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PODCAST

The Dirt on Flowers

Shannon Allen and Lyndsay Biehl

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let"s roll up our sleeves and get the dirt on flowers!

business entrepreneurship

All Episodes

30:37

EP 212: Uncut Week 40

The Dirt on Flowers ·

2025/10/01

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an honest, unscripted chat about the realities of running a flower business. They discuss the challenges of organizing holiday fundraisers, managing flower stand sales, and setting realistic monthly sales goals. The episode also introduces their upcoming virtual event, Dirt Con 2026, designed to help fellow farmers with business planning. Throughout, Lindsay and Shannon offer practical tips, personal stories, and

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42:35

EP 211: What Every Farmer Needs to Hear Today

The Dirt on Flowers ·

2025/09/26

In this episode, Lyndsay and Shannon share an honest conversation about building profitable flower farms. They discuss the emotional and practical challenges of farming, the importance of treating your farm like a business, and the value of having a clear, actionable plan. They emphasize embracing the CEO mindset, focusing on sustainable practices, and overcoming burnout. The episode also highlights the need for self-reflection, strategic marketing, and community support, inviting listeners to their

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34:27

EP 210: Uncut Week 39

The Dirt on Flowers ·

2025/09/24

In this podcast episode, Lyndsay and Shannon share candid updates on their flower farm, including challenges with drought, ending the “you-pick” season early, and managing markets and fundraisers. They discuss an ongoing legal battle over using a barn for events, offering advice on navigating regulations. The episode also covers practical tips for labeling and storing dahlias, previews a virtual planning conference for flower farmers, and highlights the importance of business strategy and community

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40:59

EP 209: Tulip Deep Dive

The Dirt on Flowers ·

2025/09/19

In this episode, Lyndsay and Shannon share their experiences navigating the financial and operational challenges of tulip farming amid rising costs, tariffs, and market pressures. They discuss analyzing expenses, adjusting orders, and communicating transparently with buyers to ensure profitability. Both emphasize the importance of detailed planning, tracking yields, and being willing to pivot crop choices. The conversation offers practical strategies for flower farmers to make informed, data-driven

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32:44

EP 208: Uncut Week 38

The Dirt on Flowers ·

2025/09/17

Lyndsay and Shannon share real moments from their flower farms, including hosting a popular permanent jewelry pop-up and their annual Design and Dine event, which fosters community and connection. They discuss essential farm equipment, from seeders to tractors, and answer listener questions about their upcoming virtual planning event, Dirt Con 2026. The episode is filled with practical tips, personal stories, and listener shout-outs, capturing the unfiltered joys and challenges of flower farming

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29:36

EP 207: 5 Ways to Make Money before the end of the year

The Dirt on Flowers ·

2025/09/12

In this episode, Lyndsay and Shannon share candid insights on navigating the fall season as flower farmers. They discuss creative ways to boost year-end revenue, including dried flower products, workshops, and seasonal promotions. The hosts offer practical tips for planning ahead, collaborating with local businesses, and engaging customers through events and unique experiences. Personal stories and business advice blend seamlessly, providing inspiration and actionable strategies for flower farmers

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33:41

EP 206: Uncut Week 37

The Dirt on Flowers ·

2025/09/10

In this episode ofThe Uncut with Lyndsay and Shannon, the flower-farming duo shares candid updates on farm life, from vacation stories to dahlia woes and event planning. They discuss the challenges of social media management, drought conditions, and setting boundaries for their popular Dahlia Fest. They answer listener’s questions about pricing and competition, emphasizing quality, branding, and customer experience over price wars. The episode also features a promo for Dirt Con 2026, a virtual

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32:54

EP 205: How to Launch a Successful Early Bird CSA

The Dirt on Flowers ·

2025/09/05

Lyndsay and Shannon share actionable strategies for launching a successful CSA early bird campaign. They discuss the importance of timing, creating urgency, and offering meaningful incentives to boost early sign-ups. The hosts emphasize using email marketing and social media to build hype, nurture customer relationships, and avoid last-minute sales stress. Drawing from their own flower farming experiences, they provide practical tips on planning, authentic communication, and leveraging customer

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30:36

EP 204: Uncut Week 36

The Dirt on Flowers ·

2025/09/03

Shannon hosts solo while Lyndsay is on vacation, joined by Judd, her supportive "hype guy." They discuss coping with drought in Northeast Ohio, prepping fall beds to ease spring work, and tackling greenhouse soil health challenges. With Dahlia Fest and other events approaching, they share strategies for crowd management and fair flower picking. The episode also highlights pumpkin growing tips, the power of email marketing, and upcoming educational content, blending practical flower farming advice

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27:31

EP 203: Are you in a CSA slump?

