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PODCAST

Novel Marketing

Thomas Umstattd Jr.

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

arts books

All Episodes

44:03

Apple's Cheapest Laptop Ever: Should Authors Buy It?

Novel Marketing ·

2026/04/01

I bought and tested Apple's cheapest laptop so you don't have to.I stress-tested the MacBook Neo with a 250,000-word document, ran every major writing app, and pushed the machine to its limits. Whether the Neo is right for you depends on what you use your computer to do, because authors do more than just type words into a word processor.In this week's episode of Novel Marketing, you’ll learnWhat you should look for (and ignore) when buying a laptop in 2026Which laptops I recommend for

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44:12

Your Friends Lied About Your Book Cover

Novel Marketing ·

2026/03/25

Your author friends are lying to you about your book cover.Well, not on purpose. They can’t help it.When authors are trying to pick a book cover, they often ask their friends which cover they like best. But that strategy doesn’t work because your friends look too closely. They think about your feelings. They vote based on which cover has more votes.But your cover isn’t for your friends.It’s for strangers.In this week’s episode, we unpack why beautiful covers, which are loved by your friends, fail to

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47:07

Reader Magnets Are Dead? Why Most Reader Magnets Fail

Novel Marketing ·

2026/03/11

Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches.In this episode, you’ll hear from author, podcaster, and producer of the Novel Marketing podcast, Laurie Christine, who built an email list of thousands using various reader magnet strategies, all while writing for Christian moms and middle-grade boys.You’ll discover:How many reader magnets you actually

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52:18

Your Author Toolbox: Part 2

Novel Marketing ·

2026/03/04

Do you ever wish you had a team of writing, publishing, or marketing professionals to consult? Do you wish you had an assistant to help with the business and marketing side of writing?What if you could have both for less than the cost of a couple of lattes?In this week’s episode, you’ll hear about the newest additions to the Novel Marketing Patron Toolbox, a growing suite of practical tools designed specifically for authors like you.Inside this episode, you’ll discover:New editing tools that can

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49:33

How to Become a Professional Writer With Joanna Penn

Novel Marketing ·

2026/02/25

Is your writing a hobby or a profession? The answer to that question changes everything.Many authors claim to be professionals but act like hobbyists. They write what they want instead of what readers will pay for. They try to fit a finished book into a genre instead of studying the genre first. They publish without a marketing plan or budget and are shocked by low sales and few reviews.They expect professional results from a hobbyist approach.If that sounds familiar, there’s good news. You can

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60:31

Why Your Book Isn’t Selling: Metadata

Novel Marketing ·

2026/02/18

If your book isn’t selling, it may not be your writing.It may be your metadata.In this week’s episode of the Novel Marketing Podcast, you’ll hear from Dave Chesson, creator of Publisher Rocket, and learn about the hidden engine behind book sales on Amazon.Even if your book is well-written and professionally edited, Amazon doesn’t read your book. It reads your metadata. And if your metadata is unclear, inconsistent, or confusing, Amazon won’t show your book to readers, even if it’s amazing.In this

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44:01

How to Format a Book with Vellum

Novel Marketing ·

2026/02/11

Many authors assume book formatting is complicated, expensive, or something only professionals can handle.In this week’s episode, I talk with Bryan Canter about why that assumption is outdated, and how tools like Vellum have changed what authors can do. If you’ve ever wondered whether you need to pay a pro or learn to format your book’s interior yourself, this conversation will give you clarity.In this episode, you’ll discover:When you should format the book or reader magnet and when you should

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59:04

How Authors Can Stay out of Jail

Novel Marketing ·

2026/01/21

American Taxes, pay too little and you go to jail. Pay too much and you lose the money you need to reach more readers with advertising and promotion. If your records feel like a mess of Amazon deposits, Ingram payments, Kickstarter funds, affiliate income, coaching fees and dozens of random expenses you’re not alone. In this week’s episode, you’ll hear from a CPA who works specifically with authors, about how to handle bookkeeping and taxes with confidence. Seth Norris welcome to the Novel

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41:55

Productivity Secrets from Bestselling Author Jerry B....

Novel Marketing ·

2026/01/14

Do you ever feel like your book is taking forever to write?Maybe you’ve been working on the same manuscript for years, and then you look up and see other authors publishing a book a year, or more. How do they do it?In this week’s episode, I ask Jerry B. Jenkins that very question. He has sold more than 73 million books, including his mega-bestselling Left Behind series, and he breaks down the habits and mindset that helped him produce quality work on deadline for decades.You’ll discover:A practical

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45:22

Networking for Authors

Novel Marketing ·

2026/01/07

Most authors begin writing as a solitary pursuit and soon realize they don’t know other writers or industry professionals who can help them grow. So how do you go from a solitary outsider to a connected insider who knows designers, editors, marketers, and more?In this week’s episode, we talk with Dale L. Roberts, an award-winning indie author and host of Self-Publishing with Dale, about how genuine networking can strengthen your career and relationships.In this interview, you’ll discover:How to

