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PODCAST

Behind the Stems

Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don"t share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out

All Episodes

24:04
Cult Status: The strategy behind brands people are...
Behind the Stems ·
2025/07/30
en
15:16
The secret marketing moves of booked-out Florists...
Behind the Stems ·
2025/07/14
en
23:02
Doing your friend’s wedding? Listen to this before...
Behind the Stems ·
2025/07/03
en
28:38
These thoughts are keeping you broke in business | Ep 9
Behind the Stems ·
2025/06/29
en
29:12
Selling flowers while the world burns | Ep 8
Behind the Stems ·
2025/06/21
en
27:31
How my CRM made me thousands (and saved me from a...
Behind the Stems ·
2025/06/17
en
20:45
Shake the Tree! How I Make My Best Money Moves in...
Behind the Stems ·
2025/06/13
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21:29
The Business book that changed everything in my...
Behind the Stems ·
2025/06/11
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30:17
From stuck to booked out: Sophie’s 75K floral...
Behind the Stems ·
2025/06/06
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17:33
What I put in my proposals to increase bookings...
Behind the Stems ·
2025/06/04
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15:45
What to post when there's no fresh photos coming in:...
Behind the Stems ·
2025/06/01
en
13:21
From "Flower Lady" to CEO: How identity shapes our...
Behind the Stems ·
2025/05/30
en
32 results

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