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PODCAST

The F"in" Marketing Podcast by Rockstar CMO

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

18:44

The Rose & Rockstar: Different

The F"in" Marketing Podcast by Rockstar CMO ·

2025/11/01

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic. This week, Ian learns that Robert is re-reading a marketing classic, Different by Youngme Moon, and asks why Robert keeps revisiting this book. They discuss the importance of differentiation, how different is better than better, and how we need to be wrong

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40:56

The Rockstar CMO Studio: Marketing with a Cause

The F"in" Marketing Podcast by Rockstar CMO ·

2025/10/29

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, take a break from their usual B2B beat to discuss marketing for non-profits, advocacy, and cause organizations. They explore if their 5 f’in’ marketing fundamentals are relevant to this sector, and Jeff shares his experience of each of them working within non-profit organizations. Highlights from the conversation: Marketing for a cause requires understanding multiple

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23:15

The Rose & Rockstar: Robert’s Robot Writing Righthand

The F"in" Marketing Podcast by Rockstar CMO ·

2025/10/25

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. As Robert is a prolific writer, Ian returns to pulling at the thread of Robert’s writing process that they discussed last month. This week, they explore the process that Robert has developed for using ChatGPT as a writing and research assistant. The discussion

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11:03

The Rockstar CMO Solo: The Emdash, Snakes, Art and...

The F"in" Marketing Podcast by Rockstar CMO ·

2025/10/22

This week, due to a clash in Jeff and Ian’s schedules, it’s a solo episode this week and Ian takes to the studio alone. In this episode Ian explores the importance of remaining human, while still benefiting from the efficiency benefits that AI powered marketing automation offers. Enjoy! — The Links The people: Ian Truscott on LinkedIn Mentioned this week: The Era of AI-Made Everything (501) - This Old Marketing podcast The Rose & Rockstar: Personalization is Still

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19:55

The Rose & Rockstar: Personalization is Still Creepy

The F"in" Marketing Podcast by Rockstar CMO ·

2025/10/18

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. Chris Ross, a VP and Analyst at Gartner for CMOs, recently published on LinkedIn that their research found that 45% of consumers find personalization creepy, inspiring Ian and Robert to take a trip down memory lane and discuss the two-decade challenge that

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47:16

Rockstar CMO Studio: Marketing in the STARS

The F"in" Marketing Podcast by Rockstar CMO ·

2025/10/15

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders. STARS is an acronym for the five common situations marketing leaders may find themselves moving into: Startup, Turnaround, Accelerated growth, Realignment, and Sustaining success. In his book The First 90 Days, which is obviously focused on executives entering a business, rather than specifically a

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28:18

The Rose & Rockstar: CMI B2B Marketing Trends

The F"in" Marketing Podcast by Rockstar CMO ·

2025/10/11

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a fierce absinthe cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute, based on a survey of 1000 marketers and research that Robert was the lead analyst for this year. Some key

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41:05

The Rockstar CMO Studio - A B2B Buyer's Journey...

The F"in" Marketing Podcast by Rockstar CMO ·

2025/10/08

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of implementing a B2B buyer's journey, demonstrating how to put these fundamentals into practice. Their 5 F’in’ Marketing Fundamentals are the Masterplan, Knowledge, Story, Campaign, and Machine, and they step through each one to explain how it helps you engage the buyer throughout the buyer's journey. As always, we welcome your

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19:27

The Rose & Rockstar: Does The Fractional Abide?

