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PODCAST

Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the

technology entrepreneurship

All Episodes

26:56

Transforming Retail Through Strategic Operations with...

Talk Commerce ·

2025/09/16

In this episode of Talk Commerce, Rebekah Kondrat, founder of Rekon Retail, shares her journey from working at major brands like Starbucks and Apple to starting her own retail consulting firm. She emphasizes the importance of both operational excellence and customer experience in retail, debunking the myth that retail is dead. Rebekah discusses the significance of integrating online and in-store experiences, the role of employee training in enhancing customer loyalty, and how AI can be

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21:17

Why ChatGPT Can't Tell Your Brand's Real Story About...

Talk Commerce ·

2025/09/09

In this episode of Talk Commerce, Brent Peterson interviews Jimi Gibson, Vice President at Thrive Agency. They discuss digital marketing, particularly in e-commerce, and the challenges businesses face in a multi-channel environment. Jimi shares insights on the importance of a holistic marketing approach, the impact of AI on marketing strategies, and the necessity of original content to connect with consumers. The conversation also touches on the potential pitfalls of over-reliance on AI in

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24:28

SeedX CEO Jacqueline Basulto Transformed Growth...

Talk Commerce ·

2025/09/02

Welcome to another episode of Talk Commerce, where host Brent Peterson sits down with industry leaders to explore the evolution of digital commerce. In this conversation, we meet Jacqueline Basulto, founder and CEO of SeedX, a growth marketing company that's been making waves since 2016. Now leading a team of 65 professionals, Jacqueline shares her journey from a young freelancer working with yoga teachers to building a comprehensive growth marketing powerhouse that helps companies scale

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19:35

Hamish McKay Transforms E-commerce Customer Service...

Talk Commerce ·

2025/08/26

SummaryIn this episode of Talk Commerce, Hamish McKay, CEO and co-founder of OrderEditing.com, shares his journey from intern to entrepreneur, discussing the challenges and successes of building a software solution for order management in e-commerce. He highlights the importance of addressing customer service pain points and the innovative features of their product that enhance the shopping experience. Hamish also shares insights on growth strategies, future enhancements, and the

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18:10

From Photo Shoots to Pixels Revolutionizing Retail...

Talk Commerce ·

2025/08/19

In this episode of Talk Commerce, Mark Elfenbein, the CRO of Infinite, discusses the transformative impact of AI and CGI on visual merchandising in the retail sector. He explains how these technologies enhance customer experience, reduce costs, and improve scalability for retailers. Mark shares insights on the importance of immersive visuals, the role of 3D and AR in e-commerce, and the future of video content in retail marketing. He emphasizes the benefits for both retailers and

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24:16

Prime Day Strategy and the Evolution of Amazon...

Talk Commerce ·

2025/08/12

In this episode of Talk Commerce, Brent Peterson speaks with Will Haire, co-founder of BellaVix, a marketplace marketing agency. They discuss strategies for brands to maximize their sales on platforms like Amazon, Walmart, and Target, particularly during key sales events like Prime Day. Will shares insights on advertising strategies, the importance of brick-and-mortar presence, and the role of social media in driving traffic to e-commerce sites. The conversation emphasizes the need for

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48:39

Why B2B E-commerce Needs Friction with Aaron Sheehan...

Talk Commerce ·

2025/08/05

In this episode of Talk Commerce, Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent in B2B transactions, and the impact of Hyva on the Magento ecosystem. Aaron emphasizes the

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22:39

Junglr Transforms Brands Through Strategic Ad Spending

Talk Commerce ·

2025/07/29

In this episode of Talk Commerce, Elizabeth Greene, co-founder of Junglr, discusses the unique power of Amazon ads and the evolving landscape of advertising through AI tools. She shares her journey into the Amazon advertising space, the collaborative nature of the Amazon seller community, and the importance of understanding customer behavior on the platform. Elizabeth also highlights the rise of video ads and Amazon Live, the nuances of navigating Amazon's advertising system, and strategies

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22:50

Tariff Strategy, Cross-Border Pricing, and Global-e...

Talk Commerce ·

2025/07/22

In this episode of Talk Commerce, Matthew Merrilees, CEO of Global-e North America, discusses the complexities of cross-border trade, focusing on the challenges and opportunities presented by tariffs. He emphasizes the importance of understanding tariffs and their impact on profitability, as well as the need for brands to adapt their pricing strategies and supply chain approaches. The conversation also highlights the role of technology in managing these challenges and the future outlook for

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36:02

Sabir Semerkant on the 8D Method for E-commerce...

