The FMCG Guys

33:24

334. Catalina Salazar, Global Head of Advertising at...

The FMCG Guys ·

2026/07/15

Watch on YouTube: https://youtu.be/HXKeEQCrOa0 Catalina Salazar is the Global Senior Director of Retail Media at Wolt, a leading Rapid Delivery company in Europe and part of DoorDash and Paul Dahill is the MD of Sales EMEA at Koddi, one of the top Commerce Media Technology companies. We spoke with them at the show floor during Shoptalk Europe to discuss how they are working together to simplify retail media buying. From how the partnership enables brands and agencies to access Wolt's sponsored

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28:02

333. Rani Al Hajji, Chief Growth and Transformation...

The FMCG Guys ·

2026/07/11

Watch on YouTube: https://youtu.be/LyXPFD3e7JU Rani Al Hajji is Unilever's Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our Residénce in Cannes on June 23rd to speak to the audience (now extended to all our listeners) about his view on Marketing as a full-funnel proposition, authenticity, the talk of the town during the festival, creators, trends and more. Tune in to hear about: Creators, the

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36:51

332. Octavie Gosselin, VP at Mirakl Ads Live from...

The FMCG Guys ·

2026/07/08

Watch on YouTube: https://youtu.be/LncJFGgNztI Octavie Gosselin is the VP at Mirakl Ads, the Retail Media business unit of the namesake technology company famous for helping Retailers launch and run online marketplaces. With this background in mind, she joins Daniel live in the House of Consumer Goods & Retail in Cannes to speak about the future of Commerce Media, Marketplaces, empowering Retailers and Brands, Embracing AI and, of course, her own personal journey from McKinsey to her current P&L

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46:16

331. Justin Sandee, Director Commercial Development...

The FMCG Guys ·

2026/07/04

Justin Sandee heads up Commercial Development for bol.com's Retail Media offering. For those who are not familiar with this brand, bol.com is the largest online retailer in the Benelux area, consistently topping other very well known foreign competitiors. It is also now part of Ahold Delhaize. In this conversation, Justin speaks with Daniel precisely about this: how a Dutch company has been able to consistently connect with consumers through a relevant, localized approach. Tune in to hear about:

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34:20

330. Ashley Kechter, Global President at Vuori in...

The FMCG Guys ·

2026/07/01

Ashley Kechter is the Global President at Vuori, a California-born performance apparel (commonly referred to as Athleisure) brand. She joins Daniel in partnership with Shoptalk Europe, where she was one of the star speakers, to discuss the rapid rise of the company. She explains how Vuori combines product quality, community and a distinctive brand identity with an ambitious international expansion strategy—while ensuring that the brand remains locally relevant in every new market. In this episode,

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48:01

329. Greg Deacon, VP of Media Ads, Key Accounts and...

The FMCG Guys ·

2026/06/24

Greg Deacon is VP of Media Ads, Key Accounts and Business Development at Snappy Shopper, a leading UK-based Q-Commerce player. In this episode, he joins Daniel to explore the evolution of quick commerce, the growing importance of independent retailers and the opportunities retail media creates for FMCG brands. They discuss how digital shopping is reshaping store formats, product strategies and consumer behaviour—and why brands that continue treating quick commerce as a secondary channel risk being

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54:45

328. Troy Townsend, CEO at Zitcha and Andreas...

The FMCG Guys ·

2026/06/17

Andreas Reiffen, CEO of Pentaleap and Troy Townsend, CEO of Zitcha join The FMCG Guys to discuss why two companies often perceived as competitors have decided to partner, how retail media is evolving beyond siloed onsite advertising, and why the future of the industry lies in connecting media, merchandising, and margin management. The conversation explores retail media fragmentation, AI's impact on shopping, and what retailers need to do to build more profitable and scalable media businesses. Tune

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58:12

327. Alina Nickolson, CEO EECM (Direct and licensed...

The FMCG Guys ·

2026/06/10

Watch on YouTube: https://youtu.be/NvGIGU_zEk8 Alina Nickolson is the CEO of Europe Licensed & Commercial Markets at Suntory Beverage & Food. In this episode, recorded live at their offices in Amsterdam, she shares her unconventional journey from scientist and forklift driver to FMCG executive, discusses how great leaders balance performance and transformation, and explains why careers are more like a subway than a ladder. The conversation also explores coaching, diversity, AI, and the

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50:02

326. Rob Manhoudt, VP Digital Commerce Europe at...

The FMCG Guys ·

2026/06/03

Rob Manhoudt is Procter & Gamble's VP Digital Commerce Europe. With the highly anticipated Shoptalk Europe just around the corner (Barcelona, June 9-11), we are bringing one of their top speakers to the show to go over his unique point of view on Digital Commerce, Brands and, to an extent, the future of FMCG. Tune in to hear about: Why after a career in Sales and General Management, he decided to move into eCommerce The transition from eCommerce to a more holistic and impactful "Digital Commerce"

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01:11:44

325. Frouke Hakstege, Global Commerce Director at...

The FMCG Guys ·

2026/05/27

Watch on YouTube: https://youtu.be/_bHAy84bB3A In this special episode, The FMCG Guys partner with LEAD Network Europe for a candid conversation with FrieslandCampina's Frouke Hakstege on one of the most important challenges facing Consumer Goods today: advancing more women into executive leadership positions. Frouke is the Dutch Dairy Leaders Global Commerce Director and Co-Chair at LEAD's Sales Chapter. Recorded at FrieslandCampina's offices in Amersfoort, the episode explores the realities of

