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PODCAST

Crickets to Cha-Chings

Gold City Ventures

Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.

business marketing

All Episodes

07:26

188. Surprising Dog Products that are a Goldmine on Etsy

Crickets to Cha-Chings ·

2024/10/07

This episode dives deep into the lucrative potential of dog-related products on Etsy, highlighting highly searched but often overlooked niches. From practical items like dog stairs and ramps to personalized gifts and themed merchandise, the dog-centric market on Etsy is booming. Key Points: High-Demand Dog Products: Dog stairs, ramps, food scoops, crates, bowls, ornaments, apparel, and more. Personalized Products: Customize items with dog names, pictures, and breed-specific designs for increased

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47:33

187. Is eRank Accurate? Where is the Data From?

Crickets to Cha-Chings ·

2024/09/30

Julie interviews eRank Founder, Anthony Wolf, to find out if eRank accurate and where is the data from? See below for an eRank free trial link. They discuss eRank's features, data sources, and how it aids Etsy sellers in optimizing their listings. They delve into buyer insights from an annual survey, emphasizing the importance of quality images, effective communication, and shipping strategies. Resources: If you want to try a premium eRank plan for 7 days sign up using the Gold City Ventures link

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05:25

186. Smart Teacher Product Ideas for More Etsy Sales

Crickets to Cha-Chings ·

2024/09/26

Teachers can sell products on Etsy like t-shirts, printables, and classroom decor. This episode explores what is bestselling in the teacher niche. Key Takeaways: Niche Down: Targeting specific teacher subniches like math teachers or third grade teachers can increase visibility. Bulk Sales: Offering teacher gifts in bulk can appeal to schools and individual teachers. Personalized Products: Customizing items with teacher names or grade levels can make them more appealing. Teacher-Related Accessories:

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03:29

185. Nurse Niche Bestselling Etsy Digital Product Ideas

Crickets to Cha-Chings ·

2024/09/23

Nurse Niche Etsy Opportunities Lucrative Niche: The nurse niche is highly profitable on Etsy, with some shops having hundreds of thousands of sales. Popular Products: Nursing school notes, study guides, t-shirts, sweatshirts, badge reels, ornaments, and gifts are in demand. Niche Down: Targeting specific subniches like oncology or NICU nurses can increase search visibility and sales. Customization: Holiday-themed and personalized products can stand out in a competitive market. Repurposing:

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08:27

184. Market to Coffee Lovers With These 10 Ideas

Crickets to Cha-Chings ·

2024/09/11

Julie covers ideas for Etsy sellers in the coffee lover gifts niche. She discusses various trends and opportunities within this niche, such as combining food and non-food items, emotional support items, teacher gifts, Christmas tree decor, and mug wraps. The host also highlights the popularity of iced coffee candles and suggests that sellers in the homemade soy candle industry could tap into this trend. The conversation concludes with the importance of social media presence and the potential for

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12:31

183. Unique Gift Basket Ideas That Can Increase Your...

Crickets to Cha-Chings ·

2024/09/04

Julie Berninger discusses unique gift basket ideas for Etsy sellers. She explains Etsy's new creativity standards for gift baskets and provides examples of traditional gift baskets for women and men. Julie then explores creatively assembled gift baskets that meet Etsy's standards, such as seasonal gift baskets, goth gift baskets, and gift baskets for teenagers and tweens. She also suggests ideas like book blind date gift sets, flower girl gift groups, DIY slime kits, and Play-Doh sensory kits. Julie

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41:50

182. How Emily Earned 6-Figures from her POD &...

Crickets to Cha-Chings ·

2024/08/26

Emily, a successful 6-figure Etsy seller, shares her journey of starting and growing her print on demand and digital product shops. She emphasizes the importance of research and finding niche markets to target. Emily also discusses her graphic design skills and the importance of practice and simplicity in creating professional-looking designs. She shares her productivity strategies, including using templates and setting goals, and how she balances creation and consumption of content. Contact Emily:

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27:49

181. Coaching Call at 300 Sales - Bundles, Flagship...

Crickets to Cha-Chings ·

2024/08/19

In this episode, Julie interviews Meagan, an Etsy seller in the faith and family LDS niche who wants to expand her business beyond Etsy. Megan shares her journey of starting on Etsy and growing her shop to 300 sales. Julie suggests participating in a bundle and creating an email sales sequence to promote the flagship product. They also touch on the topic of social media and the potential benefits of creating videos. Takeaways Having a flagship product to sell can help drive sales and

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45:15

180. Coaching Call: A Membership for Catholic Moms

Crickets to Cha-Chings ·

2024/08/15

Mary, an Etsy seller in the Catholic niche, discusses her journey of selling machine embroidery products and transitioning to selling printables. She shares her desire to move off Etsy and reach her Catholic clientele. The conversation explores the idea of Mary becoming a Catholic influencer and the challenges she faces in feeling like a thought leader. They discuss the potential of creating lifestyle content, such as home decorating and holiday activities, to attract and engage her audience. The

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40:41

179. How to Find Your Target Buyer on Etsy: Coaching...

Crickets to Cha-Chings ·

2024/08/13

Lisa, a seller in the Gold City Ventures community, shares her journey of starting an Etsy shop to help with daycare costs and her transition to digital products. She discusses her goals of growing her shop and making it a bigger business. The conversation explores the idea of finding a flagship product, with a focus on handprint art and trivia games. Lisa also talks about her experience with social media, specifically Pinterest, and her plans for building an email list and engaging with customers

