PODCAST

Marketing Genius

Dick Wagner

Listen to Learn

business marketing

All Episodes

8:09

Turning Criticism into Opportunity 4-19

Marketing Genius ·

2025/06/04

Responding Professionally to Negative Reviews In Critical. In today's digital age, we know that online reviews hold significant power. A single negative review can influence potential customers and impact a business’s reputation. Even the most diligent businesses that consistently deliver excellent service are not immune to the occasional unfavorable comment. Whether the critique is valid or exaggerated, how a company responds can either restore confidence or cause further damage. Responding ...

en-us

7:05

Grabbing Attention in Seconds 4-18

Marketing Genius ·

2025/05/28

I’ll share with you some smart strategies for the Disaster Restoration Marketer In the fast-paced world of disaster restoration marketing, first impressions aren't just important, they're everything. With the average attention span dwindling to just a few seconds, in-person visits must be executed with precision, purpose, and personality. When you walk into a property management office, plumbing supply house, or insurance agency, you have about ten seconds to spark curiosity and less than fiv...

en-us

10:08

Your Inbox is Crying – Let’s Talk Subject Line...

Marketing Genius ·

2025/05/21

We’ve all been there—mindlessly scrolling through our inboxes, dodging work emails, newsletters we forgot we subscribed to, and that one chain email from Aunt Linda promising seven years of good luck if you forward it. But there, amid the madness, lies a unique kind of horror: bad subject lines. These digital misfires are the email equivalent of showing up to a first date wearing Crocs and a fedora—confusing, off-putting, and memorable for all the wrong reasons. Let’s look at some of t...

en-us

8:54

Building Trust in Business: Beyond Honesty 4-16

Marketing Genius ·

2025/05/19

While honesty is the baseline for ethical and trustworthy behavior, building trust extends far beyond simply telling the truth. In business, trust is the currency that fuels relationships, opens doors, and drives long-term success. Trust must be earned through consistent actions, clear communication, and a genuine commitment to adding value. Professionals aiming to grow their networks, client base, or influence, learning the deeper layers of trust-building is vital.

en-us

7:35

How Words Control Us 4-15

Marketing Genius ·

2025/05/07

Words are sneaky little things. You think you’re in charge of your own thoughts, strolling around confidently inside your brain like the boss of you. But then — BAM — someone casually drops a word like apple, and suddenly you’re picturing Granny Smiths, Honeycrisps, or maybe that one shriveled thing in the back of your fridge you’ve been avoiding since last October. Words tie directly into our emotions, whether we like it or not. They’re like emotional remote controls. Some people know ...

en-us

9:43

Selling Value Over Cost 4-14

Marketing Genius ·

2025/04/30

It’s being able to overcome cost issues with real value. In nearly every industry, there exists a company that charges more for its services than its competitors, yet it remains highly successful and profitable. This reality contradicts the common complaint from salespeople that they cannot compete with lower-priced businesses. The truth is that most people make purchasing decisions based on factors beyond price, such as quality, service, and their overall perception of the business. Salespeo...

en-us

10:10

14 Ways To Improve Your Visibility 4-11

Marketing Genius ·

2025/04/17

It’s about standing out in a crowded marketplace for your restoration company. In the highly competitive disaster restoration industry, being top-of-mind for potential customers and referral partners is essential. When disaster strikes, property owners and insurance professionals must immediately think of your company as the go-to solution. Achieving this level of visibility requires a multifaceted approach that incorporates marketing, community engagement, and industry networking. ...

en-us

10:16

Effective Marketing Efforts 4-13

Marketing Genius ·

2025/04/16

Marketing is the lifeblood of the restoration business. Competition is fierce, and client trust is vital. It’s crucial to confirm that every dollar spent on marketing translates into meaningful returns. When measuring whether marketing efforts have been constructively used to generate revenue, business owners and marketers should ask themselves key questions that help determine the success or failure of their strategies. Here are the questions you should be asking… 1. Did M...

en-us

12:57

Building Credibility In Route Marketing 4-12

Marketing Genius ·

2025/04/09

Establishing and maintaining credibility with potential referrers—such as plumbers, insurance agents, and carpet cleaners—is crucial in disaster restoration. One of the most effective ways to build this credibility is through meticulous tracking and documentation of interactions with these contacts. With the fast-paced nature of field or route marketing, where reps make frequent stops and engage in numerous conversations, maintaining organized records of these interactions is crucial. A...

en-us

9:07

Staying Competitive in the Marketplace 4-10

Marketing Genius ·

2025/03/26

As a route marketer, it’s crucial to be aware of what’s happening in your marketplace. One of the primary challenges is keeping up with competitors’ pricing, their offers, and even their strategies. Ignoring these dynamics can lead to missed opportunities or, worse, being left behind by more agile competitors. This podcast explores how route marketers (and their managers and owners) can stay aware of their competition, monitor competitor strategies, and effectively deal with these chall...

