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PODCAST

The Art Biz

Alyson Stanfield

Looking for art career inspiration and ideas while you"re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

arts visual arts

All Episodes

12:01

22 Tactics to Thoughtfully Invite People to Visit...

The Art Biz ·

2025/06/05

It’s easy to assume that people will visit your artist website once it’s built. But websites don’t always attract attention on their own. You have to give people reasons to show up. In this solo episode of The Art Biz, host Alyson Stanfield shares 11 simple, low-effort strategies to guide more people to your site—plus a way to download the full list of 22 ideas. These are real, artist-friendly actions that work in the background of your art business to increase traffic over time. In this episode,

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50:27

Married to a Single Art Project Forever with Michelle...

The Art Biz ·

2025/05/29

What does it take to stick with one creative project for more than a decade—and still feel inspired by it? Michelle Fung has been immersed in The World of 2084 since 2015. What began as a vivid dream in a coffee shop became a sprawling, interdisciplinary art project imagining five futuristic nations and their cultural, ecological, and political identities. In this conversation with host Alyson Stanfield, Michelle shares how she builds these imagined worlds through woodcut painting, animation, books,

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51:03

What Galleries Want: Preparing Your Art and Yourself...

The Art Biz ·

2025/05/15

Getting gallery representation isn’t just about having great work—it’s about preparation, professionalism, and relationships. At Gabba Gallery in Los Angeles, those values are at the heart of how things run. For more than a decade, owner and director Jason Ostro has led the gallery’s mission to elevate emerging and mid-career artists, while curator and manager Elena Jacobson makes sure every show runs smoothly. Together, they bring a practical and deeply human perspective to the artist-gallery

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38:21

What a Commitment to Audience Building Means to...

The Art Biz ·

2025/05/01

Building a sustainable art business requires more than just making good work. It requires showing up consistently, connecting with the right people, and staying true to a long-term vision—even when that means setting difficult boundaries. In this conversation, Noelle Phares returns to talk with host Alyson Stanfield about the structures she’s put in place to support her thriving art career. From smart use of assistants and art festivals to strategic decisions around galleries and commissions, Noelle

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44:10

Beauty, Rigorous Research, and Purpose with Noelle...

The Art Biz ·

2025/04/24

Building an art career with intention doesn’t always start with a plan. Sometimes it starts with a gut feeling that something isn’t working. That was true for Noelle Phares, who left behind a structured science career to follow her creative instincts—eventually leading to a solo museum exhibition and a thriving, self-directed art business. In this episode (part 1 of 2), host Alyson Stanfield talks to Noelle about how she transitioned from environmental data science into full-time painting, and how

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51:00

The Investing Artist: Art, Real Estate, and Legacy...

The Art Biz ·

2025/04/17

host: Alyson Stanfield It’s easy to think that being a full-time artist means struggling financially. But painter Mary Erickson is proof that with discipline, long-term thinking, and a deep love of both art and business, it’s possible to build a creative life that’s both fulfilling and financially secure. In this conversation, recorded several years ago and lightly edited for re-release, Mary shares how she transitioned from painting before and after work at a frame shop to selling 500 watercolors,

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45:16

What Artists Need to Know About SEO with Meg Casebolt...

The Art Biz ·

2025/04/10

You work hard on your art. You want people to discover it. But if you’re relying entirely on social media to be found, you're building on shaky ground. Search engines like Google, YouTube, and even Pinterest remain powerful tools for helping people find you and your art—but only if you’re strategic about how you show up there. In this episode of The Art Biz, host Alyson Stanfield talks with her go-to SEO coach, Meg Casebolt, about what artists need to know about Search Engine Optimization (SEO) and

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26:06

Comprehensive Guide for Writing an Effective Artist...

The Art Biz ·

2025/03/27

Writing about your art isn’t easy—but it’s one of the most important things you can do to clarify your vision and connect with others. In this solo episode of The Art Biz, host Alyson Stanfield walks you through a comprehensive guide to writing an effective artist statement that truly reflects your work. You’ll hear why artist statements still matter, how to approach the writing process without getting overwhelmed, and what to avoid in your final draft. She also shares specific journaling prompts to

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39:33

Safeguarding Your Art Career with Ruby Lopez Harper...

The Art Biz ·

2025/03/20

Guest: Ruby Lopez Harper, Executive Director of CERF+ In this episode of The Art Biz, Ruby Lopez Harper, executive director for CERF+ (the Craft Emergency Relief Fund) joins host Alyson Stanfield to discuss the vital work CERF+ does to support artists before, during, and after emergencies. As CERF+ celebrates its 40th anniversary, Ruby shares the history of the organization, its spirit of mutual aid, and how it has expanded its services over the years. Most importantly, Ruby and Alyson want to

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14:19

The Artist’s Guide to Confident Decision-Making (219)

The Art Biz ·

2025/03/13

As an artist, you have the freedom to shape your career—but with that freedom comes the challenge of making decisions that align with your goals and values. Decision-making can feel overwhelming, especially when every opportunity seems promising. In this solo episode of The Art Biz, host Alyson Stanfield breaks down the Artist’s Decision-Making Framework to help you prioritize what truly matters. She shares practical strategies for assessing opportunities, trusting your instincts, and using policies

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53:28

From Two Years of Zero Sales to a Thriving Art...

