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PODCAST

Novel Marketing

Thomas Umstattd Jr.

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

arts books

All Episodes

48:31

How to Work With a PR Firm to Promote Your Book

Novel Marketing ·

2025/07/16

Publicity has always been important for authors. Mark Twain promoted his books by writing letters to the paper, and even Agatha Christie, who was known for being very private, still did interviews with prominent newspapers. Yet some authors think this kind of publicity is old-fashioned. In a world dominated by social media, do we even need traditional PR anymore?If you've ever wondered how to get your book featured in the media—or whether it's even worth trying—you won’t want to miss this

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12:48

What does ChatGPT Actually Know About Your Book?

Novel Marketing ·

2025/07/09

You’ve optimized your book for AI, updated your website, polished your metadata, maybe even watched our AI Optimization for Authors episode.But how do you know if any of it is working?In this week’s episode, you’ll discover how to measure your AI optimization success. Because the hard truth is that if ChatGPT, Grok, or Gemini doesn’t know your book exists, it won’t recommend it to readers.In this episode, you’ll discover: How to find out if AI has read your book Which LLMs like ChatGPT,

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28:10

How to Create Sales Optimized Book Pages for Your...

Novel Marketing ·

2025/06/25

Well, this is embarrassing.After 12 years of teaching authors how to build better websites, I realized I’ve never covered the most important page on your site: your book page.Your book’s webpage isn’t just for selling your book anymore. It’s now key to showing up in Google search results and getting recommended by AI tools like ChatGPT.In this week’s episode, you’ll learn:The biggest mistake authors make when creating book pages (and the easy fix!)The elements your book page must have to help AI and

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31:59

Is Your Traditional Publisher Going Bankrupt? 8...

Novel Marketing ·

2025/06/18

The publishing industry is facing significant challenges. We just went through a major zeitgeist shift, and reader preferences radically changed. AI also showed up in a big way, so it should be no surprise that several traditional publishers are struggling to adapt.What happens to you and your book if your publisher goes bankrupt? How will you know if your publisher is headed that way?In this week’s episode, we uncover eight warning signs your publisher might be on the brink and what you can do

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59:29

How to Adapt a Podcast to YouTube

Novel Marketing ·

2025/06/11

You work hard to create content for your audience. But how do you get more mileage and reach out of each piece you create?One way is to adapt your content for another platform. I recently started adapting my podcast into a YouTube channel.But how do you do that?I learned the hard way how not to do it.To gain traction on YouTube, you have to respect YouTube as a platform. You can't just shovel your podcast audio onto it and expect good results.I had an interesting conversation about this on the

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37:49

How to Publish a Novel in 2025

Novel Marketing ·

2025/06/04

Have you been dreaming about publishing a book that actually sells?The hard truth is that most authors fail because they jump straight into writing. They spend months writing a book only to find out later they made a key mistake, and nobody wants to buy the book.I've helped thousands of authors go from blank page to profitable launch, and in this week's episode, I'm giving you the roadmap. You'll learn my complete six-step process as well as how to avoid common pitfalls and

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51:24

An Introduction to Author Ecosystems with Russel Nohelty

Novel Marketing ·

2025/05/28

Have you ever followed popular marketing advice that worked wonders for someone else but completely fell flat for you? Or have you watched another author succeed with a strategy you were told would never work?That’s because book marketing isn’t one-size-fits-all.In this week’s episode, I talk with USA Today bestselling author Russell Nohelty about Author Ecosystems—a framework that helps you understand the type of author you are and which marketing strategies are most likely to work for you.You’ll

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31:25

AI Optimization for Authors

Novel Marketing ·

2025/05/21

Most authors are thinking about AI the wrong way. AI isn’t really a tool for writing books, but it’s quickly becoming the most powerful tool for selling them. Even if you’re not using LLMs like ChatGPT, Grok, Gemini, or Claude, your readers are.In fact, today, readers across the globe asked AI, “What book should I read next?”Did ChatGPT recommend your book? How can you make sure it does?If your book isn’t showing up in AI-generated recommendations, this week’s episode will tell you how you can make

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34:07

Your Author Toolbox

Novel Marketing ·

2025/05/14

What if you had a toolbox filled with over 30 expert-level resources to help you sell more books and spend less time marketing?In this week’s episode, I reveal the suite of powerful tools I’ve built to simplify writing and marketing for authors like you. From crafting irresistible blurbs to designing reader magnet covers, optimizing email campaigns, and even generating book launch plans, these tools are changing the game.In this episode, you’ll discover tools to help you:· Get almost any book

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35:54

How to generate passive income with affiliate marketing

Novel Marketing ·

2025/05/07

Are you leaving money on the table every time you share a link to your book?In this week’s episode, we talk with Jesse Lakes, co-founder of Geniuslink, to explore how universal book links and affiliate marketing can help you reach more readers and earn extra income.You’ll learn:Why Amazon.com links could be costing you salesThe tools that make it easy to start earning today (and keep you compliant!)How to future-proof your book linksYou’ve already done the work to write the book and make it

