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PODCAST

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

business marketing

All Episodes

00:03:43

Invest in better data integration vs advanced content...

Voices of Search // A Search Engine Optimization... ·

2025/09/04

Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration outperforms content personalization when resources are limited and shares insights from working with enterprise CMOs who prioritize technical foundations over creative campaigns. The discussion covers frameworks for shifting from perception-based to data-driven marketing decisions and strategies for building technical marketing leadership that drives

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00:03:55

One major shift in data-driven marketing campaigns in...

Voices of Search // A Search Engine Optimization... ·

2025/09/03

Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functional collaboration between marketing and product teams for effective implementation. Patzsch outlines the strategic shift from historically strained

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00:04:27

Will first-party customer data become the most...

Voices of Search // A Search Engine Optimization... ·

2025/09/02

Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove, demonstrates how gamification platforms can capture customer preferences and behavioral insights that drive measurable engagement improvements. The discussion covers implementing self-serve gamification tools for email and website zero-party data collection, executive buy-in strategies for data collection initiatives, and scaling beyond traditional

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00:31:22

Building marketing campaigns from customer...

Voices of Search // A Search Engine Optimization... ·

2025/09/01

93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship data into revenue-driving campaigns for enterprise brands like Sephora and FanDuel, delivering measurable incremental revenue through AI-powered personalization at scale. The discussion covers zero-party data collection through gamification strategies, deterministic versus probabilistic customer matching frameworks, and AI-powered

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00:03:31

Game plan for balancing AEO, SEO, and GEO in your...

Voices of Search // A Search Engine Optimization... ·

2025/08/30

84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven framework for managing enterprise clients transitioning from traditional SEO to multi-channel search optimization. She outlines her systematic approach for categorizing traditional SEO tactics into "continue," "modify," and "replace" buckets while introducing AEO-specific strategies. Jurenka details her client communication template that maps

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00:02:58

One word that describes the current state of SEO...

Voices of Search // A Search Engine Optimization... ·

2025/08/29

SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in navigating algorithmic shifts while maintaining sustainable growth strategies. The discussion covers embracing industry transformation as competitive advantage and leveraging SEO's foundational adaptability principles to thrive during periods of rapid technological evolution.See Privacy Policy at https://art19.com/privacy and California Privacy

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00:02:46

Focusing on optimizing for voice search vs visual...

Voices of Search // A Search Engine Optimization... ·

2025/08/28

Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on resource allocation between voice and visual search optimization based on user behavior patterns across different demographic segments. The discussion covers conversational query optimization strategies and the strategic implications of Google's marketing emphasis on voice interactions over visual search features.See Privacy Policy at

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00:02:36

The evolving relationship between AEO and traditional...

Voices of Search // A Search Engine Optimization... ·

2025/08/27

AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolution since discovering Bing Copilot and monitoring user behavior shifts across general populations. The discussion covers the "adapt or die" framework for traditional SEOs transitioning from 10 blue links optimization, strategic positioning for the inevitable traffic migration to AI-powered search, and implementation approaches for professionals

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00:02:26

AI Mode will eventually replace traditional search as...

Voices of Search // A Search Engine Optimization... ·

2025/08/26

Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct insights into Google's strategic direction based on official company statements and market positioning. The discussion covers Google's integration timeline for AI mode into core search functionality and the commercial investment signals indicating inevitable market dominance over traditional search interfaces.See Privacy Policy at

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00:32:23

The AEO, SEO & GEO Debate

Voices of Search // A Search Engine Optimization... ·

2025/08/25

Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking systems across multiple LLMs that help enterprise clients allocate budgets based on conversion data from ChatGPT, Gemini, and traditional search channels. The discussion covers chunkability optimization frameworks for AI-readable content, semantic triplet implementation strategies for brand visibility in generative outputs, and data-driven resource

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00:03:48

Integration of SEO and CRO departments into a single...

