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PODCAST

Lunch Hour Legal Marketing

Legal Talk Network

Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth. Congratulations, you found it—THE podcast for

business marketing

All Episodes

20:15

Claudia Unleashed!

Lunch Hour Legal Marketing ·

2026/04/01

Conrad and Gyi are live from ABA TECHSHOW 2026 at McCormick Place in Chicago, and they've got a big announcement. Lunch Hour Legal Marketing is going all-in on AI with the debut of Claudia, the podcast's new AI co-host. Trained on the most authoritative legal marketing sources (including this very podcast), backed by private equity from Amazon's Alexa Fund, and equipped with her own proprietary accuracy-testing model... What could possibly go wrong?The guys break down the news: A landmark

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43:18

Mail Bag – You Asked, We Answered

Lunch Hour Legal Marketing ·

2026/03/25

We love answering your questions, folks! Gyi and Conrad have collected a series of queries from a variety of LHLM listeners, and they’ve got plenty of tactical insights to share.----- Mail time! When we know what’s on your mind, we can bring you the focused, valuable guidance you need to keep growing and improving your law firm business. So, what questions & answers do we have for you today? They guys address marketing mindset shifts (think like a CEO!), seemingly dubious PPC data, visibility

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16:10

Beets, Berries, and Better Paralegals

Lunch Hour Legal Marketing ·

2026/03/18

Paralegals might not wear capes, but they’re often the ones keeping your law firm running and making sure your clients are happy. Conrad and Gyi dive into the unsung, everyday heroes of your practice, your paralegals, and how the right team can make or break your client experience.We highlight a few key clips from a full-length interview Conrad had with Ryan McKeen and Marisa Rua from Para Era about building better paralegal training programs, hiring talent from unexpected industries like food

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48:05

This Lawyer Went to the Olympics and Stood Up for...

Lunch Hour Legal Marketing ·

2026/03/11

A real Olympian on our little podcast?! Athlete and lawyer Rich Ruohonen shows us all how excellence and commitment are good for business. And, more importantly, how standing up for what’s right as both a citizen and a representative of the law is so necessary in our current cultural climate. ---- Okay, so maybe you can’t be an Olympian, but you can grow your business by pursuing your passions, investing in your community, and showing genuine care for those around you. Gyi and Conrad are honored

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41:30

Help, My Law Firm Is Stuck! – Should I Expand...

Lunch Hour Legal Marketing ·

2026/02/25

Business feeling stagnant in your smaller market? Contradictory to our previous claims, adding a new practice area might be just the thing. But first, new Direct Business Search data just dropped—what do you do now?----- Fantastic news, everybody—Google has finally segmented out your Direct Business Search results. What does that mean for you? Gyi and Conrad hash out the details to help you understand how this new data could affect your tactics and budget, ultimately bringing better focus to your

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50:30

The One Where Gyi and Conrad Rock the Boat

Lunch Hour Legal Marketing ·

2026/02/11

Hey, friends. The hard truth of it is—It’s bad for business if there’s no rule of law. We’re grateful for the voices in the profession that have shown a willingness to defend our nation’s laws in the midst of uncertainty. Later, Conrad shares tips for making friends.----- We’ve been heartened to see a variety of voices standing up for the rule of law in recent weeks, and working in legal, we know the pressures firms feel as they consider how to engage in our current political climate. But, on

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44:56

Local Love, Review Realities, and the Truth about...

Lunch Hour Legal Marketing ·

2026/01/28

As you advertise locally, advertise your localness! Then, what's a small firm to do in the sea of reviews? And, we really hate Google’s Performance Max nonsense. ----- Lots to cover today, folks! Being connected to your community matters, and consumers respond with notable positivity to ads that emphasize all the local feels. Gyi and Conrad have plenty of insights on making the most of where you’re planted. Next, fake reviews keep pouring in, and you need a clear strategy to rise above the

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29:06

How Podcasting Can Change Your Business || LHLM Takeout

Lunch Hour Legal Marketing ·

2026/01/22

How did our delightful little pod become what it is today? Gyi and Conrad chat with Ben & Brian Glass at The Great Legal Marketing Summit about their respective entrances into the legal marketing world and the story of the podcast’s growing-up years. They discuss what podcasts can & can’t do as a marketing tool for your business and how to create a conversation worth listening to.Father-Son duo Ben and Brian Glass are prominent personal injury lawyers and business partners at BenGlassLaw in

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38:32

Conrad’s Crystal Ball V: Lawyer Marketing Predictions...

Lunch Hour Legal Marketing ·

2026/01/15

Mystic for hire! Conrad dusts off the ol’ prophetic orb for a look at what 2026 has in store for lawyers and legal marketers.----- We know you’re itching to hear those future fortunes, but hang on a second! First, Gyi and Conrad look back at their previous predictions to see how well they forecasted 2025. I mean, you want to know whether you can trust these guys, right? And, well, those results aside, the guys then gaze into the depths to pick out the important marketing trends to watch in

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45:48

Roasting Buckeyes || If You Screw Up the Honeymoon,...

