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PODCAST

The Hidden 20%

The Hidden 20% is a charity founded by ADHD & autistic entrepreneur Ben Branson.Our mission is simple: To change how the world sees neurodivergence.No more stigma. No more shame. No more silence.1 in 5 people are neurodivergent.That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices,

health & fitness mental health

All Episodes

29:13

Tyrells Crisps' AuDHD Founder Reveals Pain He’s Caused

The Hidden 20% ·

2025/06/25

Will Chase is best known as the man who turned potatoes into gold, first with Tyrrells crisps, then with Chase Vodka. But beneath the branding genius and business triumphs lay decades of inner chaos he couldn’t explain.In this chat with Ben, Will opens up about the high-octane ambition that built his empire, and the internal battles that nearly undid it all. Diagnosed with ADHD and autism in his 60s, he’s now reckoning with a lifetime of shame, restlessness, and relationships left in his wake.They

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1:04:45

What to Feed the Neurodivergent Brain: A Parent’s...

The Hidden 20% ·

2025/06/18

Lucinda Miller is a leading naturopath and functional medicine practitioner with over 30 years of experience supporting children’s health. She’s the founder ofNatureDoc, a nationwide clinic helping families navigate everything from gut and sleep challenges for neurodivergent children.Her expertise isn’t just clinical, it’s personal. As a late-diagnosed ADHD’er and mum to a neurodivergent family, Lucinda brings a rare combination of lived experience and deep professional insight.In this conversation

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54:26

Beyond Words: Raising Two Non-Speaking Autistic Sons

The Hidden 20% ·

2025/06/11

Life changed for James Hunt when he became a father to two non-verbal autistic sons. Now, through his platform Stories About Autism, James offers a raw and honest look at raising children with high support needs. In this chat with Ben, he shares invaluable insights on creating consistent routines, the importance of self-care as a parent, minimising triggers, and calming strategies during meltdowns. James also reminds us that communication goes beyond words and that our children are our greatest

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50:26

"No Way Out”: Facing Adult-Onset Tourettes and...

The Hidden 20% ·

2025/06/04

CW: This episode contains offensive language which is involuntary aspects of Tourettes, as well as discussions of mental health and suicide.After a seizure and a brain tumour in 2019, Luke Manton was diagnosed with adult-onset Tourette Syndrome- plunging him into a turbulent period of unemployment, stigma, and mental health challenges.After being fired and rejected by countless employers, Luke chose to rewrite the narrative, launching his own successful neurodivergent-led business.In this chat with

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1:02:12

Decision Paralysis & the ND Brain: 6 Rules to Take...

The Hidden 20% ·

2025/05/28

The average person makes around 35,000 decisions a day, but for neurodivergent minds, even the smallest choices can feel overwhelming, often leading to anxiety and decision paralysis.This week we’re joined by Adrienne Adhami, podcaster, business advisor, keynote speaker, and author ofDecisions That Matter. Adrienne has helped global giants like Microsoft, Spotify, and Range Rover empower their teams to make intentional, confident decisions in a world full of noise and distractions.In this chat with

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1:02:06

Top Couples Therapist: The Number One Reason ND...

The Hidden 20% ·

2025/05/21

What really goes on behind closed doors in neurodivergent relationships? Psychosexual Therapist and ND Relationship Coach Karen Doherty brings 20+ years of experience to this eye-opening episode on late diagnosis, emotional dysregulation.In this chat with Ben, Karen unpacks why neurodivergent couples often struggle, and more importantly, how they can thrive. From the "code word" method to breaking the trigger cycle, Karen shares practical tools that help make strong ND couples. She also reveals hard

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1:03:04

“Things Need to Change”: NHS England’s First Director...

