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PODCAST

Lunch Hour Legal Marketing

Legal Talk Network

Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth. Congratulations, you found it—THE podcast for

business marketing

All Episodes

29:06

How Podcasting Can Change Your Business || LHLM Takeout

Lunch Hour Legal Marketing ·

2026/01/22

How did our delightful little pod become what it is today? Gyi and Conrad chat with Ben & Brian Glass at The Great Legal Marketing Summit about their respective entrances into the legal marketing world and the story of the podcast’s growing-up years. They discuss what podcasts can & can’t do as a marketing tool for your business and how to create a conversation worth listening to.Father-Son duo Ben and Brian Glass are prominent personal injury lawyers and business partners at BenGlassLaw in

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38:32

Conrad’s Crystal Ball V: Lawyer Marketing Predictions...

Lunch Hour Legal Marketing ·

2026/01/15

Mystic for hire! Conrad dusts off the ol’ prophetic orb for a look at what 2026 has in store for lawyers and legal marketers.----- We know you’re itching to hear those future fortunes, but hang on a second! First, Gyi and Conrad look back at their previous predictions to see how well they forecasted 2025. I mean, you want to know whether you can trust these guys, right? And, well, those results aside, the guys then gaze into the depths to pick out the important marketing trends to watch in

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45:48

Roasting Buckeyes || If You Screw Up the Honeymoon,...

Lunch Hour Legal Marketing ·

2025/12/23

First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during the honeymoon phase with new clients? ------ Sour grapes, for sure: Following Michigan’s painful loss to Ohio State, Gyi and Conrad take revenge on Ohioans with a teardown of the Buckeye Law Group’s pathetic website. (Eesh—harsh, guys.) From ineffectual “Buckeye” branding to affinity-building misses to a phone number that leads to SOMEONE ELSE’S LAW

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19:26

Why Authenticity Builds Better Client Connections ||...

Lunch Hour Legal Marketing ·

2025/12/17

Authenticity can be a powerful differentiator in legal marketing. Many lawyers hesitate to share their personal story, but doing so can create real connection and trust with the right clients. Gyi sits down with Chris Earley to talk about his marketing journey and why authenticity matters. They also dive into Chris’s involvement in masterminds and coaching programs, his commitment to integrity and positive firm culture, and how those values show up in the way he connects with clients.Sign up for

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62:05

Know Your Enemy—Or Your Competitors, At Least!

Lunch Hour Legal Marketing ·

2025/12/10

Where are your competitors spending their marketing money? Gyi and Conrad’s insights into this valuable data can help you stay ahead of the rivals in your market.----- Competitive research is an oft overlooked marketing activity, but you should definitely be focusing on this valuable information to make smarter decisions for your law firm’s marketing efforts. However, getting your hands on this research might not be as easy and obvious as you’d like it to be. So, how do you find out what you need

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7:50

The Truth About Marketing Attribution || LHLM Takeout

Lunch Hour Legal Marketing ·

2025/12/04

Craving a sneak peak of our live recording from Filevine's Lex Summit? This year, Filevine’s Josh Hostilo and Stefanie Minter joined us at the table table to tackle one of the most confusing—and most important—topics in legal marketing: accurate attribution. Gyi and Conrad dig into how Lead Docket approaches first-touch, last-touch, and dual-source attribution, why “How did you hear about us?” still matters, and how UTMs, web forms, call tracking, and client feedback all get folded together to give

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30:10

Don’t Get Duped: How to Spot BS Marketing Metrics

Lunch Hour Legal Marketing ·

2025/11/26

It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the definitive answer! ------ Yeah, it’s scummy, but not all marketers have your best interests at heart. More perniciously, data can be spun and credit can be misattributed. Less so, inexperienced consultants misinterpret your campaign data and draw the wrong conclusions. Either way, bad insights lead to bad

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59:08

Stuff You NEED to Know to Rank in Local Search with...

Lunch Hour Legal Marketing ·

2025/11/12

Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google’s local search results is critical to every single one of your marketing plans, so the guys welcome Darren Shaw to nerd out on this year’s report findings and teach you what to prioritize in your marketing efforts.Darren and the guys have plenty of great knowledge tidbits to hash

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38:38

Not All Leads Are Created Equal

Lunch Hour Legal Marketing ·

2025/10/22

Bungling lead follow-up and neglecting to learn AI’s many, many profitable uses in your law firm will definitely come back to haunt you. Learn how to do it right! ----- Changing the way you handle your leads can be a game changer for your business. Gyi and Conrad talk through the latest trends in AI-powered lead qualification and how to recognize the most valuable—and profitable—potential clients in your marketing channels. Later, in a world where data-informed decision making is critical for

