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PODCAST

Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the

technology entrepreneurship

All Episodes

10:22

Jamloop's 70-30 Blueprint Puts Streaming TV at the...

Talk Commerce ·

2026/08/24

Leif Welch named his company after a music startup that failed inside a year, and he kept the name through the rebuild anyway, because the idea sitting underneath it, connecting buyers and sellers with more transparency than either of them was used to, had always been the part worth keeping. The first Jamloop was a marketplace for musicians to find new and used gear, with a social network for local players attached to it. Jamloop is now a platform for brands and their agencies to advertise

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8:21

Money Maxing with Jeff Wender of Minty

Talk Commerce ·

2026/08/20

Jeff Wender is Chief Revenue Officer at Minty. He opened with a term worth stealing: money maxing, which he describes as what shoppers have always done when costs are high and every dollar has to stretch further.The number underneath his pitch is the one merchants already know and mostly ignore. Roughly 5% of people who land on an ecommerce site buy something. The other 95% are in discovery, moving between sites and comparing, and the brand has no idea who they are. Minty works that 95%,

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6:45

Personalization Before the First Click with Sidd...

Talk Commerce ·

2026/08/19

Sidd Motwani, co-founder and CEO of Malachyte, on real-time personalization that starts before the first click. Malachyte builds a user vector, a numerical representation of each shopper's intent and preference, with no third-party cookies, no purchase history, and no sign-in required. Sidd and his co-founder built the user vector platform at Spotify, where it powers most of the application across music, podcasts, and audiobooks. In this conversation: What a user vector is and why it works

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22:35

Protecting Profitability in the Age of AI Shopping...

Talk Commerce ·

2026/08/18

Jeff Otto, CMO of Riskified, shares insights on how AI and machine learning are transforming e-commerce fraud prevention, enhancing customer experience, and protecting merchant profitability. Discover the latest innovations in identity verification, fraud detection, and the future of agentic commerce.key topicsAI and machine learning in fraud detectionIdentity graph technology and cross-merchant fraud preventionBalancing fraud prevention with customer experienceEmerging threats like

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5:39

Why Health Nutrition Stopped Being a Niche Category...

Talk Commerce ·

2026/08/17

Catherine Hayden, Chief Marketing Officer of Kate Farms, on why health nutrition is not a niche category.Six in ten Americans live with a chronic health condition. Catherine explains what that means for how Kate Farms markets, and what changes as the brand expands into 6,800 doors across Walmart and CVS. In this conversation: The "Here for the Champions" brand campaign and the insight behind it Why a new high protein shake flavor took 800 variations to get right Staying authentic while

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21:01

Turning Marketing Into a Profit Control System with...

Talk Commerce ·

2026/08/11

Cem Atik, co-founder of Harucon-Ventures, shares insights on turning marketing into a profit control system, leveraging data and AI in e-commerce, and the importance of human creativity alongside AI. Discover practical strategies for data-driven decision making, optimizing unit economics, and the future of AI in marketing.key topicsTurning marketing into a profit control systemLeveraging data and AI in e-commerceImportance of unit economics in marketingFuture trends of AI in

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22:08

Get Your Brand Noticed in AI Search with Danny Kirk...

Talk Commerce ·

2026/08/04

Danny Kirk, founder of ReddiReach, shares insights on how Reddit and AI search optimization can boost brand visibility and influence search engine rankings. Discover practical strategies for leveraging Reddit data, understanding AI filtering, and preparing your brand for the future of AI-driven search and commerce. https://www.linkedin.com/in/danielpkirk/key topicsReddit as a data source for AI and searchStrategies for brand engagement on RedditImpact of AI filtering and content

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15:52

Automating Complex Ecommerce Workflows with Joseph...

Talk Commerce ·

2026/07/28

Joe Anderson, CEO of Connex eCommerce, shares insights on automating complex workflows in e-commerce, integrating legacy systems, and leveraging AI for smarter operations. Discover how tailored automation solutions can streamline your business processes and stay ahead in a rapidly evolving market.Key topicsComplex workflows in eCommerceLegacy system integration challengesAI and automation in eCommerceCustomizable data syncing and rulesChapters00:00Introduction to Connex eCommerce01:56The

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42:57

AI Is Rewiring the eCommerce CFO Role with Matt Putra...

Talk Commerce ·

2026/07/21

Matt Putra, managing partner at 8X, shares insights on leveraging AI in e-commerce, the importance of organizational frameworks like EOS, and strategic financial management for growth and exit readiness.AI's impact on marketing and product developmentUsing EOS to organize and prepare for exitFinancial hygiene and data organization for acquisitionStrategic use of AI in ad creation and testingScaling and managing growth in consumer goodsChapters00:00Introduction and Guest Introduction03:44AI

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27:14

Connecting Data and Creative Assets to Drive Modern...

Talk Commerce ·

2026/07/15

Amy Crowther, President of Incubeta Americas, shares insights on marketing evolution, AI's role in content creation, and strategies for brands to stay relevant in a rapidly changing digital landscape.Key topicsMarketing evolution and AI's impactImportance of brand consistency in AI contentStrategies for connecting data across channelsUnderstanding AI's limitations and opportunitiesOrganizational change management in marketingChapters00:00Introduction to Amy Crowther and Incubeta02:42The

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23:35

Maximizing Agility and Control in B2B Commerce with...

