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PODCAST

The Difference Maker Revolution Podcast

The Difference Maker Revolution

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of

business marketing

All Episodes

32:20

What Is Really Killing Your Sales – The Hidden Habits...

The Difference Maker Revolution Podcast ·

2025/08/17

Are your sales mysteriously stagnating—even though your work is strong? You’re not alone. In this powerful and honest episode, Jeanine and Steve Saperito unpack the silent killers lurking in your daily habits that are sabotaging your photography business—often without you even realizing it.Tune in to discover:The #1 sales killer most photographers avoid (hint: it’s in your pocket)Why automating too much is costing you real connections—and real moneyHow “just checking email” is destroying your

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31:22

Is your Photography above PAR? - Learn about our...

The Difference Maker Revolution Podcast ·

2025/08/10

Are you shooting what you love… or what your clients actually want?In this eye-opening episode, Ronan and Steve dive deep into the Photography Accuracy Report – a game-changing tool that’s helping studios boost client satisfaction, skyrocket sales, and eliminate guesswork in the shooting process.Learn how this powerful feedback loop lets you:Track what clients really love (hint: it’s not always your “best” shots)Spot patterns in what sells – and what gets skippedBridge the gap between your creative

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34:26

Is This The Death of Portrait Photography?

The Difference Maker Revolution Podcast ·

2025/08/03

Is the portrait photography industry already dead? Or is it just evolving into something far more powerful?In this eye-opening episode, Jonathan and Ronan pull no punches as they unpack the uncomfortable truth most photographers are ignoring: the industry as we know it is in decline.But this isn’t all doom and gloom. In fact, it’s the best time ever to reinvent yourself and create a business that clients crave — one rooted not in photos, but in personal transformation.What You'll Discover:Why

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33:39

Why You Should Be Planning For Christmas Now

The Difference Maker Revolution Podcast ·

2025/07/27

Think Christmas marketing is a December problem? Think again. In this high-energy episode, Jeanine and Steve break down why the most profitable photographers are already gearing up for the holidays—before the summer’s even over.Whether you shoot families, pets, boudoir, or branding—Christmas is your biggest opportunity… if you’re ready for it.In this episode, you'll discover:Why waiting until October will kill your holiday revenueThe single mailer that brings in $60K/month—and the mistake that

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32:23

The Growth See-Saw of AOV & Client LTV

The Difference Maker Revolution Podcast ·

2025/07/20

Are you obsessing over your average order value but still struggling to grow a profitable, repeatable photography business?In this no-fluff episode, Jonathan Royle, Ronan Ryle, and Jeanine McLeod dive deep into the growth seesaw—that delicate balance between average order value, client volume, and the overlooked goldmine of lifetime client value (LTV). Whether you're a high-ticket studio or running volume-based sessions, this episode will challenge your assumptions and change the way you grow.Why

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37:24

Get more "Quality Clients"!!!

The Difference Maker Revolution Podcast ·

2025/07/14

Tired of chasing low-quality leads and price shoppers? In this eye-opening episode, Jonathan Ryle, Ronan Ryle, and Jeanine McLeod break down what it really takes to fill your calendar with clients who value your work- and are willing to pay for it. Spoiler alert: it’s not about leads, it’s about mindset and meaningful conversations.If you're ready to stop spinning your wheels and start booking clients who truly appreciate your art, this one's for you.Highlights photographers won’t want to miss:Why

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32:24

Most get this wrong - How to Analyze Your Facebook...

The Difference Maker Revolution Podcast ·

2025/07/06

Are your Facebook ads really underperforming—or are you just reading them wrong?In this fast-paced episode, Jonathan, Steve, Ronan, and Jeanine dive deep into the misunderstood art of analyzing Facebook ad campaigns. If you're a photographer running ads and feeling frustrated by “low quality leads” or poor bookings, this conversation will flip your mindset—and your results.Whether you’re new to ads or spending thousands each month, you need to hear this before touching your Ads Manager again.In this

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34:17

Will AI Replace Me as a Photographer?

The Difference Maker Revolution Podcast ·

2025/06/29

Is AI the end of photography as we know it - or the greatest opportunity in decades?In this candid and thought-provoking episode, the four amigos of the Difference Maker Revolution dive deep into the evolving landscape of professional photography in the age of AI. Spoiler: it’s not about megapixels anymore... it’s about meaning.If you’ve ever asked yourself, “Am I next to be replaced?”, you can’t afford to miss this one.Key Highlights:Why “photography” as a business may be on life support - and

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33:13

3 Ways AI Can Turbocharge Your Business

The Difference Maker Revolution Podcast ·

2025/06/22

Think AI is just a tech trend? Think again. In this episode, Steve, Jeanine, and Jonathan get real about how AI is transforming photography businesses—from cutting hours off your workflow to unlocking next-level marketing. If you're tired of drowning in retouching or struggling to stay consistent with marketing, this one’s a must-listen.Here’s what you’ll learn:How AI can slash your retouching time—without sacrificing qualityWhy “faster” isn’t just better—it’s what your clients expectThe creative

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29:33

Thriving In Uncertain And Challenging Times

The Difference Maker Revolution Podcast ·

2025/06/15

Feeling the pressure of today’s economy? You're not alone—but you're alsonot powerless.In Episode 127 of theDifference Maker Revolutionpodcast, we're diving into a conversation every photographer needs to hear right now:“Thriving in Uncertain and Challenging Times”Join Jeanine McLeod, Steve Saporito, and Jonathan Ryle as they tackle the tough stuff—from shrinking consumer confidence to shifting buyer behaviour—and share the exact strategies photographers are using tonot just survive, but grow.Here’s

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33:52

Studio Design Tip - The Most Important Area in Your...

