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PODCAST

The P2P Soapbox

As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it"s the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees. Welcome to The P2P box, a brand new podcast that amplifies the voices of our peer-to-peer

business non-profit

All Episodes

41:43

Rethinking Your Approach To Capacity Building with...

The P2P Soapbox ·

2025/12/02

Many fundraising teams are stretched thin, yet the work keeps expanding. Instead of pushing harder, some organizations are stepping back and reimagining what healthy capacity really looks like. When leaders center people, clarity and collaboration, teams gain the space they need to grow with purpose.In this episode, Marcie Maxwell talks with Diana Perrault, Director of Peer-to-Peer Fundraising at the Multiple Myeloma Research Foundation. Diana brings deep frontline experience and a people

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27:11

Motivating Fundraisers With Purposeful Recognition...

The P2P Soapbox ·

2025/11/18

Recognition is no longer just about t-shirts or medals - it’s about meaning. Thoughtful, mission-driven recognition strategies can deepen fundraisers’ emotional connection and inspire long-term loyalty.In this episode, Marcie Maxwell talks with Meredith Perkins, Director of Peer-to-Peer Fundraising at The University of Texas MD Anderson Cancer Center. Meredith shares how her team has evolved recognition from transactional to transformational, creating experiences that honor fundraisers’

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27:48

Balancing National Consistency & Local Flavor in P2P...

The P2P Soapbox ·

2025/11/04

Many large nonprofits struggle with the tension between standardization and localization in their fundraising programs. When national organizations move toward centralized models, they risk losing the authentic community relationships that make peer-to-peer events successful. Yet operating entirely through local structures can create inefficiencies and inconsistent donor experiences.In this episode, Marcie Maxwell talks with Andi Hughes, Vice President of Signature Peer to Peer Programs at

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30:09

Onboarding & Coaching A High-Impact Volunteer Team...

The P2P Soapbox ·

2025/10/21

Managing volunteer leadership presents unique challenges, especially when your entire executive team changes annually. The most successful campaigns don't just recruit great volunteers—they systematically develop them into unified, mission-driven teams that can execute at the highest level despite constant turnover.In this episode, Marcie Maxwell talks with Suzanne Graney, Executive Director of Four Diamonds, the nonprofit behind Penn State's Dance Marathon (THON). With years of experience

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29:48

Bridging The Gap Between Major Gifts & P2P...

The P2P Soapbox ·

2025/10/07

While many healthcare organizations treat major gifts and peer-to-peer as separate fundraising channels, some forward-thinking institutions are discovering the power of integration. When these strategies work in harmony rather than competition, both programs can amplify each other's success and create deeper donor relationships.In this episode, Marcie Maxwell talks with Jamie Lamont, Vice President of Events at Sinai Health Foundation. With extensive experience in healthcare philanthropy,

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25:39

Evolving Your P2P Strategy Alongside Your Community...

The P2P Soapbox ·

2025/09/23

When life-saving treatments transform a terminal diagnosis into a chronic condition, everything changes — including how communities fundraise. The peer-to-peer landscape isn't just evolving with technology and trends; it's being reshaped by the very success of the causes we support.In this episode, Marcie Maxwell talks with Robin Paterson, Senior Director of Special Events and Peer-to-Peer Campaigns at the Cystic Fibrosis Foundation. With nearly two decades of nonprofit experience, Robin

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33:39

Setting Your Teams Up For Success with Dolphins...

The P2P Soapbox ·

2025/09/09

Leading a P2P campaign means managing multiple moving pieces—fundraisers with different experience levels, corporate partners with varying expectations and internal staff with diverse skill sets. But the most successful leaders know that underneath all this complexity lies a simple truth: understanding what drives each person is the key to keeping everyone aligned.In this episode, Marcie Maxwell talks with Javier Sanchez, Executive Director of the Dolphins Cancer Challenge. With over 20

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31:03

Deploying P2P Strategies For Emergency Response with...

The P2P Soapbox ·

2025/07/22

Crisis fundraising operates on a different timeline than traditional campaigns. When disaster hits, organizations have a critical 24-hour window to mobilize resources and activate their networks. But what separates organizations that thrive in crisis from those that scramble?The difference lies in preparation—having systems, messages, and community relationships ready before the emergency unfolds. It's about building infrastructure that can pivot quickly while maintaining donor trust and

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33:24

Embracing A Builder's Mindset with Parkinson's...

The P2P Soapbox ·

2025/07/08

There's a fundamental difference between inheriting a well-oiled P2P machine and building one from scratch. When you're tasked with creating systems, culture and infrastructure that need to scale alongside explosive organizational growth, you're not just managing programs - you're architecting the future.But here's what most people don't realize: the "builder’s mindset" isn't just about launching new initiatives. It's about thinking three steps ahead while solving today's problems. It's

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30:07

Aligning Marketing And Field Teams For P2P Success...

The P2P Soapbox ·

2025/06/24

In P2P fundraising, there can often be a disconnect between the excitement marketing generates and the direct recruitment strategies implemented by local field teams. The result? Frustrated participants, overwhelmed staff and missed opportunities to achieve participation goals and build lasting relationships with supporters.But what if marketing and recruitment worked hand-in-hand instead of in silos? What if the goal wasn't just filling the funnel, but ensuring every person who enters it

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31:10

Growing Your “Share Of Community” Through P2P with...

