PODCAST

Marketing Genius

Dick Wagner

Listen to Learn

business marketing

All Episodes

7:47

The Perfect Route Marketing Pitch 4-39

Marketing Genius ·

2025/10/29

So here are some Great tips for route marketers Route marketing is like walking a tightrope: lean too far one way and you sound desperate; lean the other and you disappear into the wallpaper. The sweet spot is confidence without pushiness—showing up with value, not pressure. Here’s why Pushiness Fails

en-us

7:36

Leave Behind Marketing Materials 4-38

Marketing Genius ·

2025/10/22

What Marketing Materials Actually Get Read OK Let’s be honest: most marketing materials suffer the same fate as that stale donut someone left in the breakroom last Tuesday. They get ignored, pushed aside, or tossed in the trash faster than you can say “quarterly sales quota.” But here’s the thing—when you’re out on your route, pounding pavement, shaking hands, and flashing that million-dollar smile, the stuff you leave behind is your silent salesperson. The problem is most of those sile...

en-us

9:15

Measuring Your Route Marketing Effort 4-37

Marketing Genius ·

2025/10/15

Your ROI: What Metrics Actually Matter? Let’s be honest—most route marketers don’t really measure ROI. They measure donuts delivered and how many people smiled when they walked through the door. That might feel good, but it won’t keep the lights on. In disaster restoration, competition is fierce, and if you don’t know exactly what’s working, you’ll stay busy but broke. The good news? ROI doesn’t require spreadsheets worthy of Wall Street. It just means tracking the right things, consist...

en-us

9:22

Marketing Rep Mistakes 4-36

Marketing Genius ·

2025/10/08

Real-World Missteps with Solutions for New and Veteran Reps The road to becoming a million-dollar route marketer in disaster restoration is paved with good intentions, bad coffee, and more than a few face-palms. Whether you’re fresh out of training or a seasoned rep with a “war stories” collection longer than your prospect list, bloopers happen. The trick isn’t avoiding them completely; it’s learning to laugh, adjust, and pivot toward better outcomes. Here are some of those mistakes and...

en-us

8:47

Maintaining Urgency and Appreciation 4-35

Marketing Genius ·

2025/10/01

If you’re the Go-To Choice for Referrals and disaster leads from agents or plumbers, how do you keep them interested? In our disaster restoration industry, earning the position of “go-to” referral source is both a privilege and a risk. On one hand, it shows that your route marketing has worked—referral partners like plumbers, insurance agents, and property managers trust you above competitors. On the other hand, familiarity can sometimes lead to complacency, both from the referrer and f...

en-us

9:08

Storm Season Jekyll and Hyde Effect 4-34

Marketing Genius ·

2025/09/24

Reading the Room: Adjusting to Insurance Agents’ Changing Tempos Insurance agents are often key referral partners for restoration route marketers. When business is slow, many agents are relaxed, open to conversation, and genuinely appreciative of a friendly face stopping by. In those times, relationship-building can feel effortlessly, you’re swapping stories and enjoying an easy rhythm of trust. But restoration marketers make a costly mistake when they assume that same style works year-...

en-us

10:17

Navigating the Adjuster - Contractor Challenge 4-33

Marketing Genius ·

2025/09/17

In the Disaster Restoration industry, Balancing Relationships and Ethics is tricky! In the disaster restoration industry, establishing strong relationships with insurance adjusters is a key factor in growing a sustainable and reputable business. These relationships, however, exist within a complex ethical and legal framework, where the line between professional collaboration and inappropriate steering must be carefully maintained. Adjusters are obligated to remain impartial in th...

en-us

9:56

How To Recover From Over Saturation 4-32

Marketing Genius ·

2025/09/10

I’m talking about coming across like every marketing before you, and every one that comes in after you were there! The Challenge You walk into Miller Insurance Agency, and the receptionist says, "Oh, are you another restoration company? We already have relationships with four others. "The market can be, and often is, saturated. Yes, your competitors got there first, and everyone seems to have established relationships already. “WHAT TO DO…” The Me Too Trap The biggest mistake ...

en-us

10:17

The Psychology of the Cold Visit 4-31

Marketing Genius ·

2025/09/03

In our disaster restoration industry, drop-in visits (or cold visits) by route marketers are an essential component of generating referrals. However, done poorly, they can feel intrusive, rushed, or even salesy—turning off potential referral sources. The art of the drop-in lies in understanding human psychology and aligning your visit with the RIGHT timing, tact, and tone. The most successful route marketers don’t just show up—they show up with purpose, presence, and personality. Here’s how t...

en-us

10:15

Build Relationships Without Being Weird 4-30

Marketing Genius ·

2025/08/27

You can’t use "Trust Me, I’m a Route Marketer – not a salesman” … it won’t work. Let’s face it — being a route marketer in the disaster restoration industry isn’t exactly glamorous. You’re not showing up with puppies, pastries, or prize money. You’re walking in with talk about water damage, mold spores, smoke residue, and the occasional dead raccoon in the ductwork. It’s a tough sell. But here’s the truth: referrals don’t come from a company brochure. They come from relation...

