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PODCAST

Brilliant Branding

Phil Davis and Liz Hiemstra

Brilliant Branding shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the pivot point of an organization, the why behind each business to help

business management & marketing

All Episodes

55:09

Finding Brandable Domain Names for Your New Business

Brilliant Branding ·

2018/07/26

When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniques the naming pros use to find the best company domain names possible. If you've struggled to find a good, brandable business domain name, then tune it and listen up. We'll share domain generator sites that provide cool company names to give you more options in your company naming quest. We'll discuss

en-us

55:09

Finding Brandable Domain Names for Your New Business

Brilliant Branding ·

2018/07/26

When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniques the naming pros use to find the best company domain names possible. If you've struggled to find a good, brandable business domain name, then tune it and listen up. We'll share domain generator sites that provide cool company names to give you more options in your company naming quest. We'll discuss

en-us

53:02

Naming a Tech Company - Six Steps to Branding Success

Brilliant Branding ·

2018/07/12

Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and compelling brand names for your IT startup or rebrand. By following these six steps you'll discover new methods, strategies and possibilities for successfully naming and branding your IT business, platform or technology. A company name is more than a handle, it's the first impression and the start

en-us

53:02

Naming a Tech Company - Six Steps to Branding Success

Brilliant Branding ·

2018/07/12

Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and compelling brand names for your IT startup or rebrand.By following these six steps you'll discover new methods, strategies and possibilities for successfully naming and branding your IT business, platform or technology. A company name is more than a handle, it's the first impression and the start

en-us

55:43

Rebranding Your Non Profit Organization - 5 Steps to...

Brilliant Branding ·

2018/06/07

Rebranding a non profit organization requires a proven process to keep the project on track. In this episode of Brilliant Branding we address the five steps to successfully rename and rebrand a non profit organization, from credit unions and membership associations to charities and causes. The biggest obstacle to rebranding a non profit is not completing the project, so we discuss how to keep your team on point and moving forward. We also highlight both the do's and don't do's that come with

en-us

55:43

Rebranding Your Non Profit Organization - 5 Steps to...

Brilliant Branding ·

2018/06/07

Rebranding a non profit organization requires a proven process to keep the project on track. In this episode of Brilliant Branding we address the five steps to successfully rename and rebrand a non profit organization, from credit unions and membership associations to charities and causes. The biggest obstacle to rebranding a non profit is not completing the project, so we discuss how to keep your team on point and moving forward. We also highlight both the do's and don't do's that come with

en-us

55:55

Naming a Financial Services Company - Tips and...

Brilliant Branding ·

2018/05/31

Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally. Knowing which naming strategy to use depends on your audience and your overall brand mission and purpose. On today's show, we'll discuss what strategies to use, and more importantly, what strategies NOT to use when naming your financial firm. If you plan to sell or transition your firm, having a brand name vs. a surname or

en-us

55:55

Naming a Financial Services Company - Tips and...

Brilliant Branding ·

2018/05/31

Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally. Knowing which naming strategy to use depends on your audience and your overall brand mission and purpose. On today's show, we'll discuss what strategies to use, and more importantly, what strategies NOT to use when naming your financial firm. If you plan to sell or transition your firm, having a brand name vs. a surname or

en-us

55:59

The Company Branding Process - 10 Steps to Success

Brilliant Branding ·

2018/05/24

The company naming process doesn't have to be a clouded mystery. This week's show takes you inside our proven naming and branding process, step by step, to show you expert tips to naming your company. Typically the branding process breaks down due to lack of structure. It jumps track and becomes an exercise in spitballing ideas vs. creating a company brand names that align with your core purpose and values. By following these 10 steps, your branding process will flow more evenly, smoothly and

en-us

55:59

The Company Branding Process - 10 Steps to Success

Brilliant Branding ·

2018/05/24

The company naming process doesn't have to be a clouded mystery. This week's show takes you inside our proven naming and branding process, step by step, to show you expert tips to naming your company. Typically the branding process breaks down due to lack of structure. It jumps track and becomes an exercise in spitballing ideas vs. creating a company brand names that align with your core purpose and values. By following these 10 steps, your branding process will flow more evenly, smoothly and

en-us

56:08

Encore: What is company branding? The good, the bad,...