The Dirt on Flowers ·

2025/08/29

In this episode, Lyndsay and Shannon discuss strategies for overcoming the mid-season “CSA slump” in flower subscription programs. They share insights on keeping customers engaged through creative communication, personalized touches, and community-building events. The conversation covers the unique challenges of CSA customers, the importance of clear reminders, and adapting subscription structures. Practical tips include using welcome guides, offering bonuses, and gathering feedback. The episode

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25:32

EP 202: Uncut Week 35

The Dirt on Flowers ·

2025/08/27

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted chat about the realities of flower farming. They discuss the challenges of planning for tulip production, managing costs, and competing with cheap imports, as well as the unpredictable nature of growing dahlias amid changing weather. The episode also covers upcoming farm events, workshops, and community updates, offering listeners a relatable glimpse into the joys and struggles of running a small flower

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36:32

EP 201: Why Investing in Education Is the Best Thing...

The Dirt on Flowers ·

2025/08/22

In this episode of "Dirt on Flowers," Lyndsay and Shannon discuss the vital role of education in flower farming and business growth. They share personal stories about investing in courses, consulting, and community learning, emphasizing that continual education—whether free or paid—shortens the learning curve and builds confidence. The hosts share more about their Insiders membership group, designed to offer actionable advice, support, and resources for growers. They encourage listeners to

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35:43

EP 200: Uncut Week 34

The Dirt on Flowers ·

2025/08/20

Join Shannon and Lyndsay at their midweek catch up. They are chatting about their events that they had this past weekend. Lyndsay talks about the new dinner that she did on the farm this year and the prep that went into making sure the barn was looking the best. Shannon shares about her upick event and how she plans to make it easier for the next one. They answer the question of the week regarding Shiso and a question about DirtCon. Learn more about DirtCon and join the email list for all the

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58:58

EP 199: How to Get Your Emails Seen & Opened with...

The Dirt on Flowers ·

2025/08/15

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome email marketing expert Angie Machado to discuss why email marketing is essential for flower farmers. Angie shares her journey from ESPN to flower farming and marketing, then offers practical advice on starting and growing an email list, choosing the right platform, and engaging subscribers. The conversation covers overcoming overwhelm, the power of small but engaged audiences, and actionable tips for consistent, authentic,

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31:55

EP 198: Uncut Week 33

The Dirt on Flowers ·

2025/08/13

In this episode of "The Uncut with Lyndsay and Shannon," share about the crops they are patiently waiting to bloom and the zinnias that they are enjoying this season. Lyndsay talks about the difficulty of growing pumpkins with a new bug on the farm. While Shannon shares about needing to think in the future before saying yes to things. They answer the question of the week and share what Fridays episode is all about.Learn more about DirtCon and join the email list for all the updates.If you want to

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56:35

EP 197: Sourcing Local Flowers with Ellen Frost

The Dirt on Flowers ·

2025/08/08

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon interview Ellen Frost, founder of Local Color Flowers in Baltimore. Ellen shares her journey building a floral design studio that sources 100% local flowers, discusses the challenges and logistics of working exclusively with regional growers, and highlights the importance of sustainability and community connections. She offers practical advice for growers and florists on building strong partnerships, embracing seasonality, and

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26:20

EP 196: Uncut Week 32

The Dirt on Flowers ·

2025/08/06

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss balancing work with family, recent farm events, crop challenges, and future planning for workshops and planting. The conversation also covers vehicle woes, sunflower strategies, and the realities of always planning ahead. Lyndsay and Shannon introduce their upcoming virtual conference, Dirt Con, highlighting its practical sessions for flower farmers. Their candid

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01:06:05

EP: 195 Workshops that Work: Systems, Strategy &...

The Dirt on Flowers ·

2025/08/01

In this episode, Lyndsay and Shannon chat with Brittany Doyle, owner of Dahlia and Vine Flower Farm. Brittany shares her journey from neuro trauma physician’s assistant to full-time flower farmer, and details how she’s built a profitable business through creative, well-organized workshops. The hosts and Brittany discuss workshop logistics, pricing, marketing, and balancing farm life with personal priorities, offering practical tips and candid insights for flower farmers looking to diversify income

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34:31

EP 194: Uncut Week 31

The Dirt on Flowers ·

2025/07/30

Lyndsay and Shannon share what has been going on at their arms this week. Lyndsay talks about her U-Pick event this past weekend, how she is trying something new with dahlia staking and how the rain has made planting harder this season. While Shannon shares about pivoting, learning from feedback and about yelp reviews. Learn more about DirtCon and join the email list for all the updates.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if

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01:15:10

EP 193: Kelly Shore the Floral Source

The Dirt on Flowers ·

2025/07/25

In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Kelly Shore, founder of The Floral Source. Kelly shares her 25-year journey from flower shop beginnings to building a wholesale business connecting florists with American-grown flowers. The conversation covers her passion for local sourcing, the challenges of pricing and scaling, and the importance of education and community in the floral industry. Kelly offers insights on navigating pandemic disruptions, fostering relationships

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