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PODCAST

The Association Insights Podcast

OnWrd and UpWrd

The Association Insights Podcast focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations. The podcast will feature meaningful conversations with association professionals across the country taking a deeper dive into trending topics, offering insights that both inform and inspire. Produced by OnWrd & UpWrd: https://onwrdupwrd.com/

business non-profit

All Episodes

00:22:30

Leading Across Borders: Lessons in Global Alignment,...

The Association Insights Podcast ·

2025/08/27

In this episode of The Association Insights Podcast, host Meghan Henning sits down with Marilena Vrana, Vice President of Public Affairs and EU Operations at the Plasma Protein Therapeutics Association (PPTA), to explore what it takes to lead a global association strategy with unity, speed, and impact.From Brussels to Washington, Marilena shares how her team navigates cultural, regulatory, and political complexity while keeping member needs and patient access front and center. With decades of

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00:36:48

From BeccaBot to Better Member Experience: Using AI...

The Association Insights Podcast ·

2025/08/20

In this episode of The Association Insights Podcast, we wrap up our August series on artificial intelligence with a standout example of AI in action. Host Colleen Gallagher sits down with Dave Dellin, Chief Executive Officer of the American Paint Horse Association (APHA), to explore how a tech-forward mindset is transforming a legacy association. From reducing call volume to enhancing 24/7 member support, Dave shares how APHA’s AI-powered chatbot, BeccaBot, is making life easier for both members and

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00:38:59

Your Voice Still Matters: Using AI Thoughtfully in...

The Association Insights Podcast ·

2025/08/13

In this episode of The Association Insights Podcast, we continue our August series on artificial intelligence with a thoughtful conversation about voice, values, and the real-world applications of generative AI.Host Meghan Henning sits down with Preeti Vasishtha, Director of Content and Editor in Chief at the American Academy of Actuaries, to explore how she’s using AI as both an intern and a strategic partner—from onboarding to a highly technical industry to developing smarter content workflows

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00:29:00

Smart Starts, Big Impact: How One Small Association...

The Association Insights Podcast ·

2025/08/06

In this episode of The Association Insights Podcast, we kick off our August series on artificial intelligence with a powerful real-world example of how small-staff associations can lead with strategy, innovation—and confidence.Host Meghan Henning sits down with Cathy Lada, D.Sc., CAE, Chief Marketing & Membership Officer at the American Alliance of Orthopaedic Executives (AAOE), to explore how her team is thoughtfully integrating AI to enhance member experience, streamline operations, and unlock

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00:22:00

Trust, Fit, and Follow-Through: Building Sponsor...

The Association Insights Podcast ·

2025/07/30

In this episode of The Association Insights Podcast, we wrap up our July series on sponsorships, partnerships, and non-dues revenue with a candid conversation about the human side of corporate engagement.Host Meghan Henning sits down with Cindy Simpson, M.Ed., CAE, Corporate Relations Manager at the Urgent Care Association (UCA), who brings decades of experience across membership, meetings, and business development. With over 100 corporate partners in her portfolio, Cindy offers grounded, real-world

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00:25:15

High Touch, High Value: The Art of Modern Association...

The Association Insights Podcast ·

2025/07/23

In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a fresh perspective from the higher education space. Host Colleen Gallagher sits down with Leah Lang, Senior Director of Partnerships and Corporate Engagement at EDUCAUSE, to explore how the organization moved beyond transactional sponsorships and built a high-impact partnership model that aligns with their mission—and delivers real value to both members and

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00:39:28

Encore Episode: What’s Changed—and What’s...

The Association Insights Podcast ·

2025/07/16

In this special encore episode of The Association Insights Podcast, host Colleen Gallagher welcomes back David Whited, Principal of Design Research & Strategy at Highland, to walk us through fresh insights from the newly released 2025 Young Professional Membership Index (YPMI)—dropping the same day this episode airs.Earlier this year, David helped us kick off our Gen Z series with data-backed insights and practical frameworks for attracting and retaining younger members. That episode sparked

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00:26:02

Relationships, Revenue & Reimagining the Exhibit Hall

The Association Insights Podcast ·

2025/07/09

In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a behind-the-scenes look at how one major association is building long-term value through strategic partnerships and innovative fulfillment models.Host Meghan Henning sits down with John Buckley, Senior Director of Business Partnerships and Expo Operations at the Infectious Diseases Society of America (IDSA), to explore how IDWeek has evolved into a flagship

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00:30:21

Beyond the Logo: Rethinking Strategic Partnerships

The Association Insights Podcast ·

2025/07/02

In this episode of The Association Insights Podcast, we kick off our July series on sponsorships, partnerships, and non-dues revenue with a powerful conversation featuring Edessa Polzin, PCM, Director of Strategic Partnerships at the American Marketing Association (AMA).Host Meghan Henning sits down with Edessa to explore how AMA is transforming partnerships from transactional to transformational. With a background in B2B growth strategy and partner-led innovation, Edessa shares a bold,

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00:09:09

Rapid Fire: Association Advice Edition

The Association Insights Podcast ·

2025/06/25

In this short solo episode of The Association Insights Podcast, host Colleen Gallagher delivers a high-energy dose of practical advice for busy association leaders—one quick-hit insight at a time.With more than a dozen rapid-fire questions, Colleen tackles everything from member engagement and strategic planning to board dynamics, advocacy messaging, and internal communication. If you’ve ever wished for a pocket-sized playbook of smart, actionable association strategies—you’re in the right place.🎧

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00:22:51

Reading the Signs: Recession, Resilience & What’s...