The Difference Maker Revolution Podcast ·

2025/06/08

Ever wondered why some studios effortlessly close high-ticket sales while others struggle? In this eye-opening episode, Steve, Jeanine, Jonathan, and Ronan pull back the curtain on the design consultation room—and reveal how small tweaks can lead to massive profit gains.From psychological triggers to layout hacks, this conversation is packed with practical, no-fluff insights that every professional photographer needs to hear.Tune in to learn:The one design element that skyrockets sales - and why

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31:19

How To Run A Successful Model Call

The Difference Maker Revolution Podcast ·

2025/06/01

Forget the tired “model call” that just fills your feed with pretty faces and empty wallets. In this game-changing episode, Steve and Jeanine break down how to turn model calls into a profitable, strategic marketing tool that fuels your business - not drains it. Whether you're looking to fill last-minute calendar gaps, create fresh studio samples, or re-engage existing clients, this conversation is packed with insights to help you do it right.If you're tired of freebie-chasers, no-shows, and

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32:25

Beyond The High School Senior Season - How To Turn...

The Difference Maker Revolution Podcast ·

2025/05/25

What if your high school senior sessions could unlock a year’s worth of bookings—and deeper, lifelong client relationships?In this episode, Jeanine, Steve, and Ronan unpack how to turn a “one-and-done” senior portrait session into a full-blown family connection strategy. From navigating the emotional weight of senior year for parents to leveraging life transitions for ongoing sessions, this is the mindset shift your business needs.Forget the smoke bombs and trendy sets—this is about impact.🔑

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38:14

Maximizing Your Wedding Sales Beyond The Couple

The Difference Maker Revolution Podcast ·

2025/05/18

What if one wedding could lead to five new clients—without spending a dollar more on marketing? In this powerful episode, Steve, Ronan, and Jeanine reveal the overlooked strategy hiding in plain sight: how to turn weddings into a goldmine of ongoing portrait opportunities. If you're still only selling to the bride and groom, you're leaving thousands on the table. Tune in to discover how to build emotional value, multiply your bookings, and create lasting legacy products that clients can’t

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32:19

From Side Hustle to Full-Time Photographer

The Difference Maker Revolution Podcast ·

2025/05/11

Join Ronan, Steve, and Jeanine in this episode of the Difference Maker Revolution podcast as they dive into what it really takes to go from side hustle to full-time photographer.Jeanine shares her journey from the corporate world to a thriving photography business, highlighting the power of a solid exit strategy, building confidence, and understanding the business behind the lens. Steve weighs in with insights on pushing past fear and setting up systems to attract dream clients.They also unpack how

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33:50

Working Parent Hacks

The Difference Maker Revolution Podcast ·

2025/05/04

Running a photography business while raising kids? You’re not alone - and you’re definitely not doing it wrong. In this high-energy, no-fluff episode, Jeanine, Steve, Ronan, and Jonathan get real about what it actually takes to thrive as both a parent and a business owner. From toddler-proofing your studio to using nap time as power hour, this episode is packed with the gritty, funny, and game-changing hacks you never knew you needed.Whether you’ve got a baby on your hip or a teen dodging chores,

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31:31

Are You Struggling With Consistent Sales?

The Difference Maker Revolution Podcast ·

2025/04/27

If you’ve ever felt like your sales are a rollercoaster—busy one week, crickets the next—this episode is your wake-up call. Steve, Ronan, and Jonathan pull back the curtain on the hidden habits and mindset traps that sabotage consistency in your photography business.From elevating client lifetime value to unlocking the real power of average sale, this conversation will challenge the way you think about marketing, retention, and growth. Whether you’re shooting boudoir, newborns, or branding

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30:34

From Crickets to Clients - Facebook Marketing Made...

The Difference Maker Revolution Podcast ·

2025/04/20

Are your Facebook ads falling flat? Feel like you're shouting into the void and still booking no clients? You’re not alone—and you’re not broken. In this episode, Steve, Ronan, and Jonathan unpack the real reasons photographers struggle with Facebook marketing—and how to fix it. From defining your true client avatar to using ad copy that speaks directly to their secret desires, this conversation is a must-listen for any photographer tired of wasting money on ads that don’t convert.You’ll walk away

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28:12

Studio Design - Create A Studio That Sells For You

The Difference Maker Revolution Podcast ·

2025/04/13

What if your studio could do the selling for you?In this game-changing episode, Steve, Ronan, and Jonathan reveal how subtle shifts in your studio setup can turn curious visitors into loyal, high-spending clients—without you ever feeling like a “salesperson.”Whether you're building your first studio or rethinking your current setup, this episode is packed with surprising insights and proven strategies to transform your space into a silent sales machine.🔥 In this episode, you’ll discover:The

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27:09

Futureproof Your Business -AI is an opportunity

The Difference Maker Revolution Podcast ·

2025/04/06

Is AI going to destroy the photography industry—or elevate it?In this eye-opening episode, Steve, Ronan, and Jonathan dive deep into the real difference between photographers who will thrive in the age of AI… and those who won’t survive it. Spoiler: It’s not about gear, editing skills, or even talent. It’s about something deeper.If you’ve ever wondered how to stay relevant, build deeper client relationships, and create work AI could never replicate, this is the conversation you’ve been waiting

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158 results

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