Talk Commerce ·

2025/07/15

In this episode of Talk Commerce, Sabir Semerkant, an e-commerce growth advisor, shares his extensive experience in the industry, discussing the importance of a data-driven approach, continuous testing, and optimization. He emphasizes the significance of understanding customer behavior and leveraging AI to enhance growth strategies. Sabir also introduces the 8D method for e-commerce optimization, providing actionable insights for brands looking to scale their businesses

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22:32

Michael von Bodungen Shares Enterprise Ecommerce...

Talk Commerce ·

2025/07/08

In this episode of Talk Commerce, Michael von Bodungen, the General Manager of VTEX North America, discusses the evolution and unique offerings of VTEX, including its order management and marketplace capabilities. He shares insights on the MACH Alliance, the importance of simplicity in enterprise e-commerce, and predictions for the future of commerce, particularly regarding agentic buyers and B2B transactions. The conversation emphasizes the need for businesses to focus on outcomes rather

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19:56

AI Marketing Revolution Transforms Digital...

Talk Commerce ·

2025/07/01

In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective

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17:55

From Caribbean Roots to Digital Growth The Evolution...

Talk Commerce ·

2025/06/24

SummaryIn this episode of Talk Commerce, Melissa Morris shares her journey in transforming her family's business, Sam's Caribbean Marketplace, into a modern e-commerce platform. With over three decades of history, Melissa discusses her role in revamping the business's online presence using Shopify, enhancing customer engagement through marketing strategies, and introducing innovative services like grocery delivery to Jamaica. She also reflects on her personal passions and the cultural

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21:28

Business Profitability Through Mathematical Systems...

Talk Commerce ·

2025/06/17

In this episode of Talk Commerce, Adam Callinan, founder of Pentane and co-creator of Bottlekeeper, shares insights on running lean businesses, the importance of authenticity in a world increasingly dominated by AI, and how data-driven decisions can lead to profitability. He discusses the challenges and opportunities presented by AI in business operations and emphasizes the need for human touch in an automated world. Adam also reflects on the future of e-commerce and the role of AI in

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21:26

Transforming Enterprise Web Performance Through Edge...

Talk Commerce ·

2025/06/10

In this episode of Talk Commerce, Drew Chambers, EVP of Marketing at Harper, discusses the critical aspects of web and application performance, emphasizing the importance of site speed, technical SEO, and the role of AI in enhancing user experience. He explores the challenges and opportunities presented by composable commerce and edge architecture, and how these elements can be leveraged to create personalized experiences for users. The conversation highlights the need for marketers to

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24:52

Bria AI Transforms Visual Content Creation Through...

Talk Commerce ·

2025/06/03

In this episode of Talk Commerce, Yair Adato, CEO of Bria AI, discusses the evolution and future of visual generative AI. He emphasizes the importance of responsible AI practices, the challenges faced by traditional artists, and the potential for democratization in e-commerce. Yair shares insights on music licensing in the AI space and the need for a mature technology that can deliver consistent results. The conversation highlights Bria's vision for a developer platform that empowers

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18:45

Platter's All-in-One Solution Transforms E-commerce...

Talk Commerce ·

2025/05/27

In this episode of Talk Commerce, Ben Sharf, CEO of Platter, discusses the innovative solutions his company offers to Shopify brands. He shares insights into the founding story of Platter, the challenges faced by e-commerce businesses, and the importance of simplifying technology to enhance customer experience. Ben emphasizes the need for brands to understand their customers and adapt to technological advancements to remain competitive in the evolving e-commerce landscape.TakeawaysPlatter

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17:41

Katrena Friel Reveals Business Transformation Roadmap...

Talk Commerce ·

2025/05/20

In our conversation, Katrena Friel discusses the importance of building a sustainable revenue model for projects. She emphasizes a dual approach where one can test the model in the background while gradually transitioning to it, ensuring that it proves effective before fully committing to it. This strategy allows for a smoother transition and minimizes risks associated with abandoning existing revenue streams.TakeawaysBuilding a sustainable revenue model is crucial.Testing a model in the

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18:01

Navigating E-commerce Platform Diversity or when the...

Talk Commerce ·

2025/05/14

In this episode of Perspectives, digital marketing strategist Veronica Costello and tech visionary Max Headroom discuss the complexities of e-commerce platform diversity. They explore the evolution from Magento to Shopify, highlighting the strengths and limitations of each platform. The conversation emphasizes the importance of understanding individual business needs, debunking common myths about e-commerce platforms, and the necessity of identifying deal breakers when choosing a platform

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18:57

The AI Fashion Revolution Transforming Men's Style...

Talk Commerce ·

2025/05/13

In this conversation, Anya Cheng discusses how AI is revolutionizing the fashion industry by catering to busy men who need to look good without being fashion enthusiasts. She emphasizes the importance of accessibility in fashion, the role of technology in personal styling, and how clothing choices can impact confidence and first impressions. The discussion highlights the shift towards a more inclusive approach in fashion design, making it available for everyone, regardless of their interest

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149 results

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