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PODCAST

Finding Market Fit: Marketing Leaders in Tech

A podcast where I interview some of the most knowledgeable and accomplished marketing leaders in tech. We discuss growth models, brand building, retention and engagement techniques, tech stacks, and measurement methodologies, all while examining the organizational structures that enable marketing teams to thrive. Our conversations span consumer, business-to-business, and business-to-business-to-consumer models, ensuring that the show remains comprehensive.

business marketing

All Episodes

36:10

Leaning into a community first approach to brand,...

Finding Market Fit: Marketing Leaders in Tech ·

2023/12/12

Manu Orssaud is the Chief Marketing Officer of Duolingo, where he is responsible for building the brand and driving user growth globally. Prior to Duolingo, Manu led Global Marketing Strategy at Spotify and one of the things he was was responsible for was leading the award-winning Wrapped annual campaign. Manu was also at Sony PlayStation and developed the digital marketing function across EMEA for the global entertainment brand.--- We cover: How Duolingo moved from a paid advertising to a social

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43:05

Content marketing growth bets and using a portfolio...

Finding Market Fit: Marketing Leaders in Tech ·

2023/12/05

Alex Birkett is a co-founder of Omniscient Digital, an organic growth agency that builds content & SEO programs for ambitious B2B brands. Previously, he worked on growth and experimentation at Workato, HubSpot, and CXL. --- We Talk About: Figuring out the right opportunity areas for content marketing Effectively using Generative AI to develop a unique POV Applying the barbell strategy to make bets on approaches Finding the next horizons of growth for content --- We

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49:32

Measurement capabilities of world class advertisers,...

Finding Market Fit: Marketing Leaders in Tech ·

2023/11/21

Andrew has over fifteen years of Ad and MarTech experience at eBay, Google, Meta, Netflix, Snap, and fintech startups. He has tackled hard challenges in product, strategy, growth, go-to-market, and partnerships across many verticals and geographies. He is highly strategic, and has experience building and applying buy- and sell-side ad technology at scale. He has been advising companies from start-ups to Fortune 500 enterprises since 2012. --- We talk about: Varying measurement methods and when

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42:32

Breaking down eCommerce marketing by figuring out...

Finding Market Fit: Marketing Leaders in Tech ·

2023/11/07

Andrew is the Head of Consumer Growth at OpenStore where he leads the team responsible for managing and growing OpenStore's portfolio of Shopify brands. His team is building a proprietary stack across data, engineering, marketing and retail management. OpenStore provides liquidity to Shopify entrepreneurs that drive at least $1M in GMV or Gross Merchandise Value. They now own or work with 40 brands and over 100K products. Prior to OpenStore, Andrew was SVP, Marketing at Grove Collaborative, where he

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50:31

Establishing a brand with story structures | Shannon...

Finding Market Fit: Marketing Leaders in Tech ·

2023/10/24

Shannon Deep is a writer, brand marketer, and grown up theater kid, who has never met a craft or cat she didn't like. From freelance writing, dramaturgy, and script consulting to working at international branding agencies and global tech brands, Shannon has always put storytelling at the heart of her career. She's the co-founder of Bonfire, which helps brands and the people who build them kindle their creativity through better storytelling. Kevan Lee is the co-founder of Bonfire. Prior to Bonfire,

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51:39

Building a global and sustainable marketing org |...

Finding Market Fit: Marketing Leaders in Tech ·

2023/10/10

Cian is the Chief Marketing Officer at Wise, a global fintech company which solves for international money challenges for consumers and businesses. Cian was the Chief Customer Officer at Secret Escapes, a members-only travel and experiences company, working across brand, performance marketing, CRM, data science, and product. He's also spent time at The Guardian, ASOS, eBay, Lloyds Bank, and Capital One. --- We talk about: Building regional marketing teams The role of measurement in

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45:30

Positioning strategy and competitive differentiation...

Finding Market Fit: Marketing Leaders in Tech ·

2023/10/03

Arielle picked up product marketing on the job at Google, where she helped grow Gmail in its early days. Then at Square, she was one of the first marketers who led the launch of new hardware products and distributed them to more than 30k retailers. Arielle's worked with hundreds of early stage companies — including Patreon, Loom, Front, Bowery, Eero, and Maven — on their foundational messaging as the Marketer in Residence at First Round Capital and through her own consulting practice. --- We talk

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58:06

Building growth teams across Marketing and Product |...

Finding Market Fit: Marketing Leaders in Tech ·

2023/09/26

Adam is a Growth and Product advisor, the author of the FishmanAF Newsletter and creator of the Startup Dad podcast. He’s also an executive in residence at Reforge where he leads the Growth Series and co-created the Growth Leadership program. He has been an executive at ResortPass, Imperfect Foods, Patreon and Lyft. --- We talk about: The components of a product strategy Marketing and Product partnerships within the product strategy structure A framework for building cross functional growth

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43:39

Going to market in Latin America, the start-up...

Finding Market Fit: Marketing Leaders in Tech ·

2023/09/19

Lorena is a General Partner at Billioneurons, a Venture Capital Fund, that invests in Supply Chain, SAAS and Fintech Startups in Latin America. She is a Board Member and the COO of Erudit AI, an HR software company and prior to that, held marketing and leadership roles at various top tech companies in the region like Rappi, the Linio Group, and Stori Card. We talk about: Building start-up ecosystems in Latin America Marketing dynamics for tech companies and super apps Talent dynamics and

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46:59

Scaling product-led content, resonating and reaching...