Voices of Search // A Search Engine Optimization... ·

2025/08/23

In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing that Google's constant SERP experimentation suggests we'll see significant changes ahead. He predicts publishers will remain essential to search ecosystems, with Google likely developing new features that better integrate site content into AI overviews and potentially creating more click opportunities through innovative SERP elements.See Privacy

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00:03:43

Game plan for balancing automated content creation...

Voices of Search // A Search Engine Optimization... ·

2025/08/22

Balancing AI content with E-E-A-T signals requires strategic planning. Shaun Hinklein from Apollo.io shares his hybrid approach that prioritizes expertise and trustworthiness above automation efficiency. His methodology includes mandatory subject matter expert reviews before publication, transparent author attribution to maintain accountability, and a focus on content quality that professionals would proudly attach their names to. See Privacy Policy at https://art19.com/privacy and California

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00:02:16

Invest more resources in optimizing for traditional...

Voices of Search // A Search Engine Optimization... ·

2025/08/21

In the AI era, SEOs face a critical resource allocation question. Shaun Hinklein of Apollo.io makes a compelling case for prioritizing traditional search optimization over non-search channels. He explains how LLMs fundamentally rely on high-quality search results as their "ingredients," emphasizing that visibility without substance creates poor AI-generated content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:02:42

The evolving relationship between SEO and B2B

Voices of Search // A Search Engine Optimization... ·

2025/08/20

In this episode, Shaun Hinklein of Apollo.io examines the evolving relationship between SEO and B2B marketing. He predicts that as AI adoption reaches near-universal levels in the B2B space, the focus will shift from whether content is AI-generated to how effectively AI is being leveraged to deliver value. Shaun emphasizes that successful B2B companies will differentiate themselves through innovative AI applications rather than simply using the technology, with value delivery becoming the primary

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00:02:15

AI-generated content will become indistinguishable...

Voices of Search // A Search Engine Optimization... ·

2025/08/19

Will AI content become indistinguishable from human content in search results? Shaun Hinklein from Apollo.io delivers a definitive "sell" on this controversial prediction. He argues that such indistinguishability would mean the death of journalism, highlighting the irreplaceable value of human creativity and authentic reporting in content creation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:38:02

The fusion of SEO & CRO with AI/LLMs

Voices of Search // A Search Engine Optimization... ·

2025/08/18

SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create superior user experiences while balancing automation with human authenticity. He demonstrates practical methods for analyzing competitive SERPs with AI tools, explains how impression metrics now outweigh traffic volume, and reveals techniques for leveraging proprietary data to deliver unique value that generic AI content cannot match. See Privacy

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00:02:01

Your publisher's plan for visibility with direct AI...

Voices of Search // A Search Engine Optimization... ·

2025/08/16

Kevin Indig is an independent advisor to some of the fastest-growing companies in the world, helping them accelerate growth through SEO and product strategy. His client portfolio spans top marketplaces like Reddit, Snap, and Upwork; leading SaaS platforms such as Ramp and Dropbox; and e-commerce brands including Hims and Fast Growing Trees. He also advises innovative companies on product strategy, including AirOps and Newfold.See Privacy Policy at https://art19.com/privacy and California Privacy

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00:02:17

Describe current SEO in the age of LLMs

Voices of Search // A Search Engine Optimization... ·

2025/08/15

SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis between treating AI search as repackaged SEO tactics or something entirely new. He challenges practitioners to move beyond terminology debates and adapt to evolving search landscapes, arguing that experience in traditional SEO can actually make adaptation more difficult.See Privacy Policy at https://art19.com/privacy and California Privacy

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00:02:45

Measuring for AI Overviews/Mode vs maintaining...

Voices of Search // A Search Engine Optimization... ·

2025/08/14

SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional indicators rather than primary KPIs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:03:12

How will SEO's relationship with content evolve in 18...

Voices of Search // A Search Engine Optimization... ·

2025/08/13

How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines the shifting content landscape. He discusses the necessity of incorporating AI into content creation workflows while maintaining human oversight, and explores how SEOs must balance declining per-article traffic value against increased content production capabilities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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1,649 results

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