The Art Biz ·

2025/03/06

Building an art business takes more than just talent—it takes determination, adaptability, and a willingness to keep going, even when success feels out of reach. Stella and Gemma Stevens, the artists behind Two Faced Twins, know this firsthand. Their work—bold, colorful, and joyful—now has a dedicated following, but their path wasn’t always easy. For two years, the Stevens twins struggled to sell a single piece. They faced creative differences, self-doubt, and even a gallery robbery. But instead of

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38:18

Community Liaison, Translator, and Glass Painter with...

The Art Biz ·

2025/02/27

Art has a unique ability to transcend language, evoke emotion, and bring people together across cultural divides. This idea is embodied in the work of Samra Bashir, whose glass paintings celebrate the rich traditions of South Asian and Islamic art while inviting a broader audience into their intricate beauty. Samra’s journey as an artist began as a personal escape—something she turned to during challenging times. But over the years, her work evolved into something much larger. Through her use of

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20:06

The 4 Core Beliefs That Lead to Art Business Success...

The Art Biz ·

2025/02/20

host: Alyson Stanfield If you’ve followed my work, you’ve likely noticed some recurring themes—guiding principles that shape the way I advise artists. These aren’t just casual suggestions; they are the foundation of everything I do. In this episode of The Art Biz, I’m sharing the four core beliefs that define my approach and help artists build sustainable, thriving careers. You’ll hear why your art must always come first, why you must learn to communicate clearly about your work, why your network is

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01:00:09

Enoughness, Astrology, and the Artist’s Path with...

The Art Biz ·

2025/02/06

Every artist’s journey is unique—what works for one won’t necessarily work for another. Personal preferences, life circumstances, and individual personalities all shape how artists navigate their creative careers. In this episode of The Art Biz, host Alyson Stanfield welcomes astrologer and coach Bonnie Gillespie to explore how artists can work with their natural wiring instead of against it. They discuss the concept of enoughness—understanding that an artist’s value isn’t determined by external

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21:10

You'll Regret What You Don't Take Action on Today...

The Art Biz ·

2025/01/30

This episode of The Art Biz with host Alyson Stanfield focuses on the power of commitment and taking action toward your goals. Explore how to align your schedule with your values, overcome hesitation, and stop waiting for the "perfect time." With practical strategies like inquiry-based reflection and small, intentional steps, you’ll discover how to move forward confidently. Whether it’s honing your craft, building connections, or pursuing opportunities, this episode inspires you to begin today

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48:41

Relying on Intermittent Daily Practices for Creative...

The Art Biz ·

2025/01/16

Host Alyson Stanfield discusses the benefits and strategies of a daily creative practice with Helen Hiebert, who constructs installations, sculptures, films, artists’ books, and works in paper using handmade paper as her primary medium. This conversation acknowledges the value of a daily practice, but Helen is a strong advocate for what she calls “intermittent daily practices.” If sticking to a daily routine forever feels daunting, her approach might resonate with you. There’s also a dive into

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38:31

Bravery, Luck, and Persistence with Debbie Mueller...

The Art Biz ·

2025/01/02

Debbie Mueller talks with host Alyson Stanfield about how she has cultivated resilience and bravery as an artist, from finding her community to embracing opportunities that might initially feel intimidating. She also discusses how she’s navigated challenges like rejection and the balancing act of art and life. Debbie credits her successes not just to hard work and persistence but to a little bit of luck—though her version of luck is decidedly hard-earned. Whether you’re just starting out as an

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50:19

Fostering Clarity and Confidence Through Writing with...

The Art Biz ·

2024/12/05

From sketchbook notes and letters, to authoring her own exhibition catalogues and eventually publishing a memoir, to her thoughtful weekly Substack newsletter, The Lifeboat, Samantha Clark reflects on how writing fosters clarity and confidence for herself and the artists she mentors. In a conversation with host Alyson Stanfield, Samantha discusses how writing can deepen one's creative practice, the value of opening conversations, and how she maintains a writing schedule alongside her work in the

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31:45

Writing on Substack Can Be Integral to Your Creative...

The Art Biz ·

2024/11/21

This episode is for you if you enjoy writing or aspire to do more of it. Host Alyson Stanfield interviews Ann Miller, who has found a powerful way to merge her creative passions with her love for writing while growing her audience. Using Substack, she refines ideas for books, shares insights into calligraphy and design, and engages her audience with educational content. Substack has become integral to her process, helping her manage projects, organize thoughts, and extend her teaching. By offering

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46:50

The Art Biz Unfiltered: Dealer Michael Findlay on...

The Art Biz ·

2024/10/31

Peek inside the elite art world. Host Alyson Stanfield speaks with Michael Findlay, a long-time art dealer and author of the new memoir, Portrait of the Art Dealer as a Young Man: New York in the Sixties. They discuss his extensive career, insights into the evolving art market, and memorable stories, including an amusing anecdote about Andy Warhol. Findlay emphasizes the importance of immersive, in-person art experiences and the qualities that make a great art collector. He also reflects on changes

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