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PODCAST

The Spiro Podcast: Managing your Real Estate Photography & Videography Business

The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!

business entrepreneurship

All Episodes

41:19

Developing Leaders in your Business

The Spiro Podcast: Managing your Real Estate... ·

2024/11/18

Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to scale your business up: Developing leaders in your business. Why should you develop leaders? How do you develop leaders? And how do you let go of things you've done previously and put your trust in the people you've developed? Leadership Books & Resources mentioned in this episode (not sponsored or affiliate links!): The E-Myth:

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49:51

What it Takes to be a CFO

The Spiro Podcast: Managing your Real Estate... ·

2024/11/11

This episode Todd and Craig dive into what it takes to be the Chief Financial Officer (CFO) of your company/business! We all LOVE number crunching, right? (Well, some do). What does it take for someone to understand and move into the role of a CFO? Why do you need to be a CFO? Is it hard? Listen in for some great insight on the critical need to understand your financials and stay on top of them. Chapter Timestamps 0:00 Episode Open 01:58 Spiro Updates 05:53 Industry Conferences 07:15 The Foundations

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58:49

The Foundations of Scaling

The Spiro Podcast: Managing your Real Estate... ·

2024/11/04

In the beginning of starting a business, especially when you're younger, you'd trade all the time in the world for money. However, as you grow older, you'd trade all the money in the world for time. So what's the balance between time and money for you in scaling your business? Craig and Todd discuss some fundamental questions you need to ask yourself as you grow your real estate photography & videography business. Chapter Timestamps 0:00 Episode Open 01:58 Spiro Updates 05:53 Industry

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48:28

Attracting Good Employees & Clients: Part 2

The Spiro Podcast: Managing your Real Estate... ·

2024/10/28

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this second part of a 2 episode series, Todd & Craig talk about how to attract great clients to your Real Estate Media business, and how to retain them as long as possible as well• Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the

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50:20

Attracting Good Employees & Clients: Part 1

The Spiro Podcast: Managing your Real Estate... ·

2024/10/21

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this first part of a 2 episode series, Todd & Craig talk about how to attract great team members to your Real Estate Media business, and how to retain them as long as possible as well. Be sure to listen next week for Part Two: How to Attract Great Clients to

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50:02

Propel Your Business with Consistency

The Spiro Podcast: Managing your Real Estate... ·

2024/10/14

It's that time of year (in many parts of the world) where your volume of shoots can slow down. What do you do with that extra time? When your day isn't structured by being full with appointments, how do you keep your business moving forward? Todd and Craig discuss the importance of building consistency into your work day, and into your slower season. How can consistency in your actions and calendar propel your business forward, even when you don't have paid shoots? Conference Information: PMRE

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01:00:54

Spiro Podcast 100th Episode - Values & Standards in...

The Spiro Podcast: Managing your Real Estate... ·

2024/10/07

It's our 100th Episode of the Spiro Podcast! Thank you to all who watch and listen. It's truly our privilege and honor to be a small part of helping you build your real estate media company! In this Episode, Shannon Landers, Spiro VP of Product joins Todd & Craig to talk about the values and standards used in building a healthy, strong, leading real estate media business. Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at:

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45:43

The Power of Upselling

The Spiro Podcast: Managing your Real Estate... ·

2024/09/10

"Upselling" can sound like a "dirty" word. It can also sound like a word of opportunity. Craig and Todd discuss what upselling is, when to consult with your clients on other services they may benefit from, and the impact it can have on your business.Interested in some of the resources Todd & Craig mentioned during this episode? Check out: The Air Control App: https://www.aloft.ai/welcome-to-aloft-air-control/ Merge Fleet Information: https://admin.spiro.media/merge-fleet (Create your free

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53:36

Answering Viewer and Listener Questions

The Spiro Podcast: Managing your Real Estate... ·

2024/09/04

This week Todd & Craig answer your questions about the business of real estate media. You all have some great questions, and we're excited to tackle them in this episode.Don't miss the new "Todd's Tech Talks" on the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 - The 1st and 3rd Thursday of each month at 4:30pm Eastern. Interested in a Zoom Demo of Spiro? Message in your Spiro account (click the pink chat bubble), and get signed up! Demos are every

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50:56

Preparing for the Seasonal Transition

The Spiro Podcast: Managing your Real Estate... ·

2024/08/28

It's that time of the year again (in most parts of the world) where the seasons are starting to change. School is back in, vacations (holidays for our non-US friends) are mostly over, and at least in the Northern Hemisphere, the temperatures will slowly start to drop. Activity will slow down for many of us. So what happens with your business when you go from shooting, 4 or more shoots a day, to 3 or less a day? How should you spend your time? What should you do to work on your business? How do you