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53:35

Live! From LHLM Summit 2025

Lunch Hour Legal Marketing ·

2025/10/08

Lunch Hour Legal Marketing Summit 2025 was an awesome time, and we are incredibly grateful that we got to see so many of you in person. If you couldn’t make it this time around, or are feeling that post-conference sorrow that can only be remedied by reliving the LHLM Summit (YAY!), then this is the episode for you. Gyi and Conrad responded to your most pressing marketing questions live at the conference. Listen in for an abundance of on-the-spot marketing wisdom, covering everything from Google

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44:31

r/LHLM: Reddit Feeds the AI MACHINE

Lunch Hour Legal Marketing ·

2025/09/24

Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look.----- The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk through the tenets of Reddit Karma to help you build your Reddit reputation. They demystify the Reddit community’s engagement style, the

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44:25

Lunchtime Hors D'oeuvres || Salacious Scorpion...

Lunch Hour Legal Marketing ·

2025/09/10

We’ve got more delectable nibbles of knowledge to whet your appetite for the LHLM Summit! And, Conrad’s got a Clio/Scorpion conspiracy theory you definitely don’t want to miss.----- This is pure speculation on Conrad’s part… but what’s the real play behind the Scorpion and Clio union? Could there be more to this “sole preferred partnership” than they’re letting on? No spoilers here, folks. Listen in for the intrigue! Later, more mouthwatering morsels from your upcoming LHLM Summit speakers! Gyi

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41:26

Tasty Tactical Tidbits || Don’t Call It a Rebrand

Lunch Hour Legal Marketing ·

2025/08/27

Get ready for a pu pu platter of the legal marketing genius on the menu at the LHLM Summit! And, later, the guys pick apart AffiniPay’s rebrand to ‘8am’. ----- We know not everyone can make it to the LHLM Summit, so Gyi and Conrad want to share the love! Four Ignite Talk presenters serve up delightfully tactical tidbits you can put into practice right away in your legal marketing schemes. Listen in for nuggets of wisdom on meaningful metrics, Google Local Search, naming & trademarks, and social

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61:21

Clio’s All-In with Scorpion – Who Gets Stung?

Lunch Hour Legal Marketing ·

2025/08/13

“Sole Preferred Partners”—does this new relationship mark a culture shift for Clio? Come for the puppy, stay for the hard-hitting analysis. --- Clio and Scorpion’s efforts to fill a perceived void between law practice management and marketing has led to the inception of their sole preferred partnership in the legal marketplace. Is this exclusive relationship a culturally dissonant move in Clio’s previously open ecosystem? The guys question Harsha Chandra Shekar of Clio and Kirby Oscar of

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50:41

Are You Thinking Long Term? – Empowering Your People...

Lunch Hour Legal Marketing ·

2025/07/23

Investing in your people is the absolute best thing you can do in your law firm. Later in the pod, you want your business to grow for years to come, so what are the key ingredients to make that happen?----- When your people feel valued and are given the opportunity to learn and grow, your business will reap the benefits right alongside your thriving, fully engaged employees. With that in mind, Gyi and Conrad have lots to talk about today. First, how can you convince your firm to send you to the

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45:05

How to Rank with Google AI Mode

Lunch Hour Legal Marketing ·

2025/07/10

How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance.----- The way people use search is changing. You definitely want to make sure your content is getting to your audience, and AI search experiences like AI Overviews and AI Mode may require a change in your tactics. Gyi and Conrad talk through the current guidance from Google to help you stand out in your market. Finding ways to provide genuinely unique

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46:43

Big Money — Who Owns the Future of Law?

Lunch Hour Legal Marketing ·

2025/06/25

Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google’s content guidance to help you understand how to effectively leverage content for your business & marketing strategies. ----- For attorneys, the very thought of non-lawyers profiting off the practice of law is pretty darn repugnant. So,

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1:05

Lunch Hour Legal Marketing | Official Trailer

Lunch Hour Legal Marketing ·

2025/06/24

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what’s driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side

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38:07

Stand Up to Stand Out

Lunch Hour Legal Marketing ·

2025/06/11

Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your business (and you)?----- When it comes to support and activism, many professionals shy away from proclaiming anything that could narrow their market, but fine-tuning your appeal is exactly what you need to do to grow your business. Gyi and Conrad discuss why

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50:27

What’s In a Brand?

Lunch Hour Legal Marketing ·

2025/06/04

Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success. ---- Branding, positioning, and messaging are distinct and essential elements for your law firm’s strategy, but not all lawyers have a handle on the meaning and functions of these components in the scope of their

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174 results

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