The Hidden 20% ·

2025/05/14

For Mental Health Awareness Week, Ben chats with Dr Adrian James, one of the UK’s most senior psychiatrists and NHS England’s first Medical Director for Mental Health and Neurodiversity. Adrian takes on this role at a crucial time, with rising waitlists, overwhelmed services turning away new referrals, and medication shortages forcing patients to ration.They delve into the postcode lottery of waiting lists, ongoing medication shortages, the lack of accessible NHS data, obstacles to the Right to

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53:26

Why I Hid My ADHD Diagnosis: Big Brother Stars Speak Out

The Hidden 20% ·

2025/05/07

Today, Ben is joined by two unforgettable voices from Big Brother UK 2024: show winner and forensic psychologist Ali Bromley, and her fellow housemate Lily Benson. Both Ali and Lily live with ADHD, but the way the public saw them couldn’t have been more different.In this powerful conversation, Lily reveals why she chose to hide her diagnosis from the Big Brother team. Ali opens up about the not-so-subtle ways she witnessed Lilly being misunderstood andothered, and why some of the reactions inside

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56:57

Leading Nutrition Entrepreneur: "I Thought It Was...

The Hidden 20% ·

2025/04/30

In this episode, Ben chats with leading nutrition entrepreneur and founder of Heights, Dan Murray-Serter about the link between brain health and mental health. Dan shares how discovering neuroplasticity changed his life, why gratitude can be a superpower, and how ADHD and entrepreneurship often go hand in hand. From simple daily habits to building mental resilience, Dan’s insights reframe how we look at burnout, anxiety, and brain fog. Dan also shares his top tips for neurodivergent entrepreneurs

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33:27

“I’m Scared for Autistic People”: White House...

The Hidden 20% ·

2025/04/23

Autism is back in the political spotlight in the U.S., as Donald Trump and his Health Secretary, Robert F. Kennedy Jr., announce a major study to “find the cause” of autism — reviving the long-debunked claim that vaccines may be to blame. The move has sparked concern among scientists, advocates, and the autistic community.In this episode, Ben is joined by Independent journalist, Washington correspondent, and author Eric Garcia to unpack what’s really at stake. They explore the dangers of anti-vax

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1:22:01

‘Am I A Secret Serial Killer?’ Kimberley Nixon on...

The Hidden 20% ·

2025/04/16

If you’ve binge-watched a British teen classic, you’ll know Kimberley Nixon — from Wild Child to Angus, Thongs & Perfect Snogging and Fresh Meat. But it’s her off-screen honesty that’s truly resonated.In this chat with Ben, Kimberley shares her raw and harrowing journey through perinatal OCD — a time when she felt trapped in “the Upside Down from Stranger Things,” her mind flooded with the darkest thoughts imaginable. They explore motherhood, mental health, and the compulsive need for

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36:18

Top Autism Expert (Part 2): "Women with PCOS are more...

The Hidden 20% ·

2025/04/09

In this episode, Ben sits down with Sir Simon Baron-Cohen, one of the most influential yet controversial leading figures in Autism research. As the director of Cambridge’s Autism Research Centre, Simon has spent 40 years shaping how we understand autism, from pioneering diagnostic tools to exploring the genetics behind neurodiversity.Together, they dive into some of the most hotly debated aspects of his work, confront some uncomfortable truths, and explore the link between autism and unique talents

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41:19

Top Autism Prof (Part 1): New Discoveries, Dark...

The Hidden 20% ·

2025/04/02

In this episode, Ben sits down with Sir Simon Baron-Cohen, one of the most influential yet controversial leading figures in Autism research. As the director of Cambridge’s Autism Research Centre, Simon has spent 40 years shaping how we understand autism, from pioneering diagnostic tools to exploring the genetics behind neurodiversity.They unpack the history of autism diagnoses, why prevalence has risen, and the shifting perception from ‘disorder’ to celebrating a different way of thinking. Plus,

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1:05:44

Millie Mackintosh: "I'm ADHD—But Am I Autistic Too?"

