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PODCAST

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for

business marketing

All Episodes

06:49

Building fan experiences for a startup brand,...

Sports Geek - A look into the world of Sports... ·

2025/09/18

In this Sports Geek Throwback episode, Sean Callanan interviews Christine Finnegan about building fan experiences and community engagement for a startup NBL team. Show notes -https://sportsgeekhq.com/building-fan-experiences-for-a-startup-brand-christine-finnegan

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59:23

Building Stadium Technology from Cubs to Titans -...

Sports Geek - A look into the world of Sports... ·

2025/09/16

Tennessee Titans SVP Andrew McIntyre shares insights from leading technology transformations at the Chicago Cubs, Tampa Bay Lightning, and now building the future of NFL stadium innovation. Show notes - https://sportsgeekhq.com/434

en

02:57

Trail Blazers Sold for $4.25 Billion, WNBA Sets...

Sports Geek - A look into the world of Sports... ·

2025/09/15

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the Portland Trail Blazers' $4.25 billion sale to the Dundon Group, ESPN's record-breaking WNBA viewership numbers averaging 1.3 million viewers, and how AI-powered content creation tools are transforming media production - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

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03:47

CVC Forms $14 Billion Sports Empire, NBA Investigates...

Sports Geek - A look into the world of Sports... ·

2025/09/12

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers CVC Capital's massive $14 billion Global Sport Group launch, the NBA's investigation into the Clippers over Kawhi Leonard's $28 million deal, rugby's existential financial crisis with $137 million losses, AI reshaping advertising agencies, and UK Athletics CEO's bold vision for sports innovation - all curated by Sports Geek

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05:22

Let them cook, Reshina Warren

Sports Geek - A look into the world of Sports... ·

2025/09/11

In this Sports Geek Throwback episode, Sean Callanan interviews Reshina Warren. They discussed approach on empowering digital teams to foster creativity. Show notes - https://sportsgeekhq.com/let-them-cook-reshina-warren

en

57:08

Building the UFC Legacy and MMA's Hispanic Future -...

Sports Geek - A look into the world of Sports... ·

2025/09/09

Campbell McLaren, CEO of Combate Global and co-creator of the UFC, shares insights on building the modern MMA landscape, promoting Hispanic fighters, and adapting sports media in an evolving digital world. Show notes - https://sportsgeekhq.com/433

en

04:36

Clippers Under NBA Investigation, NFL Goes Global...

Sports Geek - A look into the world of Sports... ·

2025/09/08

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: The LA Clippers face NBA investigation over alleged salary cap violations involving Kawhi Leonard, the NFL expands globally with YouTube streaming Brazil game exclusively, Ohio State rebuilds NIL strategy spending 20 million on players, and weather delays threaten NFL viewership momentum - all curated by Sports Geek Reads. Subscribe at

en

04:18

NFL's AI Revolution, Super Bowl 2026 Sells Out, and...

Sports Geek - A look into the world of Sports... ·

2025/09/05

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover how AI is transforming NFL marketing, why Super Bowl 2026 ads sold out early at 7 million dollars per spot, and Mr. Beast's collaboration with YouTube for exclusive NFL streaming. Plus Roku surpasses broadcast TV and Instagram finally launches on iPad - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

en

05:17

NFL's global fan base, Damani Leech

Sports Geek - A look into the world of Sports... ·

2025/09/04

In this Sports Geek Throwback episode, Sean Callanan interviews Damani Leech. They discuss strategies for growing the NFL's global fan base. Show notes - https://sportsgeekhq.com/nfls-global-fan-base-damani-leech

en

59:46

Data-Driven Country Music Strategy - Michael Farris,...

Sports Geek - A look into the world of Sports... ·

2025/09/02

Michael Farris shares insights on ticketing strategy, fan data architecture, and cross-industry learnings from sports to music in his role at the Country Music Association. Show notes available at sportsgeekhq.com/432

en

04:11

McLaren and Mastercard Partner for 2026, Son...

