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PODCAST

Finding Market Fit: Marketing Leaders in Tech

A podcast where I interview some of the most knowledgeable and accomplished marketing leaders in tech. We discuss growth models, brand building, retention and engagement techniques, tech stacks, and measurement methodologies, all while examining the organizational structures that enable marketing teams to thrive. Our conversations span consumer, business-to-business, and business-to-business-to-consumer models, ensuring that the show remains comprehensive.

business marketing

All Episodes

48:20

Rebranding Brex for growth and the steps they took to...

Finding Market Fit: Marketing Leaders in Tech ·

2023/06/27

Kira has led global brand teams at Notion, Gustom Brex, and Kiva. She’s won awards on Adweek and she’s the co-creator of Reforge’s Brand Marketing program. She talks about her experience leading the rebranding efforts at Brex where they looked to expand up market. She broke down her experiences into five areas specifically: Recognizing the need to rebrand Building a consensus across the leadership team that a change was needed Building the brand together Validating the process along the

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39:35

Strategic development and structuring an optimal...

Finding Market Fit: Marketing Leaders in Tech ·

2023/06/20

Kim was most recently the CMO at Coursera where she played an instrumental role in driving the company’s revenue from $95M to over $500M in 5 years. The org she led helped shaped the brand, optimized the monetization model, and launched and expanded key initiatives globally as she helped guide the company through it’s IPO. Kim is currently a startup marketing and growth advisor and board member. She specializes in marketplaces across both B2C and B2B models. We talk about: The strategic planning

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39:49

Unpacking SEO, using social signals, and developing...

Finding Market Fit: Marketing Leaders in Tech ·

2023/06/13

Jordan is the CEO and Cofounder of Previsible, a search education and consulting practice. They currently support Fortune 100 companies who investment in organic search. He was previously the CEO of Searchmetrics and the Director of SEO at eBay. We go through: When to and not to invest in SEO The foundational elements Varying approaches depending on vertical Programmatic-led, product-led, and editorially-led approaches Leading and lagging KPIs --- Where to find Jordan Jordan's

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45:01

The modern Martech Stack across B2C and B2B, through...

Finding Market Fit: Marketing Leaders in Tech ·

2023/06/06

Austin is the Head of Marketing Technology at Ramp. He was an early employee at Branch metrics and eventually built a consulting company where he worked with companies like Walmart, AirBnB, Postmates and JPMorgan on their Martech initiatives. He sold that company to mPartcle and consequently became their Executive Vice President. In this episode, we go through: The evolution of Martech The core components of a Martech Stack Differences between a B2C and a B2B stack How to approach Martech

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52:00

Becoming a Growth CMO, focusing on growth loops, and...

Finding Market Fit: Marketing Leaders in Tech ·

2023/05/30

Sigal was formerly the CMO of Fast Growing Trees, the worlds largest online nursery. Prior to that she held leaderships roles at Afterpay, as their VP of Growth Marketing, and at Lyft as their head of growth Marketing. We go through: Growth loops, retaining and engaging valuable users What it means to be a growth CMO The impact of cross functional org structures Deciphering between valuable users and those who came in for other promotional reasons The importance of asking "why?" rather than only

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45:13

Strategic readiness, persona development, and the...

Finding Market Fit: Marketing Leaders in Tech ·

2023/05/23

Mary is an accomplished product marketing leader and author of The Pocket Guide To Product Launches. She's held marketing leadership roles at Adobe, Google, AdRoll and other startups. She is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast. We go through: The core components of a Go To Market Strategy Splitting up different launch tiers Audience persona definitions Defining positioning across multiple teams Why it's important to derive

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46:25

Going beyond attribution and redefining Media Mix...

Finding Market Fit: Marketing Leaders in Tech ·

2023/05/16

Michael is the co-founder and co-CEO of a startup called Recast, a service that develops Media Mix Modeling for consumer products and services. They also have a great blog on all things measurement which is linked below. Michael spoke about the changing measurement needs of companies as they scale spend, the discipline around ensuring you have your ROI and payback periods defined before you go out and measure, and some specific challenges with only using multi-touch attribution and/or

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41:09

Scaling an influencer economy at IPSY to become the...

Finding Market Fit: Marketing Leaders in Tech ·

2023/05/09

Jenna is the CMO of IPSY, a direct to consumer business which happens to be the largest beauty subscription brand in the world. Prior to that, she was the CMO for 7 for all mankind, the denim brand, and was recognized as Forbes top 50 Entrepreneurial CMOs. Jenna talks about how the creator economy and developing a tiered approach with influencers has been a significant growth driver for IPSY. She goes into the KPIs that are important to them like Earned Media Value and how that ties to organic

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39:48

Developing an effective brand strategy beyond...

Finding Market Fit: Marketing Leaders in Tech ·

2023/04/22

Josh has been a leader at some of the biggest brands in technology like Twitter, YouTube, Wealthfront and was most recently the CMO of Yext. He moonlights in education, having taught at Stanford's graduate school of business and is a long-time faculty member of Northwestern's Medill School of Journalism. He is also one of the creators of the Brand Marketing program at Reforge. Josh and I talked about Brand and what that means in the context of Marketing. Josh talks about how he differentiates the

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38:18

How to not fall victim to averages when managing...

Finding Market Fit: Marketing Leaders in Tech ·

2023/04/22

Mark is an operating partner at HIG capital, an investment firm focused on global alternative assets with over 150 portfolio companies, which he supports with marketing and digital strategies. Prior to that, Mark was the VP of Marketing at Credit Karma where he helped scale them from 40M members to 100M members. Mark talks about the dynamics of performance media and lifecycle marketing. He provided his thoughts on what’s going on in the current landscape of paid media, he talks about his definitions

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02:21

Finding Market Fit Trailer

Finding Market Fit: Marketing Leaders in Tech ·

2023/04/22

I’ve been a marketer in technology and software for over a decade at this point. A big learning unlock for me has been in connecting with great marketing leaders behind some truly amazing technology companies to get a sense for the problems and challenges they’ve faced and how they’ve addressed them. What I hope to do with this podcast is to expose those conversations to all of you to hopefully provide you with a wide perspective of actual approaches, frameworks, perspectives, and advice from some

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31 results

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