The Hidden 20% ·

2025/03/26

The Made in Chelsea reality star turned author and entrepreneur, Millie Mackintosh has spent years in the spotlight while secretly grappling with undiagnosed ADHD, Dyspraxia and a complex relationship with alcohol.In this chat with Ben, Millie opens up about late diagnosis, the blurry overlap between ADHD and Dyspraxia, and how alcohol became both a crutch and a crisis to escape from rejection, grief, social anxiety and self-doubt. She shares how motherhood reshaped her perspective, the realities of

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33:28

Neurodiversity Celebration Week: "Bringing Us Back...

The Hidden 20% ·

2025/03/19

In light of recent government proposals to cut £5 billion annually from disability benefits by 2030 , it might seem like an odd moment to celebrate neurodivergence—but that’s exactly why we must. In a world where neurodivergence is often used as a pawn in culture wars, it’s more important than ever to pause, raise awareness, and share the reality of thinking differently.ForNeurodiversity Celebration Week, Ben revisits some of the podcast’s most powerful moments—from Kit Harington on ADHD &

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51:55

Viral Urban Gardener: "Get out of the ADHD noise, and...

The Hidden 20% ·

2025/03/12

Urban gardener, TV producer and author Martha Swales shares how gardening soothes her busy ADHD mind. After producingMasterChefand Nigella Lawson’sCook, Eat, Repeat, she found viral fame inspiring millions to embrace nature.In this chat with Ben, Martha explores the contrast of her powerhouse producer persona who is always on time and in control VS her messy, sometimes late, fast-moving ADHD mind. She shares how gardening fosters mindfulness, soothes sensory overload, and why getting your hands

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29:08

ADHD in Men vs. Women: "It Sounds Like a Way Worse...

The Hidden 20% ·

2025/03/05

Best friends and podcast hosts Kat and Jack bring their signature honesty and humour to a candid conversation about ADHD. Jack, founder of Beautiful Strangers—the creative team behind hit podcastsNewlyWedsandThe Girls Bathroom, joins Kat to share what they’ve learned in the year since launching their ADHD podcast,Distracted.In this chat with Ben, they dive into their biggest bugbears with the ADHD community, the reality of private vs. NHS diagnosis, and the fine line between distraction and

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46:05

ADHD Arctic Explorer: "The Biggest Risk Was The...

The Hidden 20% ·

2025/02/26

Record-breaking Arctic explorer and ocean conservationist Pen Hadow achieved the impossible—trekking solo to the North Pole. Now, on his 63rd birthday, he bravely opens up for the first time about his ADHD diagnosis, reflecting on how it shaped his risk-taking, resilience, and focus—for better and worse.In this chat with Ben, Pen unpacks the puzzling contradictions of ADHD—being able to laser-focus on extreme expeditions yet struggling with simple tasks like taking out the bins. They explore how

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48:09

Exposing The Truth Behind ADHD "Sickfluencer" Headlines

The Hidden 20% ·

2025/02/19

In this episode, Ben sits down with Amanda Perry, ADHD business mentor and author, to discuss the UK government’s Access to Work scheme and the controversy sparked by a recent Daily Mail article. The piece claims that influencers labeled "sickfluencers" are driving a surge in applications, particularly from self-diagnosed ADHD’ers. Amanda, one of the individuals named in the article, joins Ben to share her side of the story.In this chat with Ben, Amanda discusses the purpose of the scheme, who it

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37:52

ANNIVERSARY SPECIAL: Ben Branson’s Journey from...

The Hidden 20% ·

2025/02/12

In this special anniversary episode, Ben sits down with Head of Production, Bella, to reflect on an extraordinary first year ofThe Hidden 20%.From the thrill of winning Gold at the British Podcast Awards to unpacking the most raw and emotional conversation on the show, we revisit the moments that shaped us and changed the way we think.In this chat with Bella, Ben unpacks the three words that define our mission—"I feel seen"—answers listener questions, and bravely shares his extraordinary journey

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