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PODCAST

Masters of Marketing

Welcome to Masters of Marketing, the podcast that helps marketing professionals stay ahead of the curve! In each episode, our Marketing Coordinator, Tara Levy, interviews marketing experts from around the globe and gathers valuable insights to help you up your marketing game. If you"re looking to transform your marketing strategies, explore the latest trends, or simply get inspired by industry leaders – tune in!

business marketing

All Episodes

00:37:17

Nailing Humor in Social Media Marketing – with Aidan...

Masters of Marketing ·

2025/10/22

In this episode of Masters of Marketing, we’re delighted to welcome back No Boring Brands founder Aidan Brannigan, who previously joined us on the podcast to talk about his success story with The Marketing Millennials.This time, we sit down for a chat about the power of humor and memes in social media marketing, particularly for B2B SaaS brands. While humor is often viewed as a risky strategy in marketing, it can be highly effective when done right. Aidan explains how creating relevant, funny

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00:33:57

Balancing Tech, Metrics and Creative in Marketing –...

Masters of Marketing ·

2025/10/08

In this episode of Masters of Marketing, we sit down with Dora Osinde, Founder and CEO of Yeah But No – a consultancy specializing in creative collaboration between marketing teams and agencies.We discuss the connection between creative and tech in marketing, and why it’s so important to use data to inform and refine our creative strategies.Dora also addresses the conversation around AI in this field. She explains that while AI tools effectively democratize creativity, they haven’t replaced human

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00:31:36

Boosting Your Brand's Reputation Through Employee...

Masters of Marketing ·

2025/09/19

In this episode of Masters of Marketing, we chat with Gordon Glenister, an expert in influencer marketing and employee advocacy. Influencer marketing has seen tremendous growth in recent years. We discuss the risks and benefits involved - and why your employees can be the most authentic storytellers for your brand.Gordon explains how creating an employee advocacy program – in other words, encouraging your employees to act as influencers for your brand – can enhance your brand's reputation,

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00:38:25

Finding Your Brand Voice through Creative Content –...

Masters of Marketing ·

2025/09/03

In this episode of Masters of Marketing, we're delighted to be joined by Ian Evans from tl;dv, an AI-powered notetaker for online meetings. Ian has been a key figure in developing tl;dv's brand voice, successfully building up an engaged online community through amusing, relatable social media content based on corporate humor. We hear his take on effective social media marketing, and why it's so important to focus on the quality of content rather than selling or follower counts. We also

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00:34:44

Why Accessibility Matters in Marketing – with Sacha...

Masters of Marketing ·

2025/08/20

In this episode of Masters of Marketing, we're joined by House of Inclusion co-founder Sacha Martina to discuss the vital importance of diversity, equity, and inclusion (DEI) in marketing. With approximately 15% of the world's population living with some form of disability – and even more experiencing gaps in digital accessibility due to age or using a non-native language – making marketing more accessible and inclusive can dramatically improve your brand's reach. Sacha provides guidance on how

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00:35:33

Sustainability and Conscious Consumerism in Marketing...

Masters of Marketing ·

2025/08/06

In this episode of Masters of Marketing, we chat with The Entrepreneur Whisperer Carole Picou-Katmann, a fractional CMO and marketing expert, about how the narrative of marketing is changing to embrace sustainability and conscious consumerism. Carole discusses the positive impact purpose-driven brands can have on the planet, and why it's important for companies to take even small steps towards being more sustainable. We talk about the particularly relevant issue of greenwashing, and how consumers

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00:25:15

How Large Organisations Use MarTech for Campaign...

Masters of Marketing ·

2025/06/18

In this episode of Masters of Marketing we chat with two of our Marmind teammates, Claudia Steinke and Andy Andrews, about the benefits of marketing resource management tools for large, multinational organizations. Claudia and Andy highlight how MRM tools like Marmind enable teams to focus on planning and orchestrating their marketing, rather than dealing with endless administrative tasks. We discuss how Marmind, in particular, facilitates campaign management by providing a centralized platform for

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00:20:52

The Art of B2B Content Marketing – with Marina...

Masters of Marketing ·

2025/05/26

In this episode of Masters of Marketing, we're joined by Retold founder Marina Krivonossova to chat about all things B2B content marketing. Marina shares how B2B companies, especially those offering more technical, "unsexy" products or services, often struggle to communicate their value effectively. This is where the need for good storytelling comes in, making content a vital part of the overall marketing strategy. We discuss the importance of doing thorough background research for

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00:23:01

Boosting growth through partnership marketing – with...