The P2P Soapbox ·

2025/06/10

Marketers love to throw around terms like “share of voice” and “share of wallet” - ways to track how much attention or spending a brand commands. But in peer-to-peer fundraising, there’s a different kind of share that matters more.Growing your “share of community” is about going deeper with the people closest to your cause - the ones who feel seen, included and inspired to take part. It’s not about reaching everyone. It’s about prioritizing the people who already care.In this episode,

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39:13

Activating The Content Creator Community Through P2P...

The P2P Soapbox ·

2025/05/27

Celebrity gossip magazines love to remind us: "Stars — they’re just like us!" And while the world of digital creators and streamers can feel like a distant universe, the truth is that these online personalities aren’t so different from the rest of us.As P2P fundraising increasingly intersects with the creator community, it’s easy to view streamers and influencers as fundamentally different from traditional participants. But while they may bring unique visions, massive reach, and unfamiliar

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31:29

Assessing Opportunities For New Market Growth with...

The P2P Soapbox ·

2025/05/13

In the early days of peer-to-peer fundraising events, one of the fastest ways to grow a program was to launch events in new markets. But many organizations scaled back over time, whether due to strategic shifts or limited resources. So what happens when it’s time to grow again? How do you evaluate new opportunities and ensure long-term success?Expanding into a new market involves much more than adding a city to your event series. It requires significant lead time to build local

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45:21

Inspiring Your P2P Community With A Bold, Audacious...

The P2P Soapbox ·

2025/04/29

In the P2P fundraising world, we often look to the spark of organic, supporter-led moments like the Ice Bucket Challenge as examples of what’s possible when passion meets purpose. But when lightning strikes, are you ready to catch it?This episode dives into one such moment: when four friends, Pat Morissey, Brendan Cusick, Peter Durso, and Scott Forman, decided to row 2,800 miles across the Pacific Ocean to raise funds for The Michael J. Fox Foundation For Parkinson’s Research. With the

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28:54

Creating Synergy Across A Growing P2P Portfolio with...

The P2P Soapbox ·

2025/04/15

In the early days of the P2P industry, most nonprofits concentrated on one tentpole P2P event—typically a walk or cycling program—which allowed them to align staffing, branding, and resources around a single, large-scale initiative, focusing on broad market appeal. However, as the industry has evolved, so too has the need to diversify offerings—both to engage new audiences and to meet the changing expectations of existing supporters. Expanding into new events definitely comes with its own

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31:23

Confronting Societal Stigma Through P2P Fundraising...

The P2P Soapbox ·

2024/12/17

Peer-to-peer fundraising inherently involves a degree of vulnerability—sharing your personal story and hoping others will respond with support and donations. But what happens when the story is difficult to tell? When the cause itself is stigmatized? Or when you’re unsure how your loved ones will react?This week on the P2P Soapbox, Shannon Greene, representing Shatterproof, joins us to explore these critical questions. She sheds light on the distinct hurdles nonprofits tackling issues like

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33:35

Navigating Crisis During Event Week with Lurie...

The P2P Soapbox ·

2024/12/03

The seasoned event fundraising professional knows that in-person events often bring unexpected challenges—whether it’s extreme weather, political unrest or medical emergencies.While these worst-case scenarios can take many forms, the key to navigating them successfully lies in two essential elements: a strong external communication plan and an internal strategy to support your team during what can already be a high-stress time.This week, Marcie Maxwell is joined by Ted McCartan of the Ann

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20:47

Casting A Wider Net For P2P Growth with the American...

The P2P Soapbox ·

2024/11/05

As many P2P programs strive to expand, organizations often grapple with a core question: should they focus resources on deepening engagement with current supporters or invest in acquiring new ones? The answer isn’t always one strategy over the other—it’s important to consider your mission’s scope. For causes that directly impact millions, investing in participant acquisition can also help drive broader awareness and connect more people to essential services and support. For missions

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35:06

Rebroadcast • Prioritizing Ethical Storytelling In...

The P2P Soapbox ·

2024/10/22

Have you ever stopped to question if your fundraising messaging is ethical? Despite our best intentions as professional fundraisers, it is crucial for us to recognize that certain traditional fundraising methods no longer hold up under scrutiny in 2023. In our efforts to showcase the serious need for donations with often sad, evocative imagery, we run the risk of contributing to a negative stereotype or, even worse, retraumatizing those we are trying to help. Or we paint a picture of

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25:34

Mobilizing The Next Generation Of Fundraisers with...

The P2P Soapbox ·

2024/09/24

One of the most pressing questions facing the peer-to-peer (P2P) fundraising industry is, "How do we better engage the next generation of fundraisers?"With each generational shift, it can be daunting to understand the motivations of the emerging group and adapt to their preferences. Gen Z and young Millennials, now aged 12 to 30, are no exception. Their expectations for transparency, community and social responsibility demand that P2P programs move beyond cookie-cutter fundraising

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47 results

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