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PODCAST

Business Of Social

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We"ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton,

business management

All Episodes

09:24

LeBron's Paid Sponsorship Post Went VIRAL. I Explain...

Business Of Social ·

2025/05/14

Let’s be real: branded content usually doesn’t go viral—especially when it’s obviously an ad. But LeBron James just flipped the script. In this episode, David Brickley breaks down how Royal Kingdom nailed a rare branded moment that fans actually loved—and why even the NBA’s 90M-follower collab couldn’t compete. 📱 This episode covers: How LeBron’s sponsored post outperformed his top dunk of the season The internet joke they leaned into—and why it worked 😂 The power of self-awareness and

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12:29

How to Choose The Right Agency For Your Brand

Business Of Social ·

2025/05/07

Let’s be honest: the word “agency” can be a major red flag in the marketing world. Missed deadlines. Cookie-cutter strategies. A “B team” handling your brand after the pitch. We’ve all heard the horror stories. But not all agencies are created equal. In this episode, David Brickley breaks down what separates the pretenders from the contenders and why a great agency partner can be your brand’s secret weapon. 💡 This episode covers: - Why so many brands have a sour taste about agencies - The 2 biggest

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08:38

The #1 Skill You Need to get Promoted and Raises ASAP

Business Of Social ·

2025/05/01

Stephen A. Smith. Joe Rogan. Alex Cooper. These aren't just media personalities—they're elite communicators earning nine-figure deals. But what do those contracts have to do with your career in marketing, social, or leadership? In this episode, David Brickley explores why communication is one of the most valuable professional skills—and how you can develop it to build trust, earn promotions, expand your network, and become a stronger leader. 💬 What You’ll Learn: - Why top communicators are

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30:56

How to Guarantee Maximum Engagement of Your Most...

Business Of Social ·

2025/04/24

Going viral is great—but what you do after the moment is what really counts. In this episode, David Brickley and Jason Samuelson break down exactly how to remix viral content to squeeze every last bit of ROI out of it. From behind-the-scenes fan cams to nostalgic anniversary posts, they walk through real examples from brands like WWE, the Indiana Pacers, and the Indiana Fever to show how remixing is the ultimate content cheat code. 🔥 What You'll Learn: - Why fans want every single angle of their

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15:54

How to Measure Upper Funnel Marketing

Business Of Social ·

2025/04/04

How do you prove the value of social media when your content isn’t tied directly to conversions? In this episode, David Brickley and Jason Samuelson break down the misunderstood world of upper funnel marketing—and how to actually track success beyond just clicks and conversions. 📊 Key Topics Covered: Why CMOs and CFOs often overlook upper funnel impact The difference between performance marketing and organic social How to track Impressions, Reach, Engagements, Watch Time, and Earned Media

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22:01

Launching a New Social Brand & Making $10,000 in 30 days

Business Of Social ·

2025/03/21

What does it take to launch a brand from zero—and make it look like it’s been around for years? In this episode, David Brickley and producer Katie break down exactly how they built Stay Fit Social Destination (SFSD) from scratch in just 30 days, generating over 87,000 engagements, 1.8 million views, and $10,000 in ticket sales—all with zero paid ads. 📲 Want to attend a future event? Follow @sfsd.life on Instagram to stay in the loop on upcoming fitness + social events in San Diego. 🔹

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04:47

The #1 Mistake Speakers Make at Conferences (and How...

Business Of Social ·

2025/02/27

If you’re stepping on stage at a conference, there’s one mistake that can make or break your session—and most speakers don’t even realize they’re making it. In this mini episode, David Brickley shares a hard truth: Your audience doesn’t need your resume, they need your insights. Whether you’re a CMO, a social media exec, or a brand leader, your job on stage is to provide value—not just tell your backstory. 🔥 Key Takeaways: Focus on the audience, not yourself. Share actionable insights that

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08:17

The Trade That Shocked Everyone [Luka Dončić]

Business Of Social ·

2025/02/20

Luka Dončić to the Lakers?! One of the most shocking trades in NBA history just went down, and fans couldn’t get enough of it. In this mini episode, David Brickley breaks down how he—and millions of other fans—consumed the news in real-time, revealing what this moment says about the future of sports media in 2025. 🏀 Key Topics Covered: The exact way fans followed the Luka Dončić trade news—from texts to Twitter to YouTube Live. Why X (Twitter) is still the go-to platform for breaking sports

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10:47

Who Will Buy TikTok?

Business Of Social ·

2025/02/14

The TikTok saga continues—so who’s actually going to buy it? 🤔 In this episode, David Brickley breaks down the latest updates on the future of TikTok in the U.S., the companies in the running to acquire it (Amazon, Oracle, Microsoft, and more), and what this means for brands, creators, and marketers. 🔹 Key Topics Covered: The latest on TikTok’s potential sale and the April 5th deadline Why ByteDance is hesitant to give up the algorithm The risks of government involvement in a social platform

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14:28

Building Trust vs. Driving Revenue—Why You Need Both!

