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PODCAST

Masters of Marketing

Welcome to Masters of Marketing, the podcast that helps marketing professionals stay ahead of the curve! In each episode, our Marketing Coordinator, Tara Levy, interviews marketing experts from around the globe and gathers valuable insights to help you up your marketing game. If you"re looking to transform your marketing strategies, explore the latest trends, or simply get inspired by industry leaders – tune in!

business marketing

All Episodes

00:22:40

Expanding Your Customer Base with Inclusive Marketing...

Masters of Marketing ·

2024/08/05

In this episode we chat with Sonia Thompson, an inclusive brand strategist, about the importance of inclusive marketing – and how being intentionally inclusive can help you attract a bigger, more diverse, and fiercely loyal customer base. Representation in marketing has an impact on consumers that goes beyond the product itself. Sonia explains the importance of making people feel seen and included, and how this impacts consumers’ perception of your brand. She also gives examples of brands that

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00:31:24

Managing Expectations in Rebranding Projects - with...

Masters of Marketing ·

2024/06/05

Darren Horwitz, founder of TenTen Group, a brand implementation firm, discusses the importance of brand implementation and how it goes beyond just a logo. He emphasizes the need to understand all the different ways a brand comes to life and the various needs of different departments within an organization. Darren also highlights the challenges of managing expectations around cost and timing in a rebranding project. He mentions the importance of flexibility in the process and the need to validate

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00:36:22

Building a Sales Pitch that Aligns with Your...

Masters of Marketing ·

2024/05/29

April Dunford, positioning expert and author of 'Obviously Awesome', discusses the importance of positioning and building a sales pitch. She emphasizes the need to focus on a niche market and differentiate from competitors. April shares her 10-step process for developing a positioning strategy and explains how to build a sales pitch that aligns with the positioning. She also highlights the common mistakes companies make when it comes to positioning and sales pitches. Takeaways Focus on

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00:17:28

Mastering Branding Excellence - with Jim...

Masters of Marketing ·

2024/05/22

Join us for an insightful journey into the world of branding with Jim Pietruszynski, CEO of SoulSight, a distinguished brand design agency with over 30 years of expertise.In this episode of "This Is Your Captain Speaking," Jim shares invaluable insights gained from collaborating with renowned brands such as Kraft Heinz, Coca-Cola, and Pfizer. Delve into SoulSight's holistic approach to brand innovation, renovation, and activation, emphasizing the importance of crafting authentic

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00:23:28

Unveiling the Future of MarTech - with Odd Morten...

Masters of Marketing ·

2024/05/16

In this episode, Andy Culligan sits down with Odd Morten Sørensen, a seasoned Marketing Operations Specialist with over 20 years of experience in technical marketing and marketing operations. Based in Norway, Odd Morten has made significant contributions to the global MarTech landscape and is known for his thought leadership in marketing automation and digital marketing. 🚀 Key Insights: Navigating the MarTech Landscape: Discover how Odd Morten's journey from technical marketing roles to

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00:23:40

Elevating Your B2B Marketing Strategy with Podcasting...

Masters of Marketing ·

2024/04/24

Join us in this episode as we delve into the world of B2B marketing and podcasting with Jason Bradwell, Founder of B2B Better. Discover how Jason's journey across global tech companies led him to pioneer a new approach to marketing through podcasting. From leveraging thought leadership content to maximizing ROI, learn actionable strategies to elevate your B2B marketing game. Don't miss out on valuable insights that could revolutionize your marketing strategy! Key Topics: The evolution

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00:27:28

Gregory Brooks (CMO & Partner, SearchTides)

Masters of Marketing ·

2024/04/10

In this episode, we're joined by Gregory Brooks, CMO & Partner at SearchTides. Greg shares insights on navigating the evolving landscape of marketing, emphasizing the importance of authenticity and value-driven content.From understanding the customer journey to standing out in a saturated market, Greg provides valuable perspectives on building brand equity and driving success. Join us as we explore the intersections of business, marketing, and the human element in today's ever-changing

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00:19:44

Aidan Brannigan (Head of Social, The Marketing...

Masters of Marketing ·

2024/03/26

In this episode, we're thrilled to welcome a true pioneer in the field of social media, Aidan Brannigan, Head of Social for The Marketing Millennials. Our CMO Andy Culligan sits down with Aidan, delving into the secrets behind his remarkable success in growing audiences and driving engagement across various platforms. From memes to podcasts, Aidan shares insights that challenge conventional B2B marketing strategies and offer a glimpse into the future of content consumption. Listen in and

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00:20:28

Nick Milne (Founder & Chief Effectiveness Officer, Go...

Masters of Marketing ·

2024/03/19

"So if the role of marketing is to create value for the organization and you want to put your money into the biggest lever that you can pull to drive value, then you've got to create credibility within the organization that it will do that."In this episode, we delve into the world of marketing effectiveness with special guest Nick Milne, CEO of Go Ignite Consulting. In his talk with our CMO Andy Culligan, Nick explains the need for marketing to demonstrate its value and credibility

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00:18:33

Samar Owais ( Founder, Emails Done Right)

Masters of Marketing ·

2024/03/12

"Email's been dying since the 90s. And let's say, what, 25, 30 years later, it's still there. It's still alive."Dive into the world of email marketing ✉️ with our latest podcast episode featuring Samar Owais, founder of Emails Done Right. Discover Samar's journey from battling burnout to mastering the art of crafting compelling email journeys for big players like Marriott and MetLife. Explore the role of AI in email marketing, learn from Samar's early mistakes,

