The Data-Driven Marketer

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product development. Many companies are trying to transition away from silos. The silos usual happen as a result of separate delivery systems

Jill Rowley, is Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the marketing automation space. For social selling, Rowley recommends that you Google a prospect to absorb any: Videos they have appeared in Podcasts Q&As Fireside chats Quotes in articles Online groups they belong to Who they reference on LinkedIn Anything that will help you understand what the person cares about and what  their point of view is In our inaugural

Some data nerds are throwing a podcast, and you’re invited! I’m Allen Pogorzelski, Marketing VP at Openprise which helps companies leverage open data and open web technologies.  I’m launching a podcast called The Data-Driven Marketer. You're going to hear from experts in marketing, operations, demand gen, and digital marketing on building organizations, careers, and growing revenue. It will be really interesting and a lot of fun.