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PODCAST

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

business marketing

All Episodes

00:03:55

How to prioritize your SEO investment efforts

Voices of Search // A Search Engine Optimization... ·

2025/09/27

Enterprise brands struggle with limited SEO budgets amid AI-powered search transformation. Tom Mansell from Croud shares proven strategies for maximizing content velocity while maintaining strategic focus across multiple digital touchpoints. The discussion covers AI workflow implementation for content research and brief development, hub-and-spoke topical clustering models for website architecture, and systematic identification of influential content sources that feed large language models powering

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00:03:04

The current state of where we compete is search

Voices of Search // A Search Engine Optimization... ·

2025/09/26

Enterprise search teams face unprecedented disruption as traditional SEO metrics lose relevance. Tom Mansell, search strategist at Croud, shares insights from managing multi-platform visibility campaigns for enterprise clients navigating the shift from click-based to outcome-driven search performance. The discussion covers attribution modeling frameworks that connect visibility to commercial outcomes, cross-platform search strategy development for off-site user experiences, and measurement

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00:03:21

Google's evolving use of engagement metrics

Voices of Search // A Search Engine Optimization... ·

2025/09/25

Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital marketing agency, explores how search professionals can adapt measurement strategies when user interactions increasingly happen within SERPs rather than on destination websites. The discussion covers developing mention and citation tracking systems for AI-generated search results, evaluating dwell time on SERP pages as alternative engagement signals, and

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00:03:12

Is AI-generated meta description production at scale...

Voices of Search // A Search Engine Optimization... ·

2025/09/24

Google rewrites 70% of meta descriptions anyway, making AI-generated production at scale largely irrelevant. Tom Mansell from Croud, who manages enterprise SEO strategies across multiple markets, argues that meta descriptions are becoming obsolete as zero-click search reduces their primary value proposition. The discussion explores the declining importance of meta descriptions versus title tags for AI automation, the risk assessment framework for implementing GenAI at scale, and predictions for meta

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00:03:06

Automated SEO reporting tools will replace human...

Voices of Search // A Search Engine Optimization... ·

2025/09/23

73% of SEO professionals believe automation will transform reporting within three years. Tom Mansell, SEO strategist at Croud, argues that while automated tools excel at data collection and pattern recognition, human analysis remains irreplaceable for strategic interpretation. The discussion explores the critical distinction between automated data processing and contextual business analysis, plus frameworks for integrating AI-powered reporting tools while preserving human strategic oversight and

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00:30:37

Automating SEO with Experimental Strategies That...

Voices of Search // A Search Engine Optimization... ·

2025/09/22

More than 60% of SEO teams now integrate automation tools into workflows. Tom Mansell, VP of Organic Performance at Croud, shares how enterprise teams can leverage AI and automation to scale research, auditing, and strategic planning while maintaining quality control. The discussion covers three core automation frameworks: research-driven topic clustering and competitive analysis, systematic SEO auditing with repeatable guidelines, and strategic brand perception analysis using large language models

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00:03:22

Are content clusters built around entity...

Voices of Search // A Search Engine Optimization... ·

2025/09/20

Enterprise brands face fragmented search behavior across multiple AI-powered platforms. Daniel Horowitz, SEO strategist at Informatica, explains how brands must establish topical authority across Google AI mode, ChatGPT search, and social discovery platforms to capture modern search intent. The discussion covers strategic positioning for synthetic queries, optimizing for AI overview inclusion, and building semantic relationships through advanced internal linking structures that support entity-based

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00:04:43

The current state of topical authority in a world of...

Voices of Search // A Search Engine Optimization... ·

2025/09/19

AI-generated content has fundamentally shifted how brands must establish topical authority across multiple search platforms. Daniel Horowitz, SEO strategist at Informatica, explains how enterprise brands are adapting their content strategies to maintain visibility as search behavior evolves beyond traditional Google queries. The discussion covers strategic approaches for building semantic relationships through advanced internal linking architectures and developing content distribution frameworks

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00:03:16

The evolution of engagement metrics over the next 18...

Voices of Search // A Search Engine Optimization... ·

2025/09/18

Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must establish authority across Google's AI mode, ChatGPT search, Perplexity, and social platforms as user behavior shifts from exploration to informed querying. The discussion covers semantic relationship optimization through strategic internal linking and the experimental approaches needed to crack emerging AI search ranking factors.See Privacy Policy at

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00:03:36

Invest SEO resources building comprehensive content...

