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PODCAST

The P2P Soapbox

As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it"s the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees. Welcome to The P2P box, a brand new podcast that amplifies the voices of our peer-to-peer

business non-profit

All Episodes

32:36

Curating Space For Emotional Healing At P2P Events...

The P2P Soapbox ·

2024/09/10

Champions of the peer-to-peer industry understand that P2P events go far beyond just fundraising, raising awareness or building community. For those directly affected by our causes, these events can provide a powerful outlet for emotional healing—a meaningful way to take action, mourn, celebrate and feel less isolated in their struggles.However, this critical component can often be overshadowed by broader fundraising and marketing strategies. In our efforts to design events that attract the

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36:34

Expanding Your Peer-to-Peer Fundraising Portfolio...

The P2P Soapbox ·

2024/08/27

Expanding your peer-to-peer (P2P) portfolio is vital for long-term growth and sustainability. By diversifying P2P revenue streams, you can not only raise more funds but also attract new supporters, foster a more inclusive community, and reduce financial risk.The challenge often lies in determining the right timing and approach for expansion. Is your organization seeking to engage a specific audience? Are you planning to scale an existing program into new communities or introduce an entirely

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34:40

Tapping Into The World of Gamers, Streamers &...

The P2P Soapbox ·

2024/08/13

It's no exaggeration to say that livestreaming and influencer marketing have revolutionized both the entertainment industry and consumer behavior. With the advent of new technologies and the rise of content creators, many nonprofits are grappling with how to integrate these innovations into their fundraising efforts.While content creators present an exciting opportunity to reach new audiences for P2P fundraising, a closer look reveals that the fundamentals remain familiar. Streaming

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48:00

Partnering With Fundraisers Who Go Above & Beyond...

The P2P Soapbox ·

2024/07/31

As peer-to-peer leaders, we dedicate considerable effort to planning events, building resources, and crafting communications—all aimed at inspiring our constituents to fundraise. Our systems are designed to facilitate mass participation.But what happens when an individual reaches out with their own ambitious fundraising goals, seeking to go above and beyond for your cause? If we handle these “lightning in a bottle” moments with care, they can offer profound opportunities for stewardship,

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29:18

Empowering Today's Volunteer Leaders with American...

The P2P Soapbox ·

2024/05/21

Long before nonprofit organizations had local offices and national program leads, peer-to-peer fundraising thrived through the dedication of volunteer leaders passionate about raising money for causes they loved. While volunteer management remains a critical strategy for the success of our events, it is often an elusive task for many organizations.Identifying the right people, placing them in suitable roles, empowering them to make decision and holding them accountable can be challenging -

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41:57

Understanding The Lifetime Value Of Your P2P...

The P2P Soapbox ·

2024/05/07

Those of us deeply entrenched in the world of peer-to-peer fundraising have long recognized that one of the greatest strengths of our events and campaigns lies within the sense of community and shared experiences we create for our supporters. However, in an increasingly data-driven environment, quantifying the return on investment (ROI) for cultivating these relationships and creating impactful mission moments can be challenging. By examining the impact of P2P participation on a donor's

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27:02

Reconnecting Your P2P Strategies To Your “Why” With...

The P2P Soapbox ·

2024/04/23

Being a leader in the peer-to-peer world can feel like a whirlwind of demands. Stay relevant. Innovate. Stick to the fundamentals. Explore new revenue streams. Prioritize effectively. Cultivate meaningful relationships. It’s a lot to juggle and can leave even the most seasoned leader feeling a bit dizzy.In the midst of this whirlwind, it’s crucial not to lose sight of our "why" - the reason we embarked on a career in the nonprofit sector in the first place and also why we joined our

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38:50

Centering Your Fundraisers’ Needs In Your P2P...

The P2P Soapbox ·

2024/04/09

In the world of peer-to-peer fundraising, endurance events present a distinct set of challenges and opportunities. These events typically entail a much longer engagement window, offering both the chance to cultivate enduring relationships with participants and the hurdle of sustaining their involvement over an extended period of time.For many participants, the commitment required—both physically and in fundraising—can be daunting, especially for first-timers. As nonprofits, it's easy to

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39:05

Igniting A Mission-Driven Peer-to-Peer Community With...

The P2P Soapbox ·

2024/03/26

It seems obvious that peer-to-peer fundraising events would be designed with the organization's missions in mind. However, amidst the critical logistics decisions, competing messaging priorities and the influence of multiple stakeholders, prioritizing a mission-centric approach can inadvertently take a back seat.In this episode, Cure SMA’s Jesse Aynes & Kyle Houlihan join P2PPF’s Marcie Maxwell for a conversation on the importance of leading with a mission-first strategy. Kyle &

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36:54

Accelerating P2P Growth With Data-Driven Strategies...

