Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

01:03:08

Google Spam Update: This episode is about prevention...

Voices of Search // A Search Engine Optimization... ·

2026/10/12

Spam updates and manual actions are hitting sites simultaneously. Kaspar Szymanski, Senior Director at SearchBrothers and former senior member of Google's Search team, has led penalty recoveries for businesses where visibility dropped abruptly and has hands-on experience in webspam enforcement. He outlines a post-update investigation sequence: Search Console manual action check, long-term server log retention, multi-crawler audits, and a holistic review of technical, content, and off-page signals

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00:01:35

The biggest organizational barrier preventing brands...

Voices of Search // A Search Engine Optimization... ·

2026/10/07

Organizational silos remain the top barrier to AI search success. Siiri Lee, Senior Director of Global Direct-to-Consumer at MANSCAPED, brings over two decades of experience scaling DTC and omnichannel ecommerce operations to the conversation. The discussion covers reframing AI-driven search as a cross-functional organizational mandate rather than a single-department initiative, aligning GEO and AEO workstreams across traditional SEO team boundaries, and restructuring internal processes to match the

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00:01:59

Onsite vs offsite as AI search continues to drive change

Voices of Search // A Search Engine Optimization... ·

2026/10/06

Off-site signals now outweigh on-site control in AI search. Siiri Lee, Senior Director of Global Direct-to-Consumer at MANSCAPED, brings two decades of experience scaling DTC and omnichannel ecommerce through conversion optimization, personalization, retention, and loyalty programs. She breaks down why on-site levers remain the most controllable investment even as off-site signals gain weight, and outlines a framework for aligning previously siloed teams around one holistic narrative and shared

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00:44:11

Who owns AI discovery?

Voices of Search // A Search Engine Optimization... ·

2026/10/05

AI is changing the way people discover information online—and SEO is no longer the responsibility of just one team. This episode explores the future of search, including AEO and GEO, and how businesses can adapt to AI-driven discovery.The conversation dives into decentralized SEO ownership, cross-functional collaboration, agency partnerships, and the importance of building strong relationships across marketing, PR, engineering, content, and other teams. Discover practical insights on how

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00:02:17

Will structured product feeds become more or less...

Voices of Search // A Search Engine Optimization... ·

2026/10/03

Structured data specialization will separate winners from also-rans in AI search. Alex Sherman, co-founder and CEO of Bluefish AI, brings that perspective from building PromoteIQ, the retail media platform Microsoft acquired, and now serving Fortune 500 brands exclusively on AI discovery accuracy. He argues AEO and agentic marketing are still in their earliest innings, with today's do-everything platforms giving way to segment-specific players—data, analytics, optimization, measurement, and paid

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00:01:52

Will search marketers spend more time optimizing for...

Voices of Search // A Search Engine Optimization... ·

2026/10/02

The SEO versus AEO debate misses the point entirely. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft, giving him rare perspective on how marketing channels transform at scale. He argues that treating search and agent optimization as competing disciplines is a losing strategy, that historical marketing channel shifts consistently open doors for new talent and new market entrants, and that brands need to prepare now for customer journeys increasingly

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00:01:32

The source of information that will become more...

Voices of Search // A Search Engine Optimization... ·

2026/10/01

Brand data will define AI search visibility next year. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft before turning to AI-driven discovery infrastructure. He breaks down what structured, syndicated brand data built specifically for large language models looks like in practice, and why the agentic customer journey demands a new data toolkit heading into the holiday season. The discussion centers on why brand data is poised to become a more powerful

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00:01:32

The biggest mistake brands make when trying to...

Voices of Search // A Search Engine Optimization... ·

2026/09/30

Most brands fight AI inaccuracies in the wrong place. Alex Sherman, co-founder and CEO of Bluefish AI and former co-founder of PromoteIQ (acquired by Microsoft), now helps enterprise brands close AI accuracy gaps across search and discovery platforms. He outlines why first-party content and direct data feeds to models outperform third-party correction efforts, how large language models increasingly weight brand-verified information over unverified sources like forum commentary, and the diagnostic

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00:58:14

How Brands Build Trust & Visibility in AI Search

Voices of Search // A Search Engine Optimization... ·

2026/09/29

Roughly 20% of AI search responses contain factual inaccuracies. Alex Sherman, co-founder and CEO of Bluefish, an AI accuracy and visibility platform serving Fortune 500 brands, previously co-founded PromoteIQ, a retail media platform acquired by Microsoft. He outlines a first-party content strategy for closing model knowledge gaps, a systematic diagnostic-and-measurement framework for tracking post-optimization accuracy improvement, and a matrix-organization model for aligning search, content,

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00:01:55

One mistake companies make when introducing AI to...