Finding Market Fit: Marketing Leaders in Tech ·

2023/09/12

Amanda is the VP of Marketing at SparkToro, an audience research platform. Along with teaching content marketing at Maven, Amanda also publishes a marketing newsletter called The Menu. She is a contributor for Adweek, an incredible chef who trained at Le Cordon Bleu, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox. We talk about: Defining product-led content

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01:06:18

The Yik Yak story. Building thriving communities...

Finding Market Fit: Marketing Leaders in Tech ·

2023/09/05

Yik Yak is a psuedoanonymous social media platform primarily focused on on-campus college students. Yik yak first launched in 2013 and at it’s peak hit about 7M Monthly Active Users and about 2.5M daily active users, spending roughly 30 minutes per day on the app. They consequently raised north of $60M. But the app hit a ceiling with growth and in 2017, unfortunately, was sold to Square. The name and logo have since been purchased from Square in 2021. Justin led product marketing at YikYak and

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41:33

Building the Gojek brand to compete with Grab in...

Finding Market Fit: Marketing Leaders in Tech ·

2023/08/29

Piotr is the co-founder of Nafas, Indonesia's largest integrated air quality platform. Before Nafas, Piotr was the CMO of Gojek, Indonesia's first super-app which combines payment, transportation, logistics, food delivery and multiple other services under one roof. At Gojek, Piotr was responsible for building the brand into one of the most loved & well-known in Indonesia through marketing, performance and brand campaigns. We discuss: The development of super apps in Southeast Asia Gojek vs

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45:39

Defining lifetime value and using predictive LTV for...

Finding Market Fit: Marketing Leaders in Tech ·

2023/08/22

Ido is the co-founder & CEO of Voyantis, an LTV prediction platform powered by AI. Ido is an entrepreneur with over 15 years of expertise in building growth and marketing teams. Before Voyantis, Ido co-founded Tvinci, a platform that allows media companies to create personalized, social TV experiences, which was later acquired by Kaltura. We talk about: Defining LTV for specific companies and the right ways to use payback periods Bidding for audiences relative to their LTV Using predictive

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43:19

Building Marketing Ops and Martech at Plaid | Kiki...

Finding Market Fit: Marketing Leaders in Tech ·

2023/08/15

Kiki spent her career in various marketing and product roles spanning both B2B and B2C companies. She currently leads growth marketing, new business, and content marketing at Plaid. Prior to Plaid, Kiki led growth marketing at Credit Karma, which was subsequently acquired by Intuit. Prior to her roles on the brand side, Kiki led product management for Adobe’s data platform products. This was a pretty topic dense conversation. We go through: Building a centralized marketing ops function that

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40:49

Advice for CMO or Head of Marketing job candidates in...

Finding Market Fit: Marketing Leaders in Tech ·

2023/08/08

Erica is the founder of The Connective Good, a boutique retained executive recruiting practice that she started 12 years ago. She focuses on placing CMOs and VPs of Marketing in high-growth SAAS companies. She’s spent time at Forrester Research, where she ran peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies. We go through: What early to late stage B2B SAAS companies are looking for in CMOs in 2023 Finding your product-market fit as a

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41:33

Harnessing the power of community to drive growth at...

Finding Market Fit: Marketing Leaders in Tech ·

2023/08/01

Rachel is the CMO at Notion where she leads a team that combines the best of B2B and B2C marketing. Previously she led a variety of teams at Slack and LinkedIn, including growth marketing, product marketing and platform marketing. She was the founding marketer at Climate Corp., which sold to Monsanto in 2012 for over $1 billion. We cover: The dynamic of marketing for a B2C2B model. Reaching consumers while ensuring relevance for B2B companies Fueling word of mouth by understanding the

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45:05

What founders should look for in a CMO, lessons in...

Finding Market Fit: Marketing Leaders in Tech ·

2023/07/25

Joanna is an Executive in Residence at Reforge, marketing advisor and angel investor. For over 20 years she has helped build and scale companies across a number of categories, business models, and audiences. She was previously the CMO of Skyscanner, one of the largest travel marketplaces in the world, and CMO of ClassPass, a leading health and wellness platform. We discuss: Establishing the right brand strategy Building the foundations of leadership with the right partners A more effective way to

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42:05

Composing the marketing capabilities of a global Web3...

Finding Market Fit: Marketing Leaders in Tech ·

2023/07/18

Neal is the CMO of Consensys, a global blockchain company focused on building and scaling tools and enterprise software products powered by Ethereum. At Consensys, Neal leads the the product marketing, community advocacy, brand development, content and communications, creative, and growth teams. Prior to that, Neal was the Global Head of Consumer Marketing at Spotify. ---- Where to find Neal: Neal's Twitter Account Neal's LinkedIn Profile --- Consensys Research Findings: Web3 Global

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43:27

Aligning marketing and sales, building an outcome...

Finding Market Fit: Marketing Leaders in Tech ·

2023/07/11

Jessica is the CMO at Calendly where she leads brand awareness, creative, demand generation, and product marketing. She has nearly 20 years of marketing and leadership experience and most recently was Head of Revenue Marketing at Asana. We talk about: The most important variables in demand generation How critical the relationship is between marketing and sales Building a marketing team that's focused on impact and revenue Becoming an effective CMO --- Where to find Jessica Jessica's

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26:14

Marketing leadership recruiting for candidates and...

Finding Market Fit: Marketing Leaders in Tech ·

2023/07/04

Arthur has nearly 20 years of recruiting experience in the tech industry focused on marketing executive search. He’s a partner at Charles Vernon, a boutique search firm specializing in marketing leadership roles for high growth tech companies & startups. He's worked with some of the world's leading tech brands like Affirm, Instacart, Yelp & Thumbtack, and top VCs like Sequoia and Greylock. We talk about: What candidates should consider when looking into a leadership role The key things

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31 results

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