Got Brand? How Small Business Branding Pays Big...

Brilliant Branding ·

2018/02/08

Brilliant branding is an investment of time, capital and know how, but does it pay off? Today we discuss the many ways a strong business brand delivers tangible returns in both the near and short term. Such benefits include... Higher margins due to greater perceived value Greater market capitalization (up to 35% more for branded companies) Easier recall by potential clients Better positioning (owning a sector of the market) Greater resale value when your name, town or product are not in

en-us

55:13

Got Brand? How Small Business Branding Pays Big...

Brilliant Branding ·

2018/02/08

Brilliant branding is an investment of time, capital and know how, but does it pay off? Today we discuss the many ways a strong business brand delivers tangible returns in both the near and short term. Such benefits include... Higher margins due to greater perceived value Greater market capitalization (up to 35% more for branded companies) Easier recall by potential clients Better positioning (owning a sector of the market) Greater resale value when your name, town or product are not in

en-us

55:59

Branding in the Age of Hysteria

Brilliant Branding ·

2018/02/01

Promoting your brand in an age of instant, viral and amplified feedback can present a number of dangers. In this episode, we explore the four types of hysteria, and ways your brand can anticipate, navigate and avoid common mistakes that even big companies make. We'll also look at ways to benefit your brand by aligning with companies that share your core values. It's all about doing the bright thing!

en-us

55:59

Branding in the Age of Hysteria

Brilliant Branding ·

2018/02/01

Promoting your brand in an age of instant, viral and amplified feedback can present a number of dangers. In this episode, we explore the four types of hysteria, and ways your brand can anticipate, navigate and avoid common mistakes that even big companies make. We'll also look at ways to benefit your brand by aligning with companies that share your core values. It's all about doing the bright thing!

en-us

55:06

The 3 D's of Dominant Brands

Brilliant Branding ·

2018/01/25

Out of thousands of businesses, one or two will emerge to dominate the industry. What makes these companies different? What makes them succeed while others fail? In today's show we'll examine the three key characteristics of great brands and how you can leverage these strategies for your own company's success. Brilliant Branding is committed to your marketing success so listen each week to learn how to make your company outshine and outperform the competition.

en-us

55:06

The 3 D's of Dominant Brands

Brilliant Branding ·

2018/01/25

Out of thousands of businesses, one or two will emerge to dominate the industry. What makes these companies different? What makes them succeed while others fail? In today's show we'll examine the three key characteristics of great brands and how you can leverage these strategies for your own company's success. Brilliant Branding is committed to your marketing success so listen each week to learn how to make your company outshine and outperform the competition.

en-us

54:46

Encore: Brand Clarity Audit - Align Your Message and...

Brilliant Branding ·

2018/01/18

Do you struggle to transition from your business name to your company mission and purpose? Is your company identity outmoded, outdated or misleading? Listen in as we discuss ways to clarify your brand identity and messaging by aligning it with your true purpose -- your pivot point. Take a five point check of how you can improve your overall brand clarity so your company can continually outshine and outperform for years to come.

en-us

54:46

Encore: Brand Clarity Audit - Align Your Message and...

Brilliant Branding ·

2018/01/18

Do you struggle to transition from your business name to your company mission and purpose? Is your company identity outmoded, outdated or misleading? Listen in as we discuss ways to clarify your brand identity and messaging by aligning it with your true purpose -- your pivot point. Take a five point check of how you can improve your overall brand clarity so your company can continually outshine and outperform for years to come.

en-us

76 results

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