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PODCAST

The Startup CPG Podcast

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

business entrepreneurship

All Episodes

54:12

Investor Spotlight: Ben Zises, SuperAngel.Fund

The Startup CPG Podcast ·

2025/10/18

In this episode of the Startup CPG Podcast, Hannah Dittman welcomes Ben Zises, Founder and General Partner at SuperAngel.Fund, for a deep dive into his journey from entrepreneur to seasoned early-stage investor. Ben shares the story behind his transition from real estate and prop-tech to leading one of the most dynamic consumer-focused venture funds in the industry.The discussion covers Ben’s unique investment approach — combining the agility of an angel investor with the resources of a

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38:19

Founder Feature: Haylee Jordan and Tom Eddleston of...

The Startup CPG Podcast ·

2025/10/17

In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Haylee Jordan and Tom Eddleston, co-founders of FABRIC—a purpose-driven beverage brand redefining what it means to drink consciously.Haylee and Tom share their journey from concept to launch, reflecting on the whirlwind experience of bringing FABRIC to market in less than a year. They discuss how purpose and sustainability have been built into the company from day one—through its status as a Public Benefit Corporation,

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62:07

#218 - Forecasting 101 with Graza & Drivepoint

The Startup CPG Podcast ·

2025/10/14

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Austin Gardner-Smith, Co-Founder and CEO of Drivepoint, and David Sooch, Senior Director of Finance at Graza, to unpack the art and science of forecasting for consumer brands.They discuss why forecasting is one of the most critical processes for CPG businesses, how responsibility for it evolves as companies grow, and the risks of

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51:21

Ops Spotlight: Laura Romano of Graza

The Startup CPG Podcast ·

2025/10/11

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Hannah Dittman speaks with Laura Romano, Director of Operations at Graza, the olive oil brand redefining a pantry staple. Laura shares her journey from scaling Blue Marble Ice Cream to leading operations at Graza, offering practical lessons on managing growth, strengthening supply chains, and building resilient systems. Together, they discuss the operator’s

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35:39

Founder Feature: Ollie & Sophie Spring of OOSO...

The Startup CPG Podcast ·

2025/10/10

In this episode of the Startup CPG Podcast, Caitlin Bricker interviews Ollie & Sophie Spring, the co-founders of OOSO Sparkling Tea. Born out of their own search for elevated non-alcoholic options, OOSO combines the ritual and complexity of tea with clean ingredients and organic honey—creating a refreshing alternative for today’s sober-curious consumer.Ollie and Sophie share their journey from meeting on Hinge to building an award-winning brand that resonates with Gen Z and millennial

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58:00

#217 - Creative Briefs 101 with Janice Greenwald and...

The Startup CPG Podcast ·

2025/10/07

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Janice Greenwald, CPG marketing consultant fractional CMO for emerging food and beverage brands, and Kat Karpati, co-founder of Flock Creative, to explore how brands and agencies can work together more effectively through the briefing process.The discussion covers the essential elements of a strong packaging creative brief, including defining the business challenge, clarifying the target consumer, establishing a clear

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50:57

Investor Spotlight: Tyler Morgan, BFG Partners

The Startup CPG Podcast ·

2025/10/04

In this episode of the Startup CPG Podcast, Hannah Dittman speaks with Tyler Morgan, Principal at BFG Partners, about the firm’s approach to early-stage investing in consumer brands. Tyler discusses his career path into venture capital and BFG’s investment focus across food, beverage, supplements, beauty, and pet.The conversation covers BFG’s investment criteria, deal sourcing methods, diligence process, and the key financial and operational metrics they evaluate in prospective portfolio

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29:30

Founder Feature: Joe Cassinelli of El Nacho

The Startup CPG Podcast ·

2025/10/02

In this episode of Startup CPG, Caitlin Bricker speaks with Joe Cassinelli, founder of El Nacho, a premium tortilla chip brand bringing restaurant-quality taste and craftsmanship to the snack aisle. Drawing on nearly 35 years in the restaurant industry, Joe shares the journey of building a manufacturing facility during the pandemic, rebranding from a generic product to a premium offering, and creating bold, lucha libre–inspired packaging that captures consumer attention.Joe discusses El

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61:38

#216 - Food Labeling Law 101 with Lauren Handel

The Startup CPG Podcast ·

2025/09/30

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Lauren Handel, founder of Handel Food Law and one of the leading experts on food labeling and advertising compliance. Together, they break down the essential rules and risks of food labeling that every brand needs to know.Lauren shares her perspective on high-risk claims such as “natural” and “organic,” the nuances of nutrient

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46:17

Investor Spotlight: Ryan Springer of Midnight Venture...

