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PODCAST

10PlusBrand

Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.

https://www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of

business management

All Episodes

03:31

What does it take to be a thought leader? - (Pt. 2 of...

10PlusBrand ·

2025/08/08

What are the 5 ways to build thought leadership? This Part 2 is the second 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". - To read Pt. 2 as a 2-min blog - To watch Pt. 2 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon) Thought leadership in the AI Age is multifaceted, multi-disciplinary, and multidimensional. It is a combination of at least five elements, based upon a whole-person approach: First, Vision, Principle,

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03:36

CEOs &Leaders: Start Thought Leadership Building, or...

10PlusBrand ·

2025/08/08

Thought leadership building: Why do you need it? What is the ROI? Why now? Will AGI replace CEOs? This Part 1 is the first 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". To be called a thought leader is more than a marketing or promotional technique. Thought leadership is really another way of building relationships per co-author Cindy Anderson: “Thought leadership is not a marketing campaign. It’s not an ad. It’s not a news article. It’s a long-term

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16:33

Jensen Huang on AI, synthetic data, & his American...

10PlusBrand ·

2025/08/03

Jensen Huang on why AI will be indispensable, how he uses AI, synthetic data and AI generated knowledge in 10 years to be 99% on all AIs, and his own American Dream. This Part 3 is the third and last 10-minute segment of a 3-part recording of Jensen Huang’s entire 30-minute talk in Stanford on July 26, 2025. Part 3 Summary: to read Pt. 3 as a 5-min blog To watch Pt. 3 as a 16-minute video Part 3 Summary: Jensen Huang advised young people to learn how to reason and break things down to first

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16:35

Will AI Take Away Human Jobs? - Jensen Huang's Talk...

10PlusBrand ·

2025/08/02

“AI is about solving these cognitive, reasoning, planning, and search problems.” “And it comes down to one thing: Do you have more ideas than you wish you could pursue if you were more productive? Do you have more dreams, and they can come true, if you had more time? And if you have those things, productivity is going to result in your growth. But if you don’t, then productivity is going to result in more idle time.” This Part 2 is the second 10-minute segment of a 3-part recording of Jensen Huang’s

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12:33

Jensen Huang's Talk: His Big Bet 30 Years Ago_(Part 1...

10PlusBrand ·

2025/08/02

“If we build it, will they come?” Jensen said: “If we don’t build it, they can’t come.” “You have to believe in what you believe, and you have to pursue that belief.” “This is at the core of our company.” The “big bet” Jensen Huang made 30 years ago: by inventing the technology AND the market at the same time, Jensen aimed to expand, augment, and accelerate general purpose computing CPUs with specialized algorithms for the video game niche. Jensen Huang had the foresight three decades ago to create

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12:57

My adventure of 3 days of wilderness backpacking in...

10PlusBrand ·

2025/07/24

I was surprised to learn that one of the most memorable was the random encounters with other backpackers in the wilderness, after trying to get away from people and the civilization. There will be photos in my blog post (link below.)Read it as a 5-min blog Watch it as a 12-min video Read about Joanne's prior adventures at Yosemite and Half-Dome ©Joanne Z. Tan all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! - To stay in the loop, subscribe to our

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09:10

5 Brand Position Steps to Build Your business or...

10PlusBrand ·

2025/07/11

Know how to position your brand - business or personal - is key for becoming a winner in today's crowded market with an outstanding brand identity, emotional resonance with your customers, and right pricing in a competitive landscape.Start with a brand audit before taking the first step. Step 1: Understand your target audience Step 2: Understand the competition Step 3: Define what makes your brand unique Step 4: Craft a brand positioning statement Step 5: Adapt to stay relevant Read it as a

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08:02

Brand Building Strategy: The Five Elements For...

10PlusBrand ·

2025/06/08

Here are 5 brand building strategies to tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose.Read it as a blog Watch it as a video (1) Brand positioning and brand building strategies (2) Tell your brand story (3) Brand image and brand equity (4) Building a brand community (5) Test and learn and the Importance of a brand audit A brand building strategy makes you stand out from the competition with powerful value propositions, a

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13:39

AI in LinkedIn - How to stand out? _ Episode 55,...

10PlusBrand ·

2025/04/27

Joanne Tan was an invited speaker on "how to stand out with LinkedIn and what AI can and cannot do" at the Inclusive Leadership (ILDW). How NOT to be drowned in the sea of sameness? How to build a professional personal brand on your LinkedIn profile? It is value-packed with Joanne Tan's 14-year experience, insights, and based on her 9 articles on LinkedIn profile and personal branding, as well as more than a dozen articles on AI and cutting edge expertise. Read it as a 5-min blog © Joanne Z. Tan

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01:26:36

Interview of Fiona Ma, California Treasurer,...

