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PODCAST

Lunch Hour Legal Marketing

Legal Talk Network

Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth. Congratulations, you found it—THE podcast for

business marketing

All Episodes

41:28

Show Me the Clients! — Holding Your Marketing...

Lunch Hour Legal Marketing ·

2025/04/09

Feeble marketing tactics are a major waste of your law firm’s ad spend! Make sure your budget isn’t being squandered by understanding what marketing quality and accountability should look like.If your marketer’s data looks like a success but isn’t resulting in new clients for your law firm, you might be getting shammed. The guys join us from the road at two of the legal industry’s finest conferences, ABA Techshow and Mass Torts Made Perfect. In their talks, Gyi and Conrad each presented the perils

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50:54

Marketing in the Age of AI — Lawyerist Invasion!

Lunch Hour Legal Marketing ·

2025/03/26

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it’s not just about content generation. What’s a lawyer to do?----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It’s changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can

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23:00

Is Your Law Firm Marketing Actually Working?

Lunch Hour Legal Marketing ·

2025/03/19

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event: 🍟 How much should lawyers spend on marketing? 🍟 Brand vs. non-brand marketing—why it matters 🍟 Are you tracking the right metrics, or just vanity numbers? 🍟 Lawyer referrals vs. digital marketing—what’s the real

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24:00

Is Your Law Firm Marketing Actually Working?

Lunch Hour Legal Marketing ·

2025/03/19

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle.Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event: 🍟 How much should lawyers spend on marketing? 🍟 Brand vs. non-brand marketing—why it matters 🍟 Are you tracking the right metrics, or just vanity numbers? 🍟 Lawyer referrals vs. digital marketing—what’s the real

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44:03

How Law Firms Use Google Ads to Poach Your Leads

Lunch Hour Legal Marketing ·

2025/03/12

Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out. ------ Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it still happens. What’s the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers’ rules of

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42:44

Meh, Links — Busting Link Building Myths for SEO

Lunch Hour Legal Marketing ·

2025/02/26

Today, we unpack Gyi’s beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025.A whole lotta folks like to say links don’t really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it’s still a piece of the pie today. However, there’s a ton of misinformation out there, so Gyi and Conrad debunk

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41:44

Lawyer Marketing Nightmares: Dirty Tricks, Ponzi...

Lunch Hour Legal Marketing ·

2025/02/12

Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribution out with the bath water! It’s not impossible to track, and the guys explain how to go about it. ----- Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the scum. All law firms should ask themselves this question: Do you know how your ad agency is spending your money? Gyi and Conrad dive into the allegations

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48:08

TV Ads or Digital? The Champion Lawyer Uses Both

Lunch Hour Legal Marketing ·

2025/01/29

If your game plan is offline advertising, but your website sucks—you’re fumbling your growth strategy. And, later, Conrad shares his origin story!----- There is often a significant imbalance between law firms’ offline and online marketing investments, but things simply won’t work as well if you don’t synergize both aspects. Gyi and Conrad talk through their recommendations for diversified online and offline expenditures that can maximize your firm’s potential for growth. Later, how did Conrad

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43:13

Conrad’s Crystal Ball IV | Lawyer Marketing...

Lunch Hour Legal Marketing ·

2025/01/15

Gaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one’s all about the future, folks! ----- Well, and the past. First, an in-depth retrospective on whether Gyi and Conrad’s 2024 predictions showed true seer potential (or phony-baloney tendencies). Then, the guys turn a preternatural eye to what lies ahead. What mystically foretold trends will dominate the legal and marketing landscapes of 2025? From super-spammer AI avatars to, of

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47:39

Law Firm Marketing — How Much Should Your Associates...