Talk Commerce ·

2026/07/07

Brent Peterson interviews Jason Nyhus, General Manager at Shopware, about the latest trends in B2B commerce, platform flexibility, and the future of digital experiences. They explore the challenges and opportunities in regulated industries, the importance of adaptable platforms, and innovative features like live shopping. Key topicsB2B market growth and trendsPlatform flexibility and customizationRegulated industry challenges and complianceImpact of private equity on technology

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22:50

The Next Trillion Dollar Commerce Opportunity Is...

Talk Commerce ·

2026/06/30

Chaitra Vedullapalli from Women in Cloud discusses the future of local commerce, the impact of AI, and the importance of adaptive leadership in the economic landscape. Chaitra discusses a topic that should be on every business leader's radar: the shift toward local commerce and how AI, community partnerships, and economic access are reshaping the way we buy, sell, and connect. Key TakeawaysWomen in Cloud's mission and accomplishmentsThe shift towards local commerce and trust-buildingThe

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28:40

AI is Merging Customer Support and Sales Into One...

Talk Commerce ·

2026/06/23

Brent Peterson sits down with Michelle Donnelly, Chief Revenue Officer at Crescendo, to explore how AI-native customer experience solutions are transforming the way brands interact with their customers. The conversation covers everything from autonomous digital agents to the critical role humans still play in customer support. Michelle brings a wealth of experience from her time at Salesforce and the AI chip industry, and she shares fascinating real-world examples of how Crescendo's

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19:41

Influencer Management Bridges Creativity and Commerce...

Talk Commerce ·

2026/06/16

Brent is joined by Paige Kosinski, co-founder of Odyssey Entertainment Group, an influencer talent management company that has grown from a boutique operation into a mid-size powerhouse. The conversation covers the evolution of the creator economy, the art of matching talent with brands, and the practical steps aspiring creators need to take to build sustainable careers. Whether you are a merchant looking to leverage influencer marketing or a creator hoping to monetize your platform, this

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21:48

B2B Marketers Are Under Pressure and the C-Suite...

Talk Commerce ·

2026/06/09

Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challenges, the impact of AI, and strategies for maintaining focus in a rapidly changing environment.TakeawaysExpectations are outpacing staffing and budgets in B2B marketing.Only 29% of marketers are confident in proving ROI with current tools.AI impacts strategy but is not a magic solution; human touch remains essential.Maintaining focus and a quarterly plan is key to marketing

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11:02

eTail Built a 25-Year Legacy in E-Commerce Events |...

Talk Commerce ·

2026/06/08

Brent Peterson sits down with Chet Silverman, aka Mr. eTail, the Director of Sponsorships at eTail. With 25 years in the e-commerce conference space, Chet shares stories from the early dot-com crash days, how he convinced Google to exhibit before they were a household name, and why conferences remain the best way to connect with retail executives in a post-COVID world. He also breaks down the current AI startup boom and predicts where the technology is heading.Chapters00:00 - Meet Mr

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23:18

Africa's Investment Future Depends on Its Diaspora...

Talk Commerce ·

2026/06/02

Brent Peterson sits down with Kanessa Muluneh, the founder of Nyle Investment Group, to discuss what it really takes to build businesses and invest across the African continent. From navigating trust issues and cultural differences to launching a gaming company and a vitamin brand, this conversation covers the rewards and realities of emerging market investment. Whether you're a business owner exploring international expansion or a member of the diaspora considering a return to your roots,

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26:36

Adapt or Die: AI's Real Impact on Ecommerce...

Talk Commerce ·

2026/05/26

Brent Peterson and Paul Byrne discuss the near future of AI, particularly its implications for software development and coding. Paul shares insights from his new book 'Adapt or Die', focusing on the different types of AI learning, the importance of human oversight in AI applications, and the challenges faced in integrating AI into development processes. They explore the democratization of coding through AI tools, the economic implications for software agencies, and the future trajectory of

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23:53

B2B Medical Aesthetics Desperately Needs a Digital...

Talk Commerce ·

2026/05/19

Brent Peterson sits down with Keri Concannon, CEO and Co-Founder, and Olivia Schmid, COO of Beauty Rep — a groundbreaking platform transforming the way medical aesthetics practices discover, learn about, and purchase products from brands.Keri draws on over 20 years of sales experience in the aesthetics industry, including nearly a decade at Obagi Medical, to explain the frustrations that inspired Beauty Rep. From siloed teams to inefficient ordering processes (yes, some practices still fax

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16:15

AI Agents Are Reshaping Retail Media for CPG Brands...

Talk Commerce ·

2026/05/12

Sai Koppala, CMO of Commerce IQ, discusses the evolving landscape of retail media and the critical role of AI in optimizing marketing strategies. He highlights the importance of adapting to consumer behavior changes, leveraging automation, and the challenges brands face in a competitive market. The conversation also touches on the K-shaped economy and how it affects consumer purchasing decisions.TakeawaysSai Koppala is the CMO at Commerce IQ, focusing on marketing leadership in growth-stage

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