x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Data-Driven Marketer

The Data-Driven Marketer is a podcast dedicated to helping today’s Marketing Operations, Demand Gen, and Sales Operations professionals learn from each other"s experiences to become more successful. Whether you’re looking to learn how industry experts charted a course to get where they are today, find out how fast-growing companies made decisions on their marketing strategy and tech stack, or discover what innovative companies are doing with data to drive their success, this is the podcast for

business management & marketing

All Episodes

26:22

Welcome to the Chatty World of Intelligent Virtual...

The Data-Driven Marketer ·

2021/03/23

The technology for carrying on Conversations with an intelligent virtual assistant is getting so good that many customers often don’t realize that they’re chatting with a bot. In this episode, I interview Amanda DePaul, Sr. Director of Demand Generation & Integrated Marketing at Conversica, all about: Why you need an intelligent virtual assistant How to get buy-in from your inside sales team How to give your intelligent virtual assistant some context to help ensure engaging Conversations For

en

17:25

Media Monitoring: What to Measure in 2021w/ Julien...

The Data-Driven Marketer ·

2021/03/16

Today, we’re talking about media monitoring—all the stuff that's happening on the communication side of the house. Technologies like social listening, sentiment tracking, reputation management, social influencer management, and consumer and audience insights give companies a deeper view into how their brand is perceived and much more. In this episode, I interview Julien Cerutti, Global Senior Director, Meltwater Enterprise, about all things media monitoring. What we talked about: Media

en

26:08

High-Growth Strategies for Customer Experience in...

The Data-Driven Marketer ·

2021/03/12

Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens. How do we keep people engaged online when they’re doing everything they can to cut back on screen time? Recently, I had a chance on The Data-Driven Marketer to speak with Pat Oldenburg, Vice President of Demand Marketing and Operations at ServiceMax, the global leader in asset-centric field service management software that maximizes asset performance and helps companies

en

28:36

Mobile Market Usage Trends: What You Need to Know w/...

The Data-Driven Marketer ·

2020/06/24

2007 was a big year! It’s the year Apple introduced the iPhone to the world. It is also the year that InMobi was founded. Leadership at InMobi recognized the impact that mobile devices were going to have on the world and created a company around that belief. Today, they are a global organization with 19 offices around the world. Supriya Goswami, VP & Global Head of Marketing for InMobi joins Allen to discuss micro and macro mobile trends, especially in light of the changes brought on

en

28:02

Theoretical Physics and Your Buying Groups w/ Kerry...

The Data-Driven Marketer ·

2020/05/27

Who’s visiting your website? You might think you’ve got a grasp on the prospects that are visiting. The ones that are showing interest in you. And the reason you think you might have a good grasp on this is because of leads. If you know who your leads are, then you know who’s coming to your site, right? Not necessarily. Most of us don’t know what we don’t know about buying groups, how we’re fooling ourselves, and what the anonymous traffic to our sites actually means. Thankfully,

en

27:02

Digital Marketing and ABM During COVID-19 w/ Janet...

The Data-Driven Marketer ·

2020/05/05

We are truly in the middle of a once-in-a-lifetime set of circumstances. With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question: “How do we do ABM in the middle of a pandemic?” It’s a valid question, really. This pandemic is forcing everybody to re-think how they’re doing business. On our most recent episode of The Data-Driven Marketer podcast, we hear from Janet Polyakov. Janet is the VP of

en

26:55

Leveraging AI to Revive Your CRM Platform w/ Amit Pande

The Data-Driven Marketer ·

2020/04/14

Anyone who has been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings. AI is just the tool you use to get there. That’s not to say AI isn’t amazing technology — it definitely is. But to successfully leverage AI, it can’t be seen as the end-goal, itself. One person who knows just how powerful a tool AI can be is my

en

32:42

How AI and Big Data Help Marketers Get Ahead w/...

The Data-Driven Marketer ·

2020/03/19

Only 13% of marketing and sellers have any confidence in their data. Ouch. The majority of the buying cycle is happening in the dark funnel. Marketing and sellers need different types of solutions driven by data to help us uncover that dark funnel buying journey. In this episode, I interview Latane Conant, CMO at 6sense, about what it means to “cheat” at marketing using data and AI. What we talked about: 2 use cases where we can apply our confidence in data 3 ways we treat prospects like dirt

en

26:27

Sales Engagement Platforms: Better Experiments Mean...

The Data-Driven Marketer ·

2020/02/25

We’ve all been there: You send a thousand or more emails out and wait for the responses to trickle in. Some don’t respond at all. And the ones that do, give positive responses, negative responses, or straight up object to something in your email. Which group do you follow up with first? On this episode of The Data-Driven Marketer, Max Altschuler shared his answer to this (and more). Max is a bit of a sales and marketing renaissance man--he’s VP of marketing at Outreach, author of “Sales

en

16:51

The New Buyer’s Journey: 3 Ways To Reach Today’s...