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50:27

What to do When You Lose a Client

The Spiro Podcast: Managing your Real Estate... ·

2024/08/21

You can't win them all. Well, you may win them, but you WILL lose some of them at some point. So, what do you do when you lose a client? Craig shares a "loss" this week and how he's handling it. What have you do when you've lost a client? Be sure to leave a comment and share your thoughts and ways of handling losing clients.Want to learn more about Spiro, the real estate photography & videography software platform that can help you manage and scale your business up? Visit http://spiro.media and

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49:14

Client Acquisition and the Value of Empathy

The Spiro Podcast: Managing your Real Estate... ·

2024/08/14

Todd goes solo this week as Craig is out on a busy week of shoots. He'll be discussing two topics to help reinforce your business: More information on client acquisition, and also the value of empathy in today's business environment. Is there room for empathy? Does empathy for clients (and anyone) make you weak? Listen in for more.To learn more about the Spiro Real Estate Business Managment software platform, we invite you to visit: http://spiro.media. Click the "Get Started" button to get your

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58:34

Shooting & Selling: The Hybrid Role

The Spiro Podcast: Managing your Real Estate... ·

2024/08/09

So what does it look like to fill the role of both photorapher/videographer, AND business development specialist? How do you balance both roles, and what does each entail? Todd and Craig talk about the hybrid role that many need to fill in their businesses, and when you should hire a person that fills both roles.Do you want to learn more about how to get started with the Spiro Software Platform for your Real Estate Media Business? Visit http://spiro.media and click the "Get Started" button. To

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51:30

Critical Communication with Your Team - Hard...

The Spiro Podcast: Managing your Real Estate... ·

2024/07/10

Part of running a business is clear, critical, effective communication with your team. And unfortunately, some of those conversations can be hard and even awkward. So, how do you have those conversations? Todd and Craig discuss techniques and approaches to how to talk with your team and maintain morale and good relationships on the team.

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44:43

Business Goals Checkup

The Spiro Podcast: Managing your Real Estate... ·

2024/07/02

At the beginning of the year we did a few episodes on Goal Setting (see: https://youtu.be/aiH8F-ufVRU?si=e5kuReJGxnBQ5TQJ and also https://youtu.be/-F8LRUxkuw4?si=pjoDWyODnUMM5JNu). Believe it or not, we're already halfway through 2024! So, how are you doing with your goals that you set at the beginning of the year? This is a great time to focus even more on them, or recalibrate if you need to. We invite you to watch and listen as Todd and Craig talk about doing a checkup on your goals!To learn

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01:00:24

A Photographer's Streamlined Workflow: Part 2

The Spiro Podcast: Managing your Real Estate... ·

2024/06/04

Todd and Craig continue their discussion on a streamlined workflow to help make your shoot day efficient and profitable.To learn more about Spiro or to sign up for your free Spiro account, be sure to visit us at: http://spiro.media

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50:07

Winning Back Lost Clients

The Spiro Podcast: Managing your Real Estate... ·

2024/04/29

You've lost a client. Or multiple clients. It can feel like the end of the world. But IS it? Is there a chance you could win them back? Of COURSE there's a chance you could win them back. Todd and Craig discuss strategies and approaches in winning back the relationships you had with previous clients. You won't ever win them ALL back, but you can win some!

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46:21

Unhappy Clients: The End of the World?

The Spiro Podcast: Managing your Real Estate... ·

2024/04/23

Every company has them, including ours: Unhappy Clients. Craig relates a story about an unhappy client he spoke with recently. Will you lose an unhappy client forever? Temporarily? Can you salvage the relationship and address the issue to the customers (and your) satisfaction? Is it the end of the world if (when) you have an unhappy client? Todd and Craig discuss practical ways to address when things go wrong with a customer, and how to not let it completely wreck your psyche.Interested in Spiro's

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44:57

The Efficiency of Automated Video Editing through Spiro

The Spiro Podcast: Managing your Real Estate... ·

2024/03/05

WOW Video Tours Director of Training and Production, Ryan Lieurance, joins Craig on the podcast this week to talk about the mechanics of Spiro's "Merge Fleet", or automated video editing system. From training on how to use it, to how it can increase the efficiency of your real estate media business, we cover a cutting edge technology that has helped WOW Video Tours increase it's efficiency, and lower it's editing overhead.Helpful Links: iPhone Video Settings Training:

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57:35

Owner Spotlight Series: Michael Burke - Inside Real...

The Spiro Podcast: Managing your Real Estate... ·

2024/02/28

Special Guest Michael Burke of the Inside Real Estate Photography YouTube Channel, and owner of Burke MultiMedia, joins Todd & Craig for an Owner Spotlight Series episode. Michael shares his business story, lessons he's learned starting and growing both a Real Estate Media Business and a successful YouTube channel as well.YouTube Channel: https://www.youtube.com/ @InsideRealEstatePhotography Website: https://www.burkemultimedia.com/realestate Instagram:

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