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45:01

The 5 Year Plan to Become a Professional Author

Novel Marketing ·

2025/12/31

If you ask a bestselling novelist how long it took to go from aspiring writer to published success, the answer is usually about ten years. One reason it takes so long is that most authors learn about writing in a haphazard way. They read a blog post here, listen to a podcast there, attend a conference where they receive a firehose of information, and then watch YouTube videos hoping to fill in the gaps.It is an overwhelming way to learn. If you have ever felt overwhelmed by everything you need to

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59:29

Why Some Authors Are Ditching ChatGPT Entirely

Novel Marketing ·

2025/12/18

ChatGPT used to be the go-to AI for authors, but it's no longer the best choice for every task. New models like Claude, Gemini, Perplexity, and Grok are outperforming it in specific areas, from creative writing to research to automation.In this week’s episode, you’ll hear from The Nerdy Novelist, Jason Hamilton. We discuss which AI tools work best for your writing, your budget, and your genre.You’ll learnWhich tools can help expedite your researchWhich AI models help you write the best

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67:11

A Nonfiction Author’s Guide to Substack

Novel Marketing ·

2025/12/10

I am not a big fan of Substack for novelists. Most novelists are better off using the free version of Kit and WordPress. However, Substack is a completely different story for nonfiction authors.If you’re a nonfiction author who wants to grow your platform without juggling five different tech tools, this week’s Novel Marketing episode is for you.In this week’s episode, I talk with screenwriter and Substack superuser James Cary about how nonfiction authors can use Substack to attract readers, deepen

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60:09

Should You Create a Premium Hardcover Edition of Your...

Novel Marketing ·

2025/12/03

Hardcover books are back. Beautiful, premium, collector-quality editions are gaining momentum with readers who want books that look and feel special. But how do you know if you should create a premium hardcover edition of your book?In this week’s episode, you’ll hear from author Paul Millerd, who created a luxury edition of his bestselling book. We dig into the strategy, psychology, risks, and rewards behind premium hardbacks and whether they make financial sense.You’ll learn:How to know if your

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50:13

Amazon Algorithm Secrets That Separate Bestsellers...

Novel Marketing ·

2025/11/25

Authors talk about “the algorithm” the way the little aliens in Toy Story talk about “the claw.” Does the algorithm randomly choose your book, or is someone else controlling the claw?In this week’s episode, you’ll discover what we know about how Amazon decides which books to show, and how to get your book in front of the readers most likely to love it.In this episode, you’ll learn:How Amazon “decides” which book recommendations to give shoppersWhich readers you should persuade to click Amazon’s “buy

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29:32

The Shopify Trap: Why Authors Keep Losing Money

Novel Marketing ·

2025/11/05

Lately, I’ve been getting swamped with emails from authors asking about Shopify. Many are losing money and wondering what went wrong and how to fix it.Here’s the truth most authors don’t want to hear: Shopify is usually a bad deal for most authors.In this week’s episode, you’ll learn✅ Why Shopify sounds so good but often backfires✅ The math behind why most authors lose money by using it✅ Better alternatives that save time, stress, and moneyShopify is lauded as an attractive option for authors, but

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14:14

Stop Wasting Money on Ink: 2025 Printer Guide for...

Novel Marketing ·

2025/10/29

Are you wasting money, time, and paper by using the wrong printer?Before you buy your next printer, make sure it has the features every author needs. The wrong setup can cost you hundreds of dollars a year or, worse, stop working altogether when your Wi-Fi service fails.In this week’s episode, you’ll learn:The critical printer features authors needHow to cut your paper use (and clutter) in halfHow to make your printer more reliable and easier to useThe subtle trap you must avoid when purchasing a

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67:20

How to publish your audiobook through ACX

Novel Marketing ·

2025/10/22

Audiobooks have been the fastest-growing segment in publishing for a decade, and for many readers, an audiobook signals a real, human-written book. In fact, audiobook sales have recently outpaced ebook sales!Now is the time to get your book on audio. But where do you even begin?In this week’s episode, audiobook consultant Bryan Canter gives us an overview of the entire process of how ACX (Audiobook Creative Exchange) works and how to publish your book on audio without blowing your budget.You’ll

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51:20

How to Build an Email List before publishing your novel

Novel Marketing ·

2025/10/08

Many authors make the mistake of writing a book first and then trying to find readers. This is backwards and rarely works. However, if you follow these three steps, your book will be set up for success.Step #1: Identify your target reader.Step #2: Start growing an audience of readers like that person.Step #3: Launch your book.But how do you find your Timothy? How do you grow your audience? And how do you write the kind of book they'll love?In this week's episode, you'll hear from

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52:54

Triple Your Writing Speed with Dictation

Novel Marketing ·

2025/10/01

The faster you write, the more books you can publish and the more money you can make from your writing.We all type slower than we speak, and if you’re typing and creating a story at the same time, you type even slower. But what if you could regularly produce 50 words or more per minute? You’d be able to write a 120,000-word book in a 40-hour work week!Authors who can write that fast all use dictation. So why do so many authors hesitate to use it?If you’ve ever tried dictation and felt awkward, slow,

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