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PODCAST

Associations Thrive

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits

business non-profit

All Episodes

31:08

142. Tori Miller Liu, President & CEO of AIIM, on...

Associations Thrive ·

2025/06/05

What does responsible AI look like when managing vast amounts of unstructured data? How can associations remain relevant as AI reshapes content discovery and member expectations?In this episode of Associations Thrive, host Joanna Pineda welcomes back Tori Miller-Liu, President and CEO of the Association for Intelligent Information Management (AIIM). Tori discusses:How AIIM supports practitioners managing unstructured and semi-structured data like emails, contracts, and social posts, particularly in

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35:02

141. Edgar Palacios, Founder & CEO of LEC, on Latino...

Associations Thrive ·

2025/05/29

What happens to students when they don’t see themselves reflected in the teachers and administrators around them? How can associations foster belonging for members who often feel like the “only one” in their professional environment?In this episode of Associations Thrive, host Joanna Pineda interviews Edgar Palacios, Founder and CEO of the Latinx Education Collaborative (LEC). Edgar discusses:The founding vision of LEC: to dramatically increase Latino educator representation to better serve Latino

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28:25

140. Linda Akutagawa, President & CEO of LEAP, on...

Associations Thrive ·

2025/05/22

What if your leadership style is deeply influenced by your cultural values, but you've never been taught to recognize it? How can an organization unlock hidden leadership potential across an entire community?In this episode of Associations Thrive, host Joanna Pineda interviews Linda Akutagawa, President and CEO of Leadership Education for Asian Pacifics (LEAP). Linda discusses:How LEAP was founded over 40 years ago to grow and develop leadership among the Asian and Pacific Islander (API)

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34:31

139. Preet Bassi, CEO of CPSE, on Fire Department...

Associations Thrive ·

2025/05/15

Are our communities really prepared for modern public safety threats? And what role do accreditation and credentialing play in building resilient fire departments?In this episode of Associations Thrive, host Joanna Pineda interviews Preet Bassi, CEO of the Center for Public Safety Excellence (CPSE). Preet discusses:The reasons fire departments pursue accreditation: to showcase excellence, correct operational failures, or continuously improve.Why CPSE’s model works best for medium to large fire

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31:34

138. Chris Mohr, President of SIIA, on Data...

Associations Thrive ·

2025/05/08

What happens when your members are some of the world’s most powerful data-driven companies, and they rely on you to protect their interests, guide policy, and create best practices across vastly different industries? How do you unite and serve these members while remaining agile in a fast-changing digital landscape?In this episode of Associations Thrive, host Joanna Pineda interviews Chris Mohr, President of the Software and Information Industry Association (SIIA). Chris discusses:How SIIA

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57:59

137. Special Episode with Lindsay Currie, Adam Levy,...

Associations Thrive ·

2025/05/01

Are associations doing enough to take care of their chief staff executives? What happens to an organization when its leader is burned out?In this special episode of Associations Thrive, host Joanna Pineda sat down with Lindsay Currie, Adam Levy, and Tara Puckey, the association leaders behind the Sustaining Mental and Physical Health as a Chief Staff Exec survey. They discuss:Why they created a mental and physical health survey for association chief staff executives (CSEs).The stark gap between

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34:38

136. Drew Holmgreen, President & CEO of PPAI, on...

Associations Thrive ·

2025/04/24

How can a simple giveaway at a trade show create lasting emotional impact and brand loyalty? In an age where digital impressions dominate, can a physical product still create a meaningful connection? In such an environment, how can associations help members understand and elevate the true power and value of their work?In this episode of Associations Thrive, host Joanna Pineda interviews Drew Holmgreen, President and CEO of Promotional Products Association International (PPAI). Drew discusses:The

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31:19

135. Debra Wilson, President of NAIS, on Reinventing...

Associations Thrive ·

2025/04/17

How do you create gathering spaces that feel welcoming, engaging, and deeply aligned with your organization’s mission? In a time of rapid change, how can associations foster innovation and maintain their relevance for diverse and evolving member needs? And how do you rebrand a brand that is steeped in history and tradition?In this episode of Associations Thrive, host Joanna Pineda interviews Debra Wilson, President of the National Association of Independent Schools (NAIS). Debra discusses:The

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31:38

134. Jena Stack, ED of SIO, on Interventional...

Associations Thrive ·

2025/04/10

What if a medical specialty society could drive groundbreaking research, fuel a global movement, and train the next generation of clinical investigators—all while tripling its membership in just five years? In a world of rapidly evolving cancer care, how can associations champion new modalities and build a community around transformative treatment approaches?In this episode of Associations Thrive, host Joanna Pineda interviews Jena Stack, Executive Director of the Society of Interventional Oncology

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36:46

133. Trevor Mitchell, President & CEO of IAVM, on...

Associations Thrive ·

2025/04/03

What does the future of live event venues look like in an era of rapid change and evolving audience expectations? How can associations help their members navigate a shifting events landscape?In this episode of Associations Thrive, host Joanna Pineda interviews Trevor Mitchell, President and CEO of the International Association of Venue Managers (IAVM). Trevor discusses:How IAVM represents over 8,000 professionals worldwide who manage venues such as arenas, stadiums, performing arts centers,