Lunch Hour Legal Marketing ·

2025/12/23

First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during the honeymoon phase with new clients? ------ Sour grapes, for sure: Following Michigan’s painful loss to Ohio State, Gyi and Conrad take revenge on Ohioans with a teardown of the Buckeye Law Group’s pathetic website. (Eesh—harsh, guys.) From ineffectual “Buckeye” branding to affinity-building misses to a phone number that leads to SOMEONE ELSE’S LAW

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19:26

Why Authenticity Builds Better Client Connections ||...

Lunch Hour Legal Marketing ·

2025/12/17

Authenticity can be a powerful differentiator in legal marketing. Many lawyers hesitate to share their personal story, but doing so can create real connection and trust with the right clients. Gyi sits down with Chris Earley to talk about his marketing journey and why authenticity matters. They also dive into Chris’s involvement in masterminds and coaching programs, his commitment to integrity and positive firm culture, and how those values show up in the way he connects with clients.Sign up for

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62:05

Know Your Enemy—Or Your Competitors, At Least!

Lunch Hour Legal Marketing ·

2025/12/10

Where are your competitors spending their marketing money? Gyi and Conrad’s insights into this valuable data can help you stay ahead of the rivals in your market.----- Competitive research is an oft overlooked marketing activity, but you should definitely be focusing on this valuable information to make smarter decisions for your law firm’s marketing efforts. However, getting your hands on this research might not be as easy and obvious as you’d like it to be. So, how do you find out what you need

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7:50

The Truth About Marketing Attribution || LHLM Takeout

Lunch Hour Legal Marketing ·

2025/12/04

Craving a sneak peak of our live recording from Filevine's Lex Summit? This year, Filevine’s Josh Hostilo and Stefanie Minter joined us at the table table to tackle one of the most confusing—and most important—topics in legal marketing: accurate attribution. Gyi and Conrad dig into how Lead Docket approaches first-touch, last-touch, and dual-source attribution, why “How did you hear about us?” still matters, and how UTMs, web forms, call tracking, and client feedback all get folded together to give

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30:10

Don’t Get Duped: How to Spot BS Marketing Metrics

Lunch Hour Legal Marketing ·

2025/11/26

It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the definitive answer! ------ Yeah, it’s scummy, but not all marketers have your best interests at heart. More perniciously, data can be spun and credit can be misattributed. Less so, inexperienced consultants misinterpret your campaign data and draw the wrong conclusions. Either way, bad insights lead to bad

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59:08

Stuff You NEED to Know to Rank in Local Search with...

Lunch Hour Legal Marketing ·

2025/11/12

Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google’s local search results is critical to every single one of your marketing plans, so the guys welcome Darren Shaw to nerd out on this year’s report findings and teach you what to prioritize in your marketing efforts.Darren and the guys have plenty of great knowledge tidbits to hash

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38:38

Not All Leads Are Created Equal

Lunch Hour Legal Marketing ·

2025/10/22

Bungling lead follow-up and neglecting to learn AI’s many, many profitable uses in your law firm will definitely come back to haunt you. Learn how to do it right! ----- Changing the way you handle your leads can be a game changer for your business. Gyi and Conrad talk through the latest trends in AI-powered lead qualification and how to recognize the most valuable—and profitable—potential clients in your marketing channels. Later, in a world where data-informed decision making is critical for

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53:35

Live! From LHLM Summit 2025

Lunch Hour Legal Marketing ·

2025/10/08

Lunch Hour Legal Marketing Summit 2025 was an awesome time, and we are incredibly grateful that we got to see so many of you in person. If you couldn’t make it this time around, or are feeling that post-conference sorrow that can only be remedied by reliving the LHLM Summit (YAY!), then this is the episode for you. Gyi and Conrad responded to your most pressing marketing questions live at the conference. Listen in for an abundance of on-the-spot marketing wisdom, covering everything from Google

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44:31

r/LHLM: Reddit Feeds the AI MACHINE

Lunch Hour Legal Marketing ·

2025/09/24

Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look.----- The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk through the tenets of Reddit Karma to help you build your Reddit reputation. They demystify the Reddit community’s engagement style, the

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44:25

Lunchtime Hors D'oeuvres || Salacious Scorpion...

Lunch Hour Legal Marketing ·

2025/09/10

We’ve got more delectable nibbles of knowledge to whet your appetite for the LHLM Summit! And, Conrad’s got a Clio/Scorpion conspiracy theory you definitely don’t want to miss.----- This is pure speculation on Conrad’s part… but what’s the real play behind the Scorpion and Clio union? Could there be more to this “sole preferred partnership” than they’re letting on? No spoilers here, folks. Listen in for the intrigue! Later, more mouthwatering morsels from your upcoming LHLM Summit speakers! Gyi

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41:26

Tasty Tactical Tidbits || Don’t Call It a Rebrand

Lunch Hour Legal Marketing ·

2025/08/27

Get ready for a pu pu platter of the legal marketing genius on the menu at the LHLM Summit! And, later, the guys pick apart AffiniPay’s rebrand to ‘8am’. ----- We know not everyone can make it to the LHLM Summit, so Gyi and Conrad want to share the love! Four Ignite Talk presenters serve up delightfully tactical tidbits you can put into practice right away in your legal marketing schemes. Listen in for nuggets of wisdom on meaningful metrics, Google Local Search, naming & trademarks, and social

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181 results

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