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09:59

178. Halloween Etsy Product Ideas with LOW Competition

Crickets to Cha-Chings ·

2024/08/09

Halloween is approaching and it's a great time to discuss how to appeal to Halloween shoppers. Julie Berninger shares ideas for Halloween products with good search volume and low competition on Etsy sourced from eRank. The main themes include vintage and retro aesthetics, girlie Halloween, dog breeds, specific Halloween terms like 'momster', accessories like headbands and socks, home decor items like pillows and doormats, boo baskets, dioramas, Halloween slime, digital products like trivia and

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52:06

177. Coaching Call: A New Planner Business for Busy...

Crickets to Cha-Chings ·

2024/08/07

Julie talks with Etsy digital products seller, Stephanie, about her plans to create a larger digital products business for busy moms. Her niche is women pursuing businesses. Takeaways Starting an Etsy shop can be a great entry point into the online business world. It's important to be flexible and willing to pivot your business direction based on what sells and what your target audience wants. Understanding your target demographic and their needs is crucial for building a successful business.

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37:54

176. The Power of UGC Photography in Marketing with...

Crickets to Cha-Chings ·

2024/07/31

In this episode of Crickets to Cha-Chings, Julie Berninger interviews Lauren Hooper, an artist and entrepreneur, about her expertise in user-generated content (UGC) photography. Lauren provides tips for creating UGC, including the importance of background, lighting, and showcasing the product in real-life scenarios. She also discusses the impact of UGC on Etsy sales and the value of testing different types of content to see what converts best. Contact Lauren: https://lauren-likes.com/ Gold City

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41:18

175. Gnomes for Every Occasion! Top Trends with Craft...

Crickets to Cha-Chings ·

2024/07/08

Sarah Edwards, a Cricut crafting expert, discusses the crafting community and the popularity of digital files and finished crafts. We cover: Cricut machine, digital files, finished crafts, SVG files, trends in crafting, selling crafts, crafting, digital files, pricing, layered paper crafts, SVG, sublimation, AI, sublimation printer, Facebook groups, floral craft countdown Takeaways The crafting community has grown, especially since the pandemic, with a predominantly female audience.

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49:02

174. The Get Legit Toolkit and Bookkeeping 101 with...

Crickets to Cha-Chings ·

2024/07/01

Julie Berninger and Janet LeBlanc of Paper and Spark discuss the steps to take when starting an Etsy shop from a CPA's perspective. They cover topics such as understanding the difference between a business and a hobby, obtaining a DBA permit, opening a business bank account, and the importance of bookkeeping. They also touch on the issue of Etsy shop suspensions and the need for proper tax ID information. The conversation emphasizes the importance of treating an Etsy shop as a business and making

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59:47

173. Your Trademark and Copyright Questions Answered...

Crickets to Cha-Chings ·

2024/06/20

Laura Winston, Principal and Chair of the Intellectual Property Practice Group at Offit Kurman, answers your questions on common trademark and copyright issues Etsy sellers face. Note: This is not legal advice. Please review your own situation with professionals. Questions covered: How do I search on the USPTO web site and understand the results? Is the word FRIENDSGIVING trademarked? Can I use a song title on a t shirt or baby shower bundle of products? What about song lyrics? How about an

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13:38

172. Etsy Marketplace Insights 2024 Spring and Summer...

Crickets to Cha-Chings ·

2024/05/06

Etsy put out a spring/summer trend report and Julie reviews it in this episode of the Crickets to Cha-Chings podcast. Here are some snippets of trending keyword searches according to Etsy in case you don't have time to read the report: +266% YoY increase in searches on Etsy for divorce gifts or items +351% YoY increase in searches on Etsy for cozy home items +465% YoY increase in searches on Etsy for host or hostess gifts +2,159% YoY increase in searches on Etsy for lawn games +105% YoY increase

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41:47

171. Start a Niche Subscription Business for...

Crickets to Cha-Chings ·

2024/04/29

In this live episode of the Crickets to Cha-Chings podcast, Julie Berninger and Sasha Hutchison discuss strategies for growing an Etsy business off of the platform. They provide guidance to Naomi, an Etsy seller selling printables, on how to expand her business and reach a wider audience. The conversation covers topics such as building an email list, repurposing content for social media, and creating YouTube videos. They emphasize the importance of niching down and finding the right platforms to

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01:00:09

170. 4 Business Ideas: 60min Live Q&A with Julie

Crickets to Cha-Chings ·

2024/04/25

If you missed our Live Q&A, here is the replay on YouTube. Julie broke down 4 business ideas and how they would work off Etsy 1) subscription book box, 2) beauty professional templates 3) seasonal printables for kids monthly subscription and 4) a blog for dog lovers. She also screenshared what Beyond looks like and the prizes you get with purchase. Special pricing ends April 30th at 11:59PM ET. Resources: https://goldcityventures.com/beyond/

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59:19

169. When Your Competitor is a Bigger Brand .. Do This!

Crickets to Cha-Chings ·

2024/04/15

In this episode, Julie and Sasha of Gold City Ventures and Kennedy of Our Friendly World discuss growing a business off of Etsy. They talk about competitor analysis and the importance of understanding your customers and competitors. They specifically discuss what to do when your competitor is a bigger brand than you and was on Shark Tank! They also discuss the potential for collaborations and sponsorships, as well as the role of video content in driving traffic and engagement. The

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209 results

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