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PODCAST

All Things Fitness and Wellness

All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry

health & fitness fitness

All Episodes

6:25

This Week in Fitness: Presidential Test Returns,...

All Things Fitness and Wellness ·

2025/08/01

This Week in Fitness delivers the top fitness business headlines in under 5 minutes with host Krissy Vann. In this episode: – President Trump reinstates the Presidential Fitness Test and revamps national fitness council – Brian Hibbard’s Fitness Ventures invests $75M to expand Crunch Fitness in Portland – Eight Sleep’s Alexandra Zatarain leads launch of Hot Flash Mode and Women’s Sleep Initiative – CityPickle founders Mary Cannon and Erica Desai announce Times Square flagship and HQ – VASA Fi...

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35:13

Ross Campbell of Beyond Activ on Global Fitness...

All Things Fitness and Wellness ·

2025/07/26

In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Ross Campbell, Founder and CEO of Beyond Activ, to explore the global state of the fitness industry. From financial health and emerging growth markets to the rising convergence of healthcare and fitness, Ross shares insights shaped by years of international advisory work. The conversation also covers hot-button topics like AI integration, GLP-1 medications, and what gym operators need to know heading int...

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5:39

This Week in Fitness: Fittest U.S. Cities, Planet...

All Things Fitness and Wellness ·

2025/07/24

Welcome to This Week in Fitness by ATFW — crunching the top fitness business headlines in under 5 minutes. Hosted by Krissy Vann. Here’s what’s making news: -American College of Sports Medicine Releases 2025 Fitness Index -Planet Fitness Markets Heat Relief with Summer Promo -Ladder Partners with Diplo’s Run Club for National Tour -Echelon Fitness Acquires FORTË and Launches ELEVATE Division -Pvolve Expands Footprint with Six New Franchise Studios -Performance Equity Management Reinvests in E...

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31:58

Tech That Sticks: Al Noshirvani on AI, M&A, and...

All Things Fitness and Wellness ·

2025/07/18

In this episode of All Things Fitness and Wellness, Krissy Vann is joined by Al Noshirvani—Co-Founder and Managing Partner at ALTA Technology Group, and the founder of The Fitness Technology Summit. With decades of experience at the intersection of fitness, tech, and investment, Al brings a well-informed perspective on where the industry is heading and how operators can stay ahead of the curve. They unpack what’s actually working on the gym floor in 2025—moving beyond hype to real applicatio...

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5:25

This Week In Fitness: Obesity climbs, Samsung...

All Things Fitness and Wellness ·

2025/07/15

This Week In Fitness is where Krissy Vann crunches the latest fitness business headlines in under five minutes. Obesity Rates Climb in Canada A CMAJ study shows one in three Canadian adults are now obese, with the pandemic accelerating severe cases. Fitness operators are responding to GLP-1 use with muscle-preserving strategies. Hims & Hers Expands to Canada The company is launching a lower-cost weight loss program alongside the anticipated debut of generic semaglutide. Their hybrid mod...

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50:16

Future-Proofing the Fitness Industry | AI, Growth &...

All Things Fitness and Wellness ·

2025/07/09

In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Bill Davis, CEO of ABC Fitness, to unpack the strategies powering growth for fitness businesses worldwide. With ABC supporting operations across 100+ countries, Davis shares his insights on what it takes to scale, innovate, and stay competitive in a rapidly evolving market. 💡 What you’ll learn: – How AI is driving personalization and retention – Key trends in global expansion and unit economics – The future of

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4:48

This Week in Fitness: Apple Goes F1, World Gym Enters...

All Things Fitness and Wellness ·

2025/07/03

This Week in Fitness, hosted by Krissy Vann, delivers the top headlines shaping the fitness business landscape in under 5 minutes. Here’s what’s making news: 🔹 WeightWatchers & Novo Nordisk – Expanded GLP-1 access with discounted Wegovy and real-world outcome tracking. 🔹 Syntis Bio – Raises $33M to bring an oral alternative to injectables into the obesity treatment market. 🔹 Apple Fitness+ – Rolls out F1®-inspired HIIT, Strength, and Treadmill workouts to boost engagement. 🔹 Barry’s –

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41:23

M&A, Valuations, and Franchise Growth in 2025 with...

All Things Fitness and Wellness ·

2025/07/02

In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Pete Moore, founder of Integrity Square and one of the most trusted voices in fitness industry finance. They unpack the state of mergers and acquisitions in 2025, shifting valuations, and the renewed spotlight on franchise models. What you’ll learn: – What major deals like TSG acquiring EōS Fitness signal about the market – How valuations are shifting across sectors – Which business models investors are prioritizi...

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5:13

This Week In Fitness: Novo Nordisk Drops Hims & Hers,...

All Things Fitness and Wellness ·

2025/06/25

This Week In Fitness by ATFW delivers the top fitness business headlines in under 5 minutes. In this episode: Novo Nordisk Ends Partnership with Hims & Hers Novo Nordisk cuts ties with Hims & Hers Health Inc. over concerns related to compounded versions of Wegovy®. What does this mean for telehealth partnerships and the future of obesity care? Solace New York Launches Mental Health Collaboration A first-of-its-kind partnership is embedding mental health services directly into a Manh...

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4:28

This Week In Fitness: McKinsey Sounds Alarm, Peloton...

All Things Fitness and Wellness ·

2025/06/19

This Week in Fitness delivers the top fitness business headlines in under 5 minutes. Hosted by Krissy Vann, this weekly industry briefing keeps executives, operators, and decision-makers up to speed on the trends shaping the fitness and wellness sector. McKinsey Report – A major shift is underway. The top 5 U.S. gym operators now hold over 40% of memberships, up from 25% five years ago. McKinsey outlines three strategic imperatives as consolidation and consumer demand reshape the industry. VA...

