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PODCAST

The Marketing Mechanic with Dennis Yu

The Marketing Mechanic is a whiteboard series where Dennis Yu breaks down how digital marketing really works—under the hood. Using systems thinking rooted in search engine architecture, Dennis shares the frameworks and SOPs he’s used to scale both big brands and local businesses. Each episode gives business owners and young marketers a clear roadmap to drive growth through search, social, and AI. If you"re looking to take your business to the next level, this show is for you! New episodes every

business marketing

All Episodes

00:26:47

Why YouTube Builds Trust Before the Phone Rings for...

The Marketing Mechanic with Dennis Yu ·

2026/01/29

In Episode 22 of The Marketing Mechanic, Dennis Yu explains why YouTube has become one of the most misunderstood, and most powerful, platforms for contractors and local service businesses. He walks through how a brand-new channel reached 1.4 million views in four months without a single viral video, and why YouTube’s real value isn’t immediate phone calls, but building recognition and trust that influences Google Ads, Local Service Ads, Maps rankings, and other lead sources.Dennis breaks down real

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00:20:16

How To Use Grokipedia To Build Authority For Your...

The Marketing Mechanic with Dennis Yu ·

2026/01/22

In Episode 21 of The Marketing Mechanic, Dennis Yu explains why Grokipedia is one of the strongest new opportunities right now for local service businesses to prove they’re legitimate online, and why right now is a perfect time to get in early. Dennis breaks down how Grokipedia works as a social graph that connects key entities like your business, your services, the cities you serve, and the people tied to your company, similar to how Google’s Knowledge Graph works behind the scenes.Dennis shares

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00:05:15

Why $120,000 in Blog Posts Didn’t Produce More Calls

The Marketing Mechanic with Dennis Yu ·

2026/01/15

In Episode 20 of The Marketing Mechanic, Dennis Yu breaks down the real reason an HVAC company could spend $120,000 on blog posts and still have no clear answer to a simple question: where are our calls actually coming from? Dennis explains that the problem isn’t effort or intent, it’s a misunderstanding of how Google actually sends calls to local service businesses.Dennis outlines the three primary ways Google drives inbound calls: Google Maps visibility driven by real reviews and photos, brand

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00:09:41

How Google Actually Decides Which Contractor Gets the...

The Marketing Mechanic with Dennis Yu ·

2026/01/08

In Episode 19 of The Marketing Mechanic, Dennis Yu explains why Google doesn’t rank websites, it ranks who gets the call. Using a five-step local visibility system, he breaks down how Google decides which contractor shows up in local search and why chasing SEO tactics without fixing the foundation leads nowhere.Dennis walks through the five layers Google evaluates: reality (name, address, phone, and identity), presence across owned properties, proof of life through real jobs and reviews, relevance

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00:28:54

This HVAC Contractor Paid $20,000 for SEO: Here’s...

The Marketing Mechanic with Dennis Yu ·

2026/01/01

In Episode 18 of The Marketing Mechanic, Dennis Yu breaks down a real Houston HVAC case where a contractor spent roughly $20,000 on SEO over several months, only to see their rankings collapse and their keyword visibility nearly vanish. The agency claimed strong results, but when Dennis reviewed the real data, the truth was clear: the website was driving almost no traffic, and the rankings that mattered were never coming from SEO in the first place.Dennis explains how misleading reports, low-value

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00:21:04

Why Google Knowledge Panels Matter for Contractors

The Marketing Mechanic with Dennis Yu ·

2025/12/25

In Episode 17 of the Marketing Mechanic, Dennis Yu explains why Google Knowledge Panels are not reserved for celebrities or big brands, and why contractors, landscapers, plumbers, roofers, and other local service professionals should care deeply about them. A knowledge panel is how Google confirms who you are as a real person or business entity, and when built correctly, it allows you to control the entire first page of search results for your name.Dennis walks through what a “perfect” knowledge