en-us

6:47

The "Ghost Contact" Problem 4-29

Marketing Genius ·

2025/08/20

“It can cost you a lot of lost leads and jeopardize your career” Here’s your Challenge - think about this!!! You've spent months or years cultivating a relationship with Sarah, the office manager at ABC Plumbing. She knows your company, trusts your work, and has sent you dozens of referrals. Then suddenly, Sarah takes a job elsewhere, and you're back to square one with a new person who has never heard of you and may already have relationships with your competitors. So, Why Does Th...

en-us

6:56

The Referral Source Conflict 4-28

Marketing Genius ·

2025/08/13

This is when you were referred to the job, but not all the players are in agreement. Your first Challenge You get a call from Tony, a plumber you've worked with for years. There's a significant water damage job at a commercial property, and he wants to refer you. You arrive on-site only to discover that the property manager, Janet, has a preferred vendor list, and you're not on it. She's contractually obligated to use someone else, but Tony expects you to get this job because of your re...

en-us

6:56

The Importance of CRM Software Route Marketers 4-27

Marketing Genius ·

2025/08/06

Customer Relationship Management (CRM) software has become a crucial tool for businesses across various industries, particularly in restoration route marketing. A CRM system serves as a centralized platform that helps manage prospect and client interactions, track leads, monitor sales pipelines, and streamline communication. For route marketers, those that build relationships and get real project referrals, CRM software is not just beneficial; it is a no-brainer. It enhances productivity, inc...

en-us

8:52

How To Win Over The Gatekeeper 4-26

Marketing Genius ·

2025/07/30

Sometimes you can turn a “No” into a “Not Yet” If you’re in route marketing, you’ve met the gatekeeper. You know the one — eyes narrowed, voice clipped, arms crossed in defiance of anything that even smells like a sales pitch. They’re the front desk sentinel, the scheduling czar, the one who “protects” the decision-maker like a Secret Service agent. And if you're doing your job right, you’ll meet them a lot. It can be discouraging.

en-us

6:33

A Route Marketer’s Dilemma 4-25

Marketing Genius ·

2025/07/23

Are you going to have a Quick Hit or a Slow Burn: I’ll be honest: when I first started in route marketing, I thought every visit needed to result in a win. I was like a squirrel on espresso—darting from office to office, hoping each stop would be the one. I was a slow learner, but I finally saw the light. You want the big referral, the emergency call, the magical moment where someone says, “Thank goodness you stopped by—we have a job for you right now!” Reality Check: ...

en-us

7:38

The Best Way To Do Route Marketing 4-24

Marketing Genius ·

2025/07/16

The Gold Standard of Outreach in Route Marketing: Face-to-Face and…….. Something Else Relationships are absolutely critical, and charm is just extra currency. How you approach your prospects with the right strategies can make or break your month or year or YOUR JOB.. It’s no secret that we are in a new business climate in this decade. While face-to-face interaction is often considered the gold standard (and for good reason), there are a couple of other contenders in the outreach O...

en-us

8:31

Personalizing Your Newsletter 4-23

Marketing Genius ·

2025/07/09

And want you to do it without the headache of multiple versions to different groups or segments of your client and prospect list. Yes, In today’s digital world, personalization is important to keeping your audience engaged. You may already send out a monthly newsletter, but making it feel more personal will increase open rates, boost client trust, and drive more business. However, creating separate newsletters for different client groups can be time-consuming and overwhelming. The good ...

en-us

9:03

Overcoming Competition In Route Marketing 4-22

Marketing Genius ·

2025/07/02

Route marketing, when there is a disciplined and consistent approach to building relationships with referral sources, is not just beneficial but an absolute necessity in the brutally competitive disaster restoration industry. Overcoming strong competition, particularly when marketers are up against established players already calling on plumbers, property managers, insurance agents, and carpet cleaners, requires a strategic and persistent approach. The key lies in differentiation, bringing re...

en-us

7:46

Cold Visit Warm Heart 4-21

Marketing Genius ·

2025/06/25

This podcast is about How Route Marketers Can Charm Even the Frostiest Prospects Let’s face it—being a route marketer is a bit like being a door-to-door friendship salesman. You show up uninvited, in a branded polo, holding a folder full of optimism, and your grand prize is… someone pretending they’re not in. Still, 75% of the time, that’s the job. Cold visits. No appointment. No warm welcome. Just you, your wits, and a front desk person with the gatekeeping skills of a medieval castle ...

en-us

9:11

Brand Awareness In Competitive Markets 4-20

Marketing Genius ·

2025/06/11

How to Build Brand Awareness (Without Losing Your Mind in the Process) In today’s rapidly changing business environment, the success of most ventures hinges largely on their ability to establish a recognizable and respected brand. Without visibility, even the most original services can go unnoticed. To rise above the noise, businesses must use a multi-faceted strategy that combines traditional marketing wisdom with cutting-edge digital tactics.

en-us

91 results

Marketing Genius

All Episodes

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...