10PlusBrand ·

2025/04/18

Fiona Ma, California State Treasurer since 2019 and running for lieutenant governor in 2026, discussed her political journey, including her decision to switch from governor to lieutenant governor due to the high cost and crowded field.She highlighted her experience in housing, economic development, and agriculture, emphasizing the need for affordable housing and workforce housing. Ma also addressed the challenges of COVID-19, the importance of financial literacy, and the impact of tariffs on

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07:34

Hyper Personalized Messages by AI Can Result in Loss...

10PlusBrand ·

2025/04/12

It is getting more difficult to tell AI generated, hyper personalized messages from human ones.A friend told me recently that he called a company’s customer support, and was misled into believing that he was talking to a real human. Some time into the conversation, he realized the “person” he was conversing with was AI. “I don’t like it at all.” He said. I, too, was almost fooled by a so-called “hyper personalization” email message generated by AI. Now, I invite you, the audience, to read this

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01:07:27

Financial Crisis, Crypto, Regulations, AI, Danger of...

10PlusBrand ·

2025/04/03

Financial crisis, crypto's fate, the danger of synthetic data, and governmental regulations - What is the future of AI and economy? - Listen to an AI expert, Chief Data Officer for a fintech, State & Federal governments, writer of cyber security law, former NASA senior engineer, who has been on the cutting edge and the front seat of all the above, and more...This ENTIRE interview has three parts: - 1st part consists of Tammy Roust’s career journey from NASA to Fin Tech and her hands-on

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07:24

Want to get ahead of AI Search? - Focus on User...

10PlusBrand ·

2025/03/31

The point is: AI search can never replace face to face user experience. Human to human brand experience is ultimately the next level of goods and services in the age of AI search. From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and education at a REI physical store. ... Read it as a blog Watch it as a video Part of the upcoming book by

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10:03

How to be a Winner in AI Age: Brand Persona, Brand...

10PlusBrand ·

2025/03/14

AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona.Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it. But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed. Read it as a blog Watch

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04:33

Emilia Perez and the Oscar 2025_Joanne Z. Tan_Episode...

10PlusBrand ·

2025/03/02

Will trans gender phobia, self censorship, political correctness, and culture war prevent the Academy from awarding the best picture to the movie Emilia Perez? Will Oscar award the most powerful art? Will the 2025 Oscar live up to the test? To read it as a 1-min blog To watch is as a 4-min video © Joanne Z. Tan All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole

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02:56

2025 Super Bowl Best 3 TV Ads_Joanne Z. Tan_Episode...

10PlusBrand ·

2025/02/10

Do Super Bowl commercials have to reply on celebrities to be effective? For the sixth year, 10 Plus Brand rates all Super Bowl ads and comes up with top 3 winners - without celebrities: To read it as a 1-min blog To watch is as a 3-min video © Joanne Z. Tan All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and

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06:42

To Answer "What is a Personal Brand", Get in Touch...

10PlusBrand ·

2025/02/02

Being true to yourself is the key to unlock what is a personal brand, - your own unique brand. There is a gift in each and everyone of you. It may be a gift of kindness, a gift of contentment, a gift of language, a gift using your hands, … Just being yourself without any observable or useful “gifts”, is a gift. There is only one of you on this Planet. You are a gift of life in your own unique way. Start to treasure that gift - yourself. Then you will have peace. Then you can have loving

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05:44

Synthetic Data in AI and the Toxic Assets in...

10PlusBrand ·

2025/01/13

Is synthetic data comparable to the toxic assets of subprime mortgage loans that caused the 2008 Financial Crisis? Or the junk bond of 1987 stock market crash? Why is it urgent for the US Government to come up with regulations requiring data to be labeled as original or synthetic? To read it as a 2-min blog To watch is as a 5-min video © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10

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08:08

Why Brand Building is Vital for the Post AI 2nd...

10PlusBrand ·

2025/01/08

If you are a visionary leader, prepare today what's coming up beyond the AI Revolution: Build a Brand for the Knowledge Economy in the Second Renaissance. AI-enabled automation is leveling the playing field for all by commoditizing and equalizing products and services. In a sea of sameness, to build a brand that stands out is a necessity, not just an advantage. To read it as a 4-min blog To watch is as a 8-min video © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our

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04:15

Beyond AI - Originality Is the Winner! _ Joanne Z....

10PlusBrand ·

2025/01/08

As AI is predicted to hit a point of diminishing return, and AI-generated content is creating a sea of sameness, originality, creativity, and authenticity is what matters. Read it as a 2-min blog Watch it as a 4-min video © Joanne Z. Tan All rights reserved. - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us:

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183 results

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