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00:22:11

Anna Albinsson (Chief Marketing Officer, Avoki)

Masters of Marketing ·

2024/03/07

Spoiler: It's definitely worth listening to this episode.Not only for Andy's explanation of why his face currently looks the way it does - but also for our guest today, Anna Albinsson. She recently took on her new role as the CMO at Avoki. Anna's worked as a leader in various commercial roles over the past 15 years with a core focus on data and analytics. She's been focused on transforming brands and integrating companies after acquisitions. Amongst other things, Anna's been

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00:21:34

Shannon Deep & Kevan Lee (Co-Founders, Bonfire)

Masters of Marketing ·

2024/03/06

In this special episode, we're breaking new ground with not one, but two remarkable guests joining us for the first time on our podcast. We're thrilled to introduce you to Shannon Deep and Kevan Lee, both Co-Founders of the innovative Bonfire, a company that helps organizations ignite their brands with the power of storytelling. Shannon and Kevan bring a wealth of experience and expertise to the table, particularly within the text-based and B2B sectors. They have a rich background with a

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00:19:14

Shannon Howard (Director of Customer & Content...

Masters of Marketing ·

2024/01/11

Mastering Customer Marketing: The intricate dance of managing relationships with large accounts🎙️ Dive deep into the world of enterprise learning management systems with our latest podcast episode featuring Shannon Howard, Director of Customer & Content Marketing at Intellum. In this insightful conversation, Shannon shares her experiences in the realm of customer marketing, particularly within the dynamic landscape of mega-corporations like Meta and X. 🌐 Learn how Intellum powers learning

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00:20:36

Talia Wolf (CEO & Founder | Getuplift)

Masters of Marketing ·

2024/01/05

In this episode, we'll dive deep into the dynamic world of conversion optimization with Talia Wolf, CEO & Founder of Getuplift. Discover the game-changing strategy of Emotional Targeting, a unique approach that revolutionizes B2B marketing. Talia shares insights into crafting customer-first experiences, going beyond conventional optimization methods. Delve into the psychology behind decision-making and learn how understanding emotional intent transforms not just your website but your

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00:23:39

Margaret Kelsey (Founder, Marketing Advisor | TatCo)

Masters of Marketing ·

2023/12/19

🎙️ Crafting Success: Decoding Effective Marketing Strategies Join us in our latest podcast episode as we unravel the secrets of strategic marketing with Margaret Kelsey, a leading expert in guiding B2B startups. Margaret's journey from OpenView to advising founders and heads of marketing has yielded invaluable strategies for success. Explore how startups can navigate crucial growth phases, craft tailored marketing approaches, and align internal values with their brand's external image

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00:21:55

Juliana Méndez (Fractional CMO | VP Growth & advisor...

Masters of Marketing ·

2023/11/30

🎙️ Unlocking the Power of Fractional Leadership in Marketing: Insights with Juliana Méndez In this episode of This Is Your Captain Speaking, join us as we explore the world of fractional CMOs and leaders with the exceptional Juliana Méndez. Delve into Juliana's journey, uncovering how she transitioned from a consultant to a fractional leader, seeking more impactful, long-term projects while steering clear of full-time commitments. Discover the critical differences between consultancy and

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00:25:18

Caitlin Cassady (VP of Marketing | Beyond)

Masters of Marketing ·

2023/09/27

In this episode, Andy speaks to Caitlin Cassady, VP of Marketing at Beyond. Caitlin explains the business model behind Beyond and shares some of the challenges around marketing multi-product solutions to multiple audiences. (Spoiler: One of the biggest challenges is building a website that allows users from different segments to convert even though the customer journey can look very different for them.) Diving deeper into effective CTAs, she highlights how offering a free credit rather than a free

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00:26:41

Daniel Nyberg (Vice President Marketing | Paligo)

Masters of Marketing ·

2023/09/06

Our guest in this episode is Daniel Nyberg, VP Marketing at Paligo. Daniel explains what a component CMS is and talks about the challenges that come with marketing a product that is a niche within a niche. He speaks about the importance of allowing customers to self-educate them about your product and explains why he thinks of demand generation as educating the market. He also tells us why category management is an important part of his marketing strategy and why he has been keeping an eye on Bing

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00:25:46

Andy Riegler Andrews (Teamlead Marketing | epunkt)

Masters of Marketing ·

2023/08/29

Our guest in this episode is Andy Andrews, Teamlead Marketing at Austrian recruiting firm epunkt. Andy tells us about how he first got into Marketing Automation more than 10 years ago, what the challenges were back then and what doing Marketing Automation means today. He shares some of his worst moments when it comes to trying to integrate two systems and explains why roll-backs can be an absolute lifesaver. He also lets us in on a few secrets, such as one of his favorite B2B campaign ideas and what

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00:22:49

Trinity Nguyen (VP of Marketing | UserGems)

Masters of Marketing ·

2023/07/05

In this episode, Andy discusses current challenges in marketing with Trinity Nguyen, VP Marketing at UserGems. Trinity explains how, in her view, the current economic climate helps her do a better job, rather than making things difficult: “With the current environment, we are kind of forced to do the right thing, even though it’s very painful. I mean, nobody wants to have stricter ICP criteria. I’m responsible for the revenue and the pipeline, so the bigger the ICP, the better. But seeing how

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68 results

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