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50:56

How to PROFITABLY Advertise a Solo Book on Amazon

Novel Marketing ·

2025/04/30

Without advertising, most books only sell to the author’s friends, family, and neighbors. People across the country or across town may never hear about your book. Amazon ads can help you reach beyond your social bubble.Many authors think they need a series to make ads work, but that’s not true. You can run profitable ads even if you only have one book published.In the latest episode of Novel Marketing, you’ll hear from author and Amazon advertiser Scott LaPierre. We discuss proven strategies to

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60:15

Announcing Author Update

Novel Marketing ·

2025/04/16

Publishing is changing faster than ever before. New AI tools are dropping every time you turn around, and the way authors write, publish, and sell books is being rewritten in real-time.On Novel Marketing has been committed to sharing evergreen marketing principles that do not change, which is why it's become such a trusted resource for authors.However, this strategy has left many authors on their own to sort out weekly publishing news. The result is that they find a lot of sensationalistic

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25:27

2025 Laptop Buying Guide for Authors

Novel Marketing ·

2025/04/09

Too many writers waste hundreds or thousands of dollars on laptop features they’ll never use. Worse yet, some struggle along with outdated, unreliable machines that sabotage their creativity and productivity.Here’s what tech companies don’t want you to know: That pricey laptop with all the bells and whistles? Most of those features are totally useless for authors.This week’s episode is my 2025 Laptop Buying Guide for Authors. You’ll discover:• Why the processor everyone obsesses over barely

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29:07

Email List Alchemy: How to Grow Your Email List Fast...

Novel Marketing ·

2025/04/02

Description & Times Building an email list made up of more than friends and family can feel impossible, especially before you've launched your first book. Eventually, you have to attract strangers. But how? How do you convince strangers to join your email list? We've been using a surprisingly effective method for years, yet I have never dedicated an entire podcast to it. In this week's episode, you'll hear from author Kelly Jo Wilson, who grew her email list to over 7,000 subscribers usin...

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27:40

Escaping the Procrastination Prison: A Guide for...

Novel Marketing ·

2025/03/26

Are you having trouble starting or finishing your writing? A subtle and sinister phenomenon may be keeping you from success. It may even be the reason your book is not finished yet. It might be why your book isn’t selling.What is it? Procrastination.You can’t beat procrastination by hustling harder; you need a plan that’s smarter.So, how do you escape the procrastination prison? One step at a time.In this week’s episode, you’ll learn 10 practical steps to help you overcome distractions, reclaim your

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41:58

How to Craft a Cancel Proof Marketing Strategy

Novel Marketing ·

2025/03/19

Blog version: https://www.authormedia.com/how-to-craft-a-cancel-proof-marketing-strategy/A few years ago, getting canceled could end your career. But author cancel culture has changed. Now, it can supercharge book sales.But how?In this week’s episode of Novel Marketing, I spoke with book marketer Christine Eriksen about how an indie author used an unplanned controversy as a powerful book marketing tool…and lived to tell about it.You'll learn:✅ Why cancel culture is changing and how it could

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45:16

Author Website Review: Christian Historical Romance

Novel Marketing ·

2025/03/12

How effective is your author website? In this week’s episode of Novel Marketing, I review the websites of top Christian Historical Romance authors, analyzing what they’re doing well and where they could improve. From SEO wins to missed opportunities, you’ll discover practical ways to enhance your own website. Find out: What bestselling authors get right about website design Common mistakes that could cost you readers and sales Simple fixes to improve SEO, navigation, and revenue Listen in or read

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59:40

Book Promotion in 2025: How AI Gives Authors More...

Novel Marketing ·

2025/03/05

It’s 2025, and authors are at war over AI. Some are embracing it, others are retreating to bunkers, and a few think it’s just another passing fad. But amid all the controversy, most authors are missing out on the AI advantage that everyone can agree on: AI can help you market your books, which gives you more time to write. Most of us became authors because we love writing, not because we love marketing. But what if AI could handle some of the heavy lifting for you? What if you could spend less

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37:47

The Sci-Fi Zeitgeist Has Shifted – What Authors Need...

Novel Marketing ·

2025/02/26

Science fiction is changing, and so are its readers. The cultural landscape that shaped the last 40 years of sci-fi is shifting, including thoughts about wokeness, AI, WWIII, population, and more. If you're still writing about overused and cliched sci-fi themes, you're missing the mark.In this week's episode of Novel Marketing, we explore:Why climate-change narratives are losing their grip on sci-fi readersHow population change can impact the next big sci-fi storiesThe new role of AI

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46:09

Indie Publishing vs. Traditional Publishing

Novel Marketing ·

2025/02/19

To indie publish or traditionally publish? That is the question.For years, indie publishing was seen as a fallback for authors who couldn’t land a traditional contract. But times have changed. Many indie authors now outsell and out-earn their traditionally published counterparts.And yet, while many traditionally published authors are switching to indie, it’s far less common to see a successful indie author sign with a major publisher.What would make an indie author turn down a traditional publishing

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