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PODCAST

The Dirt on Flowers

Shannon Allen and Lyndsay Biehl

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let"s roll up our sleeves and get the dirt on flowers!

business entrepreneurship

All Episodes

26:20

EP 196: Uncut Week 32

The Dirt on Flowers ·

2025/08/06

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss balancing work with family, recent farm events, crop challenges, and future planning for workshops and planting. The conversation also covers vehicle woes, sunflower strategies, and the realities of always planning ahead. Lyndsay and Shannon introduce their upcoming virtual conference, Dirt Con, highlighting its practical sessions for flower farmers. Their candid

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01:06:05

EP: 195 Workshops that Work: Systems, Strategy &...

The Dirt on Flowers ·

2025/08/01

In this episode, Lyndsay and Shannon chat with Brittany Doyle, owner of Dahlia and Vine Flower Farm. Brittany shares her journey from neuro trauma physician’s assistant to full-time flower farmer, and details how she’s built a profitable business through creative, well-organized workshops. The hosts and Brittany discuss workshop logistics, pricing, marketing, and balancing farm life with personal priorities, offering practical tips and candid insights for flower farmers looking to diversify income

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34:31

EP 194: Uncut Week 31

The Dirt on Flowers ·

2025/07/30

Lyndsay and Shannon share what has been going on at their arms this week. Lyndsay talks about her U-Pick event this past weekend, how she is trying something new with dahlia staking and how the rain has made planting harder this season. While Shannon shares about pivoting, learning from feedback and about yelp reviews. Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if

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01:15:10

EP 193: Kelly Shore the Floral Source

The Dirt on Flowers ·

2025/07/25

In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Kelly Shore, founder of The Floral Source. Kelly shares her 25-year journey from flower shop beginnings to building a wholesale business connecting florists with American-grown flowers. The conversation covers her passion for local sourcing, the challenges of pricing and scaling, and the importance of education and community in the floral industry. Kelly offers insights on navigating pandemic disruptions, fostering relationships

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34:37

EP 192: Uncut Week 30

The Dirt on Flowers ·

2025/07/23

Lyndsay and Shannon share an honest, unscripted chat about their recent busy weekends, including Lyndsay’s Floral Foundations workshop and Shannon’s flower fest events. They discuss the realities of teaching, managing farm activities, and adapting to challenges like weather and pests. Both reflect on the importance of simplicity, efficiency, and community in flower farming, offering listeners a candid glimpse into the joys and hurdles of their everyday lives on the farm.Learn more about DirtCon and

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59:01

EP 191: Growing Cool Flowers with Lisa Mason Ziegler

The Dirt on Flowers ·

2025/07/18

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon interview Lisa Mason Ziegler, renowned as the "cool flowers queen." Lisa shares her inspiring journey from starting a flower farm on a small city lot to becoming a leading educator in cut flower farming. The discussion covers the benefits and challenges of growing cool season hardy annuals, succession planting, and adapting to changing markets. Lisa offers practical advice on planting, harvesting, and business growth, emphasizing

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29:57

EP 190: Uncut Week 29

The Dirt on Flowers ·

2025/07/16

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, behind-the-scenes look at flower farming. They discuss the excitement and challenges of opening their "You Pick" flower farm, dealing with farm policies like no dogs, and managing unpredictable weather. Lyndsay opens up about a recent theft at her honor stand and the emotional impact, while both hosts swap tips on growing basil and fall crops. They answer listener questions about sales tax and taking vacations from

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28:36

EP 189: The Power of Reviews

The Dirt on Flowers ·

2025/07/11

In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss the critical role of customer reviews in flower farming businesses. They share practical tips on how to request reviews, handle negative feedback gracefully, and use positive testimonials in marketing. Emphasizing authenticity and the importance of engaging with all feedback, they encourage listeners to start asking for reviews, respond thoughtfully, and integrate customer experiences into their business strategies to build trust,

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31:04

EP 188: Uncut Week 28

The Dirt on Flowers ·

2025/07/09

In this episode of "Uncut with Lyndsey and Shannon," the hosts—both flower farmers—reflect on their week around July 4th. Lyndsay opens up about the emotional toll of recent Texas flooding. They update listeners on their busy first week of grocery flower deliveries and emphasize the importance of setting boundaries and self-care amidst farm life’s demands. The episode blends humor, honest reflections, and practical insights from their farming journey.If you want to dive in deeper with us each month,

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01:06:10

EP 187: Sweet Pea School with Marryn Mathis

The Dirt on Flowers ·

2025/07/04

In this episode of "The Dirt on Flowers," co-hosts Lyndsay and Shannon welcome Marryn Mathis, owner of Farmhouse Flower Farm and author of "Sweet Pea School." Marryn shares her journey from corporate life to flower farming, focusing on her passion for sweet peas. The conversation covers growing tips, challenges, and the emotional connections flowers create. Marin discusses seed production, the importance of adaptability, and her family’s role on the farm. The episode blends practical advice,

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25:02

EP 186: Uncut Week 27

The Dirt on Flowers ·

2025/07/02

In this episode, flower farmers Shannon and Lyndsay candidly discuss the realities of their work, from the chaos of returning after vacation to the ongoing battles with weeds, pests, and unpredictable weather. They share stories about managing customer expectations—especially with brides seeking DIY wedding flowers—and the emotional toll of difficult client interactions. The conversation highlights the importance of clear communication, organization, and community support in flower farming, while

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33:58

EP 185: How to Plan Now for a Strong second Half of...