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25:47

YouTube Monetization Secrets Every Fitness CEO Should...

All Things Fitness and Wellness ·

2025/06/13

What does the future of fitness content look like—and how can CEOs and marketers turn video into real revenue? In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with David Sherman-Presser, Founder of Structure Creation Consulting and former YouTube strategist, to unpack what fitness executives really need to know about YouTube, content monetization, and building a personal brand that drives business. With nearly seven years inside YouTube developing monetization t...

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4:23

This Week in Fitness: HFA Tariff Fight, Playlist,...

All Things Fitness and Wellness ·

2025/06/10

Welcome to This Week in Fitness by ATFW, where we crunch the latest fitness business headlines—all in under 5 minutes. Hosted by Krissy Vann and designed for busy executives who want to stay ahead of the game. Mindbody’s Big Move – Mindbody introduces Playlist, a new parent brand bringing together Mindbody, Booker, and ClassPass, consolidating over 113,000 partners worldwide. ClassPass x WeWork Partnership – ClassPass expands beyond workouts with new workspace bookings at over 100 WeWork loc...

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28:44

Innovation or Imitation? FitBench Founder Tyler...

All Things Fitness and Wellness ·

2025/06/06

On this episode of The ATFW Podcast, host Krissy Vann is joined by Tyler Danen, founder of FitBench, to unpack the story behind his viral LinkedIn post that’s turned heads in the fitness industry. Viewed by over 50,000 people, Tyler’s post took aim at a troubling trend: the flood of copycat products in the market and the impact it has on genuine innovators. In this conversation, Tyler reveals what inspired him to go public with his frustrations and the personal experiences that fuelled his m...

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3:48

This Week In Fitness: Equinox Penalty, UFC Jiu-Jitsu...

All Things Fitness and Wellness ·

2025/06/03

Welcome to This Week In Fitness, your go-to weekly update for the biggest news in the business of fitness and wellness. Hosted by Krissy Vann, this series covers the latest deals, trends, and insights—all in under five minutes. This Week’s Headlines: Equinox Fined for Complex Cancelation Policies Equinox Group has agreed to pay $600,000 in penalties and offer refunds to members after New York regulators found their cancelation policies unclear and hard to navigate. The case highlights a bro...

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20:01

Why National Fitness Days Matter & Latest Canadian...

All Things Fitness and Wellness ·

2025/05/31

On this episode of The ATFW Podcast, Krissy Vann connects with Erin Phelan from the Fitness Industry Council of Canada to explore why national health and fitness initiatives matter to operators across North America—and what Canadian policy developments could signal for the broader industry. We’re covering: How national fitness days like Canada’s National Health & Fitness Day can boost member engagement and brand positioning Why these initiatives go beyond PR—they’re real opportunities t...

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4:56

This Week In Fitness: Maxiom AI Launch, Strava x...

All Things Fitness and Wellness ·

2025/05/28

Welcome to This Week in Fitness — where we crunch the latest fitness business headlines all in under 5 minutes. Hosted by Krissy Vann, this weekly segment from All Things Fitness & Wellness delivers quick, credible insights for operators, executives, and decision-makers in the global fitness industry. Here’s what’s making news this week: 1. Maxiom AI Launches with $2M Seed + $6M Series A Maxiom Labs introduces SmartCoach AI, a digital platform using biometric data to deliver personalize...

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40:15

Strength-Driven Fitness That Scales: MADabolic’s...

All Things Fitness and Wellness ·

2025/05/22

On this episode of The ATFW Podcast, Brandon Cullen, Co-Founder and Chief Concept Officer of MADabolic, joins host Krissy Vann to break down the business philosophy behind his strength-driven interval training franchise. Brandon shares how his professional hockey background shaped MADabolic’s structured, performance-first approach—and why the brand was built to serve people beyond their sport, with a disciplined system that can carry them into their 40s, 50s, and beyond. This conversation exp...

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5:20

This Week in Fitness: Airbnb Adds Personal Training,...

All Things Fitness and Wellness ·

2025/05/21

Welcome to This Week in Fitness by ATFW, where Krissy Vann crunches the latest fitness business headlines in under 5 minutes. Here’s what’s making news: 🔹 Airbnb Launches Wellness Services Airbnb expands into fitness and wellness with its new Airbnb Services feature, now available in 260 cities. Users can book yoga, HIIT, massage, and personal training—whether or not they’re staying in an Airbnb. 🔹 iFIT Acquires Reform RX iFIT enters the Pilates space through the acquisition of connected

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19:29

Fitness Industry Takes Capitol Hill: PHIT Act...

All Things Fitness and Wellness ·

2025/05/15

In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Mike Goscinski, Vice President of Government Affairs for the Health & Fitness Association, to break down what really happened during the recent Advocacy Fly-In on Capitol Hill. Over 100 fitness industry leaders met with lawmakers to advocate for the inclusion of the PHIT Act (Personal Health Investment Today Act) in upcoming legislation. The PHIT Act aims to allow Americans to use pre-tax dollars from HSAs...

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4:21

This Week In Fitness: EōS Acquisition, WHOOP Launches...

All Things Fitness and Wellness ·

2025/05/12

Welcome to This Week in Fitness, where host Krissy Vann crunches the latest fitness business headlines in under five minutes. From acquisitions and earnings to wearable tech and brand campaigns, here’s what’s making news across the industry: EōS Fitness Acquired EōS Fitness enters a new growth phase with fresh private equity backing. According to The Wall Street Journal, the deal values the company at $1.5 billion including debt. UFC GYM Heats Up with Habit Burger UFC GYM teams up with Habit ...

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