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PODCAST

Behind the Stems

Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don"t share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out

arts design

All Episodes

24:04

Cult Status: The strategy behind brands people are...

Behind the Stems ·

2025/07/30

Okay flower lovers, this episode has been a long time coming! Between being sick, a week away in Sydney and a bunch of tradies installing a new fence (hello, constant drilling), I’ve been dying to record this one for weeks. Inside Wildflower Academy, we just kicked off a brand new module called Cult Statusand I’m so excited to bring a taste of it to the podcast. If you’ve ever watched a cult doco and thought, “Why am I so obsessed with this?”… you’re not alone. Weirdly, that obsession has

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15:16

The secret marketing moves of booked-out Florists...

Behind the Stems ·

2025/07/14

Are you tired of performing for the algorithm just to stay visible? Feeling like every free moment has to be spent on reels, stories or filming content? You’re not alone, I feel it too, there's another way!You can build an incredible, high-end wedding floristry business without relying solely on social media. In this episode, I break down three powerful, data-backed marketing strategies that top florists are using right now to stay fully booked without burning out. We’ll cover: 🤝 Why

en

23:02

Doing your friend’s wedding? Listen to this before...

Behind the Stems ·

2025/07/03

Almost every florist starts their wedding career with a friend or family member saying, “Can you do my flowers?” And at first, it feels like such an honour. You’re excited. They trust you. You say yes. But what happens next is where so many florists go wrong. In this episode, I’m spilling the full story on how I’ve flowered 10 of my friends’ weddings (three of them as a bridesmaid!) and never once had a horror story. Not because I’m lucky, but because I built a clear policy, set solid

en

28:38

These thoughts are keeping you broke in business | Ep 9

Behind the Stems ·

2025/06/29

What if the biggest thing affecting your pricing isn’t your spreadsheets… it’s your stories? In this episode, I’m digging into the invisible forces that shape your pricing as a wedding florist. We’ll talk about how your beliefs, environment, and identity silently dictate what you feel “allowed” to charge and how to rewire that from the inside out. We’re covering: → Why charging based on emotion keeps you stuck in survival mode → How your environment quietly becomes your ceiling → Why your

en

29:12

Selling flowers while the world burns | Ep 8

Behind the Stems ·

2025/06/21

What do you do when the world feels too heavy to sell your work? This episode was born from a quiet message inside my new Instagram broadcast channel, The Secret Garden Club: "It feels inappropriate to post or promote right now, but enquiries are low. What do I do?" I’ve been there; Flashbacks to COVID lockdowns, glued to the news, second-guessing every caption. If you're in that place too, this one’s for you. In this episode, I’m sharing: → A personal story from the early days of lockdowns

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27:31

How my CRM made me thousands (and saved me from a...

Behind the Stems ·

2025/06/17

Let’s talk about the least sexy part of your business... Your systems. Now, I know, when you think “profit,” you probably think marketing, bookings or big installs but I’m here to tell you that your CRM might just be your biggest money-maker. In this episode, I’m spilling the real-life stories of how using Dubsado has made me thousands of dollars, not hypothetically, but in actual booked weddings, saved refunds and premium client experiences that convert like magic. You’ll hear: 💸 The

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20:45

Shake the Tree! How I Make My Best Money Moves in...

Behind the Stems ·

2025/06/13

You know what’s scarier than a quiet inbox in winter?A florist who believes they just have to “wait it out” This episode is your no-fluff, no-excuses pep talk to stop hibernating like a bear and start using winter as your business glow-up era. I share: The moment I realised her income wasn’t capped (and how I proved it to my accountant 👏) Why cutting costs isn’t the same as growing smart How winter became the season I made the most money, booked the dreamiest clients and built a multiple

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21:29

The Business book that changed everything in my...

Behind the Stems ·

2025/06/11

In today’s episode, I’m sharing the story of how I went from proudly avoiding the “business side” of floristry… to falling head-over-heels for systems, strategy, and automation, all because of one unexpected book: The 4-Hour Work Week. This book completely shifted the way I saw my business. I stopped thinking I had to do it all manually and started building a business that actually worked for my brain (hello, undiagnosed ADHD). Spoiler: it involved a lot less panic-quoting and a lot more

en

30:17

From stuck to booked out: Sophie’s 75K floral...

Behind the Stems ·

2025/06/06

In this episode, I’m chatting with Sophie, flower farmer, wedding florist and longtime Wildflower Academy member, about her incredible growth over the past year. From feeling stuck, scared to post, and unsure if floristry could ever be a "real business"... To fully booked seasons, over $75K revenue, 20 weddings, 10k budgets, dream freelance gigs and finally stepping into the creative, strategic business owner she always was. We talk about: The mindset shift that changed everything Her

en

17:33

What I put in my proposals to increase bookings...

Behind the Stems ·

2025/06/04

Ever feel like you're sending beautiful quotes or moodboards… and hearing crickets? In this episode, I’m walking you through exactly what I include in my visual proposals to boost conversions and build trust without feeling like I’m “selling.” Whether you're sending a Google Doc or a beautifully designed PDF, this approach will help you turn interest into commitment faster and with less effort. We’ll cover: → What a visual proposal actually is (and how it’s different from a quote or

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15:45

What to post when there's no fresh photos coming in:...

Behind the Stems ·

2025/06/01

This is your permission slip to stop overthinking your content and start showing up as the version of you that dream clients actually want to hire. In this episode, I’m sharing a behind-the-scenes moment from a wedding that nearly broke me; locked gates, mean rangers, pouring rain and one very messy (but kind of perfect) video that reminded me what kind of content really lands. We’ll talk about: → Why “messy” behind-the-scenes content is often your most magnetic → The 3 types of Instagram

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13:21

From "Flower Lady" to CEO: How identity shapes our...

Behind the Stems ·

2025/05/30

In today’s episode, I’m sharing a story I’ve never really told before, the quiet decision that kept me playing small for years and what finally helped me shift into the identity of a real business owner. If you’ve ever called yourself“not a business person”, felt chaotic, messy, or like you just “fell into floristry”… this one’s for you. We’re talking about: → How identity shapes your behaviour (and your results) → The sneaky ways imposter syndrome hides in plain sight → Why your mindset

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