The P2P Soapbox ·

2024/03/12

At its core, peer-to-peer fundraising is built on relationship-building and community - it’s all about the people. And at the same time, the most successful fundraising campaigns are equally driven by the numbers.With hundreds of events, thousands of participants and an extensive supporter base, even minor adjustments can have an exponential impact, meaning it is critical to understand your key performance indicators and build intentional strategies to both maintain and grow each one.In the

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9:31

Recapping The 2023 P2P Top 30, Benchmarks & Trends

The P2P Soapbox ·

2024/02/27

At the 2024 Peer-to-Peer Professional Forum conference in Philadephia, we unveiled the P2P Fundraising Top 30 programs for both the U.S. and Canada. This study compiled data from 134 programs, making it the largest P2P study ever. In this special solo episode, P2PPF’s Marcie Maxwell digs into the newly unveiled 2023 Top 30, highlighting top success stories, key benchmarks, and trends to watch for 2024.Mentioned LinksU.S. P2P Top 30 StudyCanadian P2P Top 30 StudyStay Connected on

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33:06

Creating A New Blueprint For DIY Fundraising with...

The P2P Soapbox ·

2024/02/13

In the realm of peer-to-peer fundraising, DIY campaigns often receive less attention and investment compared to more traditional programs. The term "Do It Yourself" fundraising may suggest a hands-off approach to organizers.However, this misconception overlooks a significant opportunity. Frequently, individuals who initiate their own fundraising events exhibit even greater passion and personal investment in our cause compared to participants in traditional walks, runs, and rides.The most

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39:38

Unlocking Growth Through A Strong Partnership With...

The P2P Soapbox ·

2024/01/30

One of the most common refrains that echoes through the world of peer-to-peer fundraising is that our friends in Marketing just don’t understand the world of Development. (And it’s pretty easy to assume that the sentiment cuts both ways.)However, with the evolving landscape of revenue goals, shifting supporter expectations and advancements in technology, this challenge presents a huge opportunity. Just imagine how P2P programs can grow if we could truly seamlessly blend the great expertise

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37:56

Raising The Bar For Your Peer-to-Peer Fundraisers...

The P2P Soapbox ·

2024/01/16

As professional fundraisers, we often find ourselves playing the role of the “proud beggar”, grateful for every donation we receive, no matter the size. While that is a worthy and admirable approach, it can do a disservice to our participants and to the missions we champion.Our peer-to-peer participants aren’t just signing up to walk or ride or run - they are signing up to raise funds in support of a cause close to their hearts. Our responsibility is to understand their goals, empower them

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32:58

Harnessing The Power Of Community Ambassadors with...

The P2P Soapbox ·

2023/11/07

Seasoned P2P fundraisers, especially those working in the world of in-person events, recognize the tremendous significance of a highly engaged and goal-oriented volunteer committee. These dedicated individuals play a pivotal role in recruiting our teams, fostering connections with sponsors, and assisting in the seamless execution of event day logistics.However, when it comes to digital-first P2P fundraising campaigns, the idea of empowering volunteer leadership is often overlooked. Many

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40:47

Building Deep Relationships With Fundraisers with...

The P2P Soapbox ·

2023/10/24

Do you ever find that your relationships with your peer-to-peer fundraisers seem to be a one-way street? As dedicated P2P professionals, we invest substantial effort in crafting the perfect email messages, texts, and social media posts to motivate our fundraisers to take action. But how often do we take the time to truly understand why they are passionate about fundraising in the first place?In a world where answering calls from unknown numbers is increasingly unlikely, it's essential that

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42:07

Leveraging Your Unique Personal Experience In...

The P2P Soapbox ·

2023/10/10

It can often feel like all peer-to-peer fundraising professionals are cut from the same cloth—hardworking, goal-oriented, outgoing and passionate about making a positive impact on the world. However, the truth is that our industry boasts a diverse array of individuals with distinct backgrounds, strengths and connections to our missions.P2P fundraising undeniably thrives on community. The most successful programs in this field prioritize relationship-building and meaningful connections,

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40:38

Bringing JEDI Principles To Life In Peer-to-Peer...

The P2P Soapbox ·

2023/09/26

In 2023, leading nonprofit organizations are undertaking the essential and challenging task of scrutinizing their operational strategies through the Justice, Equity, Diversity, and Inclusion (JEDI) lens. Big questions remain, particularly regarding racial equity and its intersection with the missions we champion, the positions we advocate, the donors we prioritize, and even the composition of our workforce.And our small world of peer-to-peer fundraising is no different. Our peer-to-peer

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40:54

Uniting Corporate Social Impact & Peer-to-Peer...

The P2P Soapbox ·

2023/09/12

At many nonprofit organizations, peer-to-peer fundraising programs and corporate partnerships live on separate teams with different goals and often competing priorities. However, there is a clear connection between the two. Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, it can also be a great way to deepen relationships with existing corporate partners through employee engagement. In the same vein, adding a cause marketing campaign can

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31:18

Understanding & Learning From Your P2P Customers with...

The P2P Soapbox ·

2023/08/29

In recent years, customer expectations have rapidly evolved. We've shifted from traditional grocery shopping to curbside pick-up, in-person doctor's visits to telehealth appointments, and gym memberships to home fitness setups. What we wanted as customers just a few years ago is not what we want now.The same can be said for our P2P participants - our “customers.” What they needed and expected from our P2P programs isn’t the same anymore. So where do we go from here?The first and most

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47 results

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