Masters of Marketing ·

2025/04/30

In this episode of Masters of Marketing, we sit down for a chat with Lukas van Remmerden, Partnership Marketing Manager at Personio and Founder of Fourtees - an innovative project aimed at supporting male mental health through fashion. Lukas tells us about his work in partnership marketing at Personio and explains how successful partnerships can unlock huge growth opportunities for brands. Building relationships is key to successful partnership marketing, and Lukas emphasizes that there's

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00:22:43

Marketing for B2B E-commerce – with Mads R. Johannessen

Masters of Marketing ·

2025/04/17

In this episode of Masters of Marketing, we’re joined by Mads R. Johannessen, Head of Global Marketing and E-commerce at Micro Matic. Since the end of the COVID pandemic, Micro Matic has seen significant growth and made several acquisitions - rapidly reestablishing itself as the global market leader in the supply of keg couplers, keg spears and dispensing solutions to the brewing industry.Mads, who has been with the company for several years now, shares his insights into the complexities of managing

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00:26:58

Enhancing Marketing with AI – with Cathy McPhillips

Masters of Marketing ·

2025/03/26

In this episode of Masters of Marketing, we welcome back Cathy McPhillips, Chief Growth Officer at the Marketing Artificial Intelligence Institute. We discuss how AI tools are transforming marketing – from transcribing podcasts and generating content through to helping marketers analyze data more efficiently and predict trends. While AI technologies can help us achieve more in less time, Cathy explains that it’s important to balance using AI as a tool with maintaining the human touch in our

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00:25:42

Measuring Success in Full Funnel Marketing Campaigns...

Masters of Marketing ·

2025/03/12

In this episode of the Masters of Marketing podcast, we’re joined by Markus Widmer from digital marketing agency e-dialog. As the marketing director of a highly data-driven agency, Markus knows a thing or two about measuring success! While many marketers focus on tracking specific metrics to find out which channels are performing well in a campaign, he explains why this can be misleading – emphasizing the importance of understanding the full funnel and looking at the bigger picture. Markus also

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00:24:31

Improving Marketing Effectiveness in Large...

Masters of Marketing ·

2025/02/26

In this episode of Masters of Marketing, we sit down with Helen Burbank, Director of Marketing Effectiveness and Strategic Projects at Springer Nature. As the world’s second largest scientific academic publishing organization, Springer Nature Group’s marketing team comprises around 500 marketers in multiple departments across the globe. Helen explains why the introduction of marketing resource management platform MARMIND was an essential step for such a large and dispersed organization, and shares

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00:24:01

Boosting Revenue with Mid-Funnel Marketing – with...

Masters of Marketing ·

2025/02/12

In this episode of Masters of Marketing, we chat with Brandy Starr, COO of Tegrita and author of ‘CMO to CRO: The Revenue Takeover by the Next Generation Executive’. She explains how predictable revenue can be achieved by optimizing mid-funnel marketing strategies, effectively linking marketing and sales. With understanding buyer behavior being essential to successful marketing campaigns, Brandi emphasizes the importance of using technology to track customer engagement and digital body language –

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00:25:16

The Power of Differentiation in Marketing – with...

Masters of Marketing ·

2025/01/29

In this episode, we’re joined by Barry LaBov, CEO of LaBov & Beyond Marketing Communications and author of ‘The Power of Differentiation: Win Hearts, Minds, and Market Share’. Barry firmly believes differentiation is key to a brand’s success – and explains why it should not be equated with superiority, but rather the unique qualities or features of a brand that need to be highlighted and celebrated. He shares the steps involved in his team’s signature process of ‘brand re-engineering’,

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00:22:47

Success with Marketing Planning – with Corey Morris

Masters of Marketing ·

2025/01/10

In this episode of Masters of Marketing, we’re joined by Corey Morris, owner and CEO of digital marketing agency Voltage. With over 20 years’ experience in the digital marketing space, Corey shares first-hand insights on navigating change within his own agency, as well as discussing the benefits of specializing, the importance of having a well-documented marketing plan, and the necessity of viewing marketing as an investment rather than an expense. We also delve into his creation of the Digital

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00:29:37

Using AI in Marketing – with Luis Sousa

Masters of Marketing ·

2024/10/16

In this episode we chat with Luis Sousa, co-founder of The AI Break newsletter, about the rapid evolution of AI tools – and the challenges and opportunities of using them in marketing.While many marketers are experimenting with AI tools, there’s often a lack of understanding about their applications and the extent of their capabilities. Luis explains that AI is not yet a magic solution to all our marketing woes – but, when properly implemented, it performs well in certain areas and can save us

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00:29:52

How to Uncover Valuable Consumer Insights – with...

Masters of Marketing ·

2024/09/25

In this episode of Masters of Marketing, we talk consumer insights with Brett Townsend and Tim Hoskins from Quester, a brand and innovation strategy and insights consultancy. Narratives drive human behavior - so it makes sense that understanding consumer narratives can really boost your marketing efforts. However, traditional market research methodologies are often limited in their ability to uncover these narratives. Brett and Tim discuss how tapping into unmoderated conversations in

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00:21:41

The Role of Fractional CMOs in Providing Marketing...

Masters of Marketing ·

2024/09/03

Kushlani De Silva, a fractional CMO, discusses her role in providing strategic marketing input and support to organizations in the tech industry. She shares her experience in building marketing teams and highlights the challenges of working with small marketing teams or one-person marketing teams. Kushlani emphasizes the importance of having dedicated resources for different marketing functions and the need to change the perception of marketing within organizations. She also provides insights

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00:23:27

Scaling Your Brand on Amazon – with Mike Begg

Masters of Marketing ·

2024/08/21

Mike Begg, CEO and co-founder of the digital marketing agency AMZ Advisers, joins us in this episode of Masters of Marketing to discuss how brands can scale up their sales on Amazon. With the majority of product searches now starting on Amazon, it’s a no-brainer for growing brands to invest into the platform. Mike shares valuable insights into how you can maximize visibility and drive organic sales on Amazon using SEO, content optimization and advertising. He also fills us in on the most

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