Lunch Hour Legal Marketing ·

2024/12/23

You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today.----- Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they’re not. So, how do you avoid potential misuse of resources and make the most of your

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47:42

Dial M for Mystery Shopper – Sponsored by CallRail

Lunch Hour Legal Marketing ·

2024/12/11

Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad. ----- Before you get too delighted at the thought of hearing about the missteps of a fellow firm, remember—if you haven’t taken the time to fully engage with training and testing your in-house or third-party reception, your client intake might be dead in the water. So, did Paul’s firm successfully escalate the undercover shopper’s legal

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27:04

The Ultimate Gift Guide for Lawyers (2024)

Lunch Hour Legal Marketing ·

2024/12/06

The stockings are hung, the cocoa is steaming, and the time has come to talk about gifts! In this festive bonus episode, Conrad and Gyi are giving Santa Claus a run for his money with their epic gift guide. Find the best gadgets, books and gear for the lawyers who have everything and clients who you want to wow. Sleigh your holiday gifting game with Gyi and Conrad’s shoppable Amazon list here: https://amzn.to/4gndoJf

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43:25

Lawyer Website Roasted

Lunch Hour Legal Marketing ·

2024/11/27

If the bio pic you chose for your website shows you standing in front of a shelf of law books… you might be in need of a website teardown.----- Folks, we have a volunteer! As promised, the guys devote this episode to an in-depth diagnostic of a law firm website—one that might just look a whole heck of a lot like yours. Paul Robinson of Paul Robinson Law, PLLC offered up his personal injury law firm site to the merciless scrutiny of Gyi and Conrad. So if you, too, have been wondering whether your

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40:39

Game Changing Insights for Brand Building Success

Lunch Hour Legal Marketing ·

2024/11/21

Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways. 📺 Watch on YouTube You'll hear our thoughts on: The value of brand-building before clients need you Effective targeting strategies to make the

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37:16

Ring, Ring! What to Expect When You Call Up a...

Lunch Hour Legal Marketing ·

2024/11/13

Get the 411 on everything you need to think through before you get on the line with a prospective ad agency. ----- This episode is off the hook, y’all. Working with a professional marketer could be the key to unlocking new possibilities for your law firm, but sometimes it’s tricky to dial in on the most important questions to ask as you vet an agency. In a bit of LHLM Theatre, Gyi and Conrad play the parts of curious lawyer and potential marketer engaging in the right business conversations as they

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36:58

SHOCKING Insights from Clio’s 2024 Legal Trends Report

Lunch Hour Legal Marketing ·

2024/10/30

AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful from oh-so many angles. The guys unwrap their top fun-size tidbits for discussion and offer tips for applying them in your law firm. They discuss the AI revolution, stats on law firm communications, tactics for higher conversion rates, and more. Read the full report! It’s here, and

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37:15

Diary of an In-House Marketing Director

Lunch Hour Legal Marketing ·

2024/10/23

Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints? ----- Today, we’re picking the heart-shaped lock of every law firm marketing director’s innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden understanding for both sides. They outline some of the common mistakes made by each party—lawyers v

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44:18

Are You Wasting Money on Legal Directories?

Lunch Hour Legal Marketing ·

2024/10/09

In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually bringing customers to your law firm?----- Steeper and steeper prices for online legal directories are making many lawyers really question whether the juice is worth the squeeze. So, is it? As the old attorney saying goes—it depends. Gyi and Conrad outline the potential value and downsides of directories and

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22:36

HELP! My Marketing Agency Was Acquired — What You...

Lunch Hour Legal Marketing ·

2024/10/03

What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion’s acquisition of Get Noticed Get Found and get into the potential pitfalls of YOUR marketing agency getting bought out. Learn the crucial things to watch for, like loss of data control, hidden fees, and potential conflicts of interest. Don't get caught off guard—stay informed and protect your firm's interests! Conrad’s Blog Post Press

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40:22

The LHLM Q&A Extravaganza — LIVE! From LEX Summit 2024

Lunch Hour Legal Marketing ·

2024/09/25

You’ve got questions, we’ve got answers! Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers’ most pressing legal marketing queries. Every law firm has different resources, assets, liabilities, niches, advantages, connections, etc. So, how do you take your uniqueness and make your firm stand out? This episode showcases highlights from their session, where the guys offered tactical advice on the marketing issues that are consistently top of mind for law

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