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46:47

324. Patricia Amaro, Global Digital Commerce Sr...

The FMCG Guys ·

2026/05/20

Patricia Amaro from Mars returns to The FMCG Guys, after previously joining the podcast to discuss eB2B transformation (listen here), this time to explore why Responsible AI is becoming one of the most important topics in business. From enterprise AI adoption and regulation to hallucinations, data privacy, and governance, the conversation looks at how companies can embrace AI's potential while building the right guardrails for the future. How AI can help companies accelerate innovation, efficiency,

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52:51

323. Francisco Camacho, CEO at Grupo Lala Live from...

The FMCG Guys ·

2026/05/13

Watch on YouTube: https://youtu.be/-Im35OklDTI Francisco "Paco" Camacho is the Chief Executive Officer at Grupo Lala, Mexico's leader in Dairy. We visited him at their Mexico City Office to speak about how, after a long career in global companies, he's back in his native Mexico to lead a company that's an institution. Topics covered: - Grupo Lala's footprint - The Mexican Consumer Goods and Grocery Markets - Making a Consumer Brand relevant to the current consumer - Change management and

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55:32

322. Yves Briantais, CMO at Carlsberg: Marketing...

The FMCG Guys ·

2026/05/06

Yves Briantais is the Chief Marketing Officer at Beer Leader Carlsberg. Someone with a unique point of view of marketing and the state of the alcohol category, he joins Christina and Daniel to share how after a long stint at Colgate-Palmolive, he's re-discovered himself to be successful at the Danish icon. Tune in to hear about: Moving to Carlsberg after nearly two decades at Colgate What Marketing should be like The alcohol category, what's the gap when connecting with consumers Liverpool

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47:39

321. Maria Chong, Managing Director - Europe at Lee...

The FMCG Guys ·

2026/04/29

Watch on YouTube: https://youtu.be/cD1ge-XvcxY Lee Kum Kee is the company that first commercialized the world-renowned Oyster Sauce back in 1888. Today, it's a world leading condiments and sauces business. Our guest, Maria Chong, leads the business in Europe and we sat down with her at their London Office to discover how they've grown and what their plans are in the coming years. You'll be delighted! Tune in to hear about: The background of this historical company How they've developed in Europe

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01:00:53

320. Boris Rütten, Global Head of eCommerce at Henkel...

The FMCG Guys ·

2026/04/22

Watch on YouTube: https://youtu.be/P4MZ7Wofuoo Boris Rütten (Global Head of eCommerce at Henkel, who visited us 2023) and Salim Bachatene (SVP eCommerce Sales at NIQ) join us to tackle one of the most critical, and often overlooked, topics in modern commerce: Data. For years, eCommerce teams have focused on growth levers without fully addressing the complexity of bringing data together. But as AI and advanced analytics take center stage, the reality is clear: without strong data foundations, there

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45:04

319. Bart Ongenaet, Commercial, Supply and Wholesale...

The FMCG Guys ·

2026/04/15

Watch on YouTube: https://youtu.be/8oc8kc_rdoA Bart Ongenaet is the Commercial, Supply and Wholesale Director for Mexico at sports retailer Decathlon. When Daniel joined him to record live in Mexico City , he had to enter and go through their store before accessing the office. This is very telling about the organisation, always close to the consumer and to Bart's own experience in the company, which started managing a small section of a shop in Belgium and has taken him to Japan and now Mexico in

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26:38

318. Amit Keswani, Chief Omnichannel and AI Officer...

The FMCG Guys ·

2026/04/08

Watch on YouTube Live from Shoptalk Luxe: https://youtu.be/vNIJJmgD3Fg Amit Keswani is the Chief Omnichannel and AI Officer at the Chalhoub Group, a leading luxury retail group in the Middle East, where he leads customer, technology, loyalty, and AI transformation across a portfolio of hundreds of brands. In this episode recorded live in Abu Dhabi, we discuss the reality of omnichannel in luxury retail, how AI is being implemented in practice, and why the future of commerce will be driven by

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26:50

317. Monique Perlmutter, VP Sales Riott Media at...

The FMCG Guys ·

2026/04/01

Watch on YouTube: https://youtu.be/fM2vQFxOF9M Recorded live from CES, Daniel sits down with Monique Perlmutter from Marriott's Riott Media Network to discuss the rise of travel media as a new frontier within commerce media. Monique shares her career journey through digital media, Amazon Ads, and retail media before moving into travel media, where Marriott is building one of the first hotel media networks. The conversation explores how traveler psychology influences spending behavior, how brands

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57:32

316. Adam Smith, Head of Retail Media at Iceland and...

The FMCG Guys ·

2026/03/28

Quo Vadis, Retail Media? With this question in mind (Where are you going, Retail Media?), we invited two of the best respected voices of this industry: Kiri Masters, Retail Media Analyst, and Adam Smith, Head of Retail Media at British Supermarket Iceland. In this conversation, we explore the structural differences between the US and UK markets, why retail media has moved from hype to a lasting industry priority, and how new forces like agentic shopping and AI-powered discovery could reshape the

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49:56

315. Beyza Kapu, Global Ecom Tech & Data Analytics...

The FMCG Guys ·

2026/03/25

Watch on YouTube: https://youtu.be/ZWWZAjWjuRI Consumers are increasingly using AI tools like ChatGPT and other Large Language Models (LLMs) to discover and evaluate products. This shift is beginning to transform the traditional path-to-purchase, with recommendations now being generated by algorithms rather than search results alone. This makes the digital shelf more important than ever. Product information no longer influences only search results on retailer websites; it increasingly feeds the

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