The Startup CPG Podcast ·

2025/09/27

In this episode of the Startup CPG Podcast, Hannah Dittman welcomes Ryan Springer, Managing Partner and Co-Founder of Midnight Venture Partners, for an in-depth conversation on the evolving world of CPG investing. Ryan shares his path into venture capital, insights gained from his early experiences in retail strategy, and the vision behind building Midnight Venture Partners.The discussion covers strategies and viewpoints from Midnight Venture Partners, exploring how investment theses evolve

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37:29

Founder Feature: Sarah Hartmann of Vêsucré

The Startup CPG Podcast ·

2025/09/26

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Caitlin Bricker interviews Sarah Hartmann, founder of Vêsucré, a zero-waste, plant-based dessert company based in Oneonta, New York. Sarah shares how Vêsucré—short for “vegan sweets”—evolved from a home kitchen experiment into a fast-scaling brand now featured in over 450 stores across nine states.She discusses the innovation behind Vêsucré’s clean-label,

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51:17

#215 - Ask-Me-Anything with Sales Pro Matt Merson

The Startup CPG Podcast ·

2025/09/23

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Daniel Scharff is joined by Matt Merson, Head of Strategy and Sales at Once Upon a Coconut, and a veteran executive with more than 30 years of experience in the CPG industry. Together, they dive into the most pressing sales questions from the Startup CPG community.Matt shares his perspective on negotiating DSD contracts, managing free fills, and the critical

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37:15

Founder Feature: BJ Howard of Wild West Chocolate

The Startup CPG Podcast ·

2025/09/19

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgIn this episode of the Startup CPG Podcast, Caitlin Bricker interviews BJ Howard, founder of Wild West Chocolate, a chocolate brand revolutionizing the confectionery space with fruit-sweetened, no-added-sugar products. BJ shares the company’s journey from concept to launch, including the challenges of navigating a volatile cacao market, the science behind developing a proprietary fruit-based sweetener,

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47:03

#214 - Founders & Funders: The Early Stage Investor...

The Startup CPG Podcast ·

2025/09/16

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Startup CPG Operations and Finance Correspondent Hannah Dittman, and Simon Solis-Cohen, Founder of Huxley,to discuss Founders & Funders — Startup CPG’s largest event to date. They explore how the event was created to connect the most active early-stage investors with top emerging brands through curated one-on-one meetings, insightful panels, and exceptional networking opportunities.Hannah draws on her venture

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38:29

Founder Feature: Greg Cahn of Tamar Date Coffee

The Startup CPG Podcast ·

2025/09/12

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgDon’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.comIn this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Greg Kahn, co-founder of Tamar Date Coffee, a brand bringing innovation to the coffee category through a unique blend of coffee and dates. Greg shares the inspiration behind Tamar, including his personal experience managing acid reflux

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56:26

#213 - The Rise of Almonds with Daily Crunch and...

The Startup CPG Podcast ·

2025/09/09

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpgDon’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.comIn this episode of the Startup CPG Podcast, Daniel Scharff welcomes Laurel Orley, Co-Founder of Daily Crunch, and Tim Richards, Founder of Philosopher Foods, to discuss how they are redefining the almond snacking category through innovation, quality sourcing, and functional nutrition. Laurel shares the

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31:49

Founder Feature: Daniele Orellana of MITTS

The Startup CPG Podcast ·

2025/09/05

Don’t miss the chance to connect with investors and brands—secure your spot at fandf.startupcpg.comIn this episode of the Startup CPG Podcast, our Editor, Caitlin Bricker, is joined by Daniele Orellana, co-founder of MITTS, a design-forward brand who's rethinking the everyday kitchen sponge. Daniele shares how MITTS was born out of a practical need to care for delicate glassware—specifically high-end wine glasses that were constantly breaking during handwashing. What started as a solution

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45:52

#212 - King of Sauce: How Eric Skae Has Grown Carbone...

The Startup CPG Podcast ·

2025/09/02

In this episode of the Startup CPG Podcast, Daniel Scharff welcomes back Eric Skae, CEO of Carbone Fine Food, to discuss the brand’s rapid ascent in the premium pasta sauce category. Eric shares how Carbone scaled from launch to more than 25,000 retail doors in under five years, while maintaining strong velocities and brand integrity.They explore Carbone’s distribution-first strategy, disciplined approach to innovation, and the importance of product quality in building consumer trust. Eric

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27:21

Founder Feature: Bilal Othman of Huwa

The Startup CPG Podcast ·

2025/08/29

In this episode of the Startup CPG Podcast, our Editor, Caitlin Bricker, is joined by Bilal Othman, founder of Huwa, a premium olive oil brand with deep Palestinian roots. Bilal shares the compelling journey of how a multi-generational family tradition—olive farming in Palestine—evolved into a thoughtfully designed, U.S.-based brand that is as much about heritage and connection as it is about quality.Gain insight into the cultural and agricultural significance of Huwa's olive oil, including

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48:50

#211 - Acquisition Story: How Hector Saldivar Grew...

The Startup CPG Podcast ·

2025/08/26

In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Hector Saldivar, founder and CEO of Tia Lupita Foods, about his journey from sharing his mother’s hot sauce recipe to building a nationally recognized, better-for-you Mexican-inspired brand.Hector shares how he grew Tia Lupita from kitchen batches to retail shelves, the challenges of competing in the crowded hot sauce category, and the strategies he used to stand out with authentic branding and premium positioning. He

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356 results

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