Voices of Search // A Search Engine Optimization... ·

2026/09/23

Blomma makes career support accessible to everyone, breaking down barriers that have traditionally limited who gets access to quality career guidance. The company is on a mission to democratize career development so that anyone can find the support they need to have impact and navigate this new era of work.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:01:55

How will AI transform entry level roles?

Voices of Search // A Search Engine Optimization... ·

2026/09/22

AI proficiency now determines entry-level career trajectory. Silvia Oviedo López, Co-founder and CEO of Blomma who previously led global content discovery and international growth teams at Pinterest and Canva, argues organizations must abandon specialist-first hiring for zero-to-three-year professionals. She outlines a generalist-first talent model built on rapid skill acquisition, redefines the specialist-versus-generalist tradeoff for AI-native teams, and details what an AI-ready organizational

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00:52:40

Scaling teams, culture and product in the era of AI

Voices of Search // A Search Engine Optimization... ·

2026/09/21

Enterprise coaching at scale demands more than generic AI advice. Silvia Oviedo López, Co-founder and CEO of Blomma and former leader of 1,500-person teams at Canva and Pinterest, shares how she's building AI-powered coaching infrastructure that personalizes context across career transitions. The conversation covers a vision-plan-execution framework for organizational transformation, portable coaching context that persists as employees change jobs, and a proactive coaching model that surfaces

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00:01:15

In five years will we still be talking about SEO...

Voices of Search // A Search Engine Optimization... ·

2026/09/19

SEO rankings may soon become invisible metrics behind AI-driven recommendations. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search, is leading the enterprise shift from traditional SEO into AEO and GEO. He reframes success around recommendation and recognition—being cited as the answer validator rather than just the click-through destination. The discussion centers on redefining ranking as a proxy signal, treating citations as trust recommendations, and building

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00:01:27

One thing every enterprise SEO team should start...

Voices of Search // A Search Engine Optimization... ·

2026/09/18

Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades of search experience now focused on evolving enterprise strategy for AEO and GEO. He outlines a framework for prompting AI models directly to surface why they aren't recommending your brand, then converting those gaps into cross-functional tactics spanning product, pricing, and promotion. The discussion moves beyond ranking-driven SEO toward using AI

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00:01:26

One SEO metric teams rely on too much

Voices of Search // A Search Engine Optimization... ·

2026/09/17

Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search experience now leading AEO and GEO strategy, breaks down why declining traffic volume can mask rising engagement quality. He details how to layer conversion data and engagement dimensions alongside session counts to distinguish true visibility loss from a healthier, higher-intent traffic mix, and outlines the metric framework enterprise teams need

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00:01:15

Which AI search platform are marketers paying the...

Voices of Search // A Search Engine Optimization... ·

2026/09/16

Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platform measurement framework that tracks performance across every AI search surface rather than defaulting to personal usage patterns, paired with audience-segmented analysis that accounts for enterprise tool restrictions and

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00:00:58

The biggest misconception marketers still have about...

Voices of Search // A Search Engine Optimization... ·

2026/09/15

76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the core measurement shift from ranking position to mention-worthiness, applying the same foundational SEO fundamentals rather than building parallel content strategies for AI-driven search surfaces. The discussion centers on

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00:47:24

Why SEO Rankings No Longer Drive Purchase Decisions

Voices of Search // A Search Engine Optimization... ·

2026/09/14

Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-content split strategy, using LLM citation gaps and "why weren't we recommended" prompt audits to surface product and positioning issues, and reframes measurement around model consensus and citation quality rather than

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00:01:36

The prediction about search that turned out to be right

Voices of Search // A Search Engine Optimization... ·

2026/09/12

Google's shift toward "agentic everything" will redefine how search assistants act on users' behalf. Tasia Custode, founder and CEO of Brio Media, breaks down her post-Google I/O predictions on where agentic search is headed next. She outlines how agentic search is already surfacing in Gemini, Chrome, and core Search functionality, and explains the evolution from static AI Overviews to assistants that complete tasks autonomously across devices. The conversation covers the shift from software-based

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00:01:22

The most exiting emerging AI feature

Voices of Search // A Search Engine Optimization... ·

2026/09/11

AI-generated video content is evolving beyond short, generic clips. Tasia Custode of Brio Media examines the trajectory of multimodal AI video generation as tools like Google Flow mature. The discussion centers on the shift from disjointed 8-second AI clips toward storyboarded, structured scenes with narrative continuity. Custode identifies character consistency and scene continuity as the key technical thresholds separating experimental AI video output from production-ready content.See Privacy

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