The Dirt on Flowers ·

2025/06/27

In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss strategies for flower farmers to navigate the second half of the year. They candidly address spring challenges, including burnout and unmet expectations, and stress the importance of a midseason reality check. The hosts share actionable tips on goal review, crop planning, self-care, and simplifying farm tasks. They encourage farmers to document experiences, celebrate small wins, and embrace flexibility, reminding listeners that

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25:34

EP 184: Uncut Week 26

The Dirt on Flowers ·

2025/06/25

Lyndsay and guest Shawn candidly discuss the realities of flower farming during a summer heat wave. They share adjustments made to protect crops, the installation of a new high tunnel, and the challenges of moving off the farm. The conversation covers adapting farming practices, maintaining customer relationships, and finding ways to keep their passion for gardening alive while running a business. Listeners get an honest look at the ups and downs of farm life, innovation, and personal

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01:05:27

EP 183: Then vs. Now: Our Perennial Journey (Replay +...

The Dirt on Flowers ·

2025/06/20

Lyndsay and Shannon revisit their early discussion on perennials, sharing how their knowledge and practices have evolved. Building on insights from EP 59, they explore the pros and cons of growing perennials, offer practical tips for integrating them into flower farming, and discuss the importance of planning, maintenance, and understanding specific plant needs. Through personal experiences and audience questions, they aim to inspire and equip listeners to make informed decisions about adding

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34:13

EP 182: Uncut Week 25

The Dirt on Flowers ·

2025/06/18

In this episode of "Uncut with Lyndsay and Shannon," the hosts share candid stories from their flower farms, including Shannon's chaotic experience with a troublesome Airbnb guest and Lyndsay's struggles with crop losses due to relentless rain. They discuss the arrival of new H-2A workers, sourcing flowers from other farms, and upcoming events like a wedding design workshop. The conversation highlights the unpredictability of farming, the importance of community, and their ongoing efforts to adapt

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51:15

EP 181: Tips and Tricks on "You Pick" Events

The Dirt on Flowers ·

2025/06/13

In this episode of "The Dirt on Flowers," Lyndsay and Shannon share their experiences organizing large-scale "you-pick" events. They discuss essential planning, logistics, pricing strategies, and customer engagement, emphasizing the importance of creating a memorable festival atmosphere with vendors, live music, and food trucks. The hosts also address challenges like weather, staffing, and rule enforcement, offering practical tips and lessons learned. Listeners are encouraged to adapt these insights

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25:08

EP 180: Uncut Week 24

The Dirt on Flowers ·

2025/06/11

In this episode of Uncut hosts Lyndsay and Shannon share candid updates from their flower farms. They discuss Lyndsay’s recent name change, the impact of weather on their crops, and the ongoing challenges of weed control. The conversation covers composting, sourcing quality materials, and preparations for fall bouquets and market days. With humorous anecdotes and practical advice, the episode offers an authentic, relatable look at the ups and downs of flower farming, making it both informative and

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01:02:40

EP 179: Refocus, Reconnect and Embracing Change with...

The Dirt on Flowers ·

2025/06/06

In this episode of "The Dirt on Flowers," co-hosts Lyndsay and Shannon discuss the theme "Refocus and Reconnect: Building a Business That Loves You Back" with guest Jessica Chase from Sierra Flower Farms. They address the challenges new flower farmers face, such as feeling overwhelmed and disconnected from their purpose. Jessica shares her journey of starting a flower farm without prior experience, emphasizing the importance of aligning the business with personal values and lifestyle. The

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33:22

EP 178: Uncut Week 23

The Dirt on Flowers ·

2025/06/04

In this episode of "Uncut with Lyndsay and Shannon," the hosts candidly discuss the ups and downs of flower farming. They share updates on their crops, weather challenges, and weed management, while also swapping stories about difficult customers and the frustrations of selling on Facebook Marketplace. The episode highlights the realities of running a small farm, the importance of community, and the need to adapt in business. With humor and honesty, Lyndsay and Shannon offer practical advice and

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57:14

EP 177: Profit-Driven Farming with Jenny Marks

The Dirt on Flowers ·

2025/05/30

In this episode, Lyndsay and Shannon welcome back Jenny Marks, a small-scale flower farmer from New York, to discuss "farming smarter, not harder." Jenny shares her journey of refining her business model to enhance profitability by streamlining offerings and implementing effective systems. Overwhelmed by managing a diverse array of flowers and multiple sales outlets, Jenny emphasizes the importance of financial analysis and removing emotion from business decisions. She discusses the significance of

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