Voices of Search // A Search Engine Optimization... ·

2025/09/17

Enterprise brands face a critical resource allocation decision between content development and link acquisition strategies. Daniel Horowitz, SEO leader at Informatica, shares insights from managing search strategy at a global data management company serving Fortune 500 clients. The discussion covers topical authority requirements across emerging search platforms including AI mode, synthetic queries, and alternative search engines beyond traditional Google results. Horowitz outlines strategic

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00:03:49

Will internal linking continue to be a core pillar in...

Voices of Search // A Search Engine Optimization... ·

2025/09/16

Topical authority requires omnipresence across evolving search platforms beyond traditional Google dominance. Daniel Horowitz, SEO strategist at Informatica, demonstrates how enterprise brands must adapt to synthetic queries, AI mode, and multi-platform discovery behaviors where users arrive pre-informed rather than exploratory. The discussion covers semantic relationship optimization through strategic internal linking frameworks, ranking factor adaptation strategies for AI-powered search

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00:29:42

Mastering AI Search with Topical Authority and Links

Voices of Search // A Search Engine Optimization... ·

2025/09/15

AI-generated content is flooding search results, making topical authority more critical than ever. Daniel Horowitz, SEO strategist at Informatica, shares how enterprise brands can maintain competitive advantage as search behavior shifts across multiple platforms including Google's AI mode, Perplexity, and social search channels. The discussion covers strategic approaches for establishing semantic relationships through advanced internal linking architectures and building cross-platform authority

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00:11:20

Key skill sets and roles to build your SEO team from...

Voices of Search // A Search Engine Optimization... ·

2025/09/13

Enterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, clarifies critical misconceptions about bot control mechanisms that impact AI training data access. The discussion covers why LLM.txt files are ineffective compared to established robots.txt protocols, proper syntax implementation for crawler directives, and strategic considerations for allowing AI system access to enterprise content.See Privacy Policy

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00:06:17

LLM.txt files — trend or trash?

Voices of Search // A Search Engine Optimization... ·

2025/09/12

Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, brings two decades of industry perspective to navigating this transformation. The discussion covers essential skill development for AI-era SEO including structured data mastery for LLM consumption, chunking content strategies that balance machine readability with human engagement, and critical evaluation frameworks for emerging AI SEO

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00:06:57

Technical SEO infrastructure vs human-crafted content...

Voices of Search // A Search Engine Optimization... ·

2025/09/11

Enterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and founder of UnboundAnswers.com, explains why major crawlers including AI systems still follow established robots.txt standards. The discussion covers proper robots.txt syntax implementation, the default crawl behavior that eliminates need for "do crawl" directives, and strategic resource allocation between technical infrastructure and content quality

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00:06:31

How will machine trust signals evolve for content...

Voices of Search // A Search Engine Optimization... ·

2025/09/10

LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why these files are "total trash" since all AI crawlers already follow standard robots.txt protocols. He details how Creative Commons bot handles most AI training data collection, making additional file formats unnecessary, and provides guidance on proper robots.txt syntax to avoid blocking beneficial AI crawlers from accessing content.See Privacy Policy

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00:05:49

Does retrieval-based search make traditional keyword...

Voices of Search // A Search Engine Optimization... ·

2025/09/09

Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and founder of UnboundAnswers.com, argues that traditional keyword research must evolve beyond single-term optimization to remain effective in AI-driven search environments. The discussion covers query fan-out methodology for topic expansion, conversation-based keyword research techniques that mirror natural language patterns, and strategic frameworks for

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00:57:21

Machine trust and retrieval-based search transformation

Voices of Search // A Search Engine Optimization... ·

2025/09/08

Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, shares how his unique perspective from inside search engines informs adaptation strategies for the current AI transformation. The discussion covers machine trust fundamentals through structured data implementation, content chunking strategies for LLM consumption, and the critical shift from traditional keyword targeting to goal-oriented

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00:04:24

Game plan for convincing technical leadership to...

Voices of Search // A Search Engine Optimization... ·

2025/09/06

Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optimove, shares proven frameworks for securing technical leadership buy-in for customer data infrastructure investments. The discussion covers quantifying business impact through cost-of-inaction modeling, positioning data integration as an efficiency multiplier that reduces ad hoc technical requests, and leveraging AI readiness initiatives to align

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00:04:15

One word that describes the relationship between...

Voices of Search // A Search Engine Optimization... ·

2025/09/05

Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategies that build sustainable competitive advantages. The discussion covers zero-party data deployment frameworks, customer enrichment methodologies, and the operational infrastructure required to move beyond batch-and-blast

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1,649 results

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