The Association Insights Podcast ·

2025/06/18

In this encore episode of The Association Insights Podcast, host Colleen Gallagher welcomes back Dr. Bill Conerly, economist, Forbes contributor, and author of The Flexible Stance: Thriving in a Boom/Bust Economy. Almost two years to the day since his last appearance, Bill returns with a timely update on the economic landscape—and what it means for associations navigating uncertainty in 2025.With political changes underway, persistent inflation concerns, and tariff decisions looming large, Bill

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00:47:24

Truth, Trust & Telling the Story: A Masterclass in...

The Association Insights Podcast ·

2025/06/11

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Leonard Steinhorn, Professor of Communication and Affiliate Professor of History at American University, for a dynamic, deeply relevant conversation on how associations can lead with clarity, ethics, and impact in today’s fragmented media environment.A former broadcast commentator, prolific writer, and award-winning educator, Professor Steinhorn offers timeless principles and timely advice on what’s changed in

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00:07:23

Communicating What Matters: Strategic Communications...

The Association Insights Podcast ·

2025/06/04

In this solocast episode of The Association Insights Podcast, host Colleen Gallagher, CEO of OnWrd & UpWrd, dives into one of the most essential, and often most underleveraged, tools in any association’s toolbox: communication.From navigating complex topics to telling stories that resonate, Colleen shares how associations can move beyond the buzzwords and show up with clarity, courage, and strategy in their communications.🎧 If you’ve ever struggled to get the right message to the right

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00:35:27

Designing with Intention: Gen Z on Web Strategy,...

The Association Insights Podcast ·

2025/05/30

In this bonus episode of The Association Insights Podcast, we wrap up our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland.Host Keaveny Hewitt from OnWrd & UpWrd sits down with Alyssa Garcia, Web Project Manager, Master Juggler, and Cat Herder at Matrix Group International, whose journey from audio engineer to association tech partner is anything but traditional. Alyssa

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01:10:31

Shaping the Future: Gen Z on Communication, Community...

The Association Insights Podcast ·

2025/05/28

In this episode of The Association Insights Podcast, we continue our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland.Host Keaveny Hewitt from OnWrd & UpWrd welcomes two dynamic Gen Z/young Millennial leaders to the mic: Anastacia Barbosa-McBride, Content Marketing Manager at Bostrom, and Taylor Barnett, Events Coordinator at NIRSA. Together, they dive into what it

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00:54:03

From Legal Lens to Lasting Impact: A Gen Z...

The Association Insights Podcast ·

2025/05/21

In this episode of The Association Insights Podcast, we continue our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland.Host Keaveny Hewitt from OnWrd & UpWrd sits down with Rachel Grace Leman, Specialist, Program Development at the Association of Corporate Counsel. With honesty, energy, and thoughtfulness, Rachel shares how her Gen Z perspective is helping reshape the

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00:27:19

Purpose Over Paycheck: Workforce, Values, & Gen Z...

The Association Insights Podcast ·

2025/05/14

In this episode of The Association Insights Podcast, we continue our Gen Z Insights Series—spotlighting rising professionals shaping the future of associations from the inside out. This special series is made possible by our partners at Highland.Host Keaveny Hewitt from OnWrd & UpWrd sits down with Laiya Rollins, Manager of Membership & Workforce Initiatives at LeadingAge Virginia. Laiya shares her journey from temp to leader in aging services, offering candid insight into what makes Gen Z

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00:48:30

From Joining to Staying: Rethinking How Associations...

The Association Insights Podcast ·

2025/05/07

In this episode of The Association Insights Podcast, we kick off our May spotlight series on Gen Z and younger professionals in the association space—powered by our partners at Highland.Our guest is David Whited, Principal of Design Research & Strategy at Highland, an innovation consultancy helping mission-driven organizations uncover member needs and build digital solutions that meet them. David shares eye-opening insights from Highland’s Young Professional Membership Index (YPMI)—an annual

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00:53:38

Reimagining Knowledge Access: How AI is Transforming...

The Association Insights Podcast ·

2025/04/30

In this episode of The Association Insights Podcast, we sit down with Rob Barnes, CAE, AAiP, CEO and co-founder of Betty—a groundbreaking AI knowledge assistant built specifically for associations.With three decades of association leadership across three countries, Rob brings a global lens and deep passion for community innovation. He shares how Betty is helping associations safeguard institutional wisdom, deliver member value in real time, and unlock strategic insights through what he calls the

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00:59:00

The Future of Association Events: A Roundtable Replay

The Association Insights Podcast ·

2025/04/23

In this episode of The Association Insights Podcast, we’re bringing you a special replay of one of our most engaging LinkedIn Live panels: The Future of Association Events. Originally hosted by OnWrd & UpWrd CEO Colleen Gallagher, this roundtable brings together an all-star lineup of association leaders, event strategists, and production experts to explore the biggest shifts shaping events in 2025 and beyond.From immersive tech and content strategy to data-driven decision-making and reimagining

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141 results

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