Brilliant Branding ·

2018/05/17

Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we'll discuss... The difference between branding and fame (they are not the same!) The important of discovering your pivot point, the main driver behind your company. How to avoid the most common company naming and branding mistakes, and how to fix them. How great branding can shine the light on

en-us

56:08

Encore: What is company branding? The good, the bad,...

Brilliant Branding ·

2018/05/17

Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we'll discuss... The difference between branding and fame (they are not the same!) The important of discovering your pivot point, the main driver behind your company. How to avoid the most common company naming and branding mistakes, and how to fix them. How great branding can shine the light on

en-us

55:20

Brand Architecture - From Chaos to Clarity

Brilliant Branding ·

2018/05/10

When companies grow and add new products and services, they often experience brand sprawl. Soon the product lines sound like a hodge podge of acronyms, modifiers and alphanumeric add ons. There is no architecture to their brand architecture. What started as a crystal clear company brand identity becomes clouded and confusing, with multiple, mixed and/or overlapping naming conventions. On today's show we explore proven strategies and methodologies for cleaning up our brand language. We provide

en-us

55:20

Brand Architecture - From Chaos to Clarity

Brilliant Branding ·

2018/05/10

When companies grow and add new products and services, they often experience brand sprawl. Soon the product lines sound like a hodge podge of acronyms, modifiers and alphanumeric add ons. There is no architecture to their brand architecture. What started as a crystal clear company brand identity becomes clouded and confusing, with multiple, mixed and/or overlapping naming conventions. On today's show we explore proven strategies and methodologies for cleaning up our brand language. We provide

en-us

55:19

Personal Branding - Real Life Tips from a Serial...

Brilliant Branding ·

2018/04/26

Personal branding is a hot topic with so many emerging startups, consultants, experts, bloggers, speakers and business service specialists. Today's show features Laura Guest, a Certified Public Speaker with a career filled with personal branding initiatives. You'll hear her story of struggling to brand using her own name, using an invented name, creating a theme for her company and returning again to her own name but for a different reason. This is real life practical advice from an entrepreneur who

en-us

55:19

Personal Branding - Real Life Tips from a Serial...

Brilliant Branding ·

2018/04/26

Personal branding is a hot topic with so many emerging startups, consultants, experts, bloggers, speakers and business service specialists. Today's show features Laura Guest, a Certified Public Speaker with a career filled with personal branding initiatives. You'll hear her story of struggling to brand using her own name, using an invented name, creating a theme for her company and returning again to her own name but for a different reason. This is real life practical advice from an entrepreneur who

en-us

55:14

Company Naming Strategies - 8 Great Methods to the...

Brilliant Branding ·

2018/04/12

For startup companies and entrepreneurs, most company naming exercises devolve into spitballing random ideas with little structure to the process. Most don't even know there are actual company naming strategies available to help brand their businesses. In today's episode, we explore eight company naming strategies that we employ here at Tungsten Branding to help ideate and create naming candidates for our clients. There's more than one way to skin a cat (do people actually do that?) and there's

en-us

55:14

Company Naming Strategies - 8 Great Methods to the...

Brilliant Branding ·

2018/04/12

For startup companies and entrepreneurs, most company naming exercises devolve into spitballing random ideas with little structure to the process. Most don't even know there are actual company naming strategies available to help brand their businesses. In today's episode, we explore eight company naming strategies that we employ here at Tungsten Branding to help ideate and create naming candidates for our clients. There's more than one way to skin a cat (do people actually do that?) and there's

en-us

55:35

Brilliant Branding 04/05/18

Brilliant Branding ·

2018/04/05

en-us

55:35

Brilliant Branding 04/05/18

Brilliant Branding ·

2018/04/05

en-us

76 results

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