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00:22:53

The Real Reason Contractors Fail at Local SEO

The Marketing Mechanic with Dennis Yu ·

2025/12/18

In Episode 16 of the Marketing Mechanic, Dennis Yu steps away from the whiteboard and takes contractors on a walk-and-talk through the ancient city of Laodicea. Instead of diagrams and markers, he uses real ruins—temples, columns, and stadiums—to explain how Google actually understands businesses. The setting becomes the lesson: SEO is not about pumping out content or chasing tools, it’s about assembling real-world proof into a clear structure that search engines can recognize.Dennis breaks down why

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00:22:56

Why YouTube Is the Best Lead System for Contractors

The Marketing Mechanic with Dennis Yu ·

2025/12/11

Today in Episode 15 of the Marketing Mechanic, Dennis Yu explains why YouTube is actually the best CRM a contractor can use. Most plumbers, HVAC techs, electricians, and roofers think of YouTube as a giant entertainment site, but Dennis shows how its recommendation engine is built to recognize local intent when you feed it the right signals. The process starts with a clear opening in the first few seconds stating your name, the job you are doing, and the city where you are doing it. That gives

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00:17:42

How to Boost Facebook Posts That Drive Real Local Leads

The Marketing Mechanic with Dennis Yu ·

2025/12/04

Today in Episode 14 of the Marketing Mechanic Dennis Yu breaks down the process of boosting Facebook posts in a way that actually produces customers. Dennis explains when to boost, what type of content to use, which objective to choose, and how to evaluate whether a post deserves more budget after the first week. The focus isn’t on tricks or hacks, but on letting the system learn from real engagement so it can find people who care about what you do.Dennis walks through the exact setup: raw

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00:38:26

The Real Reason Your Blog Posts Aren’t Ranking

The Marketing Mechanic with Dennis Yu ·

2025/11/27

Episode 13 of the Marketing Mechanic digs into the real reason so many blog posts get zero traffic and never rank. Dennis Yu explains why publishing three pieces a week, following a content calendar, or relying on AI-written templates doesn’t move the needle. He shows how Google and AI systems judge content today, why most posts start with no trust, and what separates a page that performs from one that disappears into the void. The issue isn’t volume — it’s missing signals of real work, real

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00:29:17

The Truth About AEO: Real vs Fake Signals

The Marketing Mechanic with Dennis Yu ·

2025/11/20

In Episode 12 of the Marketing Mechanic, Dennis Yu breaks down the difference between real AEO and the manufactured signals that flood the industry. He explains why so much “AI SEO” fails: it starts with templates, shortcuts, and mass-generated content instead of the raw evidence of who did the work, where it happened, and why it matters. From his background in search, he shows why prompts, auto-written city pages, stack schematics, and similar tricks collapse under scrutiny — not because the tools

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00:23:41

The New ChatGPT Browser That Helps Run Your Local...

The Marketing Mechanic with Dennis Yu ·

2025/11/13

In Episode 11 of the Marketing Mechanic Dennis Yu shows, step by step, how he moved 50 raw phone videos into YouTube, blogs, and ads in a single day using ChatGPT Atlas with agent mode. He contrasts the old math — four hours per edit and thousands in labor — with a $100 credits run, then explains why most teams stall: files live on phones, handoffs are manual, and nothing ties back to proof. The fix starts with a clean pipeline and ends with content that a buyer and an algorithm can both trust.The

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00:25:10

The 4 Stage Content Factory

The Marketing Mechanic with Dennis Yu ·

2025/11/06

New here? Watch this first to understand how it all fits together → https://youtu.be/NTSx7lUoJ-QLocal businesses are told to “post every day,” yet the phone still doesn’t ring. Today in Episode 10 of The Marketing Mechanic, Dennis Yu lays out the four-part system used by seven-figure contractors: Produce → Process → Post → Promote. Start with real proof from operations—job photos, reviews, CRM notes, field service data—and run it through a simple workflow (tools, assistants, or agents) so those

