The Marketing Mechanic with Dennis Yu

In Episode 3 of The Marketing Mechanic, Dennis Yu introduces the Content Factory—a system that replaces the endless grind of content calendars with a process for producing evergreen, revenue-driving assets. Most local service businesses get stuck on the treadmill of holiday posts, seasonal campaigns, and AI-generated filler that disappears in the feed. Dennis reframes this approach, showing how to stop acting like a daily news publisher and start operating like a rockstar with a catalog of “greatest

In Episode 2 of The Marketing Mechanic, Dennis Yu explains the Geo-Vertical Grid—the simple way to see how your city signals (geo) and your industry relationships (vertical) intersect to prove you’re the real deal. Building on Episode 1’s Entity Grid, Dennis shows how your business, your people, your locations, your reviews, and your content all connect across platforms like Google Business Profile, Facebook, YouTube, LinkedIn, and more. When those connections line up across your city and your

In this first episode of The Marketing Mechanic, former search-engine engineer Dennis Yu unpacks the structure behind the entire digital marketing ecosystem. From search engines and social platforms to AI tools, he shows how everything ties back to entities—people, businesses, and places—and the Knowledge Graph that connects them. These connections, not quick hacks or shiny tools, are what decide who gets found on Google, YouTube, TikTok, and even AI-powered answers.Whether you’re running a