Business Of Social ·

2025/01/30

Is your marketing strategy too focused on instant ROI? David Brickley and Jason Samuelson explore the delicate balance between building trust and driving revenue—and why both are critical for long-term success. 🎯 Whether you're a spreadsheet marketer or a creative strategist, this episode provides actionable insights to balance performance marketing with brand-building. Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

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06:19

Feeling ‘Cringy’ About Posting? Here’s Why You Should...

Business Of Social ·

2025/01/16

Feeling awkward about posting on LinkedIn or social media? You’re not alone. In this mini-episode, David Brickley, CEO of STN Digital, breaks down the infamous “cringe factor” that holds so many of us back and explains why it’s time to push through the hesitation. Learn how to: ✅ Overcome the fear of judgment ✅ Establish yourself as a thought leader in your industry ✅ Share your insights with confidence Whether you’re traveling, planning your New Year’s resolutions, or just looking to level up your

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20:19

The 8 Questions That Will Transform Your Social Media...

Business Of Social ·

2025/01/02

Are you focusing on the wrong question? Instead of asking how often to post, ask: Who are you posting for? In this episode, David Brickley and Jason Samuelson dive into the eight critical questions every brand should ask to create an effective social media strategy: 1️⃣ Who is your ideal customer? 2️⃣ How can you grow your target audience? 3️⃣ Are your upper and lower funnel strategies aligned? 4️⃣ Is your content properly tagged for analysis? 5️⃣ What themes resonate most with your audience? 6️⃣

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24:02

The Ultimate Guide to Plan Your Most Successful Year...

Business Of Social ·

2024/11/20

In this special edition of the Business of Social, David Brickley sits down with Aaron Kieth, CEO of Buildify Systems—a business education and coaching company that offers programs teaching business owners how to create thriving, financially consistent, and sustainable businesses. David and Aaron dive deep into actionable strategies for planning a successful year, covering everything from setting impactful goals to creating systems that drive both professional success and personal fulfillment

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33:50

The Shocking NBA Team Dominating Social Media—Guess Who?

Business Of Social ·

2024/08/30

In this episode of Business of Social, David Brickley dives into the latest NBA social media performance analysis. Joined by STN Digital’s Associate Director of Analytics, Jason Samuelsen, they explore how each NBA team ranks across various social media platforms. PLUS, get actionable tips to elevate your own social media strategy. Whether you’re a basketball fan, social media strategist, or brand marketer, this episode is packed with must-know insights. Don’t miss out! 🎯 Download the FREE NBA

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26:25

The #1 MLB Team on Social Media Is…

Business Of Social ·

2024/06/11

In this special edition of the Business of Social, David unpacks the MLB's social media performance. Joined by @stndigital’s Associate Director of Analytics, Jason Samuelsen, the two analyze how each team performed per platform. PLUS, they offer a few recommendations of their own. This episode is jam-packed with value, you won’t want to miss it! Snag the FREE MLB Performance Report here: https://www.stndigital.com/mlb-social-report/ Interested in becoming a guest on the podcast? Reach out to

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27:58

The #1 NFL Team on Social Media Is…

Business Of Social ·

2024/05/03

In this special edition of the Business of Social, David unpacks the 2023-2024 NFL Season's social media performance. Joined by @stndigital’s Associate Director of Analytics, Jason Samuelsen, the two analyze how each team performed per platform. PLUS, they offer a few recommendations of their own. This episode is jam-packed with value, you won’t want to miss it! Snag the FREE NFL Performance Report here: https://www.stndigital.com/nfl-social-report/ Interested in becoming a guest on the podcast

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33:27

The Media Industry Has Changed Forever!

Business Of Social ·

2024/04/17

In this episode of the Business of Social, David dives deep into the rise of personal media sports brands. Assisted by our producer, Khala, David explores how these platforms have shifted consumer behavior. Additionally, he breaks down the success of Wrestlemania XL and the recent NCAA tournament. Tune in for essential insights into consumer-driven sports media brands! Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

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38:02

Inside Lionsgate's Digital Marketing Strategy For The...

Business Of Social ·

2024/03/08

In this episode of the Business of Social, David engages in a captivating conversation with Eric Dachman, the Executive Director of Digital Marketing at Lionsgate. They dissect Lionsgate's innovative digital marketing strategies for the world’s largest films, offering invaluable insights how studios can successfully approach social media and pitfalls to steer clear of. If you’re looking to elevate your digital marketing game, make sure you turn in!

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31:49

Marketing Nails & Fails: What We Can Learn From Them

Business Of Social ·

2024/02/14

In this episode of the Business of Social, David dives deep into the latest social media marketing moments dominating our timelines recently. Assisted by our producer, Khala, David explores how certain brands have successfully leveraged these moments for significant impact, whereas some have fallen short. Additionally, he answers more social media questions from YOU (our audience). Don't miss out on this episode filled with invaluable insights into brand marketing success stories and essential

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20:01

A Q&A Dive into Social Marketing’s Best-Kept Secrets!

Business Of Social ·

2023/11/15

In this episode of the Business of Social, David answers all your burning social media questions. With a little help from our producer, Khala, David covers everything from the best tools to strategies that can help grow your following and the biggest mistakes to avoid. Tune in now for this value-packed episode!

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138 results

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