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PODCAST

Web3 CMO Stories

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building.Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark

business marketing

All Episodes

5:12

From Keynote Stage to Amazon: The Future CMO | S5 37

Web3 CMO Stories ·

2025/09/04

Send us a textThe marketing landscape is transforming rapidly, and leadership must evolve with it. That's the driving insight behind my exciting announcement today – my new book "The Future CMO" is almost ready to launch! After sharing keynote stages with Philip Kotler in Cairo and Dennis Yu in Portugal, I realized the message I've been developing over years was finally coming together in a powerful way.What started as a conversation with Mark Schaefer in July – "You're

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29:43

Reimagining Business with AI | S5 E36

Web3 CMO Stories ·

2025/08/28

Send us a textDive into a revolutionary conversation with Kelwin Fernandes, co-founder and CEO of NILG AI, who shares a powerful vision for how artificial intelligence is fundamentally reshaping business strategy and entrepreneurship.Drawing from 15 years of AI expertise and his journey from deep research to successful entrepreneurship, Kelwin challenges conventional thinking about AI implementation. Rather than viewing AI as just another tool for automating tasks, he presents it as a catalyst for

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29:29

Crypto Who? Making Web3 Gaming Accessible to Everyone...

Web3 CMO Stories ·

2025/08/21

Send us a textThe wall between Web3 and mainstream gaming is finally crumbling, and Joana Barros is helping to tear it down brick by brick. As Marketing Director at My Neighbor Alice, she's spearheading a revolution in how blockchain games approach player onboarding – with remarkable results.Joana's journey to this role is fascinating. After managing the Xbox brand at Microsoft despite having no gaming background, she discovered how deeply passion drives the gaming industry. "You are

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25:48

From Accidental Entrepreneur to Building One of...

Web3 CMO Stories ·

2025/08/14

Send us a textVikram R Singh takes us on a journey from his unexpected entrepreneurial beginnings to building Antier, a blockchain powerhouse with 700+ team members that has weathered multiple market cycles through unwavering vision and purpose.What draws someone to blockchain beyond the hype? For Vikram, it was the revelation that this technology could create trust and accountability within systems themselves, reducing intermediaries and putting control back in people's hands. This vision

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28:56

Building Trust in Web3 | S5 E33

Web3 CMO Stories ·

2025/08/07

Send us a textWhat if the best model for Web3 community building isn't found in crypto at all, but in places like Taylor Swift fandom or Buffalo Bills tailgates? This thought-provoking insight from Catherine Daly, CMO at Space and Time, challenges how we approach marketing in blockchain technology.Catherine takes us behind the scenes of marketing ZK-proven data infrastructure – perhaps one of the most technically complex offerings in the Web3 space. Rather than getting lost in technical jargon,

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31:54

Fighting Bots: The human.tech Revolution | S5 E32

Web3 CMO Stories ·

2025/07/31

Send us a textWhat happens when artificial intelligence makes it increasingly simple to create thousands of fake identities? In the world of Web3, this isn't a theoretical question. It's a pressing challenge that threatens to undermine the fair distribution of resources and community governance.Yan Ketelers, CMO at Holonym (the foundation behind human.tech), joins us to discuss how the proliferation of bot activity and Sybil attacks is diluting value that should flow to actual humans

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32:56

How Transak Is Making Crypto Accessible In 100+...

Web3 CMO Stories ·

2025/07/24

Send us a textThe cryptocurrency onboarding experience remains a critical bottleneck for mainstream adoption, with the entire Web3 ecosystem claiming just 370 million monthly active users compared to Meta's staggering 3.9 billion. How do we bridge this massive gap?Harshit Gangwar, Head of Marketing and Investor Relations at Transak, joins us to reveal how they've built the infrastructure powering crypto purchases for millions through MetaMask, Ledger, Uniswap, and 450+ other applications

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32:12

Money, Meaning, and Mindfulness: Redefining Success...

Web3 CMO Stories ·

2025/07/22

Send us a textFrancisco Quartin de Macedo shares his journey from sports betting at 14 to managing millions in crypto trading, and how his pursuit of meaning led him to create a purpose-driven hedge fund after achieving financial freedom.• Starting with sports betting at 14 years old provided financial independence and a different relationship with money• Questioning purpose after financial success led to deep work with psychologists and neuroscience exploration• Being neurodivergent (ADHD) provides

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31:43

Wisdom from a Young VC's Journey | S5 E29

Web3 CMO Stories ·

2025/07/17

Send us a textMoney shouldn't be your startup motivation: a profound truth that Violetta Chekan, VC and entrepreneur with over 13 years of early-stage investing experience, shares from the beginning of our conversation. "A startup doesn't have any money until the exit. Exit will happen like in five, ten years," she explains, highlighting why founders need deeper motivation to sustain them through the entrepreneurial journey.Having started in venture capital at just 19 years old

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28:54

Telegram's NFT Revolution: The Rise of Digital...

Web3 CMO Stories ·

2025/07/10

Send us a textDigital ownership is evolving rapidly, and nowhere is this more evident than in Telegram's thriving ecosystem. Alex, CMO of DOGS and Open Builders, takes us on a journey through the revolutionary world of digital collectibles that's transforming how millions of users engage with Web3.The conversation begins with the fascinating origin story of DOGS, starting as a simple sketch by Pavel Durov himself for a charity auction supporting orphanages. This meaningful beginning

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30:06

Ledger x San Antonio Spurs: The Global Partnership...