The Data-Driven Marketer ·

2020/02/04

Perhaps you’re in the midst of creating your own category, or perhaps you’re in a hotly contested market. Either way, you’ve probably learned that buyers have changed. They’re smarter, more researched, and by the time they call a sales rep— they’ve probably already decided on what they’re going to purchase. On this episode of the Data-Driven Marketer podcast, we invited Tyler Lessard, the VP of Marketing at Vidyard, to tell us how he’s helped create and dominate the video tech space for

en

24:14

4 Strategies to Ensure Data-Driven Thought Leadership...

The Data-Driven Marketer ·

2020/01/21

Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership, powered by the engine of data? It’s called data-driven thought leadership. And we asked the guy who knows how to use it. His name’s David Thompson. David is the CMO at Freshworks, and he remembers being involved with SaaS at its conception, self-identifying

en

15:03

3 Keys to a Product-Led Go-to-Market Strategy w/ Jake...

The Data-Driven Marketer ·

2020/01/07

Pendo had a fairly simple go-to-marketing plan: build an incredible tool for product teams, focus your content on product teams, and continue to create community around product teams. At first, VCs doubted the approach, touting that “product teams didn’t have discretionary budget.” But Pendo stayed the course. Now, $206MM in funding later, with 1,600 clients and 400 employees across 6 offices, we’d their customer-centric approach is working. On this episode, Pendo’s CMO, Jake Sorofman, gives us

en

12:46

How Zycus Gets 7x ROI on Their Digital Marketing w/...

The Data-Driven Marketer ·

2019/12/31

Ashish Agrawal is Head of Digital Marketing at Zycus, a company that has been growing like mad for some time. Ashish attributes this growth to, well, their attribution model. This model looks at every contact an account has had over the course of the year to get a holistic view of what works—and what doesn’t. In this episode, we explore: Why LinkedIn has been so successful for demand gen Why Zycus has leaned into video recently. How Zycus handles attribution. Check us out on Apple Podcasts, or

en

27:36

5 Keys to Unlocking a Successful ABM Program from...

The Data-Driven Marketer ·

2019/10/15

Sales and marketing hand-offs in a nice, linear fashion don’t cut it in the ABM world. Your game plan has to be much more agile and adaptable to lock down the accounts that matter. CEO and co-founder at Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge in ABM and non-linear marketing. In this episode, we explore: The role of the modern marketer Metrics and KPIs for ABM ABM mistakes to avoid ABM must-dos We hope you loved this blog post based on our Data-Driven

en

18:58

Big City Takeover: How Multi-Channel Marketing in...

The Data-Driven Marketer ·

2019/07/09

When over 60% of your business comes from two cities—you might want to look at a few more cities. Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he noticed that over 60% of Lattice’s revenue came from San Francisco and New York, he knew that big cities required more of their attention. They decided to double down on those two cities, but they also wanted to add two more. In this episode, he tells you how they chose those two new cities.

en

23:38

The ‘Data Whisperer’ Has Advice on Convincing Execs...

The Data-Driven Marketer ·

2019/06/18

It’s not always easy getting the attention of the higher-ups, especially when it comes to data. Data quality allows your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The trouble is, your CEO might not quite get it. So how do you convince them? Ask the “Data Whisperer” himself, Scott Taylor, Principal Consultant at MetaMeta Consulting. He jumped on our podcast, the Data-Driven Marketer, and gave us some awesome advice about

en

24:44

5 Tactics to Keep Your Marketing Efforts Successful,...

The Data-Driven Marketer ·

2019/06/04

Some use it to track elephant migration patterns. Others to put out wildfires in Northern California. I’m talking about how clients use Figure Eight’s machine learning training data. Their clients — and their use cases — are vastly different. Plus, the buyer personas the company is targeting have changed a lot over the past few years. All of this adds complexity for Sid Mistry, VP of Marketing at Figure Eight, and his team. Yet they’re still successful. How do they do it? That’s what we’re talking

en

25:53

Marketing Automation: Getting ROI Faster w/ Josh Hill

The Data-Driven Marketer ·

2019/05/21

Your company just gambled on an expensive new marketing automation platform. Now your neck is on the line to make it work. Naturally, the most actionable advice comes from a third party. In 2012 Josh Hill founded Marketing Rockstar Guides. It has since become the go-to site for practical step-by-step help to get the most out of marketing automation platforms. I recently spoke with Hill for The Data-Driven Marketer podcast. He warned us that no matter which martech you choose, you need to be patient

en

21:09

Unleash Your Sales Team with Chat Bots w/ Brian Kotlyar

The Data-Driven Marketer ·

2019/05/07

Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots can acquire leads, demo products, help onboard new customers, and of course offer customer support. Creating bot script is like creating a nurture stream or a decision tree in one of your marketing automation tools. You create branch paths for the typical buying questions and patterns that people have.

en

30:51

Aligning Sales and Marketing for Maximum Success w/...

The Data-Driven Marketer ·

2019/04/23

Marketing’s sole purpose is to help drive more sales. They should always be in perfect alignment to each other. You need to start with the end sales goal and then work backward to get a marketing plan in place that supports that. Adam Goyette, Vice President of demand generation at G2, the largest marketplace for B2B software in the world, has mastered sales and marketing alignment. He shared his expertise with us.

en

23 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...