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40:27

132. Amy Lestition Burke, CEO of SWANA, on...

Associations Thrive ·

2025/03/27

What happens to your trash and recycling after it leaves the curb? How can associations rebuild trust with members, sponsors, and stakeholders? And what does it take to launch a brand-new conference?In this episode of Associations Thrive, host Joanna Pineda interviews Amy Lestition Burke, CEO of the Solid Waste Association of North America (SWANA). Amy discusses:SWANA’s mission to advance from waste management to resource management and how the organization represents municipalities, private

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23:57

131. Julia Herz, ED of AHA, on Homebrewing and...

Associations Thrive ·

2025/03/20

What does it take to become a homebrewer? Is it complicated, expensive, or time-consuming? How can an association thrive by making a bold move towards independence?In this episode of Associations Thrive, host Joanna Pineda interviews Julia Herz, Executive Director of the American Homebrewers Association (AHA). Julia discusses:How the American Homebrewers Association has been representing homebrewers since 1978 and played a crucial role in birthing the craft beer movement.The association’s membership

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31:46

130. Jennifer Briggs, EVP & CEO of TxA, on Change...

Associations Thrive ·

2025/03/13

What does it take to lead an association that represents thousands of architects in one of the largest economies in the world? How do you balance tradition with innovation in an industry that values tradition and longstanding practices?In this episode of Associations Thrive, host Joanna Pineda interviews Jennifer Briggs, EVP & CEO, of the Texas Society of Architects (TxA). Jennifer discusses:How TxA represents 8,000 architects across Texas, making it the third-largest component of the American

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42:37

129. Rob Abbott, CEO of ISPOR, on Expanding...

Associations Thrive ·

2025/03/06

How do we ensure that healthcare is accessible, effective, efficient, and affordable for all? How can a professional society shape global health policy while advancing scientific research?In this episode of Associations Thrive, host Joanna Pineda interviews Rob Abbott, CEO of ISPOR. Rob discusses:ISPOR’s role as the professional society for Health Economics and Outcomes Research (HEOR), with a global reach spanning over 100 countries and 20,000 members.How ISPOR is a multi-stakeholder society that

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29:46

128. Joy Banks, ED of CoSA, on State Archives,...

Associations Thrive ·

2025/02/27

What role do state archives play in preserving history, ensuring government accountability, and providing vital records for the public? How can an association shift from an exclusive membership model to an inclusive, trade-based organization?In this episode of Associations Thrive, host Joanna Pineda interviews Joy Banks, Executive Director of the Council of State Archivists (CoSA). Joy discusses:What CoSA is and how it supports state and territorial government archives across the country.The role of

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22:54

127. Eloisa Perard, President & CEO of Gracelight...

Associations Thrive ·

2025/02/20

How does a community health center support its patients beyond medical care? In times of crisis, communities rely on trusted institutions to provide essential services. But how can an association or nonprofit ensure they are prepared to meet the vast and varied needs of their members?In this episode of Associations Thrive, host Joanna Pineda interviews Eloisa Perard, President and CEO of Gracelight Community Health. Eloisa discusses:How Gracelight is a federally qualified community health center

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26:14

126. Debbie Witchey, President and CEO of ABHW, on...

Associations Thrive ·

2025/02/13

How can we ensure that behavioral health is fully integrated into overall healthcare? How can associations lead the way in advocating for better mental health and substance use disorder policies?In this episode of Associations Thrive, host Joanna Pineda interviews Debbie Witchey, CEO of the Association for Behavioral Health and Wellness (ABHW). Debbie discusses:How ABHW represents health plans that provide behavioral health and substance use disorder benefits to over 200 million Americans.The

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31:09

125. Larry Graham, Former President, National...

Associations Thrive ·

2025/02/06

How does an industry association create a tradeshow that transforms the industry? What does it take to balance the needs of large corporations and small family businesses within the same membership?In this episode of Associations Thrive, host Joanna Pineda interviews Larry Graham, former president of the National Confectioners Association (NCA). Larry discusses:How NCA represents about 500 candy companies, as well as brokers, machinery companies, and ingredient suppliers.The association’s history,

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36:53

124. Sven Bossu, CEO of AIPC, on The Future of Global...

Associations Thrive ·

2025/01/23

International conferences are back and they’re bigger and better than ever! What do conferences and tradeshows of the future look like?In this episode of Associations Thrive, host Joanna Pineda interviews Sven Bossu, CEO, of the International Association of Convention Centres (AIPC). Sven discusses:How AIPC represents 200 convention centers across 60 countries.AIPC’s membership growth in Africa, India, and Southeast Asia, which is driven by economic expansion and changing market dynamics.Sven’s

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33:28

123. Catherine De Orio, ED of the Foundation for...

Associations Thrive ·

2025/01/16

The food service industry offers unparalleled opportunities for people looking for a creative, hands on career that doesn’t necessarily require a college degree. Learn how one nonprofit is promoting careers in food service through vocational training AND helping to address workforce shortages in the field.In this episode of Associations Thrive, host Joanna Pineda interviews Catherine De Orio, Executive Director of the Foundation for Culinary Arts (F4CA). Catherine discusses:Her journey,

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162 results

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