Web3 CMO Stories ·

2025/07/03

Send us a text"We shouldn't be the homework assignment. We should be the song that you listen to on the radio," says Ariel Wengroff, EVP of Communications and Marketing at Ledger. This captivating insight captures the essence of how one of crypto's most trusted security companies approaches education in a space often overwhelmed with technical complexity.Throughout our conversation, Ariel reveals the strategic thinking behind Ledger's approach to storytelling and

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26:57

The Telegram Gaming Revolution: Why 1 Billion Users...

Web3 CMO Stories ·

2025/06/26

Send us a textKomal Amin (Koko) shares how GOAT Gaming is leveraging Telegram's billion-user ecosystem to pioneer AI-powered Web3 gaming with fast, competitive gameplay where users can win prizes and earn crypto.• Telegram provides unique distribution opportunities through peer-to-peer messaging• GOAT Gaming onboarded 5 million users by creating strong referral loops• Success on Telegram requires adapting to its unique ecosystem rather than following traditional marketing playbooks• AlphaGoats

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32:02

Walk & Talk in Sintra with Sweatcoin's founder | S5 E25

Web3 CMO Stories ·

2025/06/19

Send us a textImagine getting paid real cryptocurrency simply for walking. This isn't science fiction. It's the revolutionary model created by Sweat Economy that's bringing the next billion users into Web3 through something everyone already does daily.Walking through the breathtaking hills of Sintra, Portugal, Oleg Fomenko shares Sweat Economy's remarkable journey from their early days as Sweatcoin in 2014 to becoming one of the world's most downloaded fitness apps

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26:39

From $6M to $40K and Back, with a Real Face: How Ajay...

Web3 CMO Stories ·

2025/06/17

Send us a textWhat happens when a meme coin project's founder vanishes overnight? For most crypto projects, that's a death sentence, but not for Shitcoin. In this fascinating conversation with Ajay, we explore the remarkable story of a community that refused to die.Ajay takes us through his journey from video game recruitment to leading a resilient crypto community that survived what should have been fatal—the complete disappearance of their project's original developer. After

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16:53

The Peer-to-Peer Revolution with Mathias Buus Madsen,...

Web3 CMO Stories ·

2025/06/12

Send us a textThe digital landscape is undergoing a profound transformation as privacy awareness grows. What once seemed like a fringe concern has become mainstream, with users increasingly questioning how their data is used and stored. Mathias Buus Madsen, CEO of Holepunch and a leading voice in open source development, stands at the forefront of this shift with a radical vision: eliminating servers entirely.After more than a decade dedicated to peer-to-peer innovation, Matthias has watched public

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17:30

MEMECON Unleashed: Inside Web3’s Wildest Conference...

Web3 CMO Stories ·

2025/06/06

Send us a textMEMECON transforms crypto Twitter's pseudo-anonymous personalities into real-world connections through a unique conference experience that embraces the wild, quirky energy of meme coins. Jax shares insights on building community through memorable experiences, expanding globally, and navigating the still-emerging meme coin ecosystem.• MEMECON provides a space for crypto enthusiasts who may feel disenfranchised from mainstream Web3 culture• The conference stands out by embracing

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33:04

Storytelling Beats Features: A CMO's Perspective on...

Web3 CMO Stories ·

2025/05/29

Send us a textSteven Dolcemaschio shares his journey from running an independent record label to leading marketing at global consumer brands like Nike, Converse, and Sonos, before entering crypto as CMO of Reown (formerly WalletConnect). He explores how authentic storytelling and human creativity remain crucial differentiators in an increasingly AI-dominated marketing landscape.• Culture and product are at the center of effective brand storytelling across all industries• Technical products in Web3

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24:23

Dennis Yu: How to Win with AI in Search, Social &...

Web3 CMO Stories ·

2025/05/22

Send us a textDennis Yu shares his expertise on Google Knowledge Panels, effective AI use, and establishing digital authority while revealing why most marketers fail by jumping to recommendations without proper analysis.• Google verification (Knowledge Panel) establishes your digital authority for free• The personal brand website homepage should be the definitive location for your professional facts• AI systems draw from Google's information layer, making your search presence crucial• Effective

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27:23

From Domain Names to Digital Identity: Navigating...

Web3 CMO Stories ·

2025/05/15

Send us a textDigital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, brings clarity to this challenge through her practical approach to Web3 marketing and digital identity solutions.• Creating successful Web3 marketing requires translating complex technical concepts into emotional stories that resonate with users•

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15:53

My Interview on Cryptopolitan – The Power of...

Web3 CMO Stories ·

2025/05/08

Send us a textEver wonder what happens when digital innovation meets the human need for connection? In this special episode of Web3 CMO Stories, the tables are turned as our usual host, Joeri Billast, becomes the guest, sharing his insights on the Cryptopolitan podcast (hosted by Earl Flormata) about his exciting Web3 ventures.Joeri takes us behind the scenes of Sintra Synergies, his innovative "anti-conference" retreat in Portugal where Web3 and AI founders escape the digital noise to

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