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00:22:53

Why it's Impossible to Do "AI SEO"

The Marketing Mechanic with Dennis Yu ·

2025/10/30

In Episode 9 of The Marketing Mechanic, Dennis Yu dismantles the hype around “AI SEO” and “generative engine optimization.” Drawing from his experience as a former Yahoo search engineer, Dennis explains the four layers that power ChatGPT and similar AI models—reality, information, search, and inference—and why the truth always comes down to what’s happening on the ground in your actual business. He shows how flashy claims about “ranking in ChatGPT” are meaningless if your business doesn’t already

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00:28:03

How to Actually Use ChatGPT

The Marketing Mechanic with Dennis Yu ·

2025/10/23

In Episode 8 of The Marketing Mechanic, Dennis Yu breaks down how to actually use ChatGPT—not just for fun prompts, but as a real business tool. He starts with the basics: talking to ChatGPT like a person instead of a search engine, using voice instead of text, and feeding it real context through your goals, content, and targeting. From there, Dennis shows how to move beyond one-off chats by building projects and custom GPTs that remember your systems, follow your SOPs, and handle repeatable work

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00:47:30

What I’ve Been Building for 20+ Years

The Marketing Mechanic with Dennis Yu ·

2025/10/16

In Episode 7 of the Marketing Mechanic, Dennis Yu explains how agencies, training, and tools fit together for local service businesses. This session was filmed in Minnesota at Jack Wendt’s house during a working session with Jack Wendt, Dylan Haugen, and Grant Haugen, with Sam McLeod joining on Zoom.Dennis shows a simple playbook. Start with a clear vertical. Use proven steps so work gets done the right way. He points to Mo Money for lawn care, HVACGrowth.co for HVAC, and dentist training with Dr

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00:57:27

The Perfect Home Services Website

The Marketing Mechanic with Dennis Yu ·

2025/10/09

In Episode 6 of the Marketing Mechanic, Dennis Yu lays out a plain-English blueprint for a high-performing home service website. He explains what domain rating really signals (power + relevance), why “link juice” dies as it gets more clicks away from the homepage, and how spammy city/service pages and rented links torpedo results. Dennis contrasts vanity metrics with what moves revenue and phones: strong entity homepages, clean internal linking, and pages built from real jobs and real

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00:44:14

Own Your Name on Google

The Marketing Mechanic with Dennis Yu ·

2025/10/02

In Episode 5 of The Marketing Mechanic, Dennis Yu explains how to take control of your name in search and earn a Google Knowledge Panel, even if others share your name. He shows why LinkedIn often dominates the top spot—leaving you with “rented” visibility—and why every entrepreneur, local service owner, or author needs an entity home: a personal brand site that becomes the authoritative source about who you are.Dennis breaks down exactly how to structure that site, starting with the homepage as the

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00:54:06

How to Actually Measure SEO

The Marketing Mechanic with Dennis Yu ·

2025/09/25

In Episode 4 of The Marketing Mechanic, Dennis Yu tackles the biggest mystery for home service businesses: figuring out what marketing is actually working. He breaks down traffic and conversion into a simple model—impressions, clicks, calls, and booked jobs—and shows how to trace revenue all the way back to its source. Instead of drowning in keyword reports and vanity metrics, Dennis explains how to separate branded from non-branded searches, calculate real ROI on SEO and PPC, and hold both agencies

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01:05:17

Content Strategy That Drives Sales

The Marketing Mechanic with Dennis Yu ·

2025/09/18

In Episode 3 of The Marketing Mechanic, Dennis Yu introduces the Content Factory—a system that replaces the endless grind of content calendars with a process for producing evergreen, revenue-driving assets. Most local service businesses get stuck on the treadmill of holiday posts, seasonal campaigns, and AI-generated filler that disappears in the feed. Dennis reframes this approach, showing how to stop acting like a daily news publisher and start operating like a rockstar with a catalog of “greatest

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22 results

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