The F"in" Marketing Podcast by Rockstar CMO ·

2025/10/04

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, with a nod toward the Dude of the Big Lebowski, Robert keeps his Russian dark, and Ian asks what Robert makes of the trend for fractional marketing leadership. Key talking points this week: The term 'fractional' may be more of a sell-side term

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35:16

Cathy on Content: 5 Skills Marketers Need for Agentic AI

The F"in" Marketing Podcast by Rockstar CMO ·

2025/10/01

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com. They discuss: Strategic thinking Creative direction AI literacy Ethical judgment Orchestration and collaboration If you have any comments or thoughts on this topic, we would love to hear them, we welcome your

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24:05

The Rose & Rockstar - This Old Marketing Milestone

The F"in" Marketing Podcast by Rockstar CMO ·

2025/09/27

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a classic cocktail, Ian congratulates Robert on 500 episodes of his podcast “This Old Marketing” that he hosts with his chum Joe Pulizzi. They discuss what he’s learned, some of the enduring themes that have continued to resonate since they

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38:32

The Rockstar CMO Studio: 5 F’in’ Things About...

The F"in" Marketing Podcast by Rockstar CMO ·

2025/09/24

This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership. The tables are turned as Jeff asks Ian for his 5 f’in’ things and they discuss: Fractional is not Part-time The client wants to solve a problem not hire a fractional Be purposeful fractional Be clear about the problem you solve Flexibility is a feature, not a

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27:35

The Rose & Rockstar: Robert’s Writing Habit

The F"in" Marketing Podcast by Rockstar CMO ·

2025/09/20

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a classic cocktail, having just published his fifth book and maintained his prolific writing for Content Marketing Institute and his newsletter, Ian asks Robert about his writing habit. Some key points from the discussion: Writing is a

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44:37

The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals

The F"in" Marketing Podcast by Rockstar CMO ·

2025/09/17

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them. As a reminder, our 5 F’in’ Marketing Fundamentals are: The Masterplan The Knowledge The Story The Campaign The Machine As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The

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29:39

The Rose & Rockstar: Is it Time You Reddit?

The F"in" Marketing Podcast by Rockstar CMO ·

2025/09/13

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a classic cocktail, Ian and Robert discuss Reddit, how it is informing search results, generative AI, and how we should engage with it to support our B2B content marketing. Some key points from the discussion: The culture of Reddit

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35:16

The Rockstar CMO Studio: Seeking the Hidden Buyer

The F"in" Marketing Podcast by Rockstar CMO ·

2025/09/10

This week, Jeff Clark, former Forrester Research Director, is back, and he and our host Ian Truscott, discuss some new research into the hidden B2B buyer from Edelman, and, adhering to the Rockstar CMO editorial policy, they share 5 f’in’ things to help reach them through your thought leadership. The five f’in’ things this week: The "safest choice" isn't always the winning one Develop the extended personas Define tactics that attract the hidden buyer Why thought leadership

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23:17

The Rose & Rockstar: Has Marketing Lost Its Creative...

The F"in" Marketing Podcast by Rockstar CMO ·

2025/09/06

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared about losing creativity in B2B marketing on Goldenhour, a LinkedIn Live event with Anthony Kennada, founder of Audience Plus and three-time CMO. Some key points from the

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29:31

Cathy on Content: Should CMOs Still Care About CMS?

The F"in" Marketing Podcast by Rockstar CMO ·

2025/09/03

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott explore whether, in 2025, the term CMS (Content Management System) is still relevant to CMOs with all the other acronyms and buzzwords around content operations today. Some talking points from this week: With the advances in page builder solutions to deliver multi-channel and multi-language websites, do organizations need enterprise solutions? What

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18:30

The Rose & Rockstar: Real Beats Perfect

The F"in" Marketing Podcast by Rockstar CMO ·

2025/08/30

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing. Some key points from the discussion: AI is dominating marketing conversations, overshadowing

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39:47

The Rockstar CMO Studio: 5 F’in’ Things from the...

The F"in" Marketing Podcast by Rockstar CMO ·

2025/08/27

This week, Jeff Clark, former Forrester analyst and now Principal Analyst at Cleantech Insiders, is back from vacation, and he and our host Ian Truscott pull five f’in’ things that caught his eye from the Norwest B2B Sales & Marketing Benchmark Report that they first talked about in their budgeting discussion in episode 280. The five discussion points: Sales cycles are getting longer The pressure for buyer urgency Teach your AEs well The pressure is on product marketing

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359 results

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