Sports Geek - A look into the world of Sports... ·

2025/08/31

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: McLaren announces Mastercard naming partnership starting 2026, Son Heung-min makes historic LAFC move for record $26.5M, Netflix to exclusively stream 2026 World Baseball Classic in Japan, plus esports goes national with new Nations Cup and AI voice technology costs drop to just 19 cents per call - all curated by Sports Geek Reads. Subscribe at

en

04:48

Tech Giants Reshape Sports Media, NFL Private Equity...

Sports Geek - A look into the world of Sports... ·

2025/08/28

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: How Amazon, Apple, Netflix and Disney+ are transforming sports broadcasting, the NFL's private equity experiment boosts franchise values by 20%, Mark Cuban explains why NBA expansion isn't happening, plus Bundesliga's innovative YouTube creator partnerships and the latest in AI development - all curated by Sports Geek Reads. Subscribe at

en

04:32

Strategies for bold marketing campaign, Hannah Warren

Sports Geek - A look into the world of Sports... ·

2025/08/28

In this Sports Geek Throwback episode, Sean Callanan interviews Hannah Warren. They discussed the We Are Here campaign of Netball Australia. Show notes - https://sportsgeekhq.com/strategies-for-bold-marketing-campaign-hannah-warren

en

01:00:28

Leadership Across Leagues - Steve Reese

Sports Geek - A look into the world of Sports... ·

2025/08/26

Steve Reese shares insights from 34 years in sports technology, covering leadership lessons from the NFL, MLB, and NBA, plus his philosophy on empowering innovation at every organisational level. Show notes available at sportsgeekhq.com/431

en

05:16

Stephen Curry Partners with Google as Performance...

Sports Geek - A look into the world of Sports... ·

2025/08/25

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers Stephen Curry's groundbreaking partnership with Google as Performance Advisor, Tiger Woods spearheading major PGA Tour changes, ESPN's streaming strategy, private equity entering college athletics through lending deals, AI's impact on marketing, and a fascinating experiment on AI predicting personal taste - all curated by

en

05:09

ESPN Launches DTC Service with Stephen A. Smith, PGA...

Sports Geek - A look into the world of Sports... ·

2025/08/21

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: ESPN's major streaming launch features Stephen A. Smith and their first mascot, the PGA Tour transforms with Tiger Woods and Theo Epstein leading change, Microsoft partners with NFL on AI game analysis, plus Yahoo Sports launches free streaming network and Bill Gates announces $1M AI competition for Alzheimer's research - all curated by Sports Geek

en

05:33

Building a global fan strategy, Glen Rolls

Sports Geek - A look into the world of Sports... ·

2025/08/21

In this Sports Geek Throwback episode, Sean Callanan interviews Glen Rolls. They discussed La Liga’s strategies in building international fandom. Show notes - https://sportsgeekhq.com/building-a-global-fan-strategy-glen-rolls

en

01:05:59

Creating Magic in the Minors - Cameron Coughlan, Salt...

Sports Geek - A look into the world of Sports... ·

2025/08/19

Cameron Coughlan, SVP of Ticketing & Guest Experience at Salt Lake Bees, shares his unique journey from professional baseball player to Disney's customer service excellence, through NBA operations with the Utah Jazz, and now back to baseball. Cameron discusses building a major league experience at the Triple-A level, implementing Disney's service philosophy in sports, and insights from speaking at SEAT on smart venue management. Learn how to empower front-line staff, create lasting fan

en

04:00

Meta Smart Glasses Under $1K, Sky's Record Premier...

Sports Geek - A look into the world of Sports... ·

2025/08/18

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover Meta's affordable Celeste smart glasses with neural wristband controls, Sky Media's landmark Premier League sponsorship deal with six major brands, and ChatGPT's explosive $2 billion mobile revenue growth. Plus cybersecurity risks for college athletes and GPT-5's debut in GitHub Copilot - all curated by Sports Geek Reads. Subscribe at

en

02:43

Disney-NFL Game Changer, SailGP's F1-Style Rise and...

Sports Geek - A look into the world of Sports... ·

2025/08/15

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Explore Disney's groundbreaking NFL partnership giving the league 10% ESPN equity, SailGP's meteoric rise as sailing's answer to Formula 1, and ESPN's strategic Gen-Z content push with social media star Katie Feeney - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.

en

696 results

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