en-us

10:56

Reducing Ghosting in Marketing 4-9

Marketing Genius ·

2025/03/19

A strategic approach is usually required to minimize the wasted time and effort. Good communication is often the key to successful relationships, particularly in route marketing. One major challenge that has become common is the increasing prevalence of “ghosting,” where prospects, clients, or colleagues fail to respond to emails, calls, or scheduled appointments without explanation. Ghosting has infiltrated not only personal relationships but also professional environments, particularl...

en-us

9:06

Identifying Decision-Makers 4-8

Marketing Genius ·

2025/03/12

Finding the right decision-makers within companies - whether they are insurance agencies, plumbing companies, property management firms, or other potential referral sources - can be a challenging endeavor. In the restoration and disaster services industry, building strong relationships with key decision-makers is essential for securing consistent referrals and business opportunities.

en-us

8:56

Qualifying Disaster Restoration Prospects 4-7

Marketing Genius ·

2025/02/26

It’s about Separating Genuine Interest from Unresponsive Prospects In our disaster restoration industry, route marketers often encounter unresponsive or uninterested prospects. Identifying true interest early in the prospecting process is crucial. Time spent on unqualified leads is time lost pursuing high-value clients who genuinely want your assistance. By implementing structured qualification methods, marketers can enhance efficiency and improve conversion rates. In this podcast...

en-us

8:34

Overcome Prospect Hesitation and Maybes 4-6

Marketing Genius ·

2025/02/19

Do and say the things to help them move to yes or no. One of the biggest challenges route marketers face in the disaster restoration industry is getting a firm "yes" or "no" from potential referral sources. When dealing with prospects like plumbers, insurance agents, and carpet cleaners, marketers often encounter hesitancy, vague interest, or indefinite delays. Since a "maybe" has no tangible value, route marketers must employ strategic approaches to guide prospects toward a definitive ...

en-us

8:52

Bringing Real Value in Route Marketing 4-5

Marketing Genius ·

2025/02/12

In disaster restoration route marketing, (sometimes called FIELD marketing), success isn’t just about getting referrals, it’s about building long-term relationships with key referral partners. Plumbers, insurance agents, property managers, and carpet cleaners receive countless solicitations from restoration companies, all promising excellent service. So, how do you stand out?

en-us

8:35

Maintaining Consistent Contact 4-4

Marketing Genius ·

2025/01/29

In the disaster recovery industry, success usually hinges on the strength of your relationships with referral partners, clients, and prospects. Maintaining consistent contact with a large network of business partners — dozens or even hundreds—requires a strategic and very organized approach. Consistent, meaningful interactions are essential for keeping you and your business top-of-mind and nurturing long-term partnerships. In this podcast. I outline several practical and effective w...

en-us

9:43

The Power of Emotion 4-3

Marketing Genius ·

2025/01/23

I’m talking about Motivating clients to refer you as a route marketer. In the world of route marketing, (sometimes called field marketing) the role of a route marketer goes far beyond simply influencing and persuading potential clients. While persuasion is a crucial aspect of any marketing strategy, a route marketer's job transcends that. It's about tapping into the core of human psychology, understanding emotions, and using them as a powerful tool to motivate clients to act.Especia...

en-us

10:07

The Secret Sauce 4-2

Marketing Genius ·

2025/01/15

I’m talking about Spectacular Customer Service for Small Businesses and especially disaster recovery businesses.There’s an old saying that customer service is like a good joke — if you have to explain it, it’s probably not working. But for small businesses, spectacular customer service isn’t just a punchline; it’s the lifeblood of your operation. And guess what? You don’t need a corporate-sized budget or a 200-page handbook to make your customers feel like royalty. Here are some great bu...

en-us

8:42

Spectacular Customer Service 4-1

Marketing Genius ·

2025/01/09

For Small Companies – it’s about the Art of Doing the Little Things Spectacularly Ah, customer service—that mystical art of making people feel valued, appreciated, and maybe just a little bit more human after interacting with your business. Big companies often promise the moon but somehow only manage to deliver a handful of moon dust (or, let’s face it, a customer service bot named “Luna” that sends you in circles). This leaves a golden opportunity for small businesses to shine like the ...

en-us

9:00

Building Initial Trust With Prospects 3-77

Marketing Genius ·

2024/12/18

With new business contacts, building trust is a critical aspect of marketing and sales. Especially in fields like disaster restoration where relationships with plumbers, insurance agents, property managers, and even carpet cleaners can lead to valuable referrals. When approaching potential partners without an existing relationship, the challenge lies in overcoming skepticism and resistance while respecting their time and priorities. Establishing credibility and trust requires a thoughtfu...

en-us

91 results

Marketing Genius

All Episodes

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...